5 customisable OKR examples for Event Manager

What are Event Manager OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Event Manager to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Event Manager OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Event Manager OKRs examples

You will find in the next section many different Event Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKR to increase the volume and quality of event sponsorships

  • ObjectiveIncrease the volume and quality of event sponsorships
  • Key ResultImprove sponsorship satisfaction rate by 25% as per feedback survey
  • TaskInitiate regular update meetings on event status
  • TaskImplement survey suggestions to enhance sponsor benefits
  • TaskDevelop a personalized communication plan for each sponsor
  • Key ResultAchieve a 20% increase in funds from existing sponsorship contracts
  • TaskStrengthen relationships with consistent communication
  • TaskDemonstrate value through positive promotion and recognition
  • TaskNegotiate improved terms with current sponsors
  • Key ResultSecure 10 new sponsorships from industry-relevant companies
  • TaskInitiate outreach and negotiations for sponsorship
  • TaskCreate compelling pitch tailored to each potential sponsor
  • TaskResearch and identify potential industry-relevant sponsors

2. OKR to successfully raise $2M at an upcoming fundraising event

  • ObjectiveSuccessfully raise $2M at an upcoming fundraising event
  • Key ResultObtain corporate sponsorships adding to $750K
  • TaskIdentify potential corporations interested in sponsoring your organization
  • TaskCraft a dynamic, tailored sponsorship proposal for each corporation
  • TaskArrange meetings to pitch sponsorship opportunities and benefits
  • Key ResultSecure pledges from 10 major donors contributing $500K collectively
  • TaskIdentify and list potential major donors
  • TaskFacilitate meetings to discuss pledges
  • TaskDevelop personalized proposals for each donor
  • Key ResultAttract 1,000 event attendees at $500 donation per ticket
  • TaskLeverage partnerships for greater visibility and reach
  • TaskDevelop targeted marketing strategies to reach potential donors
  • TaskOrganize high-value perks and incentives for attendees

3. OKR to achieve 10% organic growth via event marketing

  • ObjectiveAchieve 10% organic growth via event marketing
  • Key ResultSecure 3 new partnership deals for collaborative events to broaden audience reach
  • TaskPitch partnership idea to identified potential partners
  • TaskNegotiate deal and finalize partnership agreement
  • TaskIdentify potential partners for collaboration
  • Key ResultImprove event-lead conversion rate by 20% to enhance sales
  • TaskDevelop engaging follow-up messaging targeting event attendees
  • TaskImplement event-specific promotional sales or discounts
  • TaskTrain staff on successful sales conversion strategies
  • Key ResultIncrease event participation by 15% to increase brand exposure
  • TaskLeverage social media platforms for event advertising
  • TaskEstablish partnerships with influencers or celebrities to boost event visibility
  • TaskDevelop engaging promotional materials to attract potential participants

4. OKR to boost participation in wellness events through strategic alignment

  • ObjectiveBoost participation in wellness events through strategic alignment
  • Key ResultEnsure 80% of participants complete post-event satisfaction surveys
  • TaskSend reminder emails regularly to encourage completion
  • TaskSend out satisfaction surveys immediately following the event
  • TaskOffer incentives for completing the survey
  • Key ResultIncrease registration for wellness events by 15%
  • TaskSend personalized email invitations to past participants
  • TaskCollaborate with local influencers for event promotion
  • TaskDevelop engaging social media campaigns promoting wellness events
  • Key ResultEnhance engagement during wellness events by 25%
  • TaskOffer small incentives for active participation or greater attendance
  • TaskAdd interactive health-related games or quizzes to wellness events
  • TaskPromote wellness events through all available internal channels

5. OKR to maximise utilisation of new sourcing tool for quality RFPs

  • ObjectiveMaximise utilisation of new sourcing tool for quality RFPs
  • Key ResultImplement a minimum of 15 sourcing events using the new tool
  • TaskExecute the sourcing events appropriately
  • TaskSchedule and plan for 15 sourcing events
  • TaskIdentify suitable events for sourcing using the new tool
  • Key ResultAchieve a 25% improvement in RFP response quality compared to last quarter
  • TaskImplement mandatory review process before RFP submission
  • TaskConduct additional training on RFP creation
  • TaskUtilize feedback from previous RFPs to iterate
  • Key ResultConduct training sessions for team on new sourcing tool within two weeks
  • TaskDevelop an engaging and informative training plan
  • TaskIdentify key functionalities of the new sourcing tool
  • TaskSchedule and implement training sessions for the team

Best practices for managing your Event Manager OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Event Manager OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Event Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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