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3 OKR examples for Organic Growth

What are Organic Growth OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We've tailored a list of OKRs examples for Organic Growth to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Organic Growth OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"
AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Organic Growth OKRs examples

You will find in the next section many different Organic Growth Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to achieve 10% organic growth via event marketing

  • ObjectiveAchieve 10% organic growth via event marketing
  • KRSecure 3 new partnership deals for collaborative events to broaden audience reach
  • TaskPitch partnership idea to identified potential partners
  • TaskNegotiate deal and finalize partnership agreement
  • TaskIdentify potential partners for collaboration
  • KRImprove event-lead conversion rate by 20% to enhance sales
  • TaskDevelop engaging follow-up messaging targeting event attendees
  • TaskImplement event-specific promotional sales or discounts
  • TaskTrain staff on successful sales conversion strategies
  • KRIncrease event participation by 15% to increase brand exposure
  • TaskLeverage social media platforms for event advertising
  • TaskEstablish partnerships with influencers or celebrities to boost event visibility
  • TaskDevelop engaging promotional materials to attract potential participants
Tability

2OKRs to boost brand awareness through strategic social media marketing

  • ObjectiveBoost brand awareness through strategic social media marketing
  • KRIncrease organic social media following by 25% across all platforms
  • TaskUtilize hashtag strategy to increase content visibility
  • TaskCreate and share high-quality, engaging content regularly
  • TaskCollaborate with influencers for promotional posts
  • KRAchieve a 30% boost in engagement rate on promoted social media posts
  • TaskDesign more visually appealing and interactive content for promotion
  • TaskIncrease frequency of social media posts during peak hours
  • TaskImplement A/B testing on different post formats and analyse the results
  • KRDrive 20% more traffic to the website from social media channels
  • TaskImplement targeted social media advertisements or promotions
  • TaskCollaborate with influencers or bloggers for promotional activities
  • TaskIncrease the frequency of engaging posts on all social media platforms

3OKRs to boost subscriber count to 10,000 without relying on paid advertisements

  • ObjectiveBoost subscriber count to 10,000 without relying on paid advertisements
  • KRAchieve a retention rate of 90% through engagement strategies and personalized content
  • TaskRegularly analyze customer feedback to improve strategies
  • TaskImplement a comprehensive customer engagement strategy
  • TaskDevelop personalized content aligned to customer interests
  • KRDevelop and implement three strategic content partnerships to attract new audience
  • TaskDefine target audience and identify desired content partners
  • TaskImplement partnership plans and measure success rates
  • TaskDevelop partnership proposals, outlining mutual benefits
  • KRGarner 1000 new subscribers every week through organic channel optimization
  • TaskIncrease social media presence to drive website traffic
  • TaskResearch SEO trends and optimize website content accordingly
  • TaskDevelop a comprehensive content marketing strategy

Organic Growth OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Organic Growth OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Organic Growth OKR templates

We have more templates to help you draft your team goals and OKRs.