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7 OKR examples for Event Engagement

What are Event Engagement OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Event Engagement to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Event Engagement OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"
AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Event Engagement OKRs examples

You will find in the next section many different Event Engagement Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to boost supporter engagement via effective communication and events

  • ObjectiveBoost supporter engagement via effective communication and events
  • KRRaise event attendee feedback scores by 25% for improved experiences
  • TaskImprove event programming based on collected feedback
  • TaskRegularly update and improve event amenities
  • TaskImplement post-event surveys to gather attendee feedback
  • KRIncrease event frequency by 20% to bolster participation
  • TaskIdentify popular past events suitable for repetition
  • TaskDevelop and implement promotion strategy for new events
  • TaskSecure venues and dates for added events
  • KRGrow open rate for engagement emails by 30%
  • TaskIncorporate personalized content to increase relevance
  • TaskReview and improve subject lines for better initial engagement
  • TaskSegment email list for more targeted messaging
Tability

2OKRs to develop an engaging and results-driven events strategy

  • ObjectiveDevelop an engaging and results-driven events strategy
  • KRMeasure and increase participant satisfaction by 25% post-event via surveys
  • TaskCreate a post-event satisfaction survey for participants
  • TaskImplement feedback to improve future events by 25%
  • TaskDistribute the survey to all event participants
  • KRSecure partnerships with at least 5 industry influencers for event exposure
  • TaskIdentify relevant industry influencers for partnership
  • TaskDraft compelling proposal for potential influencer partnerships
  • TaskFollow-up proposal with individual discussions and negotiation
  • KRBoost event engagement by 30% through interactive and engaging execution strategies
  • TaskUse visual storytelling to captivate attendees' interest
  • TaskAdopt gamification methods for interactive participant involvement
  • TaskImplement live polls/quizzes to encourage audience participation

3OKRs to understand audience perception and reaction to a certain event

  • ObjectiveUnderstand audience perception and reaction to a certain event
  • KRImplement changes based on audience feedback in 30% of the future presentations
  • TaskCollect and categorize feedback from audience post-presentations
  • TaskAnalyze feedback to identify possible presentation improvements
  • TaskIncorporate identified changes into 30% of future presentations
  • KRSurvey 70% of the audience about their prior exposure to the event
  • TaskCompile a list of attendees for survey distribution
  • TaskCreate a concise survey asking about prior event exposure
  • TaskDistribute surveys and track response rate
  • KRAnalyze and categorize 100% of survey responses to identify common reactions
  • TaskAnalyze commonalities within each category
  • TaskCompile all survey responses into a manageable format
  • TaskSeparate responses into identifiable categories

4OKRs to expand open mic opportunities for musicians

  • ObjectiveExpand open mic opportunities for musicians
  • KREstablish partnerships with five local venues for hosting open mic events
  • TaskDraft a partnership proposal tailored for each venue
  • TaskIdentify potential local venues suitable for open mic events
  • TaskInitiate contact and negotiate partnership terms
  • KRDraw in a minimum of 50 unique performers across all open mic events
  • TaskCollaborate with local music schools for event promotion
  • TaskSend personalized invitations to performers from previous events
  • TaskCreate engaging social media advertisements targeting local performers
  • KROrganize and successfully conduct at least 10 open mic events
  • TaskArrange necessary equipment and personnel for each event
  • TaskSelect venues and schedule dates for each open mic event
  • TaskPromote the events through social media and local newspapers

5OKRs to elevate donor engagement levels

  • ObjectiveElevate donor engagement levels
  • KRImprove retention of recurring donors by 15%
  • TaskRegularly update donors on the impacts of their donations
  • TaskIncrease interaction with donors via social media
  • TaskImplement a personalized thank-you note system for donors
  • KRIncrease monthly regular donor communication frequency by 30%
  • TaskImplement weekly donor update calls
  • TaskInitiate regular social media interactions with donors
  • TaskCreate a more engaging donor email newsletter
  • KRGrow number of successful fundraising events by 20%
  • TaskDevelop an outreach plan for potential sponsors
  • TaskImplement promotion strategies on various platforms
  • TaskIdentify and analyze top previous successful fundraising events

6OKRs to cultivate a resilient, long-lasting community culture

  • ObjectiveCultivate a resilient, long-lasting community culture
  • KRAchieve 90% positive feedback on the community culture from member surveys
  • TaskRespond to feedback constructively and promptly
  • TaskEstablish initiatives to promote positive community culture
  • TaskImplement regular surveys to gather member feedback
  • KRIncrease community engagement through events and workshops by 40%
  • TaskPlan and organize monthly community events and workshops
  • TaskCollaborate with local businesses for sponsorship
  • TaskPromote events through social media and flyers
  • KRImplement 2 community bonding initiatives successfully with higher than 80% participation
  • TaskIdentify two initiatives that would be popular in the community
  • TaskFacilitate and monitor the initiatives’ successful implementation
  • TaskDesign and execute a powerful promotional campaign

7OKRs to boost candidate engagement in Tech and Construction sectors

  • ObjectiveBoost candidate engagement in Tech and Construction sectors
  • KRHeighten candidate participation in webinars by 30%
  • TaskDevelop enticing topics that match candidate career interests
  • TaskPromote webinars effectively using diverse digital platforms
  • TaskImplement rewards or incentives for webinar participation
  • KRMaintain a 20% rise in social media interactions
  • TaskRun regular promotions to increase visibility
  • TaskInitiate engaging daily content to promote user interactions
  • TaskPromptly respond to comments and messages
  • KRIncrease candidate networking events by 25%
  • TaskIdentify potential networking event venues
  • TaskBuild relationships with event coordinators
  • TaskCreate and launch marketing campaigns

Event Engagement OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Event Engagement OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Event Engagement OKR templates

We have more templates to help you draft your team goals and OKRs.