Enhance digital and community engagement for three marketing personas

The main goal of this OKR is to amplify digital interaction and community participation for three specific marketing personas. This will be achieved through a multi-pronged approach, which includes community events, a targeted PPC advertising campaign, and a comprehensive social media strategy.

Increasing involvement through community events is the initial focus. Five unique events will be planned, executed, and monitored with the objective of attracting more engagement from the identified marketing personas. The outcomes of these events will be studied and leveraged for future initiatives.

The next step involves leveraging digital platforms to drive more traffic to the website, aiming for a 30% increase specifically from the three targeted personas. This will be accomplished through a targeted PPC advertising campaign, increased social media promotion, and the creation of SEO-friendly, engaging content tailored for the main website.

Finally, the OKR targets an increase in the visibility of the company's social media posts related to the three personas through more shares. To reach this target, a social media sharing strategy will be implemented. Followers will be motivated to share posts, and they'll be more encouraged to do so with engaging content carefully customized for each persona.