15 customisable OKR examples for Product Quality

What are Product Quality OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Quality to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Product Quality OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Product Quality OKRs examples

You will find in the next section many different Product Quality Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to enhance the quality standards of our product portfolio

  • ObjectiveEnhance the quality standards of our product portfolio
  • Key ResultReduce returned product rates due to quality issues by 20%
  • TaskImplement comprehensive product testing pre-shipment
  • TaskTrain staff on improving product inspection process
  • TaskEnhance quality control procedures for product manufacturing
  • Key ResultConduct 10 comprehensive quality assurance tests for each product category
  • TaskSchedule 10 comprehensive tests for each category
  • TaskIdentify the product categories for quality testing
  • TaskAnalyze and document the results for review
  • Key ResultAchieve a 95% customer satisfaction rate on product quality through feedback surveys
  • TaskImplement a system for customer feedback surveys
  • TaskInitiate improvements based on collected feedback
  • TaskRegularly monitor and analyze survey results

2OKRs to enhance production quality to reduce issue occurrence

  • ObjectiveEnhance production quality to reduce issue occurrence
  • Key ResultIncrease testing coverage by 25% to identify pending issues
  • TaskIdentify areas with lacking testing coverage immediately
  • TaskPrioritize testing the system functionalities more rigorously
  • TaskAllocate additional resources to expand testing protocols
  • Key ResultConduct two production quality control trainings for staff
  • TaskDevelop detailed, engaging training materials for both sessions
  • TaskIdentify relevant topics for two production quality control trainings
  • TaskSchedule and carry out the two training sessions
  • Key ResultReduce production defect rate by 15% through process optimization
  • TaskMonitor, evaluate the new process's performance regularly
  • TaskImplement targeted changes to optimize efficiency and quality
  • TaskAnalyze existing production process for potential areas of improvement

3OKRs to enhance efficiency in production and testing processes

  • ObjectiveEnhance efficiency in production and testing processes
  • Key ResultIncrease successful first-time production runs by 10% to reduce rework
  • TaskImplement process checks to identify errors early
  • TaskStrengthen staff training on production procedures
  • TaskUpgrade equipment for better precision and efficiency
  • Key ResultReduce production errors by 15% through implementing strict quality control measures
  • TaskRegularly monitor and correct production errors promptly
  • TaskImplement stringent quality control measures in the production process
  • TaskConduct regular training for staff on quality standards
  • Key ResultDecrease testing time by 20% by optimizing testing procedures
  • TaskReview current testing methods for inefficiencies and redundancies
  • TaskTrain staff in new, optimized testing procedures
  • TaskImplement automation for repetitive testing tasks

4OKRs to enhance product quality by reducing production defects

  • ObjectiveEnhance product quality by reducing production defects
  • Key ResultDecrease production defects by 30% through tightened quality control processes
  • TaskTrain staff on the new quality standards
  • TaskImplement stringent quality control measures in the production line
  • TaskRegularly inspect and update production equipment
  • Key ResultConduct training sessions for QA team to enhance in-depth product knowledge
  • TaskIdentify key product aspects for the QA team to understand deeply
  • TaskSchedule and facilitate product knowledge training sessions
  • TaskDevelop comprehensive training materials/briefs for each aspect
  • Key ResultImplement a new, more thorough testing protocol within the development cycle
  • TaskResearch and adopt a comprehensive testing method
  • TaskEducate development team about new protocol
  • TaskIdentify the weak spots in the current testing protocol

5OKRs to uphold highest product quality standards

  • ObjectiveUphold highest product quality standards
  • Key ResultAchieve 95% positive product quality feedback from customer satisfaction surveys
  • TaskImplement rigorous product quality checks before distribution
  • TaskDevelop customer service training for addressing product concerns
  • TaskLaunch satisfaction surveys post-purchase to collect feedback
  • Key ResultImplement advanced training for 90% of production personnel for enhanced workmanship
  • TaskDevelop an advanced training program targeting identified gaps
  • TaskIdentify skills gap in production personnel for advanced training
  • TaskEnroll 90% of production staff in advanced training program
  • Key ResultReduce product defects by 20% through improved quality control measures
  • TaskRegularly review and update quality control guidelines
  • TaskImplement strict quality control protocols for every production stage
  • TaskTrain staff on new quality control measures and standards

6OKRs to deliver feature-rich product releases with minimal bugs

  • ObjectiveDeliver feature-rich product releases with minimal bugs
  • Key ResultConduct rigorous weekly QA sessions for every newly developed feature
  • TaskDevelop comprehensive test cases for each feature
  • TaskDocument all findings and feedback effectively
  • TaskSchedule weekly QA sessions for new features
  • Key ResultIncrease unit test coverage to 90% for every product feature
  • TaskRegularly monitor and update tests as necessary
  • TaskReview current test coverage for each product feature
  • TaskDevelop additional unit tests for under-tested features
  • Key ResultDecrease in reported post-release bugs by 30%
  • TaskEnhance debugging during product development
  • TaskImplement a more thorough QA process
  • TaskImprove testing procedures before product release

7OKRs to strengthen quality control for product consistency

  • ObjectiveStrengthen quality control for product consistency
  • Key ResultIncrease inspection checks by 30% to limit manufacturing defects
  • TaskDevelop more rigorous inspection protocols to ensure quality
  • TaskImplement weekly inspection training sessions for staff
  • TaskHire additional inspectors to increase inspection capacity
  • Key ResultImplement a new quality analysis metric for 100% of products
  • TaskTest the new model on a small product sample
  • TaskDevelop a comprehensive new quality analysis metric model
  • TaskApply the metric across all product lines, ensuring 100% coverage
  • Key ResultDeliver training to 80% of production staff on updated quality control guidelines
  • TaskMonitor and validate individual's training completion records
  • TaskCreate or update training materials and schedule sessions
  • TaskIdentify individuals who need training on updated guidelines

8OKRs to enhance product and component Quality, Security, & Performance

  • ObjectiveEnhance product and component Quality, Security, & Performance
  • Key ResultImprove product performance by reducing load time by 15%
  • TaskOptimize graphics and frontend components to speed up rendering
  • TaskImplement efficient algorithms to make the software more effective
  • TaskUpgrade server resources to enhance load capacity and speed
  • Key ResultIncrease test coverage of products by 20% to retain quality
  • TaskDevelop robust test cases for these identified areas
  • TaskIdentify areas of product with low or no test coverage
  • TaskImplement these tests and analyze test coverage results
  • Key ResultImplement a two-step verification process to enhance security by 30%
  • TaskSelect and purchase a suitable verification system
  • TaskResearch secure two-step verification options
  • TaskTrain staff on new verification processes

9OKRs to improve Product Stability and Quality

  • ObjectiveImprove Product Stability and Quality
  • Key ResultAchieve a product stability score of 90% in internal testing
  • TaskContinuously monitor and evaluate the product's stability throughout the testing phase
  • TaskImplement necessary optimizations and improvements to ensure a stability score of 90%
  • TaskIdentify and address any bugs or issues found during internal testing promptly
  • TaskPerform thorough and rigorous internal testing on the product
  • Key ResultReduce average product response time by 15%
  • Key ResultIncrease customer satisfaction rating by 10%
  • TaskPersonalize customer interactions by addressing them by name and anticipating their needs
  • TaskImprove response time to customer inquiries by implementing a live chat feature
  • TaskProvide additional training to customer service representatives to enhance their communication skills
  • TaskConduct customer feedback surveys to gather insights and identify areas for improvement
  • Key ResultReduce product defects by 20%

10OKRs to improve product quality by ensuring teams identify and mitigate risks

  • ObjectiveImprove product quality by ensuring teams identify and mitigate risks
  • Key ResultIncrease the number of identified risks during the product development process by 20%
  • TaskConduct regular risk assessment sessions to proactively identify potential risks and solutions
  • TaskEncourage open communication to enable team members to report potential risks promptly
  • TaskProvide training and resources to enhance risk identification skills of product development teams
  • TaskImplement a comprehensive risk identification framework for product development teams
  • Key ResultConduct quarterly training sessions for teams to enhance risk identification and mitigation skills
  • TaskEvaluate and assess the effectiveness of the training sessions through feedback and metrics
  • TaskDevelop training materials and curriculum for risk identification and mitigation
  • TaskSchedule and coordinate quarterly training sessions for all teams within the organization
  • TaskFacilitate interactive exercises and case studies to practice risk identification and mitigation
  • Key ResultImplement risk mitigation strategies for at least 80% of the identified risks
  • TaskImplement and monitor the effectiveness of risk mitigation strategies for at least 80% of risks
  • TaskConduct a thorough risk assessment to identify potential risks
  • TaskDevelop specific risk mitigation strategies for each identified risk
  • TaskPrioritize identified risks based on their potential impact and likelihood
  • Key ResultAchieve a 10% reduction in the occurrence of quality-related issues reported by customers
  • TaskAnalyze customer feedback to identify root causes of quality-related issues
  • TaskDevelop and implement corrective action plans based on root cause analysis
  • TaskImplement training programs for employees to improve quality control processes
  • TaskConduct customer surveys to identify common quality-related issues

11OKRs to enhance product quality and decrease bugs

  • ObjectiveEnhance product quality and decrease bugs
  • Key ResultIncrease customer satisfaction survey score by at least 10 points
  • TaskRegularly ask for customer feedback and make improvements
  • TaskTrain customer service reps in empathy and communication
  • TaskImplement a strategy for efficient after-sales customer service
  • Key ResultImplement automated testing for all critical functionalities
  • TaskIdentify all critical functionalities requiring automated testing
  • TaskExecute tests and troubleshoot issues identified
  • TaskDevelop automated testing scripts for these functions
  • Key ResultDecrease bugs by 25% compared to current version
  • TaskEnhance debugging tools to identify hidden bugs
  • TaskImplement rigorous testing procedures before code deployment
  • TaskEncourage developers to regularly perform code reviews

12OKRs to enhance product research systems and procedures

  • ObjectiveEnhance product research systems and procedures
  • Key ResultReduce product research errors by 15% through revamped procedures
  • TaskEstablish a strict quality control protocol
  • TaskDevelop a detailed research checklist
  • TaskImplement more rigorous product research training
  • Key ResultIncrease process efficiency by 25% using improved research systems
  • TaskEvaluate and restructure inefficient parts of workflow
  • TaskTrain team on strategies to fully utilize advanced systems
  • TaskImplement new, innovative research systems in existing processes
  • Key ResultImplement feedback mechanism to optimize product research process by the end of the quarter
  • TaskIntegrate the feedback system into the current research workflow
  • TaskDesign a feedback survey tailored to the product research process
  • TaskAnalyze and apply the collected feedback to improve the process

13OKRs to enhance quality control to bolster cash flow

  • ObjectiveEnhance quality control to bolster cash flow
  • Key ResultDecrease product defect rate by 15% through stringent quality checks
  • TaskImplement stringent quality control checks in the production process
  • TaskRegularly monitor and refine quality protocols
  • TaskTrain staff on improved quality assurance practices
  • Key ResultIncrease customer retention by 10% via improved product quality
  • TaskTrain staff on product quality commitment and its importance
  • TaskGather regular customer feedback on product improvements
  • TaskImplement rigorous testing protocols to enhance product quality
  • Key ResultReduce quality-related returns by 20%, saving operational costs
  • TaskImplement stricter quality control checks on all products
  • TaskEstablish a robust customer feedback mechanism
  • TaskTrain staff in identifying and correcting potential issues

14OKRs to improve product excellence and expedite shipping

  • ObjectiveImprove product excellence and expedite shipping
  • Key ResultShorten average shipping time by 20% across all product lines
  • TaskOptimize warehouse organizational system to improve efficiency
  • TaskImplement expedited processing for all product lines
  • TaskNegotiate faster delivery times with shipping providers
  • Key ResultImplement one new quality control technique and reduce customer complaints by 10%
  • TaskResearch and select a new quality control technique to implement
  • TaskTrain staff in the new quality control method application
  • TaskTrack customer complaints to measure improvements
  • Key ResultAchieve a 15% decrease in product defects identified through quality checks
  • TaskDevelop new quality control procedures
  • TaskImplement research on common defect trends
  • TaskConduct regular training sessions for staff

15OKRs to build a high-quality MVP product for the targeted market segment

  • ObjectiveBuild a high-quality MVP product for the targeted market segment
  • Key ResultComplete robust product design involving the critical feature set by week 6
  • TaskDevelop and refine design mock-ups integrating critical features by week 4
  • TaskIdentify and outline critical features for product design by week 2
  • TaskFinalize and complete robust product design by week 6
  • Key ResultObtain positive feedback on the MVP from at least 80% of our beta testers
  • TaskReach out to beta testers for feedback
  • TaskImplement suggestions to improve MVP
  • TaskFollow up for positive feedback confirmation
  • Key ResultFinalize MVP development and resolve all identified bugs by week 10
  • TaskOrganize team to address bugs sequentially
  • TaskReview and sort identified bugs by priority
  • TaskFinalize development of MVP by week 10

Product Quality OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Product Quality OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Quality OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

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