4 customisable OKR examples for Event Management Team

What are Event Management Team OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Event Management Team to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Event Management Team OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Event Management Team OKRs examples

We've added many examples of Event Management Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to increase the volume and quality of event sponsorships

  • ObjectiveIncrease the volume and quality of event sponsorships
  • Key ResultImprove sponsorship satisfaction rate by 25% as per feedback survey
  • TaskInitiate regular update meetings on event status
  • TaskImplement survey suggestions to enhance sponsor benefits
  • TaskDevelop a personalized communication plan for each sponsor
  • Key ResultAchieve a 20% increase in funds from existing sponsorship contracts
  • TaskStrengthen relationships with consistent communication
  • TaskDemonstrate value through positive promotion and recognition
  • TaskNegotiate improved terms with current sponsors
  • Key ResultSecure 10 new sponsorships from industry-relevant companies
  • TaskInitiate outreach and negotiations for sponsorship
  • TaskCreate compelling pitch tailored to each potential sponsor
  • TaskResearch and identify potential industry-relevant sponsors

2OKRs to cultivate a resilient, long-lasting community culture

  • ObjectiveCultivate a resilient, long-lasting community culture
  • Key ResultAchieve 90% positive feedback on the community culture from member surveys
  • TaskRespond to feedback constructively and promptly
  • TaskEstablish initiatives to promote positive community culture
  • TaskImplement regular surveys to gather member feedback
  • Key ResultIncrease community engagement through events and workshops by 40%
  • TaskPlan and organize monthly community events and workshops
  • TaskCollaborate with local businesses for sponsorship
  • TaskPromote events through social media and flyers
  • Key ResultImplement 2 community bonding initiatives successfully with higher than 80% participation
  • TaskIdentify two initiatives that would be popular in the community
  • TaskFacilitate and monitor the initiatives’ successful implementation
  • TaskDesign and execute a powerful promotional campaign

3OKRs to establish a comprehensive skills marketplace

  • ObjectiveEstablish a comprehensive skills marketplace
  • Key ResultDevelop a catalog with 100+ diverse training modules by end of quarter
  • TaskIdentify topics spanning across various industries for training modules
  • TaskCompile and organize the training modules into a catalog
  • TaskDesign and develop the individual training modules
  • Key ResultHost 15 professional development events engaging 500+ users
  • TaskIdentify potential speakers and topics for professional development events
  • TaskLaunch comprehensive marketing campaign to attract 500+ users
  • TaskSecure venues and setup registration for each event
  • Key ResultCreate a user-friendly knowledge base with 1000+ articles sourced and organized
  • TaskDesign a user-friendly interface for the knowledge base
  • TaskCategorize and organize the sourced articles
  • TaskIdentify and source relevant articles for the knowledge base

4OKRs to successfully orchestrate an engaging food street event

  • ObjectiveSuccessfully orchestrate an engaging food street event
  • Key ResultAttract at least 500 attendees
  • TaskUtilize social media channels for widespread promotion of the event
  • TaskDevelop a compelling event agenda to attract potential attendees
  • TaskSend out personalized invitation emails to targeted audience groups
  • Key ResultAchieve 90% positive participant feedback
  • TaskDevelop a responsive and effective communication system
  • TaskImplement comprehensive, regular training programs for staff members
  • TaskEvaluate and enhance participant experience based on surveys
  • Key ResultSecure a minimum of 20 food vendors
  • TaskInitiate contact and discuss vending opportunities
  • TaskFinalize agreements with at least 20 vendors
  • TaskIdentify potential food vendors in the local area

Event Management Team OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Event Management Team OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Event Management Team OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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