4 customisable OKR examples for Sponsorship Team
What are Sponsorship Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Sponsorship Team. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Sponsorship Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Sponsorship Team OKRs examples
You'll find below a list of Objectives and Key Results templates for Sponsorship Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to improve promotion and sponsorship package development
Improve promotion and sponsorship package development
Secure sponsorship agreement with at least one new major partner
Negotiate an agreement that aligns with both parties' goals and finalize the partnership
Create a compelling sponsorship proposal that showcases the benefits for potential partners
Conduct targeted outreach to the identified major partners for sponsorship opportunities
Develop a list of potential major partners in the target industry
Enhance the promotion package by incorporating innovative and attractive elements
Incorporate interactive elements in promotion package to engage target audience
Research innovative promotional strategies and identify effective and attractive elements
Test different promotional elements with focus groups to determine effectiveness and attractiveness
Collaborate with design team to create visually appealing promotional materials
Increase the number of potential sponsors contacted by 20%
Collaborate with sales team to identify and reach out to potential sponsors
Implement a monthly email outreach campaign targeting potential sponsors
Utilize social media platforms to engage and contact new potential sponsors
Attend relevant industry events to network and connect with potential sponsors
Track and achieve a 15% increase in sponsorship revenue compared to the previous quarter
Develop a targeted marketing campaign to promote sponsorship opportunities to potential sponsors
Establish regular communication with existing sponsors to explore opportunities for increased sponsorship contributions
Analyze and adapt sponsorship package to make it more appealing to potential sponsors
Research and identify potential new sponsors in relevant industries
2. OKRs to successfully raise $2M at an upcoming fundraising event
Successfully raise $2M at an upcoming fundraising event
Obtain corporate sponsorships adding to $750K
Identify potential corporations interested in sponsoring your organization
Craft a dynamic, tailored sponsorship proposal for each corporation
Arrange meetings to pitch sponsorship opportunities and benefits
Secure pledges from 10 major donors contributing $500K collectively
Identify and list potential major donors
Facilitate meetings to discuss pledges
Develop personalized proposals for each donor
Attract 1,000 event attendees at $500 donation per ticket
Leverage partnerships for greater visibility and reach
Develop targeted marketing strategies to reach potential donors
Organize high-value perks and incentives for attendees
3. OKRs to launch a high-quality Real Estate focused newsletter
Launch a high-quality Real Estate focused newsletter
Publish 12 engaging, informative articles related to Real Estate
Research hot topics in real estate industry
Write drafts for 12 informative articles
Edit, proofread, and publish articles
Gather 250 confirmed subscribers for the newsletter within the quarter
Design attractive subscription call-to-action buttons
Offer exclusive content to newsletter subscribers
Regularly promote the newsletter on social media
Attract three sponsorships or advertisements specifically for this Real Estate newsletter
Identify potential sponsors relevant to the real estate industry
Reach out and pitch to the identified potential sponsors
Develop a compelling sponsorship proposal for the newsletter
4. OKRs to increase the volume and quality of event sponsorships
Increase the volume and quality of event sponsorships
Improve sponsorship satisfaction rate by 25% as per feedback survey
Initiate regular update meetings on event status
Implement survey suggestions to enhance sponsor benefits
Develop a personalized communication plan for each sponsor
Achieve a 20% increase in funds from existing sponsorship contracts
Strengthen relationships with consistent communication
Demonstrate value through positive promotion and recognition
Negotiate improved terms with current sponsors
Secure 10 new sponsorships from industry-relevant companies
Initiate outreach and negotiations for sponsorship
Create compelling pitch tailored to each potential sponsor
Research and identify potential industry-relevant sponsors
Sponsorship Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Sponsorship Team OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Sponsorship Team OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to deepen WIMU penetration in Latin America using the marketing-influenced deals approach
OKRs to boost frequency of customer repeat purchases
OKRs to boost usage rates of our key product among existing customers
OKRs to enhance system analysis capabilities and boost personal development
OKRs to generate twelve impactful news posts
OKRs to optimize SEO readiness
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
![Signup](https://tability-templates-v2.vercel.app/_next/static/media/hi_tabby.abf06789.png)
![Signup](https://tability-templates-v2.vercel.app/_next/static/media/magic_tabby.7ff0a69b.png)
![Signup](https://tability-templates-v2.vercel.app/_next/static/media/track_tabby.c131e286.png)