OKR template to amplify brand popularity and reach across all digital platforms

public-lib · Published about 2 months ago

The OKR's overall goal is to enhance brand popularity and reach on all digital platforms. This particular target is the driving force for three primary objectives. Firstly, to lead a 25% increase in social media followers, with initiatives such as targeted ads, follower engagement, and a consistent posting schedule.

Secondly, the purpose is to boost the brand's share of voice (SOV) in the market by 20% via influencers. This goal involves recognizing industry leaders, developing promotions with selected influencers, and monitoring and adjusting the influencer marketing strategy's effectiveness.

The third and final objective is to cause a 30% rise in website traffic through a diverse range of online marketing strategies. To achieve this, application of Search Engine Optimization (SEO) practices, targeted pay-per-click ad campaigns, and devising engaging social media marketing strategies are the highlighted initiatives.

Overall, the OKR focuses on enhancing digital marketing efforts, using influencers for promotions, and optimizing the brand's online presence to attain an increased follower base, amplified share of voice, and higher website traffic.
  • ObjectiveAmplify brand popularity and reach across all digital platforms
  • Key ResultIncrease total followers across major social media platforms by 25%
  • TaskRun targeted ad campaigns to attract new followers
  • TaskEngage with followers by liking and commenting daily
  • TaskImplement a consistent posting schedule on all platforms
  • Key ResultEnhance brand's share of voice in the market by 20% via industry influencers
  • TaskIdentify influential industry leaders connected to the brand
  • TaskDevelop partnerships with selected influencers for promotions
  • TaskMonitor and adjust influencer marketing strategy for effectiveness
  • Key ResultAchieve a 30% rise in website traffic through diversified online marketing strategies
  • TaskImplement SEO best practices to boost organic traffic
  • TaskRun targeted pay-per-click advertising campaigns
  • TaskDevelop engaging social media marketing campaigns
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