12 customisable OKR examples for Digital Engagement

What are Digital Engagement OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Digital Engagement to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Digital Engagement OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

• Use our free OKR generator
• Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator

Our customisable Digital Engagement OKRs examples

You will find in the next section many different Digital Engagement Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKRs to enhance customer engagement and satisfaction in the existing client base

2. OKRs to develop 2025's innovative digital strategy and planning framework

3. OKRs to significantly boost the volume of lead generation

4. OKRs to amplify enterprise producer engagement

5. OKRs to create an influential digital platform for societal issues

6. OKRs to enhance product discovery for improved client engagement

7. OKRs to increase social media engagement by 30%

8. OKRs to successfully launch and operationalize MVP 1.0

9. OKRs to establish leadership in impactful digital product delivery

10. OKRs to enhance outreach with effective marketing strategies and brand visibility

11. OKRs to produce an engaging digital strategic operations context (SOC)

12. OKRs to successfully launch the new brand creative

Digital Engagement OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Digital Engagement OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Digital Engagement OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to implement a federated quality model successfully
  federated-quality-modeloperational-efficiencyteam-leadertraining-coordinatorquality-assurance-teamtraining-team
• OKRs to boost chargeback losses recovery through revitalized process
  chargeback-losses-recoveryprocess-automationchargeback-recovery-strategistprocess-automation-analystchargeback-recovery-teamprocess-efficiency-team
• OKRs to increase account expansion by securing contract renewals for 90% of existing clients
  account-expansioncontract-renewalsaccount-managerscustomer-success-specialistssalescustomer-success
• OKRs to ensure effective management of EUC assets
  end-user-computingasset-managementasset-managereuc-technicianit-departmentasset-management-team
• OKRs to expand legal and regulatory resources network
  legal-resources-networkfeedback-driven-enhancementsnetwork-managerlegal-analystuser-engagement-teamlegal-and-regulatory-network-development-team
• OKRs to produce an engaging digital strategic operations context (SOC)
  user-engagementfeedback-collectionux-designerstrategic-plannerdesign-teamstrategic-planning-team

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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