15 customisable OKR examples for Event
What are Event OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Event to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Event OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Event OKRs examples
You'll find below a list of Objectives and Key Results templates for Event. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to boost participation in wellness events through strategic alignment
Boost participation in wellness events through strategic alignment
Ensure 80% of participants complete post-event satisfaction surveys
Send reminder emails regularly to encourage completion- Send out satisfaction surveys immediately following the event
- Offer incentives for completing the survey
- Increase registration for wellness events by 15%
- Send personalized email invitations to past participants
- Collaborate with local influencers for event promotion
- Develop engaging social media campaigns promoting wellness events
- Enhance engagement during wellness events by 25%
- Offer small incentives for active participation or greater attendance
- Add interactive health-related games or quizzes to wellness events
- Promote wellness events through all available internal channels
2. OKRs to consistently rank in the top half of running events
- Consistently rank in the top half of running events
- Participate in 3 local running events to gain race experience
- Start a regular training schedule
- Register for the chosen 3 running events
- Research local running events in your area
- Increase weekly mileage by 10% to improve overall endurance
- Calculate current weekly mileage for accurate increment
- Consistently monitor progress and endurance level
- Gradually increase mileage by 10% each week
- Finish five 10k runs in under 50 minutes for enhanced speed
- Schedule weekly training to progressively increase running speed
- Incorporate high-intensity interval training in workouts
- Monitor time on each run and adjust pace
3. OKRs to develop an engaging and results-driven events strategy
- Develop an engaging and results-driven events strategy
- Measure and increase participant satisfaction by 25% post-event via surveys
- Create a post-event satisfaction survey for participants
- Implement feedback to improve future events by 25%
- Distribute the survey to all event participants
- Secure partnerships with at least 5 industry influencers for event exposure
- Identify relevant industry influencers for partnership
- Draft compelling proposal for potential influencer partnerships
- Follow-up proposal with individual discussions and negotiation
- Boost event engagement by 30% through interactive and engaging execution strategies
- Use visual storytelling to captivate attendees' interest
- Adopt gamification methods for interactive participant involvement
- Implement live polls/quizzes to encourage audience participation
4. OKRs to expand open mic opportunities for musicians
- Expand open mic opportunities for musicians
- Establish partnerships with five local venues for hosting open mic events
- Draft a partnership proposal tailored for each venue
- Identify potential local venues suitable for open mic events
- Initiate contact and negotiate partnership terms
- Draw in a minimum of 50 unique performers across all open mic events
- Collaborate with local music schools for event promotion
- Send personalized invitations to performers from previous events
- Create engaging social media advertisements targeting local performers
- Organize and successfully conduct at least 10 open mic events
- Arrange necessary equipment and personnel for each event
- Select venues and schedule dates for each open mic event
- Promote the events through social media and local newspapers
5. OKRs to increase the volume and quality of event sponsorships
- Increase the volume and quality of event sponsorships
- Improve sponsorship satisfaction rate by 25% as per feedback survey
- Initiate regular update meetings on event status
- Implement survey suggestions to enhance sponsor benefits
- Develop a personalized communication plan for each sponsor
- Achieve a 20% increase in funds from existing sponsorship contracts
- Strengthen relationships with consistent communication
- Demonstrate value through positive promotion and recognition
- Negotiate improved terms with current sponsors
- Secure 10 new sponsorships from industry-relevant companies
- Initiate outreach and negotiations for sponsorship
- Create compelling pitch tailored to each potential sponsor
- Research and identify potential industry-relevant sponsors
6. OKRs to successfully raise $2M at an upcoming fundraising event
- Successfully raise $2M at an upcoming fundraising event
- Obtain corporate sponsorships adding to $750K
- Identify potential corporations interested in sponsoring your organization
- Craft a dynamic, tailored sponsorship proposal for each corporation
- Arrange meetings to pitch sponsorship opportunities and benefits
- Secure pledges from 10 major donors contributing $500K collectively
- Identify and list potential major donors
- Facilitate meetings to discuss pledges
- Develop personalized proposals for each donor
- Attract 1,000 event attendees at $500 donation per ticket
- Leverage partnerships for greater visibility and reach
- Develop targeted marketing strategies to reach potential donors
- Organize high-value perks and incentives for attendees
7. OKRs to use Event Marketing to drive outbound leads
- Hold the first annual user conference
- Register 250 attendees
- Drive $500,000 in upsell/cross-sell revenue from event
- Drive outbound marketing efforts
- Secure two keynote speaking slots at industry events
- Increase event-driven leads by 25%
8. OKRs to achieve 10% organic growth via event marketing
- Achieve 10% organic growth via event marketing
- Secure 3 new partnership deals for collaborative events to broaden audience reach
- Pitch partnership idea to identified potential partners
- Negotiate deal and finalize partnership agreement
- Identify potential partners for collaboration
- Improve event-lead conversion rate by 20% to enhance sales
- Develop engaging follow-up messaging targeting event attendees
- Implement event-specific promotional sales or discounts
- Train staff on successful sales conversion strategies
- Increase event participation by 15% to increase brand exposure
- Leverage social media platforms for event advertising
- Establish partnerships with influencers or celebrities to boost event visibility
- Develop engaging promotional materials to attract potential participants
9. OKRs to successfully orchestrate an engaging food street event
- Successfully orchestrate an engaging food street event
- Attract at least 500 attendees
- Utilize social media channels for widespread promotion of the event
- Develop a compelling event agenda to attract potential attendees
- Send out personalized invitation emails to targeted audience groups
- Achieve 90% positive participant feedback
- Develop a responsive and effective communication system
- Implement comprehensive, regular training programs for staff members
- Evaluate and enhance participant experience based on surveys
- Secure a minimum of 20 food vendors
- Initiate contact and discuss vending opportunities
- Finalize agreements with at least 20 vendors
- Identify potential food vendors in the local area
10. OKRs to increase performance opportunities for musicians
- Increase performance opportunities for musicians
- Secure 3 collaborations with music festivals for musician performances
- Research and identify potential music festivals for collaboration
- Follow up on proposals and confirm collaborations
- Draft, finalize, and send performance proposal letters
- Partner with 10 local venues for recurring musician gigs
- Negotiate and finalize partnership agreements with selected venues
- Approach venues with partnership proposal for recurring gigs
- Research and list potentially suitable local venues for musician gigs
- Organize 5 live-streamed virtual concerts for global exposure
- Secure a reliable platform or service for live-streaming concerts
- Identify and book 5 artists or bands with a strong worldwide following
- Develop a global marketing and promotion strategy
11. OKRs to establish a comprehensive skills marketplace
- Establish a comprehensive skills marketplace
- Develop a catalog with 100+ diverse training modules by end of quarter
- Identify topics spanning across various industries for training modules
- Compile and organize the training modules into a catalog
- Design and develop the individual training modules
- Host 15 professional development events engaging 500+ users
- Identify potential speakers and topics for professional development events
- Launch comprehensive marketing campaign to attract 500+ users
- Secure venues and setup registration for each event
- Create a user-friendly knowledge base with 1000+ articles sourced and organized
- Design a user-friendly interface for the knowledge base
- Categorize and organize the sourced articles
- Identify and source relevant articles for the knowledge base
12. OKRs to cultivate a resilient, long-lasting community culture
- Cultivate a resilient, long-lasting community culture
- Achieve 90% positive feedback on the community culture from member surveys
- Respond to feedback constructively and promptly
- Establish initiatives to promote positive community culture
- Implement regular surveys to gather member feedback
- Increase community engagement through events and workshops by 40%
- Plan and organize monthly community events and workshops
- Collaborate with local businesses for sponsorship
- Promote events through social media and flyers
- Implement 2 community bonding initiatives successfully with higher than 80% participation
- Identify two initiatives that would be popular in the community
- Facilitate and monitor the initiatives’ successful implementation
- Design and execute a powerful promotional campaign
13. OKRs to enhance and refine my communication skills
- Enhance and refine my communication skills
- Practice public speaking at four local events
- Research and select four events suitable for public speaking
- Register and attend these local events as a speaker
- Prepare speeches relevant to each event's topic or theme
- Receive positive feedback on communication improvement from 6 team members
- Request feedback from team members regularly
- Implement learned techniques into daily team interactions
- Engage in training courses for effective communication skills
- Complete two advanced communication training workshops
- Attend and actively participate in these workshops
- Apply learned knowledge in professional communications
- Research and register for two advanced communication training workshops
14. OKRs to raise funds for Water4
- Raise funds for Water4
- Secure grants from 3 major foundations for Water4 projects
- Research foundations interested in funding water initiatives
- Establish follow-up communications for proposal responses
- Prepare and submit tailored proposals to selected foundations
- Launch an online crowdfunding campaign that raises $1.5 million for Water4
- Develop engaging promotional content for social media
- Craft compelling story about Water4 for the campaign page
- Identify and reach out to potential high-value donors
- Host 2 successful fundraising events with at least 300 attendees
- Identify and secure a venue that can accommodate 300 people
- Create and implement a detailed promotional plan
- Recruit volunteers for event organization and execution
15. OKRs to maximise utilisation of new sourcing tool for quality RFPs
- Maximise utilisation of new sourcing tool for quality RFPs
- Implement a minimum of 15 sourcing events using the new tool
- Execute the sourcing events appropriately
- Schedule and plan for 15 sourcing events
- Identify suitable events for sourcing using the new tool
- Achieve a 25% improvement in RFP response quality compared to last quarter
- Implement mandatory review process before RFP submission
- Conduct additional training on RFP creation
- Utilize feedback from previous RFPs to iterate
- Conduct training sessions for team on new sourcing tool within two weeks
- Develop an engaging and informative training plan
- Identify key functionalities of the new sourcing tool
- Schedule and implement training sessions for the team
Event OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Event OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Event OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to implement automation in financial reporting
- OKRs to enhance system analysis capabilities and boost personal development
- OKRs to be the employer of choice in our industry
- OKRs to enhance UI design principles and streamline asset creation process
- OKRs to enhance account profile set up quality on eCommerce website
- OKRs to get first 10 users
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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