27 OKR examples for App Development

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for App Development. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

App Development OKRs templates

We've added App Development Objectives and Key Results, but also the initiatives that relate to the OKRs.

OKRs to improve mobile app reusability throughout the organization

  • ObjectiveImprove mobile app reusability throughout the organization
  • Key ResultConduct training for 100% of developers on efficient app component reusability practices
  • TaskDevelop a comprehensive reusability practices training program
  • TaskMonitor and evaluate the training's effectiveness
  • TaskSchedule training sessions for all developers
  • Key ResultReduce app feature duplication by 80% through consolidation efforts
  • TaskImplement the consolidation plan in the app
  • TaskCreate a concise plan for feature consolidation
  • TaskIdentify features with duplication in the app
  • Key ResultImplement shared framework to universalize 75% of mobile app functionalities
  • TaskIntegrate framework into 75% of mobile apps
  • TaskDevelop a shared framework integrating these commonalities
  • TaskIdentify common functionalities across existing mobile apps
Turn OKRs into a Strategy Map

OKRs to increase app downloads by 25%

  • ObjectiveBoost app downloads
  • Key ResultPartner with influencers to reach new audiences and increase downloads by 25%
  • Key ResultImplement referral program for existing users, resulting in 15% increase in downloads
  • Key ResultDrive website traffic to app page by 20%
  • Key ResultIncrease social media engagement by 30%

OKRs to enhance app performance for a smoother user experience

  • ObjectiveImprove app performance and user experience
  • Key ResultIncrease app responsiveness by optimizing code and improving server speed
  • Key ResultDecrease crash rate by 15% through bug fixing and testing
  • Key ResultAchieve at least 4-star rating and positive feedback in app stores
  • Key ResultReduce app loading time by 20%

OKRs to develop an AI application

  • ObjectiveDevelop an AI application
  • Key ResultImprove accuracy by achieving an average precision rate of at least 90% on test data
  • Key ResultIncrease adoption by acquiring at least 1000 active users within the target market segment
  • TaskImplement targeted social media advertising campaigns and track user acquisition metrics
  • TaskOffer exclusive promotions and incentives to current users for referring new users
  • TaskCollaborate with influential industry bloggers and request product reviews and endorsements
  • TaskConduct market research to identify untapped customer needs and optimize product offering
  • Key ResultEnhance performance by reducing AI response time to under 500 milliseconds for real-time processing
  • TaskOptimize algorithms and models to reduce AI response time below 500 milliseconds
  • TaskUtilize distributed computing to parallelize AI tasks and accelerate real-time processing
  • TaskContinuously monitor and fine-tune system parameters to achieve optimal performance benchmarks
  • TaskImprove hardware infrastructure to support faster processing and minimize latency
  • Key ResultIncrease user engagement by implementing a user-friendly interface with intuitive navigation
  • TaskCollaborate with UX designers to create wireframes and prototypes for the new user-friendly interface
  • TaskConduct usability testing to gather feedback on the intuitiveness of the new interface design
  • TaskImplement the finalized user-friendly interface with intuitive navigation based on user feedback
  • TaskConduct user research to identify pain points and areas for improvement in current interface

OKRs to launch the mobile app for health professionals successfully

  • ObjectiveLaunch the mobile app for health professionals successfully
  • Key ResultGenerate a minimum of 100 monthly active users
  • TaskDevelop engaging content and regular updates to drive user engagement
  • TaskCollaborate with influencers or industry experts to promote the platform to larger audiences
  • TaskImplement targeted marketing campaigns to reach new potential users
  • TaskOptimize website for better user experience and faster loading times
  • Key ResultIncrease user sign-ups by 30%
  • Key ResultObtain positive feedback from at least 80% of app beta testers
  • Key ResultAchieve a 4-star rating or higher on app stores
  • TaskEncourage satisfied users to leave positive reviews by offering incentives or reminders
  • TaskImprove user experience by streamlining app features and enhancing user interface
  • TaskImplement a strong app store optimization strategy for improved app discoverability
  • TaskRespond promptly to user feedback and address any reported issues or concerns

OKRs to achieve proficiency as a middle level java developer

  • ObjectiveAchieve proficiency as a middle level java developer
  • Key ResultSuccessfully finish 2+ programming projects utilizing complex Java frameworks
  • TaskDedicate time each day to coding and project progress
  • TaskContinuously test and debug until projects are completed
  • TaskSelect two projects utilizing complex Java frameworks
  • Key ResultGet certified as a Sun Certified Java Programmer
  • TaskStudy and complete any prerequisite coursework or training
  • TaskResearch requirements for Sun Certified Java Programmer certification
  • TaskRegister and pass the certification exam
  • Key ResultComplete 3 advanced Java courses with a score of 85% or higher
  • TaskDedicate time daily to studying course material
  • TaskAim to achieve at least 85% on all tests/assignments
  • TaskResearch and enroll in 3 advanced Java courses

OKRs to launch a fully functional React Native application

  • ObjectiveLaunch a fully functional React Native application
  • Key ResultPublish the application on relevant platforms (e.g., App Store, Google Play) and achieve a high user rating and positive feedback
  • Key ResultImplement necessary features and functionalities such as authentication, data storage, and push notifications
  • TaskSet up a secure and scalable data storage solution for storing user data
  • TaskResearch and choose an authentication method suitable for the project requirements
  • TaskTest and validate all implemented features and ensure smooth functionality before deployment
  • TaskIntegrate push notification service to deliver real-time updates and improve user engagement
  • Key ResultConduct thorough and successful testing to ensure the application is robust and bug-free
  • TaskCollaborate with developers to resolve bugs promptly and retest fixed components
  • TaskCreate a comprehensive test plan with clear objectives and test cases
  • TaskConduct regression testing to ensure stability and functionality after bug fixes
  • TaskExecute test cases meticulously and document any bugs or issues discovered
  • Key ResultDevelop and deliver a user-friendly and visually appealing interface for the application
  • TaskConduct user testing to ensure the interface is intuitive and visually appealing
  • TaskConduct user research to identify design preferences and pain points
  • TaskCollaborate with UX/UI designers to refine and enhance the visual elements
  • TaskCreate wireframes and prototypes to visualize the interface design

OKRs to reduce app loading time by 20%

  • ObjectiveImprove app loading time
  • Key ResultIdentify key performance bottlenecks
  • Key ResultConduct app performance analysis
  • Key ResultImplement code optimization techniques
  • Key ResultTest app performance after optimizations

OKRs to achieve high app store ratings through positive reviews

  • ObjectiveIncrease app store ratings through positive reviews
  • Key ResultMaintain overall rating above 4 stars
  • Key ResultIncrease percentage of 5-star ratings by 15%
  • Key ResultIncrease number of written reviews by 30%
  • Key ResultIncrease total app store ratings by 20%

OKRs to develop and launch the MVP for a real estate application

  • ObjectiveDevelop and launch the MVP for a real estate application
  • Key ResultSuccessfully execute MVP beta testing with at least 100 potential end-users
  • TaskDevelop a detailed, user-friendly feedback mechanism for beta testers
  • TaskMonitor feedback and data to revise and improve the MVP accordingly
  • TaskIdentify and onboard at least 100 potential end-users for beta testing
  • Key ResultFinalize MVP features and design following user requirements by analyzing market needs
  • Key ResultComplete the development of the application's MVP with essential functionalities
  • TaskAssign development tasks to the team
  • TaskOutline the MVP's essential features and functionality
  • TaskConduct rigorous testing and debugging

OKRs to optimize app store visibility for higher organic downloads

  • ObjectiveIncrease app store visibility for higher organic downloads
  • Key ResultImplement at least 2 targeted ASO strategies to improve discoverability
  • Key ResultIncrease keyword ranking positions to top 20 in relevant categories
  • Key ResultImprove average rating to at least 4 stars with a minimum of 100 ratings
  • Key ResultIncrease app page conversion rate to at least 30% through A/B testing

OKRs to enhance application design by solution architect review

  • ObjectiveEnhance application design by solution architect review
  • Key ResultConduct in-depth analysis of current application design flaws
  • TaskAnalyze identified flaws and their impacts on user experience
  • TaskIdentify potential areas of improvement in the application design
  • TaskDevelop a plan to address and fix noted design flaws
  • Key ResultCollaborate with development team to propose and implement design improvements
  • TaskDraft proposed design improvements for team review
  • TaskOversee implementation of agreed-upon design changes
  • TaskOrganize meeting with development team to discuss design enhancements
  • Key ResultTrack and evaluate impact of design changes on overall system performance
  • TaskAnalyze and document performance variations tied to design changes
  • TaskMonitor system performance before and after design changes implementation
  • TaskRun system testing for evaluating design modifications' effectiveness

OKRs to deepen WIMU penetration in Latin America using the marketing-influenced deals approach

  • ObjectiveDeepen WIMU penetration in Latin America using the marketing-influenced deals approach
  • Key ResultAcquire 25 new WIMU partner memberships by end of quarter
  • TaskOutline and implement a referral reward program
  • TaskOrganize partnership outreach events or webinars
  • TaskCreate a compelling WIMU partner membership marketing campaign
  • Key ResultIncrease cross-border WIMU deals by 30% quarter-over-quarter
  • TaskStrengthen relationships with cross-border partners
  • TaskDevelop and implement targeted marketing strategies
  • TaskIdentify potential markets and analyse their success potential for WIMU deals
  • Key ResultEnhance marketing campaign's reach to hit 200,000 engagements across Latin America
  • TaskResearch popular social platforms in Latin America
  • TaskCreate engaging content tailored to the demographic
  • TaskImplement targeted paid advertisements

OKRs to achieve consistent delivery of a high-quality application

  • ObjectiveAchieve consistent delivery of a high-quality application
  • Key ResultIncrease weekly cadence of successful application releases by 20%
  • TaskIntegrate automated testing for faster bug detection
  • TaskImplement more efficient software development methodologies
  • TaskEnhance collaboration among development teams
  • Key ResultDecrease application issues reported post-release by 30%
  • TaskImplement a comprehensive quality assurance and testing process
  • TaskPrioritize regular updates and patches post-release
  • TaskEnhance pre-release user acceptance testing
  • Key ResultEnhance user satisfaction ratings on the application by improving it by 25%
  • TaskDevelop and launch new desired features
  • TaskPrioritize and address reported bugs and glitches
  • TaskImplement frequent customer surveys to gather user feedback

OKRs to mobile and QR code integration

    OKRs to enhance application security knowledge and awareness among teams

    • ObjectiveImprove application security knowledge and awareness
    • Key ResultIncrease the frequency of security checklist reviews by 50%
    • Key ResultConduct at least one security training session per team
    • Key ResultProvide secure coding guidelines and best practices to each team
    • Key ResultImplement a mandatory security certification program for all teams

    OKRs to enhance student vocabulary comprehension and application

    • ObjectiveEnhance student vocabulary comprehension and application
    • Key ResultAchieve a 25% improvement in students' test scores measuring vocabulary understanding
    • TaskImplement interactive vocabulary learning apps
    • TaskIntegrate vocabulary flashcards into daily study routines
    • TaskOrganize weekly vocabulary quizzes for reinforcement
    • Key ResultIncorporate 20 new vocabulary words into each assignment to promote usage
    • TaskRequire usage of vocabulary words in assignment answers
    • TaskIdentify 20 relevant vocabulary words for each assignment
    • TaskIncorporate selected words into assignment instructions
    • Key ResultIncrease students' vocabulary retention by 30% through weekly quizzes

    OKRs to enhance app personalization and customization

    • ObjectiveImprove app personalization and customization
    • Key ResultImplement personalized push notifications, resulting in a 30% increase in click-through rates
    • Key ResultIncrease user engagement by 25% through tailored content and recommendations
    • Key ResultAchieve a 20% increase in app ratings and reviews through personalized messaging and in-app surveys
    • Key ResultOffer customizable user interfaces, resulting in a 15% increase in user satisfaction

    OKRs to implement fraud reporting applications for customers

    • ObjectiveImplement fraud reporting applications for customers
    • Key ResultLaunch application and achieve 30% adoption among active customers within one month
    • TaskInitiate a marketing campaign for app awareness
    • TaskOffer attractive incentives for initial app adopters
    • TaskDevelop a user-friendly and appealing app interface
    • Key ResultTest application with 100 users within three weeks of prototype completion
    • TaskFinalize prototype for application testing
    • TaskRecruit 100 users for application testing
    • TaskConduct application testing within three weeks
    • Key ResultDevelop a prototype for the fraud reporting application in two weeks
    • TaskDevelop a functional prototype within the deadline
    • TaskConduct and document initial usability tests
    • TaskOutline necessary features for the fraud reporting app

    OKRs to scale product offering with multi-tenant apps

    • ObjectiveScale product offering with multi-tenant apps
    • Key ResultLaunch 3 new multi-tenant apps to diversify our offer
    • TaskIdentify potential markets for multi-tenant app development
    • TaskStrategize a marketing plan for newly developed apps
    • TaskAssemble a dedicated project team for app creation
    • Key ResultIncrease customer base using multi-tenant apps by 25%
    • TaskImplement referral programs to incentivize app sharing
    • TaskLaunch marketing campaigns to promote new multi-tenant apps
    • TaskDevelop multi-tenant apps targeting untapped audience segments
    • Key ResultImprove the usage rate of multi-tenant apps by 20%
    • TaskImplement user-friendly guided tours within the app
    • TaskProvide timely support and efficient problem resolution
    • TaskLaunch marketing campaigns highlighting app benefits

    OKRs to develop an engaging educational app for African women

    • ObjectiveDevelop an engaging educational app for African women
    • Key ResultDesign and implement an interactive user interface that is intuitive by the 10th week
    • TaskCreate initial sketches and design drafts for interface
    • TaskRun usability tests and implement improvements
    • TaskDevelop a functioning prototype of interface
    • Key ResultDeliver a minimum of 50 educational modules on the app by the end of quarter
    • TaskAssign module design and development to team members
    • TaskRegularly monitor progress and adjust accordingly
    • TaskDevelop a timeline for content creation and deployment
    • Key ResultReach 10,000 app downloads from the target demographic in two months
    • TaskImplement a referral program to incentivize current users
    • TaskDevelop a captivating app download ad campaign targeting the desired demographic
    • TaskFocus on SEO strategies for improved app visibility

    OKRs to integrate two applications seamlessly

    • ObjectiveIntegrate two applications seamlessly
    • Key ResultImprove user experience by reducing the average response time by 15%
    • Key ResultIncrease data transfer accuracy between applications by 20%
    • TaskConduct regular performance testing and optimization measures on the applications
    • TaskOptimize network infrastructure for faster and more reliable data transmission
    • TaskImplement data validation checks in the application code
    • TaskImprove error handling and logging mechanism for data transfer failures
    • Key ResultReduce integration errors by implementing automated testing, resulting in a 30% decrease in bugs
    • TaskAnalyze and address the root causes of integration errors to prevent future occurrences
    • TaskRegularly update and maintain the automated test suite to match system changes
    • TaskImplement a continuous integration process to detect integration errors early on
    • TaskDevelop automated tests for integration scenarios to ensure proper functionality
    • Key ResultAchieve a 95% success rate in processing transactions between the integrated applications

    OKRs to increase in-app purchases by 15%

    • ObjectiveBoost in-app purchases
    • Key ResultImplement personalized recommendations to increase add-to-cart rate by 20%
    • Key ResultA/B test different pricing strategies to increase revenue per purchase by 15%
    • Key ResultIncrease conversion rate on product page to 30%
    • Key ResultIncrease retention rate by 10% through targeted email campaigns

    OKRs to achieve quicker releases of the real estate application through automation

    • ObjectiveAchieve quicker releases of the real estate application through automation
    • Key ResultReduce bugs by 30% using automated testing tools and practices
    • TaskTrain the team on effective automated testing practices
    • TaskRegularly review and improve testing procedures
    • TaskImplement automated testing tools in the development process
    • Key ResultIncrease deployment frequency by 50% by optimizing the CI/CD pipeline
    • TaskImplement performance monitoring for continuous optimization
    • TaskReview and streamline the existing CI/CD pipeline
    • TaskAutomate tests to reduce bottleneck issues
    • Key ResultImplement an automated roll-back system to minimize downtime by 40%
    • TaskSelect and purchase appropriate roll-back system software
    • TaskResearch available automated roll-back system platforms
    • TaskTrain staff on roll-back system operations and procedures

    OKRs to successfully migrate all applications to a secure DevOps pipeline

    • ObjectiveSuccessfully migrate all applications to a secure DevOps pipeline
    • Key ResultAchieve zero security incidents post-migration in the reviewed applications
    • TaskRegularly review and update security measures
    • TaskImplement solid security mechanisms post-migration
    • TaskConduct thorough security checks and audits before migration
    • Key ResultTrain 80% of development team on secure DevOps pipeline management
    • TaskIdentify team members needing secure DevOps pipeline training
    • TaskOrganize a training program with a competent instructor
    • TaskSchedule and implement training sessions for identified members
    • Key ResultImplement secure DevOps pipeline framework for 50% of existing applications
    • TaskDevelop or acquire the necessary secure DevOps pipeline framework
    • TaskIdentify applications suitable for secure DevOps pipeline implementation
    • TaskRoll out the framework across the identified applications

    OKRs to develop a unified platform for third-party data delivery to mobile apps

    • ObjectiveDevelop a unified platform for third-party data delivery to mobile apps
    • Key ResultEnable integration of the platform with 5 different third-party data sources
    • TaskIdentify 5 third-party data sources relevant to the platform
    • TaskTest and troubleshoot all data integrations
    • TaskBuild API connectors for each data source
    • Key ResultDesign and prototype the platform's functionality by testing with 3 mobile apps
    • TaskDevelop prototype incorporating these designs
    • TaskTest prototype with 3 mobile apps
    • TaskSketch designs for the platform's functionality
    • Key ResultAchieve a user satisfaction rating of above 85% after the platform is launched
    • TaskQuickly resolve any reported user issues
    • TaskConduct regular feedback surveys with users
    • TaskImplement a user-friendly design for the platform

    OKRs to master JavaScript fundamentals and apply them in real-life coding projects

    • ObjectiveMaster JavaScript fundamentals and apply them in real-life coding projects
    • Key ResultParticipate in at least one coding challenge or competition focused on JavaScript
    • Key ResultComplete online JavaScript course with a score of 90% or higher
    • TaskRegularly practice writing JavaScript code and complete coding exercises provided in the course
    • TaskEnroll in the online JavaScript course and familiarize yourself with the curriculum
    • TaskSet aside dedicated study time each day to consistently work through the course materials
    • TaskTake the practice quizzes and review any areas of weakness to ensure understanding
    • Key ResultDevelop and deploy a functional JavaScript application independently
    • TaskIdentify user requirements and define the scope of the JavaScript application
    • TaskDeploy the JavaScript application on the desired platform and perform final testing
    • TaskWrite and test the JavaScript code to ensure the application's functionality
    • TaskDesign and prototype the application's user interface and functionality
    • Key ResultContribute to an open-source JavaScript project by submitting at least two pull requests
    • TaskFork the project repository and branch off to make changes for the pull requests
    • TaskSubmit the pull requests with clear documentation and thorough explanation of the changes
    • TaskFind an open-source JavaScript project on platforms like GitHub or GitLab
    • TaskIdentify two areas for improvement or new features in the chosen project

    More OKR templates

    We have more templates to help you draft your team goals and OKRs.

    OKRs resources

    Here are a list of resources to help you adopt the Objectives and Key Results framework.