Table of content

4 OKR examples for Event Planning Team

What are Event Planning Team OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Event Planning Team to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Our Event Planning Team OKRs examples

You will find in the next section many different Event Planning Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to successfully raise $2M at an upcoming fundraising event

  • ObjectiveSuccessfully raise $2M at an upcoming fundraising event
  • Key ResultObtain corporate sponsorships adding to $750K
  • TaskIdentify potential corporations interested in sponsoring your organization
  • TaskCraft a dynamic, tailored sponsorship proposal for each corporation
  • TaskArrange meetings to pitch sponsorship opportunities and benefits
  • Key ResultSecure pledges from 10 major donors contributing $500K collectively
  • TaskIdentify and list potential major donors
  • TaskFacilitate meetings to discuss pledges
  • TaskDevelop personalized proposals for each donor
  • Key ResultAttract 1,000 event attendees at $500 donation per ticket
  • TaskLeverage partnerships for greater visibility and reach
  • TaskDevelop targeted marketing strategies to reach potential donors
  • TaskOrganize high-value perks and incentives for attendees

OKRs to raise funds for Water4

  • ObjectiveRaise funds for Water4
  • Key ResultSecure grants from 3 major foundations for Water4 projects
  • TaskResearch foundations interested in funding water initiatives
  • TaskEstablish follow-up communications for proposal responses
  • TaskPrepare and submit tailored proposals to selected foundations
  • Key ResultLaunch an online crowdfunding campaign that raises $1.5 million for Water4
  • TaskDevelop engaging promotional content for social media
  • TaskCraft compelling story about Water4 for the campaign page
  • TaskIdentify and reach out to potential high-value donors
  • Key ResultHost 2 successful fundraising events with at least 300 attendees
  • TaskIdentify and secure a venue that can accommodate 300 people
  • TaskCreate and implement a detailed promotional plan
  • TaskRecruit volunteers for event organization and execution

OKRs to boost participation in wellness events through strategic alignment

  • ObjectiveBoost participation in wellness events through strategic alignment
  • Key ResultEnsure 80% of participants complete post-event satisfaction surveys
  • TaskSend reminder emails regularly to encourage completion
  • TaskSend out satisfaction surveys immediately following the event
  • TaskOffer incentives for completing the survey
  • Key ResultIncrease registration for wellness events by 15%
  • TaskSend personalized email invitations to past participants
  • TaskCollaborate with local influencers for event promotion
  • TaskDevelop engaging social media campaigns promoting wellness events
  • Key ResultEnhance engagement during wellness events by 25%
  • TaskOffer small incentives for active participation or greater attendance
  • TaskAdd interactive health-related games or quizzes to wellness events
  • TaskPromote wellness events through all available internal channels

OKRs to develop an engaging and results-driven events strategy

  • ObjectiveDevelop an engaging and results-driven events strategy
  • Key ResultMeasure and increase participant satisfaction by 25% post-event via surveys
  • TaskCreate a post-event satisfaction survey for participants
  • TaskImplement feedback to improve future events by 25%
  • TaskDistribute the survey to all event participants
  • Key ResultSecure partnerships with at least 5 industry influencers for event exposure
  • TaskIdentify relevant industry influencers for partnership
  • TaskDraft compelling proposal for potential influencer partnerships
  • TaskFollow-up proposal with individual discussions and negotiation
  • Key ResultBoost event engagement by 30% through interactive and engaging execution strategies
  • TaskUse visual storytelling to captivate attendees' interest
  • TaskAdopt gamification methods for interactive participant involvement
  • TaskImplement live polls/quizzes to encourage audience participation

Best practices for managing your Event Planning Team OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Event Planning Team OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Event Planning Team OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Event Planning Team OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.