13 customisable OKR examples for Event

What are Event OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Event to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Event OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Event OKRs examples

You'll find below a list of Objectives and Key Results templates for Event. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKR to boost participation in wellness events through strategic alignment

  • ObjectiveBoost participation in wellness events through strategic alignment
  • Key ResultEnsure 80% of participants complete post-event satisfaction surveys
  • TaskSend reminder emails regularly to encourage completion
  • TaskSend out satisfaction surveys immediately following the event
  • TaskOffer incentives for completing the survey
  • Key ResultIncrease registration for wellness events by 15%
  • TaskSend personalized email invitations to past participants
  • TaskCollaborate with local influencers for event promotion
  • TaskDevelop engaging social media campaigns promoting wellness events
  • Key ResultEnhance engagement during wellness events by 25%
  • TaskOffer small incentives for active participation or greater attendance
  • TaskAdd interactive health-related games or quizzes to wellness events
  • TaskPromote wellness events through all available internal channels

2. OKR to consistently rank in the top half of running events

  • ObjectiveConsistently rank in the top half of running events
  • Key ResultParticipate in 3 local running events to gain race experience
  • TaskStart a regular training schedule
  • TaskRegister for the chosen 3 running events
  • TaskResearch local running events in your area
  • Key ResultIncrease weekly mileage by 10% to improve overall endurance
  • TaskCalculate current weekly mileage for accurate increment
  • TaskConsistently monitor progress and endurance level
  • TaskGradually increase mileage by 10% each week
  • Key ResultFinish five 10k runs in under 50 minutes for enhanced speed
  • TaskSchedule weekly training to progressively increase running speed
  • TaskIncorporate high-intensity interval training in workouts
  • TaskMonitor time on each run and adjust pace

3. OKR to develop an engaging and results-driven events strategy

  • ObjectiveDevelop an engaging and results-driven events strategy
  • Key ResultMeasure and increase participant satisfaction by 25% post-event via surveys
  • TaskCreate a post-event satisfaction survey for participants
  • TaskImplement feedback to improve future events by 25%
  • TaskDistribute the survey to all event participants
  • Key ResultSecure partnerships with at least 5 industry influencers for event exposure
  • TaskIdentify relevant industry influencers for partnership
  • TaskDraft compelling proposal for potential influencer partnerships
  • TaskFollow-up proposal with individual discussions and negotiation
  • Key ResultBoost event engagement by 30% through interactive and engaging execution strategies
  • TaskUse visual storytelling to captivate attendees' interest
  • TaskAdopt gamification methods for interactive participant involvement
  • TaskImplement live polls/quizzes to encourage audience participation

4. OKR to increase the volume and quality of event sponsorships

  • ObjectiveIncrease the volume and quality of event sponsorships
  • Key ResultImprove sponsorship satisfaction rate by 25% as per feedback survey
  • TaskInitiate regular update meetings on event status
  • TaskImplement survey suggestions to enhance sponsor benefits
  • TaskDevelop a personalized communication plan for each sponsor
  • Key ResultAchieve a 20% increase in funds from existing sponsorship contracts
  • TaskStrengthen relationships with consistent communication
  • TaskDemonstrate value through positive promotion and recognition
  • TaskNegotiate improved terms with current sponsors
  • Key ResultSecure 10 new sponsorships from industry-relevant companies
  • TaskInitiate outreach and negotiations for sponsorship
  • TaskCreate compelling pitch tailored to each potential sponsor
  • TaskResearch and identify potential industry-relevant sponsors

5. OKR to successfully raise $2M at an upcoming fundraising event

  • ObjectiveSuccessfully raise $2M at an upcoming fundraising event
  • Key ResultObtain corporate sponsorships adding to $750K
  • TaskIdentify potential corporations interested in sponsoring your organization
  • TaskCraft a dynamic, tailored sponsorship proposal for each corporation
  • TaskArrange meetings to pitch sponsorship opportunities and benefits
  • Key ResultSecure pledges from 10 major donors contributing $500K collectively
  • TaskIdentify and list potential major donors
  • TaskFacilitate meetings to discuss pledges
  • TaskDevelop personalized proposals for each donor
  • Key ResultAttract 1,000 event attendees at $500 donation per ticket
  • TaskLeverage partnerships for greater visibility and reach
  • TaskDevelop targeted marketing strategies to reach potential donors
  • TaskOrganize high-value perks and incentives for attendees

6. OKR to use Event Marketing to drive outbound leads

  • ObjectiveHold the first annual user conference
  • Key ResultRegister 250 attendees
  • Key ResultDrive $500,000 in upsell/cross-sell revenue from event
  • ObjectiveDrive outbound marketing efforts
  • Key ResultSecure two keynote speaking slots at industry events
  • Key ResultIncrease event-driven leads by 25%

7. OKR to achieve 10% organic growth via event marketing

  • ObjectiveAchieve 10% organic growth via event marketing
  • Key ResultSecure 3 new partnership deals for collaborative events to broaden audience reach
  • TaskPitch partnership idea to identified potential partners
  • TaskNegotiate deal and finalize partnership agreement
  • TaskIdentify potential partners for collaboration
  • Key ResultImprove event-lead conversion rate by 20% to enhance sales
  • TaskDevelop engaging follow-up messaging targeting event attendees
  • TaskImplement event-specific promotional sales or discounts
  • TaskTrain staff on successful sales conversion strategies
  • Key ResultIncrease event participation by 15% to increase brand exposure
  • TaskLeverage social media platforms for event advertising
  • TaskEstablish partnerships with influencers or celebrities to boost event visibility
  • TaskDevelop engaging promotional materials to attract potential participants

8. OKR to successfully orchestrate an engaging food street event

  • ObjectiveSuccessfully orchestrate an engaging food street event
  • Key ResultAttract at least 500 attendees
  • TaskUtilize social media channels for widespread promotion of the event
  • TaskDevelop a compelling event agenda to attract potential attendees
  • TaskSend out personalized invitation emails to targeted audience groups
  • Key ResultAchieve 90% positive participant feedback
  • TaskDevelop a responsive and effective communication system
  • TaskImplement comprehensive, regular training programs for staff members
  • TaskEvaluate and enhance participant experience based on surveys
  • Key ResultSecure a minimum of 20 food vendors
  • TaskInitiate contact and discuss vending opportunities
  • TaskFinalize agreements with at least 20 vendors
  • TaskIdentify potential food vendors in the local area

9. OKR to cultivate a resilient, long-lasting community culture

  • ObjectiveCultivate a resilient, long-lasting community culture
  • Key ResultAchieve 90% positive feedback on the community culture from member surveys
  • TaskRespond to feedback constructively and promptly
  • TaskEstablish initiatives to promote positive community culture
  • TaskImplement regular surveys to gather member feedback
  • Key ResultIncrease community engagement through events and workshops by 40%
  • TaskPlan and organize monthly community events and workshops
  • TaskCollaborate with local businesses for sponsorship
  • TaskPromote events through social media and flyers
  • Key ResultImplement 2 community bonding initiatives successfully with higher than 80% participation
  • TaskIdentify two initiatives that would be popular in the community
  • TaskFacilitate and monitor the initiatives’ successful implementation
  • TaskDesign and execute a powerful promotional campaign

10. OKR to raise funds for Water4

  • ObjectiveRaise funds for Water4
  • Key ResultSecure grants from 3 major foundations for Water4 projects
  • TaskResearch foundations interested in funding water initiatives
  • TaskEstablish follow-up communications for proposal responses
  • TaskPrepare and submit tailored proposals to selected foundations
  • Key ResultLaunch an online crowdfunding campaign that raises $1.5 million for Water4
  • TaskDevelop engaging promotional content for social media
  • TaskCraft compelling story about Water4 for the campaign page
  • TaskIdentify and reach out to potential high-value donors
  • Key ResultHost 2 successful fundraising events with at least 300 attendees
  • TaskIdentify and secure a venue that can accommodate 300 people
  • TaskCreate and implement a detailed promotional plan
  • TaskRecruit volunteers for event organization and execution

11. OKR to maximise utilisation of new sourcing tool for quality RFPs

  • ObjectiveMaximise utilisation of new sourcing tool for quality RFPs
  • Key ResultImplement a minimum of 15 sourcing events using the new tool
  • TaskExecute the sourcing events appropriately
  • TaskSchedule and plan for 15 sourcing events
  • TaskIdentify suitable events for sourcing using the new tool
  • Key ResultAchieve a 25% improvement in RFP response quality compared to last quarter
  • TaskImplement mandatory review process before RFP submission
  • TaskConduct additional training on RFP creation
  • TaskUtilize feedback from previous RFPs to iterate
  • Key ResultConduct training sessions for team on new sourcing tool within two weeks
  • TaskDevelop an engaging and informative training plan
  • TaskIdentify key functionalities of the new sourcing tool
  • TaskSchedule and implement training sessions for the team

12. OKR to implement a proficient live operations team for streaming events on Netflix

  • ObjectiveImplement a proficient live operations team for streaming events on Netflix
  • Key ResultAchieve a viewer satisfaction score of 8/10 or greater for every streamed event
  • TaskProvide easy-to-access support for technical issues
  • TaskGather and respond to viewer feedback effectively
  • TaskRegularly test and improve streaming quality and speed
  • Key ResultRecruit and train 5 dedicated team members skilled in live operations by end of quarter
  • TaskDesign and implement a comprehensive training program
  • TaskAdvertise roles on relevant job platforms
  • TaskIdentify necessary skills for live operations team members
  • Key ResultSuccessfully execute 3 high profile live streaming events without technical glitches
  • TaskHire expert technicians for uninterrupted live streaming
  • TaskSchedule rigorous rehearsals before the actual streaming events
  • TaskProcure high-quality streaming equipment

13. OKR to enhance communication skills and overcome shyness

  • ObjectiveEnhance communication skills and overcome shyness
  • Key ResultAttend two networking events every month to interact with diverse individuals
  • TaskSchedule two networking events into personal calendar
  • TaskResearch local networking events happening nearby
  • TaskRegularly engage and interact with attendees during events
  • Key ResultComplete an online course in public speaking or interpersonal communication skills
  • TaskFind and enroll in a relevant online public speaking course
  • TaskSuccessfully complete and pass all course evaluations and exams
  • TaskActively participate in all course activities and assignments
  • Key ResultEngage in weekly activities requiring public speaking or initiating conversation with strangers
  • TaskStrike up conversation with a new person in a public place daily
  • TaskVolunteer to present at weekly community meetings or events
  • TaskEnroll in a local weekly debate club or toastmaster session

Best practices for managing your Event OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Event OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Event OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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