2 customisable OKR examples for Sponsor Relations Manager

What are Sponsor Relations Manager OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Sponsor Relations Manager. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Sponsor Relations Manager OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Sponsor Relations Manager OKRs examples

You'll find below a list of Objectives and Key Results templates for Sponsor Relations Manager. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKRs to increase the volume and quality of event sponsorships

Increase the volume and quality of event sponsorships
Improve sponsorship satisfaction rate by 25% as per feedback survey
Initiate regular update meetings on event status
Implement survey suggestions to enhance sponsor benefits
Develop a personalized communication plan for each sponsor
Achieve a 20% increase in funds from existing sponsorship contracts
Strengthen relationships with consistent communication
Demonstrate value through positive promotion and recognition
Negotiate improved terms with current sponsors
Secure 10 new sponsorships from industry-relevant companies
Initiate outreach and negotiations for sponsorship
Create compelling pitch tailored to each potential sponsor
Research and identify potential industry-relevant sponsors

Implement this OKR

2. OKRs to successfully raise $2M at an upcoming fundraising event

Successfully raise $2M at an upcoming fundraising event
Obtain corporate sponsorships adding to $750K
Identify potential corporations interested in sponsoring your organization
Craft a dynamic, tailored sponsorship proposal for each corporation
Arrange meetings to pitch sponsorship opportunities and benefits
Secure pledges from 10 major donors contributing $500K collectively
Identify and list potential major donors
Facilitate meetings to discuss pledges
Develop personalized proposals for each donor
Attract 1,000 event attendees at $500 donation per ticket
Leverage partnerships for greater visibility and reach
Develop targeted marketing strategies to reach potential donors
Organize high-value perks and incentives for attendees

fundraising corporate-sponsorships event-planner fundraising-manager corporate-relations-team event-planning-team

Implement this OKR

Sponsor Relations Manager OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Sponsor Relations Manager OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sponsor Relations Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

To learn: What is the meaning of OKRs
Blog posts: ODT Blog
Success metrics: KPIs examples

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

Start a free trial →Learn more about Tability