A starting point for clearer priorities and measurable progress. Make the targets your own.
Recruit 100 users for our UX lab
Conduct 5 UX tests per week
Achieve 70%+ open rate on our customer feedback newsletter
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Design & UX OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Develop a voice-of-the-customer program
objectives:
- title: Put customer feedback at the center of our projects
outcomes:
- title: Recruit 100 users for our UX lab
from: 10.0
to: 100.0
score_format: _number_ users
initiatives: []
- title: Conduct 5 UX tests per week
from: 1.0
to: 5.0
score_format: _number_ UX tests/week
initiatives: []
- title: Achieve 70%+ open rate on our customer feedback newsletter
from: 0.0
to: 70.0
score_format: _number_% open
initiatives: []
Reduce the number of UX issues found in production
Ensure product consistency with our design system.
Develop a self-serve graphic assets library for internal use