15 customisable OKR examples for App Development

What are App Development OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for App Development. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own App Development OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable App Development OKRs examples

We've added many examples of App Development Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKR to improve mobile app reusability throughout the organization

  • ObjectiveImprove mobile app reusability throughout the organization
  • Key ResultConduct training for 100% of developers on efficient app component reusability practices
  • TaskDevelop a comprehensive reusability practices training program
  • TaskMonitor and evaluate the training's effectiveness
  • TaskSchedule training sessions for all developers
  • Key ResultReduce app feature duplication by 80% through consolidation efforts
  • TaskImplement the consolidation plan in the app
  • TaskCreate a concise plan for feature consolidation
  • TaskIdentify features with duplication in the app
  • Key ResultImplement shared framework to universalize 75% of mobile app functionalities
  • TaskIntegrate framework into 75% of mobile apps
  • TaskDevelop a shared framework integrating these commonalities
  • TaskIdentify common functionalities across existing mobile apps

2. OKR to enhance the quality of our App notifications

  • ObjectiveEnhance the quality of our App notifications
  • Key ResultReduce notification-related uninstalls by 15%
  • TaskEvaluate current notifications for relevance and engagement
  • TaskImplement succinct, value-driven notification content
  • TaskOptimize notification frequency based on user preferences
  • Key ResultIncrease user satisfaction score with notifications by 30%
  • TaskEnhance notification relevance with personalized user preferences
  • TaskImprove notification design for clear visibility and comprehension
  • TaskRegularly survey users for feedback on notification improvements
  • Key ResultBoost notification open rate by 20%
  • TaskImplement engaging, customised content in notification messages
  • TaskA/B test different notification strategies and formats
  • TaskOptimize notification timing based on user activity

3. OKR to design and launch a production unit application

  • ObjectiveDesign and launch a production unit application
  • Key ResultIdentify and document production unit needs and specifications by end of Week 4
  • TaskConduct interviews with production unit teams
  • TaskAnalyze and list unit needs and specifications
  • TaskCompile and finalize documentation by Week 4
  • Key ResultDesign, develop, and test the application prototype for functionality by Week 8
  • TaskDevelop the proposed prototype based on the design
  • TaskConduct thorough functionality tests on the prototype
  • TaskCreate detailed design for application prototype
  • Key ResultSuccessfully deploy the new application in the production unit by Week 12
  • TaskFinalize application development and perform thorough testing by Week 9
  • TaskComplete user training for new application usage by Week 10
  • TaskSchedule and execute application deployment in the production unit for Week 12

4. OKR to increase app downloads by 25%

  • ObjectiveBoost app downloads
  • Key ResultPartner with influencers to reach new audiences and increase downloads by 25%
  • Key ResultImplement referral program for existing users, resulting in 15% increase in downloads
  • Key ResultDrive website traffic to app page by 20%
  • Key ResultIncrease social media engagement by 30%

5. OKR to enhance app performance for a smoother user experience

  • ObjectiveImprove app performance and user experience
  • Key ResultIncrease app responsiveness by optimizing code and improving server speed
  • Key ResultDecrease crash rate by 15% through bug fixing and testing
  • Key ResultAchieve at least 4-star rating and positive feedback in app stores
  • Key ResultReduce app loading time by 20%

6. OKR to develop an AI application

  • ObjectiveDevelop an AI application
  • Key ResultImprove accuracy by achieving an average precision rate of at least 90% on test data
  • Key ResultIncrease adoption by acquiring at least 1000 active users within the target market segment
  • TaskImplement targeted social media advertising campaigns and track user acquisition metrics
  • TaskOffer exclusive promotions and incentives to current users for referring new users
  • TaskCollaborate with influential industry bloggers and request product reviews and endorsements
  • TaskConduct market research to identify untapped customer needs and optimize product offering
  • Key ResultEnhance performance by reducing AI response time to under 500 milliseconds for real-time processing
  • TaskOptimize algorithms and models to reduce AI response time below 500 milliseconds
  • TaskUtilize distributed computing to parallelize AI tasks and accelerate real-time processing
  • TaskContinuously monitor and fine-tune system parameters to achieve optimal performance benchmarks
  • TaskImprove hardware infrastructure to support faster processing and minimize latency
  • Key ResultIncrease user engagement by implementing a user-friendly interface with intuitive navigation
  • TaskCollaborate with UX designers to create wireframes and prototypes for the new user-friendly interface
  • TaskConduct usability testing to gather feedback on the intuitiveness of the new interface design
  • TaskImplement the finalized user-friendly interface with intuitive navigation based on user feedback
  • TaskConduct user research to identify pain points and areas for improvement in current interface

7. OKR to launch the mobile app for health professionals successfully

  • ObjectiveLaunch the mobile app for health professionals successfully
  • Key ResultGenerate a minimum of 100 monthly active users
  • TaskDevelop engaging content and regular updates to drive user engagement
  • TaskCollaborate with influencers or industry experts to promote the platform to larger audiences
  • TaskImplement targeted marketing campaigns to reach new potential users
  • TaskOptimize website for better user experience and faster loading times
  • Key ResultIncrease user sign-ups by 30%
  • Key ResultObtain positive feedback from at least 80% of app beta testers
  • Key ResultAchieve a 4-star rating or higher on app stores
  • TaskEncourage satisfied users to leave positive reviews by offering incentives or reminders
  • TaskImprove user experience by streamlining app features and enhancing user interface
  • TaskImplement a strong app store optimization strategy for improved app discoverability
  • TaskRespond promptly to user feedback and address any reported issues or concerns

8. OKR to achieve proficiency as a middle level java developer

  • ObjectiveAchieve proficiency as a middle level java developer
  • Key ResultSuccessfully finish 2+ programming projects utilizing complex Java frameworks
  • TaskDedicate time each day to coding and project progress
  • TaskContinuously test and debug until projects are completed
  • TaskSelect two projects utilizing complex Java frameworks
  • Key ResultGet certified as a Sun Certified Java Programmer
  • TaskStudy and complete any prerequisite coursework or training
  • TaskResearch requirements for Sun Certified Java Programmer certification
  • TaskRegister and pass the certification exam
  • Key ResultComplete 3 advanced Java courses with a score of 85% or higher
  • TaskDedicate time daily to studying course material
  • TaskAim to achieve at least 85% on all tests/assignments
  • TaskResearch and enroll in 3 advanced Java courses

9. OKR to enhance engagement within the gaming community

  • ObjectiveEnhance engagement within the gaming community
  • Key ResultIncrease response rate on community queries/comments by 30%
  • TaskImplement quick reply systems to answer queries promptly
  • TaskOffer incentives for frequent and timely interactions
  • TaskTrain staff in effective communication and problem-solving
  • Key ResultIncrease monthly active usage rates by 20%
  • TaskImplement a reward system for frequent usage
  • TaskDevelop engaging weekly content to consistently attract user interaction
  • TaskImprove app functionality and user experience
  • Key ResultDevelop and launch 2 new features to boost user interaction
  • TaskWork on developing two new engagement-boosting features
  • TaskIdentify areas in the app where user interaction could be enhanced
  • TaskPlan and execute a feature release campaign

10. OKR to launch a fully functional React Native application

  • ObjectiveLaunch a fully functional React Native application
  • Key ResultPublish the application on relevant platforms (e.g., App Store, Google Play) and achieve a high user rating and positive feedback
  • Key ResultImplement necessary features and functionalities such as authentication, data storage, and push notifications
  • TaskSet up a secure and scalable data storage solution for storing user data
  • TaskResearch and choose an authentication method suitable for the project requirements
  • TaskTest and validate all implemented features and ensure smooth functionality before deployment
  • TaskIntegrate push notification service to deliver real-time updates and improve user engagement
  • Key ResultConduct thorough and successful testing to ensure the application is robust and bug-free
  • TaskCollaborate with developers to resolve bugs promptly and retest fixed components
  • TaskCreate a comprehensive test plan with clear objectives and test cases
  • TaskConduct regression testing to ensure stability and functionality after bug fixes
  • TaskExecute test cases meticulously and document any bugs or issues discovered
  • Key ResultDevelop and deliver a user-friendly and visually appealing interface for the application
  • TaskConduct user testing to ensure the interface is intuitive and visually appealing
  • TaskConduct user research to identify design preferences and pain points
  • TaskCollaborate with UX/UI designers to refine and enhance the visual elements
  • TaskCreate wireframes and prototypes to visualize the interface design

11. OKR to reduce app loading time by 20%

  • ObjectiveImprove app loading time
  • Key ResultIdentify key performance bottlenecks
  • Key ResultConduct app performance analysis
  • Key ResultImplement code optimization techniques
  • Key ResultTest app performance after optimizations

12. OKR to achieve high app store ratings through positive reviews

  • ObjectiveIncrease app store ratings through positive reviews
  • Key ResultMaintain overall rating above 4 stars
  • Key ResultIncrease percentage of 5-star ratings by 15%
  • Key ResultIncrease number of written reviews by 30%
  • Key ResultIncrease total app store ratings by 20%

13. OKR to develop and launch the MVP for a real estate application

  • ObjectiveDevelop and launch the MVP for a real estate application
  • Key ResultSuccessfully execute MVP beta testing with at least 100 potential end-users
  • TaskDevelop a detailed, user-friendly feedback mechanism for beta testers
  • TaskMonitor feedback and data to revise and improve the MVP accordingly
  • TaskIdentify and onboard at least 100 potential end-users for beta testing
  • Key ResultFinalize MVP features and design following user requirements by analyzing market needs
  • Key ResultComplete the development of the application's MVP with essential functionalities
  • TaskAssign development tasks to the team
  • TaskOutline the MVP's essential features and functionality
  • TaskConduct rigorous testing and debugging

14. OKR to optimize app store visibility for higher organic downloads

  • ObjectiveIncrease app store visibility for higher organic downloads
  • Key ResultImplement at least 2 targeted ASO strategies to improve discoverability
  • Key ResultIncrease keyword ranking positions to top 20 in relevant categories
  • Key ResultImprove average rating to at least 4 stars with a minimum of 100 ratings
  • Key ResultIncrease app page conversion rate to at least 30% through A/B testing

15. OKR to enhance application design by solution architect review

  • ObjectiveEnhance application design by solution architect review
  • Key ResultConduct in-depth analysis of current application design flaws
  • TaskAnalyze identified flaws and their impacts on user experience
  • TaskIdentify potential areas of improvement in the application design
  • TaskDevelop a plan to address and fix noted design flaws
  • Key ResultCollaborate with development team to propose and implement design improvements
  • TaskDraft proposed design improvements for team review
  • TaskOversee implementation of agreed-upon design changes
  • TaskOrganize meeting with development team to discuss design enhancements
  • Key ResultTrack and evaluate impact of design changes on overall system performance
  • TaskAnalyze and document performance variations tied to design changes
  • TaskMonitor system performance before and after design changes implementation
  • TaskRun system testing for evaluating design modifications' effectiveness

Best practices for managing your App Development OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your App Development OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More App Development OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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