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10 OKR examples for Public Relations Team

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If you're here, you're probably looking for some inspiration to write your OKRs.

We've got you covered below, but you can draft and track perfectly tailored strategies in minutes with Tability.

AI feedback for OKRs in Tability

What are Public Relations Team OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Public Relations Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Public Relations Team OKRs

Option 1. Turn ideas into OKRs with Tability AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Public Relations Team OKRs examples

You will find in the next section many different Public Relations Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to boost our presence in significant media outlets

  • ObjectiveBoost our presence in significant media outlets
  • KREstablish relationships with 10 new influential journalists or media outlets
  • TaskResearch and draft personalized outreach messages
  • TaskInitiate contact and schedule introductory meetings
  • TaskIdentify 10 top influential journalists or media outlets in the field
  • KRSecure 5 feature articles in top-tier media by end of quarter
  • TaskIdentify and make a list of top-tier media outlets
  • TaskReach out to journalists/editors with the pitches
  • TaskCraft compelling pitches for feature articles
  • KRGrow organic mentions in media by 25%
  • TaskDevelop partnerships with influencers aligned with our brand values
  • TaskIncrease shareable content on social media platforms
  • TaskExecute an organic, word-of-mouth referral program

OKRs to boost brand awareness in large enterprise SaaS market

  • ObjectiveBoost brand awareness in large enterprise SaaS market
  • KRAchieve a 20% increase in SaaS-related media mentions or features
  • TaskSponsor industry events for valuable media exposure
  • TaskIncrease SaaS-specific press releases and announcements
  • TaskDevelop relationships with key influencers in the SaaS industry
  • KRSecure ten speaking engagements at industry-specific events or conferences
  • TaskDraft and send tailored proposals to event organizers
  • TaskIdentify key industry-specific events and conferences
  • TaskFollow up with event organizers regularly
  • KRIncrease website traffic from SaaS businesses by 30%
  • TaskDevelop and implement a targeted SEO strategy for SaaS keywords
  • TaskInitiate partnerships with influential SaaS businesses for link sharing
  • TaskCreate engaging, SaaS-related content for blog posts and articles

OKRs to boost Iranian childhood cancer charity's brand recognition

  • ObjectiveBoost Iranian childhood cancer charity's brand recognition
  • KRLaunch 2 news stories in local media for increased exposure
  • TaskSubmit news stories to selected local media outlets
  • TaskCompile a list of local press channels for story distribution
  • TaskWrite and finalize 2 compelling news stories about our organization
  • KRSecure 3 public speaking engagements to widen outreach
  • TaskEstablish contact and follow up with event organizers
  • TaskIdentify potential events relevant to your expertise or industry
  • TaskPrepare a compelling speaking proposal to pitch to event organizers
  • KRIncrease social media followers by 20% to enhance online visibility
  • TaskEngage with followers regularly to create a loyal online community
  • TaskDevelop and maintain a consistent posting schedule on all social platforms
  • TaskCollaborate with influencers to reach a larger audience

OKRs to establish myself as a thought leader in my field

  • ObjectiveEstablish myself as a thought leader in my field
  • KRBuild strategic network by connecting with 20 key influencers in the field
  • TaskIdentify 20 key influencers in your field for potential networking
  • TaskReach out to influencers via email or social platforms
  • TaskEngage regularly with these influencers to foster and maintain connections
  • KRSpeak at 3 major industry conferences or webinars to share insights
  • TaskIdentify and contact 3 major industry conferences or webinar organizers
  • TaskSchedule and confirm speaking arrangements with organizers
  • TaskPrepare insightful and engaging presentations
  • KRPublish five in-depth articles on industry-relevant topics in reputable journals
  • TaskIdentify five industry-relevant topics for articles
  • TaskSubmit articles to reputable journals
  • TaskWrite the five in-depth articles

OKRs to increase visibility and knowledge of our brand

  • ObjectiveIncrease visibility and knowledge of our brand
  • KRIncrease social media followers by 30%
  • TaskInvest in targeted social media advertising campaigns
  • TaskCollaborate with influencers to promote the page
  • TaskElevate content strategy to boost engagement
  • KRAchieve a 20% increase in unaided brand awareness survey responses
  • TaskLaunch a customer referral program to boost awareness
  • TaskIncrease PR efforts to gain more media coverage
  • TaskImplement a targeted social media advertising campaign
  • KROrganize 10 event sponsorships in relevant industry events
  • TaskReach out to event organizers regarding potential sponsorships
  • TaskIdentify 10 industry events aligned with company interests
  • TaskFinalize sponsorship details and benefits for each event

OKRs to enhance visibility and recognition of our brand

  • ObjectiveEnhance visibility and recognition of our brand
  • KRBoost social media followership by 50% across all platforms
  • TaskLaunch contests and giveaways to incentivize following
  • TaskRun targeted ad campaigns to attract new followers
  • TaskImplement engaging daily posts and interactive stories
  • KRIncrease organic website traffic by 30%
  • TaskRegularly publish relevant, high-quality content
  • TaskStrengthen social media presence and encourage sharing
  • TaskImplement SEO strategies targeting high-value keywords
  • KRAchieve a 20% increase in media mentions or features
  • TaskEngage media through active social media presence and promotions
  • TaskDevelop and distribute press releases for significant company news
  • TaskCultivate relationships with key industry influencers and journalists

OKRs to establish thought leadership in the B2B software product industry

  • ObjectiveEstablish thought leadership in the B2B software product industry
  • KRIncrease blog traffic by 30% through engagement with relevant topics and discussion
  • TaskDevelop engaging, well-researched blog posts on these relevant topics
  • TaskIdentify popular topics among target audience for relevant blog content
  • TaskPromote posts and engage in discussions on various social media platforms
  • KRSecure 3 speaking engagements at industry leading software conferences or webinars
  • TaskPrepare and finalize unique, engaging presentation materials
  • TaskIdentify and research top software conferences or webinars in the industry
  • TaskReach out to event organizers about speaking opportunities
  • KRPublish 4 insightful whitepapers on critical B2B software product needs and solutions
  • TaskIdentify key issues facing B2B software products
  • TaskResearch potential solutions for these issues
  • TaskWrite and polish 4 comprehensive whitepapers

OKRs to successfully lead the organization of 12 Days of Christmas event

  • ObjectiveSuccessfully lead the organization of 12 Days of Christmas event
  • KRFinalize all event logistics, from venue to vendors, dealing with 100% accuracy
  • TaskConfirm and double-check all reservations with the event venue
  • TaskThoroughly review contracts and delivery times with all vendors
  • TaskEnsure accuracy of guest list, seating arrangements, and staff assignments
  • KREnsure positive feedback from at least 85% of attendees post-event
  • TaskDeliver high-quality, engaging presentations and performances
  • TaskSend out post-event surveys for attendee feedback
  • TaskAddress any problems or complaints promptly
  • KRSecure an attendee registration of at least 500 people by promoting the event widely
  • TaskUtilize social media platforms for regular event promotion
  • TaskCreate appealing event flyers for distribution both online and offline
  • TaskEstablish collaborations with relevant influencers for event exposure

OKRs to expand brand reach through innovative marketing practices

  • ObjectiveExpand brand reach through innovative marketing practices
  • KRSecure 5 major media placements to elevate brand visibility
  • TaskEstablish and maintain contact with journalists from these outlets
  • TaskCreate compelling pitches tailored to each media outlet's audience
  • TaskIdentify and compile a list of top media outlets relevant to the brand
  • KRIncrease social media followers by 35% to enhance digital engagement
  • TaskDevelop engaging and high-quality content for daily social media posting
  • TaskImplement strategic social media advertising campaigns
  • TaskEngage influencers to promote and share our content
  • KRBoost website traffic by 25% through SEO practices
  • TaskImprove site's mobile compatibility and page load speed
  • TaskIncrease backlinking from reputable sites
  • TaskConduct keyword research to optimize site content

OKRs to amplify brand reputation to boost lead generation

  • ObjectiveAmplify brand reputation to boost lead generation
  • KRImprove net promoter score by 15% through enhanced customer experiences
  • TaskOptimize communication channels for easier customer navigation
  • TaskImplement personalized customer service to boost satisfaction levels
  • TaskAddress customer complaints promptly to improve brand perception
  • KRAchieve a 20% increase in positive online reviews and ratings
  • TaskImplement a post-purchase email encouraging buyers to leave a review
  • TaskOffer incentives for customers who write reviews
  • TaskConduct a social media campaign promoting customer reviews
  • KRSecure 10 impactful PR mentions in industry-related publications
  • TaskDevelop a compelling press release relevant to industry trends
  • TaskResearch and compile a list of industry-related publications
  • TaskReach out to journalists and editors to pitch the story

Public Relations Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Public Relations Team OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Public Relations Team OKR templates

We have more templates to help you draft your team goals and OKRs.

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