15 customisable OKR examples for Brand Manager
What are Brand Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
We've tailored a list of OKRs examples for Brand Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Brand Manager OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Brand Manager OKRs examples
You'll find below a list of Objectives and Key Results templates for Brand Manager. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to position Nordstrom as the ultimate hub for brand discovery
Position Nordstrom as the ultimate hub for brand discovery
Achieve 15% more customer inquiries on new brands introduced
Offer special promotions for inquiries on new brands- Increase social media advertising for new brands
- Improve SEO for new products to boost visibility
- Launch at least two customer interactive brand exploration events
- Create and distribute invitations to customers
- Identify suitable venues for hosting the brand exploration events
- Develop engaging interactive activities involving the brand
- Increase brands featured on Nordstrom website by 20%
- Implement brand introductions and promotional strategies on website
- Identify new brands aligned with Nordstrom's customer base and quality standard
- Negotiate partnership agreements with targeted brands for website placement
2. OKRs to boost internal outreach and enhance brand recognition
- Boost internal outreach and enhance brand recognition
- Achieve a 30% increase in employee engagement in company wide initiatives
- Create engaging, inclusive intra-office communication channels
- Implement regular employee feedback sessions on company initiatives
- Recognize and reward active employee participation in initiatives
- Gain 20% more followers on all company social media platforms
- Create engaging and shareable content consistently
- Foster collaboration with relevant influencers
- Implement targeted ad campaigns on each platform
- Execute 2 brand promotional activities leading to 40% increase in brand awareness
- Implement, measure, and adjust the promotional strategies
- Identify relevant platforms for brand promotion activities
- Plan and develop engaging promotional content
3. OKRs to increase visibility and knowledge of our brand
- Increase visibility and knowledge of our brand
- Increase social media followers by 30%
- Invest in targeted social media advertising campaigns
- Collaborate with influencers to promote the page
- Elevate content strategy to boost engagement
- Achieve a 20% increase in unaided brand awareness survey responses
- Launch a customer referral program to boost awareness
- Increase PR efforts to gain more media coverage
- Implement a targeted social media advertising campaign
- Organize 10 event sponsorships in relevant industry events
- Reach out to event organizers regarding potential sponsorships
- Identify 10 industry events aligned with company interests
- Finalize sponsorship details and benefits for each event
4. OKRs to boost overall brand visibility
- Boost overall brand visibility
- Launch 2 advertising campaigns to boost customer engagement by 50%
- Implement campaigns across chosen digital platforms
- Monitor and analyze campaign performance regularly
- Develop two creative, targeted advertising campaigns
- Increase social media followers by 30% to widen online presence
- Generate engaging content regularly to foster audience interaction
- Utilize hashtags effectively to increase discoverability
- Collaborate with influencers to expand reach
- Facilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
- Identify potential partners that align with the company's market and values
- Negotiate and finalize partnership agreements and launch campaigns
- Initiate discussions with these partners about cross-promotion opportunities
5. OKRs to position X as an integral part of the innovation ecosystem
- Position X as an integral part of the innovation ecosystem
- Increase brand awareness and reputation by 10% as measured by NPS and engagement metrics
- Improve customer service to elevate customer experiences and satisfaction
- Collaborate with influencers within the industry to promote the brand
- Develop and implement a targeted social media advertising campaign
- Secure 5 strategic partnerships with ecosystem influencers by the quarter's end
- Develop tailored partnership proposals for each influencer
- Identify key influencers in our industry's ecosystem
- Initiate discussions and secure agreements
- Demonstrate X's value via 3 high-impact projects successfully launched and executed
6. OKRs to boost brand awareness through strategic social media marketing
- Boost brand awareness through strategic social media marketing
- Increase organic social media following by 25% across all platforms
- Utilize hashtag strategy to increase content visibility
- Create and share high-quality, engaging content regularly
- Collaborate with influencers for promotional posts
- Achieve a 30% boost in engagement rate on promoted social media posts
- Design more visually appealing and interactive content for promotion
- Increase frequency of social media posts during peak hours
- Implement A/B testing on different post formats and analyse the results
- Drive 20% more traffic to the website from social media channels
- Implement targeted social media advertisements or promotions
- Collaborate with influencers or bloggers for promotional activities
- Increase the frequency of engaging posts on all social media platforms
7. OKRs to increase brand awareness and credibility through webinars
- Increase brand awareness and credibility through webinars
- Achieve a webinar attendee satisfaction rate of 90% through post-webinar surveys
- Increase webinar attendance by 25% through targeted marketing efforts
- Create engaging and informative promotional content for webinars across relevant marketing channels
- Identify target audience segments and preferences through comprehensive market research
- Collaborate with industry influencers to promote webinars through guest blogging or co-hosted webinars
- Utilize social media platforms to run targeted ad campaigns and attract potential attendees
- Increase social media engagement related to webinars by 30% through interactive campaigns
- Create engaging promotional graphics and videos to generate interest in webinars
- Collaborate with influencers or industry experts to co-host webinars for wider reach
- Encourage attendees to share their webinar experiences through interactive polls and Q&A sessions
- Implement a referral program to incentivize participants to invite others to join webinars
- Generate 50 inbound leads per webinar through engaging content and effective promotion
- Optimize landing page and registration process to increase conversion rate
- Continuously measure and analyze webinar performance to identify areas for improvement
- Create compelling and relevant content that resonates with target audience
- Implement effective promotion strategies across multiple platforms to reach wider audience
8. OKRs to enhance brand visibility and customer loyalty
- Enhance brand visibility and customer loyalty
- Implement a loyalty program, acquiring at least 500 subscriptions
- Research and outline structure for the proposed loyalty program
- Develop marketing strategies to promote subscriptions
- Monitor and track acquired subscriptions regularly
- Increase social media following by 30%
- Create engaging content that incentivizes shares and likes
- Promote profiles through cross-platform collaborations
- Implement targeted ad campaigns to attract potential followers
- Achieve a 25% rise in brand mentions across online platforms
- Collaborate with influencers for brand promotion
- Initiate engaging social media campaigns to increase brand visibility
- Implement SEO strategies for better online visibility
9. OKRs to boost finance operations to increase brand visibility and market influence
- Boost finance operations to increase brand visibility and market influence
- Improve customer satisfaction rates by 25% through streamlined billing processes
- Train staff on new streamlined billing processes for better efficiency
- Regularly solicit and act upon customer feedback on billing experience
- Implement automated, error-free billing system to enhance accuracy
- Increase investor presentations by 40% to expand brand visibility
- Schedule 40% more investor presentations each week
- Create more engaging content for additional investor presentations
- Utilize various platforms for hosting investor presentations
- Implement new finance software to reduce errors by 30%
- Train employees on the new system usage
- Research and select suitable finance software
- Monitor and evaluate error reduction efforts
10. OKRs to expand brand reach through innovative marketing practices
- Expand brand reach through innovative marketing practices
- Secure 5 major media placements to elevate brand visibility
- Establish and maintain contact with journalists from these outlets
- Create compelling pitches tailored to each media outlet's audience
- Identify and compile a list of top media outlets relevant to the brand
- Increase social media followers by 35% to enhance digital engagement
- Develop engaging and high-quality content for daily social media posting
- Implement strategic social media advertising campaigns
- Engage influencers to promote and share our content
- Boost website traffic by 25% through SEO practices
- Improve site's mobile compatibility and page load speed
- Increase backlinking from reputable sites
- Conduct keyword research to optimize site content
11. OKRs to expand brand awareness through social media marketing and influencer collaborations
- Increase brand reach through social media and influencer partnerships
- Identify and partner with 5 relevant influencers to promote our brand
- Track success metrics, analyze the ROI, and optimize campaigns accordingly
- Increase social media followers by 20% through targeted advertising campaigns
- Generate 50% increase in social media engagement through compelling content
12. OKRs to boost Iranian childhood cancer charity's brand recognition
- Boost Iranian childhood cancer charity's brand recognition
- Launch 2 news stories in local media for increased exposure
- Submit news stories to selected local media outlets
- Compile a list of local press channels for story distribution
- Write and finalize 2 compelling news stories about our organization
- Secure 3 public speaking engagements to widen outreach
- Establish contact and follow up with event organizers
- Identify potential events relevant to your expertise or industry
- Prepare a compelling speaking proposal to pitch to event organizers
- Increase social media followers by 20% to enhance online visibility
- Engage with followers regularly to create a loyal online community
- Develop and maintain a consistent posting schedule on all social platforms
- Collaborate with influencers to reach a larger audience
13. OKRs to establish a formidable brand presence
- Establish a formidable brand presence
- Launch 2 high-impact marketing campaigns
- Coordinate a strategic schedule for campaign launch
- Identify target audience and platform for each campaign
- Develop engaging content and visuals
- Secure 3 high-profile endorsements or partnerships
- Craft compelling partnership or endorsement proposals
- Schedule and conduct negotiation meetings
- Identify and reach out to potential high-profile endorsers or partners
- Increase social media engagement by 25%
- Engage actively by responding to comments and messages
- Run contests or challenges to promote user participation
- Post high-quality content consistently on all platforms
14. OKRs to secure guest posts for enhanced brand visibility and thought leadership
- Increase brand visibility and thought leadership through secure guest posts
- Secure 5 high-authority guest post opportunities
- Build relationships with 3 key influencers in the industry through guest posting
- Increase website traffic from guest post referrals by 25%
- Earn at least 10 social media shares per guest post
15. OKRs to boost brand recognition and awareness in desired market
- Boost brand recognition and awareness in desired market
- Improve website visitor traffic by 30% through SEO efforts
- Create high-quality, SEO-friendly content regularly
- Conduct thorough keyword research for SEO optimization
- Improve website's loading speed and mobile compatibility
- Increase social media follower count by 20%
- Consistently produce engaging and shareable content
- Boost posts to reach a larger and targeted audience
- Collaborate with influencers relevant to your brand
- Secure 3 publications in industry-relevant media outsets
- Develop and pitch stories highlighting company achievements
- Follow up regularly until publication is secured
- Identify relevant industry-specific media outlets and contact information
Brand Manager OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Brand Manager OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Brand Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to successfully execute a dynamic and effective promotional campaign
- OKRs to attain and apply advanced leadership skills through an online course
- OKRs to implement automation in analytic reporting process
- OKRs to streamline Inbound Procedures for Warehouse Efficiency
- OKRs to streamline and optimize the HR data process
- OKRs to secure partnerships with strategic industry leaders to drive business growth
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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