15 customisable OKR examples for Design Manager

What are Design Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Design Manager to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Design Manager OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Design Manager OKRs examples

We've added many examples of Design Manager Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to improve stakeholder feedback incorporation through iterative design

  • ObjectiveImprove stakeholder feedback incorporation through iterative design
  • Key ResultImplement at least 3 significant design changes based on collected feedback
  • TaskPropose 3 major design changes based on analysis
  • TaskCollect and analyze customer feedback on current design
  • TaskExecute and test the proposed design alterations
  • Key ResultCollect and categorize feedback from 70% of stakeholders by week 4
  • Key ResultAchieve 80% stakeholder satisfaction with the iterative design process by project end
  • TaskMonitor and measure stakeholder satisfaction periodically
  • TaskIncorporate stakeholder suggestions into design iterations
  • TaskConduct regular feedback sessions with stakeholders

2OKRs to develop comprehensive KPIs for service design enhancement

  • ObjectiveDevelop comprehensive KPIs for service design enhancement
  • Key ResultIdentify and categorize 15 potential KPIs critical to service design by next month
  • TaskCategorize selected KPIs based on importance
  • TaskAnalyze and select the top 15 KPIs
  • TaskConduct research on potential service design KPIs
  • Key ResultMeasure and achieve 25% improvement in service design efficiency using new KPIs
  • TaskIdentify new KPIs relevant to service design efficiency
  • TaskTrain staff in measuring and improving these new KPIs
  • TaskImplement changes, monitor progress and adjust as necessary
  • Key ResultImplement at least 10 newly defined KPIs in ongoing service design projects
  • TaskMonitor and adjust KPIs based on project outcomes
  • TaskIdentify 10 key performance indicators for service design projects
  • TaskIncorporate the defined KPIs into ongoing projects

3OKRs to achieve targeted design goals next quarter

  • ObjectiveAchieve targeted design goals next quarter
  • Key ResultIncrease design productivity by 20% using time management strategies
  • TaskPrioritize design tasks based on urgency and importance
  • TaskMinimize distractions during high productivity hours
  • TaskImplement a strict schedule for design tasks with time limits
  • Key ResultImprove client satisfaction rate by 15%with enhanced design quality
  • TaskTrain design team in best satisfaction practices
  • TaskRegularly ask clients for design feedback
  • TaskImplement rigorous quality checks for design enhancements
  • Key ResultComplete 100% of design projects before scheduled deadlines
  • TaskPrioritize projects based on due dates and complexity
  • TaskRegularly monitor progress and adjust schedule if needed
  • TaskAllocate sufficient time daily to work on designs

4OKRs to enhance wire harnesses through prototyping and continuous improvement

  • ObjectiveEnhance wire harnesses through prototyping and continuous improvement
  • Key ResultPrototype 3 new designs of automotive wire harnesses for testing
  • TaskArrange testing and data collection process on prototypes
  • TaskSketch initial concepts for 3 different automotive wire harness designs
  • TaskDevelop physical prototypes based on finalized design sketches
  • Key ResultReduce wire harness production defects by 20%
  • TaskProvide comprehensive training on wire harness assembly
  • TaskImplement routine quality checks during production
  • TaskPurchase upgraded, precision manufacturing equipment
  • Key ResultIncrease process efficiency to reduce production time by 15%
  • TaskOptimize workflow by identifying and removing unnecessary steps
  • TaskTrain staff in lean manufacturing techniques
  • TaskImplement time-tracking software for accurate productivity assessment

5OKRs to design and launch a production unit application

  • ObjectiveDesign and launch a production unit application
  • Key ResultIdentify and document production unit needs and specifications by end of Week 4
  • TaskConduct interviews with production unit teams
  • TaskAnalyze and list unit needs and specifications
  • TaskCompile and finalize documentation by Week 4
  • Key ResultDesign, develop, and test the application prototype for functionality by Week 8
  • TaskDevelop the proposed prototype based on the design
  • TaskConduct thorough functionality tests on the prototype
  • TaskCreate detailed design for application prototype
  • Key ResultSuccessfully deploy the new application in the production unit by Week 12
  • TaskFinalize application development and perform thorough testing by Week 9
  • TaskComplete user training for new application usage by Week 10
  • TaskSchedule and execute application deployment in the production unit for Week 12

6OKRs to implement an efficient vendor invoice tracker

  • ObjectiveImplement an efficient vendor invoice tracker
  • Key ResultValidate the prototype with at least 3 different members of the talent acquisition team
  • TaskSchedule feedback sessions with each member
  • TaskIdentify three team members for prototype validation
  • TaskShare the prototype with selected team members
  • Key ResultDesign a comprehensive prototype of the invoice tracker within 4 weeks
  • TaskDraft preliminary design and functionality notes for invoice tracker
  • TaskDevelop and refine prototype based on initial design plans
  • TaskConduct thorough tests and improve upon the prototype
  • Key ResultEnsure 90% of vendor invoices are processed through the tracker by project end
  • TaskMonitor tracking system regularly to assess progress
  • TaskTrain staff on proper invoice tracking procedures
  • TaskImplement invoice tracking system for vendor billings

7OKRs to improve conversion rate by 20% with landing page optimization and A/B testing

  • ObjectiveIncrease website conversion rate with page optimization and testing
  • Key ResultCreate at least one new compelling CTA to test, resulting in 25% higher clicks
  • Key ResultIncrease page clarity with simplified copy, resulting in 15% higher engagement
  • Key ResultIncrease website traffic by 10% through targeted SEO and paid advertising
  • Key ResultImprove landing page load time by 10%

8OKRs to decrease average product impact across categories annually

  • ObjectiveDecrease average product impact across categories annually
  • Key ResultIncrease reusability/recyclability of products by 15%
  • TaskImplement design for recyclability guidelines
  • TaskDevelop reusable product line
  • TaskExplore partnerships with recycling organizations
  • Key ResultImplement 5 eco-friendly modifications in product design and packaging
  • TaskInvestigate biodegradable or recyclable packaging options
  • TaskResearch eco-friendly materials for product design improvement
  • TaskOrganize training on sustainability for product design team
  • Key ResultReduce product waste by 10% through improved production processes
  • TaskTrain staff on lean manufacturing principles
  • TaskImplement regular equipment maintenance for optimal efficiency
  • TaskReview and improve current production procedures

9OKRs to increase revenue and lead generation

  • ObjectiveIncrease revenue and lead generation
  • Key ResultIncrease conversion rate by 15% through better website optimization and UX
  • TaskImprove website navigation and user flow for a seamless user experience
  • TaskConduct a thorough website audit to identify areas for optimization
  • TaskA/B test different landing page designs to identify the most effective layout
  • TaskStreamline the checkout process to reduce friction and increase conversions
  • Key ResultImprove lead response time to an average of less than 1 hour
  • TaskAssign dedicated staff members to monitor and respond to leads promptly
  • TaskProvide regular training to employees on effective and timely lead communication techniques
  • TaskStreamline lead routing and distribution process to reduce response time
  • TaskImplement an automated lead email notification system for immediate response
  • Key ResultIncrease monthly revenue by 10% compared to previous quarter
  • TaskLaunch targeted marketing campaign to attract new customers
  • TaskImprove product pricing strategy to increase customer spend
  • TaskOffer discounts or promotions to incentivize repeat purchases
  • TaskEnhance customer experience to encourage higher customer satisfaction and retention
  • Key ResultGenerate 50% more qualified leads through targeted marketing campaigns
  • TaskCreate compelling and personalized content to engage target audience and drive conversions
  • TaskImplement a data-driven approach to optimize marketing channels and increase lead generation
  • TaskConduct market research to identify target audience's preferences and pain points
  • TaskContinuously analyze campaign performance and make necessary adjustments to maximize qualified leads

10OKRs to increase design competency and productivity for high-quality outputs

  • ObjectiveIncrease design competency and productivity for high-quality outputs
  • Key ResultAttain and maintain a 90% satisfaction rating from internal teams for all design projects
  • TaskConduct regular feedback surveys with internal teams after each project
  • TaskImplement suggested improvements from feedback promptly and efficiently
  • TaskProvide continuous training and development for the design team
  • Key ResultComplete a comprehensive graphic design course with 85% or higher score
  • TaskSchedule regular study hours for course materials
  • TaskEnroll in a reputable graphic design course
  • TaskComplete all assignments and exams timely
  • Key ResultProduce 15% more design projects as compared to last quarter
  • TaskIncrease weekly design output through efficient time management strategies
  • TaskInvest in new design software to streamline workflow
  • TaskDelegate smaller tasks to free up design production time

11OKRs to elevate the quality and impact of design solutions

  • ObjectiveElevate the quality and impact of design solutions
  • Key ResultSecure positive feedback on design improvements from 90% of project stakeholders
  • TaskCreate a stakeholder survey to collect feedback on improvements
  • TaskImplement design improvements based on stakeholder feedback
  • TaskDiscuss feedback results with stakeholders, making necessary adjustments
  • Key ResultComplete and apply comprehensive brand guidelines to at least 3 projects
  • TaskDevelop comprehensive brand guidelines based on company values and aesthetics
  • TaskIncorporate and apply brand guidelines to each project
  • TaskAssign the guidelines to three specific projects
  • Key ResultAchieve a 15% improvement in user experience scores for all projects
  • TaskTrain staff in advanced UX/UI design principles
  • TaskImplement user feedback for continuous product improvement
  • TaskRegularly test and optimize website speed and responsiveness

12OKRs to attract 400 new members to our community

  • ObjectiveAttract 400 new members to our community
  • Key ResultInitiate two referral programs leading to 100 more community members
  • TaskFollow up and onboard the new community members properly
  • TaskIdentify potential referral avenues and design two distinct programs
  • TaskPromote the referral programs via social media and email marketing
  • Key ResultImprove website conversion rate by 10% to encourage community sign-ups
  • TaskOptimize landing page design and layout for user engagement
  • TaskImplement clear, compelling calls-to-action towards community sign-up
  • TaskTest and improve website loading speed
  • Key ResultExecute 3 targeted marketing campaigns, each attracting a minimum of 100 new members
  • TaskAdjust strategies based on captured data to attract new members
  • TaskImplement campaigns, tracking their success and reach
  • TaskDevelop individual strategies for three targeted marketing campaigns

13OKRs to establish and publicize a Health & Safety Newsletter for awareness

  • ObjectiveEstablish and publicize a Health & Safety Newsletter for awareness
  • Key ResultAttract and acquire at least 200 subscribers within 2 weeks after launching
  • TaskOffer early subscriber discounts or exclusive benefits
  • TaskOrganize webinars or virtual events promoting the launch
  • TaskDevelop and implement a comprehensive social media marketing plan
  • Key ResultFeedback survey reports at least 80% positive response rate by the end of Q2
  • TaskImplement strategies to increase response rates
  • TaskDesign and distribute impactful and targeted feedback surveys
  • TaskReview feedback continuously and make service improvements accordingly
  • Key ResultDevelop the first issue of the H&S Newsletter by employing a professional design
  • TaskHire a professional designer experienced in newsletter creation
  • TaskOversee design process of the first issue
  • TaskCompile relevant health and safety content

14OKRs to enhance product value and user discovery speed

  • ObjectiveEnhance product value and user discovery speed
  • Key ResultIncrease customer satisfaction rate by 20% through product enhancements
  • TaskConduct regular quality checks for product enhancements
  • TaskImplement customer feedback into product improvement plans
  • TaskTrain customer service to address product-related queries effectively
  • Key ResultIncrease product conversion rate by 10% through user-centric design improvements
  • TaskResearch market trends and consumer preferences in product design
  • TaskImplement design changes based on research data
  • TaskTest and analyze results for design improvements
  • Key ResultLower average time-to-value for new users by 15% with improved onboarding process
  • TaskImplement a well-structured induction program for new users
  • TaskCreate engaging, user-friendly tutorial videos for swift learning
  • TaskSimplify the initial login process for user convenience

15OKRs to increase newsletter subscriptions through website interaction

  • ObjectiveIncrease newsletter subscriptions through website interaction
  • Key ResultImplement two new call-to-action prompts encouraging newsletter sign-ups
  • TaskMeasure and report prompt effectiveness
  • TaskIntegrate prompts into website and email communications
  • TaskDesign visually appealing call-to-action prompts
  • Key ResultReduce the newsletter opt-out rate by 15% through improved content quality
  • TaskRegularly analyze unsubscribe reasons for improvements
  • TaskImplement feedback to improve newsletter content quality
  • TaskConduct a survey to understand subscribers' content preferences
  • Key ResultAchieve a 20% conversion rate from site visitors to newsletter sign-ups
  • TaskImplement engaging pop-ups for the newsletter
  • TaskOffer exclusive content upon newsletter subscription
  • TaskImprove site design for easy access to sign-up forms

Design Manager OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Design Manager OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Design Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

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