7 customisable OKR examples for Digital Engagement

What are Digital Engagement OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Digital Engagement to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Digital Engagement OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Digital Engagement OKRs examples

You will find in the next section many different Digital Engagement Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKR to enhance customer engagement and satisfaction in the existing client base

  • ObjectiveEnhance customer engagement and satisfaction in the existing client base
  • Key ResultReduce negative feedback responses by 15% through improved support services
  • TaskTrain support staff on communication and problem-solving techniques
  • TaskImplement a responsive and user-friendly support system
  • TaskRegularly monitor and analyze feedback for improvement areas
  • Key ResultIncrease client satisfaction rate by 20% on post-service survey results
  • TaskInitiate immediate resolutions for client complaints
  • TaskImplement regular client feedback surveys post-service
  • TaskEnhance customer service training for all employees
  • Key ResultAchieve a 25% increase in customer interaction on all digital platforms
  • TaskIncrease promotional activities to boost online visibility of brand
  • TaskDeliver consistent, high-quality content tailored to customer interests
  • TaskImplement compelling engagement strategies across all digital platforms

2. OKR to significantly boost the volume of lead generation

  • ObjectiveSignificantly boost the volume of lead generation
  • Key ResultAchieve a 25% increase in website traffic through targeted digital marketing
  • TaskImplement targeted social media advertising campaigns
  • TaskCreate engaging content to stimulate user sharing
  • TaskDevelop a strategic SEO plan to boost organic website traffic
  • Key ResultImplement 3 new lead generation strategies to create diverse channels
  • TaskIdentify potential new channels for effective lead generation
  • TaskBegin implementing these strategies across the channels
  • TaskDevelop and finalize strategies for each chosen channel
  • Key ResultIncrease lead conversion rate by 15% through improved sales engagement
  • TaskEnhance sales scripts to better target and engage leads
  • TaskImplement a personalized follow-up system for potential leads
  • TaskProvide continuous sales team training on customer engagement techniques

3. OKR to amplify enterprise producer engagement

  • ObjectiveAmplify enterprise producer engagement
  • Key ResultAchieve 20% growth in enterprise producer sign-ups by the end of the quarter
  • TaskCreate lucrative incentive programs to attract new enterprise producers
  • TaskImplement an aggressive digital marketing campaign targeting potential enterprise producers
  • TaskOptimize the sign-up process to improve user experience and conversion
  • Key ResultIncrease customer satisfaction by 10% as measured by enterprise producer survey results
  • TaskImplement a feedback system for customer complaints
  • TaskTrain staff in enhanced customer service skills
  • TaskLaunch a customer loyalty reward program
  • Key ResultBoost producer product usage with a 15% increase in usage metrics
  • TaskImprove product advertising and demonstration resources
  • TaskImplement targeted training sessions on product features
  • TaskDevelop incentive programs for frequent usage

4. OKR to create an influential digital platform for societal issues

  • ObjectiveCreate an influential digital platform for societal issues
  • Key ResultIncrease registered users by 30% with diverse demographics
  • TaskOffer special promotions for new user registrations
  • TaskDevelop partnerships with diverse communities and influencers
  • TaskImplement a targeted multichannel marketing campaign
  • Key ResultProduce and publish 50 unique high-quality content pieces on societal issues
  • TaskResearch, write, and edit each piece
  • TaskPublish content through various channels
  • TaskIdentify 50 societal issues for content topics
  • Key ResultAchieve 20% user engagement via active discussions and comments on posts
  • TaskDevelop a user reward/incentive system for active participation
  • TaskCreate engaging content encouraging active discussions
  • TaskModerately promote active conversation and user interaction

5. OKR to increase social media engagement by 30%

  • ObjectiveBoost social media engagement
  • Key ResultElevate average share per post by 30%
  • Key ResultExpand the reach of each post by 20%
  • Key ResultRaise average likes per post by 25%
  • Key ResultIncrease average comments per post by 35%

6. OKR to establish leadership in impactful digital product delivery

  • ObjectiveEstablish leadership in impactful digital product delivery
  • Key ResultIncrease user engagement metrics by 20% across all digital products
  • TaskDevelop and implement compelling content to attract users
  • TaskLaunch promotional campaigns to drive user engagement
  • TaskEnhance interactivity features and UX across platforms
  • Key ResultEnsure customer satisfaction rate surpasses 80% via enhanced digital experiences
  • TaskProvide quick and effective online customer service
  • TaskImplement user-friendly interfaces in digital platforms
  • TaskOffer personalized digital experiences based on customer preferences
  • Key ResultLaunch 3 new innovative features improving product performance by 15%
  • TaskIdentify areas in current product requiring performance enhancements
  • TaskDevelop three innovative features targeting identified areas
  • TaskTest and integrate these features into the existing product

7. OKR to enhance outreach with effective marketing strategies and brand visibility

  • ObjectiveEnhance outreach with effective marketing strategies and brand visibility
  • Key ResultIncrease social media organic engagement by 30%
  • TaskEncourage audience interaction through quizzes and contests
  • TaskDevelop and share high-quality, relevant content regularly
  • TaskBoost posts visibility using suitable hashtags and keywords
  • Key ResultSecure 5 new partnerships with relevant businesses for brand cross-promotion
  • Key ResultImplement marketing campaign that results in 20% increase in website traffic
  • TaskDevelop engaging content and visuals for digital marketing materials
  • TaskImplement SEO strategy for improved online visibility
  • TaskConduct targeted social media advertising campaigns

Best practices for managing your Digital Engagement OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Digital Engagement OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Digital Engagement OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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