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10 OKR examples for Brand Manager

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If you're here, you're probably looking for some inspiration to write your OKRs.

We've got you covered below, but you can draft and track perfectly tailored strategies in minutes with Tability.

AI feedback for OKRs in Tability

What are Brand Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

We've tailored a list of OKRs examples for Brand Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Brand Manager OKRs

Option 1. Turn ideas into OKRs with Tability AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Brand Manager OKRs examples

You'll find below a list of Objectives and Key Results templates for Brand Manager. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to position Nordstrom as the ultimate hub for brand discovery

  • ObjectivePosition Nordstrom as the ultimate hub for brand discovery
  • KRAchieve 15% more customer inquiries on new brands introduced
  • TaskOffer special promotions for inquiries on new brands
  • TaskIncrease social media advertising for new brands
  • TaskImprove SEO for new products to boost visibility
  • KRLaunch at least two customer interactive brand exploration events
  • TaskCreate and distribute invitations to customers
  • TaskIdentify suitable venues for hosting the brand exploration events
  • TaskDevelop engaging interactive activities involving the brand
  • KRIncrease brands featured on Nordstrom website by 20%
  • TaskImplement brand introductions and promotional strategies on website
  • TaskIdentify new brands aligned with Nordstrom's customer base and quality standard
  • TaskNegotiate partnership agreements with targeted brands for website placement

OKRs to elevate recognition and perception of our brand

  • ObjectiveElevate recognition and perception of our brand
  • KRImprove brand recall by 15% as measured through customer surveying
  • TaskEnhance social media presence with periodic brand-oriented posts
  • TaskImplement a loyalty rewards program to increase customer engagement
  • TaskLaunch a creative, engaging advertising campaign targeting key demographics
  • KRSecure two PR placements in industry-relevant publications
  • TaskPitch the press release to chosen publications
  • TaskWrite and refine a compelling press release
  • TaskIdentify target publications relevant to the industry
  • KRIncrease social media followers by 20% to increase digital presence
  • TaskLeverage influencers for brand promotion
  • TaskInvest in targeted social media advertising
  • TaskImprove content strategy for better audience engagement

OKRs to boost internal outreach and enhance brand recognition

  • ObjectiveBoost internal outreach and enhance brand recognition
  • KRAchieve a 30% increase in employee engagement in company wide initiatives
  • TaskCreate engaging, inclusive intra-office communication channels
  • TaskImplement regular employee feedback sessions on company initiatives
  • TaskRecognize and reward active employee participation in initiatives
  • KRGain 20% more followers on all company social media platforms
  • TaskCreate engaging and shareable content consistently
  • TaskFoster collaboration with relevant influencers
  • TaskImplement targeted ad campaigns on each platform
  • KRExecute 2 brand promotional activities leading to 40% increase in brand awareness
  • TaskImplement, measure, and adjust the promotional strategies
  • TaskIdentify relevant platforms for brand promotion activities
  • TaskPlan and develop engaging promotional content

OKRs to increase visibility and knowledge of our brand

  • ObjectiveIncrease visibility and knowledge of our brand
  • KRIncrease social media followers by 30%
  • TaskInvest in targeted social media advertising campaigns
  • TaskCollaborate with influencers to promote the page
  • TaskElevate content strategy to boost engagement
  • KRAchieve a 20% increase in unaided brand awareness survey responses
  • TaskLaunch a customer referral program to boost awareness
  • TaskIncrease PR efforts to gain more media coverage
  • TaskImplement a targeted social media advertising campaign
  • KROrganize 10 event sponsorships in relevant industry events
  • TaskReach out to event organizers regarding potential sponsorships
  • TaskIdentify 10 industry events aligned with company interests
  • TaskFinalize sponsorship details and benefits for each event

OKRs to boost overall brand visibility

  • ObjectiveBoost overall brand visibility
  • KRLaunch 2 advertising campaigns to boost customer engagement by 50%
  • TaskImplement campaigns across chosen digital platforms
  • TaskMonitor and analyze campaign performance regularly
  • TaskDevelop two creative, targeted advertising campaigns
  • KRIncrease social media followers by 30% to widen online presence
  • TaskGenerate engaging content regularly to foster audience interaction
  • TaskUtilize hashtags effectively to increase discoverability
  • TaskCollaborate with influencers to expand reach
  • KRFacilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
  • TaskIdentify potential partners that align with the company's market and values
  • TaskNegotiate and finalize partnership agreements and launch campaigns
  • TaskInitiate discussions with these partners about cross-promotion opportunities

OKRs to amplify brand reputation to boost lead generation

  • ObjectiveAmplify brand reputation to boost lead generation
  • KRImprove net promoter score by 15% through enhanced customer experiences
  • TaskOptimize communication channels for easier customer navigation
  • TaskImplement personalized customer service to boost satisfaction levels
  • TaskAddress customer complaints promptly to improve brand perception
  • KRAchieve a 20% increase in positive online reviews and ratings
  • TaskImplement a post-purchase email encouraging buyers to leave a review
  • TaskOffer incentives for customers who write reviews
  • TaskConduct a social media campaign promoting customer reviews
  • KRSecure 10 impactful PR mentions in industry-related publications
  • TaskDevelop a compelling press release relevant to industry trends
  • TaskResearch and compile a list of industry-related publications
  • TaskReach out to journalists and editors to pitch the story

OKRs to position X as an integral part of the innovation ecosystem

  • ObjectivePosition X as an integral part of the innovation ecosystem
  • KRIncrease brand awareness and reputation by 10% as measured by NPS and engagement metrics
  • TaskImprove customer service to elevate customer experiences and satisfaction
  • TaskCollaborate with influencers within the industry to promote the brand
  • TaskDevelop and implement a targeted social media advertising campaign
  • KRSecure 5 strategic partnerships with ecosystem influencers by the quarter's end
  • TaskDevelop tailored partnership proposals for each influencer
  • TaskIdentify key influencers in our industry's ecosystem
  • TaskInitiate discussions and secure agreements
  • KRDemonstrate X's value via 3 high-impact projects successfully launched and executed

OKRs to broaden visibility and recognition of the brand

  • ObjectiveBroaden visibility and recognition of the brand
  • KRSecure 4 guest blog posts on high-traffic industry websites
  • TaskIdentify 4 high-traffic industry websites suitable for guest blogging
  • TaskContact website owners to negotiate posting arrangements
  • TaskDraft compelling, relevant blog posts for submission
  • KRIncrease social media followers by 30%
  • TaskUse targeted hashtags relevant to specific audiences
  • TaskEngage with followers daily through responses and interactions
  • TaskRegularly post high-quality, shareable content
  • KRAchieve a 20% increase in website traffic through organic search results
  • TaskProduce high-quality, keyword-rich content regularly to draw organic traffic
  • TaskImplement SEO optimization strategies to improve website's search engine ranking
  • TaskAnalyze and optimize website loading speed for better user experience

OKRs to establish a strong personal brand for Carnevali's human management and project endeavors

  • ObjectiveEstablish a strong personal brand for Carnevali's human management and project endeavors
  • KRNetwork with 50 professionals in the industry to foster strategic partnerships
  • TaskIdentify 50 professionals of interest in the industry
  • TaskInitiate contact via emails or professional networks
  • TaskSchedule meetings to discuss potential partnerships
  • KRBuild a robust website showcasing my expertise and past projects
  • TaskDevelop and design website using a reliable platform
  • TaskGather information about past projects and relevant experience
  • TaskOutline a clear, concise site structure with dedicated sections
  • KRCreate and implement a social media marketing strategy to increase brand awareness
  • TaskDetermine target audience and their preferred social media platforms
  • TaskSchedule and monitor regular posts to maximize visibility
  • TaskDevelop engaging content tailored to each platform

OKRs to enhance visibility and recognition of our brand

  • ObjectiveEnhance visibility and recognition of our brand
  • KRBoost social media followership by 50% across all platforms
  • TaskLaunch contests and giveaways to incentivize following
  • TaskRun targeted ad campaigns to attract new followers
  • TaskImplement engaging daily posts and interactive stories
  • KRIncrease organic website traffic by 30%
  • TaskRegularly publish relevant, high-quality content
  • TaskStrengthen social media presence and encourage sharing
  • TaskImplement SEO strategies targeting high-value keywords
  • KRAchieve a 20% increase in media mentions or features
  • TaskEngage media through active social media presence and promotions
  • TaskDevelop and distribute press releases for significant company news
  • TaskCultivate relationships with key industry influencers and journalists

Brand Manager OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Brand Manager OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Brand Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

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