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10 OKR examples for Ux Design

What are Ux Design OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We've tailored a list of OKRs examples for Ux Design to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Ux Design OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"
AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Ux Design OKRs examples

You will find in the next section many different Ux Design Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to improve user navigation and orientation on the website

  • ObjectiveImprove user navigation and orientation on the website
  • KRAchieve 95% positive feedback on user interface and navigation ease
  • TaskImplement user feedback for interface improvements
  • TaskOffer in-app guidance for simplified navigation
  • TaskConduct a detailed usability testing of the interface
  • KRReduce website bounce rate by 15%
  • TaskEnsure website content is relevant and engaging
  • TaskOptimize website layout for easy navigation
  • TaskImprove website loading speed to reduce visitor impatience
  • KRIncrease average session duration by 10%
  • TaskOptimize page load times to reduce bounce rates
  • TaskImprove website interface for more user-friendly navigation
  • TaskIntroduce engaging content to retain visitors longer
Tability

2OKRs to increase revenue and lead generation

  • ObjectiveIncrease revenue and lead generation
  • KRIncrease conversion rate by 15% through better website optimization and UX
  • TaskImprove website navigation and user flow for a seamless user experience
  • TaskConduct a thorough website audit to identify areas for optimization
  • TaskA/B test different landing page designs to identify the most effective layout
  • TaskStreamline the checkout process to reduce friction and increase conversions
  • KRImprove lead response time to an average of less than 1 hour
  • TaskAssign dedicated staff members to monitor and respond to leads promptly
  • TaskProvide regular training to employees on effective and timely lead communication techniques
  • TaskStreamline lead routing and distribution process to reduce response time
  • TaskImplement an automated lead email notification system for immediate response
  • KRIncrease monthly revenue by 10% compared to previous quarter
  • TaskLaunch targeted marketing campaign to attract new customers
  • TaskImprove product pricing strategy to increase customer spend
  • TaskOffer discounts or promotions to incentivize repeat purchases
  • TaskEnhance customer experience to encourage higher customer satisfaction and retention
  • KRGenerate 50% more qualified leads through targeted marketing campaigns
  • TaskCreate compelling and personalized content to engage target audience and drive conversions
  • TaskImplement a data-driven approach to optimize marketing channels and increase lead generation
  • TaskConduct market research to identify target audience's preferences and pain points
  • TaskContinuously analyze campaign performance and make necessary adjustments to maximize qualified leads

3OKRs to reduce app loading time by 20%

  • ObjectiveImprove app loading time
  • KRIdentify key performance bottlenecks
  • KRConduct app performance analysis
  • KRImplement code optimization techniques
  • KRTest app performance after optimizations

4OKRs to boost website performance

  • ObjectiveBoost landing page performance through UX/UI
  • KRWatch 5 user sessions/week and record findings
  • TaskInstall Hotjar on our site to get user recordings
  • KRDouble conversions on pricing page by 12%
  • KRDecrease bounce rate by 15%
  • KRIncrease homepage CTA conversion by 16%
  • TaskRedesign hero to bring more info above the fold

5OKRs to launch and redesign our website

  • ObjectiveTesting and knowledge sourcing
  • KRUser-test page prototypes on 12 people
  • KRConduct interviews with 10 people from sales and marketing
  • TaskIdentify target personas
  • TaskIdentify key objectives from a marketing perspective
  • TaskIdentify key stakeholders
  • ObjectiveDesign and implement new rebrand
  • KRUpdated rebrand designs for all 42 current pages
  • TaskUpdated components library
  • TaskAlign with brand team on new rebrand assets

6OKRs to integrate UX testing insights into decision-making

  • ObjectiveImprove decision-making with UX testing insights
  • KRIncrease user satisfaction rating by 10%
  • KRTrain 3 non-UX team members on conducting and interpreting UX tests
  • KRImplement changes based on user feedback in 100% of cases
  • KRConduct 10 user tests for at least 2 features

7OKRs to successfully launch the MVP of our e-commerce platform

  • ObjectiveSuccessfully launch the MVP of our e-commerce platform
  • KRImplement user testing and ship the final product with adjustments by next quarter
  • TaskDevelop a comprehensive user testing plan
  • TaskConduct user testing and gather feedback
  • TaskAdjust product based on feedback and ship
  • KRDefine the necessary functions and features of the platform within two weeks
  • TaskOutline desired features for user interface
  • TaskIdentify key functions required for the platform
  • Taskfinalize functions and features list in two weeks
  • KRFinish designing the platform and begin development by month's end
  • TaskInitiate the development process
  • TaskFinalize all design elements for the platform
  • TaskEstablish a clear development timeline

8OKRs to enhance intuitive feature navigation and findability

  • ObjectiveEnhance intuitive feature navigation and findability
  • KRIncrease customer satisfaction rate by 20% via enhanced feature findability
  • TaskConduct user research to understand feature usage problems
  • TaskImplement UX training for customer support team
  • TaskUpdate product design for improved feature accessibility
  • KRAchieve 15% less customer queries relating to feature discovery and navigation
  • TaskImplement intuitive user interfaces for easier feature discovery
  • TaskInitiate customer training sessions for navigation assistance
  • TaskImprove feature-related content in user manuals and FAQs
  • KRReduce user navigation time by 30% through improved design usability
  • TaskConduct usability tests to identify current site navigation issues
  • TaskImplement A/B testing to refine navigation elements
  • TaskDevelop a more intuitive, user-friendly interface layout
Tability

9OKRs to develop an AI application

  • ObjectiveDevelop an AI application
  • KRImprove accuracy by achieving an average precision rate of at least 90% on test data
  • KRIncrease adoption by acquiring at least 1000 active users within the target market segment
  • TaskImplement targeted social media advertising campaigns and track user acquisition metrics
  • TaskOffer exclusive promotions and incentives to current users for referring new users
  • TaskCollaborate with influential industry bloggers and request product reviews and endorsements
  • TaskConduct market research to identify untapped customer needs and optimize product offering
  • KREnhance performance by reducing AI response time to under 500 milliseconds for real-time processing
  • TaskOptimize algorithms and models to reduce AI response time below 500 milliseconds
  • TaskUtilize distributed computing to parallelize AI tasks and accelerate real-time processing
  • TaskContinuously monitor and fine-tune system parameters to achieve optimal performance benchmarks
  • TaskImprove hardware infrastructure to support faster processing and minimize latency
  • KRIncrease user engagement by implementing a user-friendly interface with intuitive navigation
  • TaskCollaborate with UX designers to create wireframes and prototypes for the new user-friendly interface
  • TaskConduct usability testing to gather feedback on the intuitiveness of the new interface design
  • TaskImplement the finalized user-friendly interface with intuitive navigation based on user feedback
  • TaskConduct user research to identify pain points and areas for improvement in current interface

10OKRs to improve mobile user experience for our ecommerce website

  • ObjectiveImprove mobile user experience for our ecommerce website
  • KRIncrease mobile navigation efficiency by reducing clicks by 20%
  • TaskImprove search capabilities for user-friendly results
  • TaskImplement quick-access shortcuts for key functions
  • TaskSimplify menus to decrease depth and complexity
  • KRDecrease mobile page load time by 30%
  • TaskMinimize use of heavy code and unnecessary plugins
  • TaskImplement effective caching and content delivery network (CDN)
  • TaskOptimize images for faster loading
  • KRImprove mobile conversion rate by 15%
  • TaskOptimize site for mobile usability and readability
  • TaskEnhance mobile site speed and overall user experience
  • TaskImplement user-friendly mobile checkout process

Ux Design OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Ux Design OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Ux Design OKR templates

We have more templates to help you draft your team goals and OKRs.