6 customisable OKR examples for Event Manager
What are Event Manager OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Event Manager to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Event Manager OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Event Manager OKRs examples
You will find in the next section many different Event Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to increase the volume and quality of event sponsorships
Increase the volume and quality of event sponsorships
Improve sponsorship satisfaction rate by 25% as per feedback survey
Initiate regular update meetings on event status- Implement survey suggestions to enhance sponsor benefits
- Develop a personalized communication plan for each sponsor
- Achieve a 20% increase in funds from existing sponsorship contracts
- Strengthen relationships with consistent communication
- Demonstrate value through positive promotion and recognition
- Negotiate improved terms with current sponsors
- Secure 10 new sponsorships from industry-relevant companies
- Initiate outreach and negotiations for sponsorship
- Create compelling pitch tailored to each potential sponsor
- Research and identify potential industry-relevant sponsors
2. OKRs to successfully raise $2M at an upcoming fundraising event
- Successfully raise $2M at an upcoming fundraising event
- Obtain corporate sponsorships adding to $750K
- Identify potential corporations interested in sponsoring your organization
- Craft a dynamic, tailored sponsorship proposal for each corporation
- Arrange meetings to pitch sponsorship opportunities and benefits
- Secure pledges from 10 major donors contributing $500K collectively
- Identify and list potential major donors
- Facilitate meetings to discuss pledges
- Develop personalized proposals for each donor
- Attract 1,000 event attendees at $500 donation per ticket
- Leverage partnerships for greater visibility and reach
- Develop targeted marketing strategies to reach potential donors
- Organize high-value perks and incentives for attendees
3. OKRs to achieve 10% organic growth via event marketing
- Achieve 10% organic growth via event marketing
- Secure 3 new partnership deals for collaborative events to broaden audience reach
- Pitch partnership idea to identified potential partners
- Negotiate deal and finalize partnership agreement
- Identify potential partners for collaboration
- Improve event-lead conversion rate by 20% to enhance sales
- Develop engaging follow-up messaging targeting event attendees
- Implement event-specific promotional sales or discounts
- Train staff on successful sales conversion strategies
- Increase event participation by 15% to increase brand exposure
- Leverage social media platforms for event advertising
- Establish partnerships with influencers or celebrities to boost event visibility
- Develop engaging promotional materials to attract potential participants
4. OKRs to boost participation in wellness events through strategic alignment
- Boost participation in wellness events through strategic alignment
- Ensure 80% of participants complete post-event satisfaction surveys
- Send reminder emails regularly to encourage completion
- Send out satisfaction surveys immediately following the event
- Offer incentives for completing the survey
- Increase registration for wellness events by 15%
- Send personalized email invitations to past participants
- Collaborate with local influencers for event promotion
- Develop engaging social media campaigns promoting wellness events
- Enhance engagement during wellness events by 25%
- Offer small incentives for active participation or greater attendance
- Add interactive health-related games or quizzes to wellness events
- Promote wellness events through all available internal channels
5. OKRs to maximise utilisation of new sourcing tool for quality RFPs
- Maximise utilisation of new sourcing tool for quality RFPs
- Implement a minimum of 15 sourcing events using the new tool
- Execute the sourcing events appropriately
- Schedule and plan for 15 sourcing events
- Identify suitable events for sourcing using the new tool
- Achieve a 25% improvement in RFP response quality compared to last quarter
- Implement mandatory review process before RFP submission
- Conduct additional training on RFP creation
- Utilize feedback from previous RFPs to iterate
- Conduct training sessions for team on new sourcing tool within two weeks
- Develop an engaging and informative training plan
- Identify key functionalities of the new sourcing tool
- Schedule and implement training sessions for the team
6. OKRs to expand open mic opportunities for musicians
- Expand open mic opportunities for musicians
- Establish partnerships with five local venues for hosting open mic events
- Draft a partnership proposal tailored for each venue
- Identify potential local venues suitable for open mic events
- Initiate contact and negotiate partnership terms
- Draw in a minimum of 50 unique performers across all open mic events
- Collaborate with local music schools for event promotion
- Send personalized invitations to performers from previous events
- Create engaging social media advertisements targeting local performers
- Organize and successfully conduct at least 10 open mic events
- Arrange necessary equipment and personnel for each event
- Select venues and schedule dates for each open mic event
- Promote the events through social media and local newspapers
Event Manager OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Event Manager OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Event Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to achieve full adherence to all regulatory compliance standards
- OKRs to coordinate comprehensive food safety trainings
- OKRs to increase Social Media x3
- OKRs to boost sales of slurry pumps to 550000
- OKRs to explore doctors' insights in prescribing COVID-19 antivirals
- OKRs to deepen understanding of customer needs
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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