7 customisable OKR examples for Digital Marketer
What are Digital Marketer OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Digital Marketer to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Digital Marketer OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Digital Marketer OKRs examples
We've added many examples of Digital Marketer Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to promulgate key private market trends through impactful content
Promulgate key private market trends through impactful content
Garner at least 10 industry insider endorsements to boost content credibility
Draft personal, compelling outreach letters to insiders- Identify and list 20 industry insiders relevant to the content
- Send endorsement requests and follow up regularly
- Produce and publish 5 insight-filled reports with relevant private market trends
- Research recent private market trends and data for content
- Publish reports on relevant platforms
- Draft and refine 5 separate insightful reports
- Attract and retain 1000 unique monthly visitors to the trend-highlighting content
- Implement SEO strategies to improve search engine visibility
- Share content across multiple social media platforms regularly
- Develop a consistent schedule for posting new, engaging content
2. OKRs to acquire new potential customers
- Acquire new potential customers
- Increase website traffic by 40% through targeted digital marketing campaigns
- Develop engaging SEO-driven content to increase visibility
- Identify target audience for effective demographic-focused marketing
- Launch paid search and social media ads to drive traffic
- Convert 20% of inbound leads into sales with effective sales strategies
- Develop a well-structured sales pitch targeting specific customer needs
- Train sales team on effective closing techniques
- Implement a follow-up system to re-engage potential customers
- Increase customer engagement on social media platforms by 30%
- Amplify user-generated content sharing
- Expand social media promotions and giveaways
- Develop and implement an interactive content strategy
3. OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- Significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- Improve app store optimizations to increase organic downloads by 20%
- Leverage user feedback for app improvement
- Review and enhance keyword strategy in app descriptions
- Optimize app icon and screenshots for better visibility
- Enhance referral program to increase organic acquisition by 30%
- Redesign referral incentives to make them more attractive
- Implement user-friendly referral process in the app/website
- Launch marketing campaign to promote referral program
- Implement A/B tests on marketing channels to enhance conversion rates by 15%
- Identify key variables for A/B testing in current marketing channels
- Analyze results, identify successful variables, implement changes
- Plan and execute A/B tests in the identified marketing channels
- Decrease app installation cost by 25% through optimizing ad targeting
- Analyze user data to better understand our successful app installation demographics
- Monitor and adjust ad campaigns based on performance metrics
- Refine ad targeting parameters based on this analysis
4. OKRs to enhance ad performance with 10% higher CTR
- Increase ad CTR by 10%
- Implement 2 new ad targeting options
- Consult with marketing team to determine feasibility and potential impact
- Research industry trends and identify two new ad targeting options
- Roll out second option to target audience and monitor engagement metrics
- Implement and test first option, adjusting as needed for optimal performance
- Adjust bidding strategy for higher ad placement
- Increase CPC bids for targeted keywords
- Monitor competitor bids and adjust bidding strategy accordingly
- Review impression share and increase bids for low share
- Test different ad formats and adjust bids based on performance
- Conduct 3 A/B tests on ad copy
- Create two versions of ad copy with one variable changed
- Identify variables to test in ad copy
- Analyze data and make data-driven decision on ad copy
- Implement A/B test and collect relevant data
- Increase ad relevance score by 2 points
- Utilize more relevant ad copy and messaging
- Improve targeting parameters for better audience matching
- Monitor and adjust ad frequency to prevent ad fatigue
- Focus on high-quality landing pages
5. OKRs to boost SaaS product activation rates
- Boost SaaS product activation rates
- Reduce time to activation by 30% through user journey optimization
- Simplify onboarding process with clear, step-by-step instructions
- Improve user interface for easy and quick navigation
- Eliminate non-essential steps in the user journey
- Ensure 90% of all trials convert to full activations
- Administer follow-up emails post-trial period
- Implement user-friendly tutorials for trial products
- Enhance customer service for trial users
- Achieve a 15% increase in new user activations
- Streamline the user onboarding process
- Offer incentives for new user sign-ups
- Develop and implement a comprehensive marketing strategy
6. OKRs to boost lead generation by 20% MOM
- Boost lead generation by 20% MOM
- Convert 5% more website visitors into leads through optimized landing pages
- Revise landing page design for more engaging visuals and clearer calls-to-action
- Conduct A/B testing to determine most effective page layout
- Implement SEO strategies to attract targeted traffic
- Implement SEO techniques to increase website traffic by 30%
- Create quality backlinks to boost website's authority
- Conduct keyword research to optimize website content
- Improve website's loading speed and mobile optimization
- Increase content marketing reach by 15% to draw more potential leads
- Promote content using social media platforms and emails
- Utilize SEO strategies for higher visibility in search engines
- Create engaging content targeting customers' interests and queries
7. OKRs to strengthen partnerships with leading law firms
- Strengthen partnerships with leading law firms
- Secure partnership agreements with 3 new top law firms
- Negotiate terms, finalize partnership agreements, and ensure proper legal documentation is in place
- Initiate contact with selected law firms and schedule introductory meetings
- Develop tailored partnership proposals outlining mutual benefits and collaboration opportunities
- Research and identify top law firms with complementary expertise and reputation
- Achieve an overall satisfaction rating of 9/10 from existing partner law firms
- Identify areas for improvement based on survey feedback
- Regularly monitor and evaluate partner satisfaction levels to track progress
- Conduct a satisfaction survey with partner law firms
- Implement changes based on feedback to increase partner satisfaction
- Generate 15 qualified leads for potential partnerships with top law firms
- Attend networking events and industry conferences to connect with potential law firm partners
- Conduct thorough research on top law firms to create a target list
- Utilize digital marketing strategies to create and distribute engaging content for lead generation
- Develop a compelling and persuasive partnership pitch to present to law firms
- Increase number of meetings with top law firms by 20%
- Allocate resources to prioritize scheduling meetings with top law firms
- Implement a targeted marketing campaign to reach top law firms
- Regularly review and refine strategies to increase meetings with top law firms
- Identify the top law firms to target for increased meetings
Digital Marketer OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Digital Marketer OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Digital Marketer OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to develop streamlined reports and dashboard to reduce necessary staffing
- OKRs to establish robust security controls for DHS/ATO and NATO contracts
- OKRs to achieve targeted design goals next quarter
- OKRs to maximize efficiency of the sales operations department
- OKRs to efficiently migrate services and databases to Google Cloud
- OKRs to develop a flexible and innovative product roadmap
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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