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6 OKR examples for Email Engagement

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What are Email Engagement OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Email Engagement. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Email Engagement OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Email Engagement OKRs examples

You will find in the next section many different Email Engagement Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to boost email engagement across all prospect lists

  • ObjectiveBoost email engagement across all prospect lists
  • KRIncrease overall email open rates by 20%
  • TaskSegment email list for more targeted messaging
  • TaskInitiate A/B testing to optimize email content
  • TaskImplement engaging, attention-grabbing subjects in emails
  • KRLower email unsubscribe rate by 10%
  • TaskSegment email list for more personalized communication
  • TaskImplement an option for email frequency preferences
  • TaskImprove email content to make it more engaging and relevant
  • KRGrow click-through rates by 15% in emails
  • TaskCreate engaging email subject lines to boost open rates
  • TaskUse striking call-to-action buttons in every email
  • TaskImplement A/B testing to improve email design

OKRs to boost supporter engagement via effective communication and events

  • ObjectiveBoost supporter engagement via effective communication and events
  • KRRaise event attendee feedback scores by 25% for improved experiences
  • TaskImprove event programming based on collected feedback
  • TaskRegularly update and improve event amenities
  • TaskImplement post-event surveys to gather attendee feedback
  • KRIncrease event frequency by 20% to bolster participation
  • TaskIdentify popular past events suitable for repetition
  • TaskDevelop and implement promotion strategy for new events
  • TaskSecure venues and dates for added events
  • KRGrow open rate for engagement emails by 30%
  • TaskIncorporate personalized content to increase relevance
  • TaskReview and improve subject lines for better initial engagement
  • TaskSegment email list for more targeted messaging

OKRs to boost engagement of inactive platform sign-ups

  • ObjectiveBoost engagement of inactive platform sign-ups
  • KRImprove platform's features usability score by 15%
  • TaskImplement user feedback into interface design revisions
  • TaskConduct user testing to identify platform usability issues
  • TaskProvide comprehensive training on feature enhancements
  • KRIncrease emails sent to inactive users by 20%
  • TaskInitiate increased email sending schedule
  • TaskDevelop engaging content for email outreach
  • TaskIdentify the inactive users in our database
  • KRRaise click-through rates from re-engagement emails by 30%
  • TaskPersonalize content based on user behavior or preferences
  • TaskImplement clear, compelling call-to-actions
  • TaskOptimize email subject lines for higher open rates

OKRs to grow the mailing list and expand the reachable demographic

  • ObjectiveGrow the mailing list and expand the reachable demographic
  • KRBoost open rate by 10% via improved subject lines and personalization tactics
  • TaskTest and analyze different subject line variations
  • TaskResearch industry trends for effective email subject lines
  • TaskImplement personalization tactics in email marketing strategy
  • KRAchieve a 20% increase in new email subscriptions
  • TaskImplement a pop-up sign-up form on the home page
  • TaskPromote sign-up incentives on social channels
  • TaskOffer exclusive content for email subscribers
  • KRDecrease bounce rate by 15% through list cleaning efforts
  • TaskAnalyze email lists to identify unengaged subscribers
  • TaskPurge unresponsive email addresses periodically
  • TaskSegment lists based on user behavior and engagement

OKRs to increase client engagement through targeted sales promotion emails

  • ObjectiveIncrease client engagement through targeted sales promotion emails
  • KRGenerate 15% more sales from email marketing promotions
  • TaskSegment email lists for targeted promotions
  • TaskTest various call-to-action placements within email
  • TaskEnhance email subject lines to increase open rates
  • KRReduce the unsubscribe rate of email recipients below 5%
  • TaskImprove email content to cater to subscriber interests
  • TaskIncorporate personalized touches to each email
  • TaskAdjust email frequency to avoid inundation
  • KRAchieve a 20% increase in email campaign CTR (Click Through Rates)
  • TaskInclude compelling call-to-action cues in every email
  • TaskRevise email subject lines to spark customer curiosity
  • TaskOptimize email content to specifically target audiences

OKRs to drive revenue growth through personalisation

  • ObjectiveDrive revenue growth through personalisation
  • KRImprove customer retention rate by 15% through tailored email marketing campaigns
  • TaskAnalyze campaign performance and make iterative improvements based on customer feedback and data
  • TaskImplement automated email workflows to consistently engage customers at different stages of their journey
  • TaskSegment customer database based on demographics, behavior, and purchasing patterns
  • TaskDevelop personalized email content that addresses individual customer needs and preferences
  • KRIncrease conversion rate by 10% through personalised recommendations on the website
  • TaskOptimize website's user interface to prominently display personalized recommendations throughout the user journey
  • TaskAnalyze customer data to understand preferences and create tailored recommendation lists
  • TaskContinuously monitor and test recommendation algorithms to improve accuracy and relevance
  • TaskImplement an AI-driven recommendation engine to offer personalized product suggestions
  • KRGenerate 30% more revenue from existing customers by delivering highly targeted promotions
  • TaskImplement a customer loyalty program to reward and incentivize existing customers for their continued business
  • TaskMonitor and track promotion effectiveness, making adjustments based on real-time customer feedback
  • TaskDevelop a strategic plan to increase customer engagement and encourage repeat purchases
  • TaskAnalyze customer data to identify interests and preferences for personalized promotions
  • KRAchieve a 20% increase in average order value by leveraging personalised upselling techniques
  • TaskAnalyze customer shopping patterns to identify potential upselling opportunities
  • TaskImplement dynamic pricing strategies to showcase higher-value options and incentives for upselling
  • TaskTrain sales team on effective upselling techniques and how to personalize offers
  • TaskDevelop tailored product recommendations based on customer preferences and purchase history

Email Engagement OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Email Engagement OKR templates

We have more templates to help you draft your team goals and OKRs.

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