3 OKR examples for Digital Marketer

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Digital Marketer to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Digital Marketer OKRs templates

We've added Digital Marketer Objectives and Key Results, but also the initiatives that relate to the OKRs.

OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app

Significantly reduce Customer Acquisition Cost (CAC) for our mobile app
Improve app store optimizations to increase organic downloads by 20%
Leverage user feedback for app improvement
Review and enhance keyword strategy in app descriptions
Optimize app icon and screenshots for better visibility
Enhance referral program to increase organic acquisition by 30%
Redesign referral incentives to make them more attractive
Implement user-friendly referral process in the app/website
Launch marketing campaign to promote referral program
Implement A/B tests on marketing channels to enhance conversion rates by 15%
Identify key variables for A/B testing in current marketing channels
Analyze results, identify successful variables, implement changes
Plan and execute A/B tests in the identified marketing channels
Decrease app installation cost by 25% through optimizing ad targeting
Analyze user data to better understand our successful app installation demographics
Monitor and adjust ad campaigns based on performance metrics
Refine ad targeting parameters based on this analysis

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OKRs to enhance ad performance with 10% higher CTR

Increase ad CTR by 10%
Implement 2 new ad targeting options
Consult with marketing team to determine feasibility and potential impact
Research industry trends and identify two new ad targeting options
Roll out second option to target audience and monitor engagement metrics
Implement and test first option, adjusting as needed for optimal performance
Adjust bidding strategy for higher ad placement
Increase CPC bids for targeted keywords
Monitor competitor bids and adjust bidding strategy accordingly
Review impression share and increase bids for low share
Test different ad formats and adjust bids based on performance
Conduct 3 A/B tests on ad copy
Create two versions of ad copy with one variable changed
Identify variables to test in ad copy
Analyze data and make data-driven decision on ad copy
Implement A/B test and collect relevant data
Increase ad relevance score by 2 points
Utilize more relevant ad copy and messaging
Improve targeting parameters for better audience matching
Monitor and adjust ad frequency to prevent ad fatigue
Focus on high-quality landing pages

ad-performance click-through-rate-(ctr)digital-marketer advertising-specialist marketing advertising-campaigns

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OKRs to strengthen partnerships with leading law firms

Strengthen partnerships with leading law firms
Secure partnership agreements with 3 new top law firms
Negotiate terms, finalize partnership agreements, and ensure proper legal documentation is in place
Initiate contact with selected law firms and schedule introductory meetings
Develop tailored partnership proposals outlining mutual benefits and collaboration opportunities
Research and identify top law firms with complementary expertise and reputation
Achieve an overall satisfaction rating of 9/10 from existing partner law firms
Identify areas for improvement based on survey feedback
Regularly monitor and evaluate partner satisfaction levels to track progress
Conduct a satisfaction survey with partner law firms
Implement changes based on feedback to increase partner satisfaction
Generate 15 qualified leads for potential partnerships with top law firms
Attend networking events and industry conferences to connect with potential law firm partners
Conduct thorough research on top law firms to create a target list
Utilize digital marketing strategies to create and distribute engaging content for lead generation
Develop a compelling and persuasive partnership pitch to present to law firms
Increase number of meetings with top law firms by 20%
Allocate resources to prioritize scheduling meetings with top law firms
Implement a targeted marketing campaign to reach top law firms
Regularly review and refine strategies to increase meetings with top law firms
Identify the top law firms to target for increased meetings

partnership-agreements satisfaction-rating negotiator digital-marketer legal-team marketing-team

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More OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

To learn: Complete 2024 OKR cheat sheet
Blog posts: ODT Blog
Success metrics: KPIs examples