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OKR template to increase revenue for the SaaS premium subscription

public-lib · Published over 1 year ago

The OKR aims to increase revenue for the SaaS premium subscription. The main objectives involved are reducing customer churn rate for the premium plan by 15%, increasing the upsell conversion rate by 10%, achieving a 20% increase in average revenue per user (ARPU), and acquiring 50 new premium plan customers through targeted marketing campaigns.

To achieve the desired upsell conversion rate, initiatives are put in place. These include the implementation of personalized product recommendations on the checkout page and website layout optimization to highlight upsell opportunities throughout the customer journey. The sales team will also be trained on effective upselling techniques and product knowledge.

Promotions for related products during the purchase process are also considered as strategic goal accomplishment approaches. Each achievement is scored from 0.0 to 100.0, providing a measure of attainment for the defined objectives. This approach ensures that the goals are quantitative, measurable, and directly related to the revenue growth strategy.

Lastly, obtaining new premium plan clients remains one of the outcomes, underscoring the dire need for targeted advertising campaigns. No specific initiatives are detailed for reducing churn rate, increasing ARPU, and acquiring new clients, leaving room for potential strategies that would best fit these outcomes.
  • ObjectiveObjectiveIncrease revenue for the SaaS premium subscription
  • Key ResultKRReduce customer churn rate for premium plan by 15%
  • Key ResultKRIncrease upsell conversion rate by 10%
  • TaskImplement personalized product recommendations on the checkout page
  • TaskOptimize website layout and design to highlight upsell opportunities throughout the customer journey
  • TaskTrain sales team on effective upselling techniques and product knowledge
  • TaskOffer limited-time promotions for related products during the purchase process
  • Key ResultKRAchieve 20% increase in average revenue per user (ARPU)
  • Key ResultKRAcquire 50 new premium plan customers through targeted marketing campaigns
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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