OKR template to establish consistent branding across all company platforms

public-lib · Published 3 months ago

This OKR aims to establish consistent branding across all company platforms. Initially, it deals with implementing branding guidelines for all marketing materials by 40% within Q1. Initiatives to achieve this narrower aim include the application of such guidelines to 40% of marketing materials and training the marketing team on new branding principles.

The second objective under the main OKR is to ensure the training of all designers on standardized branding guidelines by Q1. Achieving this will necessitate scheduling all designers for training sessions, monitoring and tracking the completion of these training sessions as well as identifying available branding guideline training programs.

The final sub-objective under this OKR is to ensure that 85% of existing digital content aligns with new branding standards by the end of Q1. This will involve updating unaligned content to meet the new guidelines, reviewing existing digital content for branding alignment, and verifying that the alignment level reaches 85%.

A comprehensive branding guidelines playbook would be developed as part of the initiatives to largely facilitate achievement of all these objectives. This playbook will be instrumental in training personnel and aligning content.
  • ObjectiveEstablish consistent branding across all company platforms
  • Key ResultImplement branding guidelines for all marketing materials by 40% within Q1
  • TaskApply branding guidelines to 40% of marketing materials
  • TaskTrain marketing team on new branding principles
  • TaskDevelop comprehensive branding guidelines playbook
  • Key ResultTrain 100% of designers on standardized branding guidelines by Q1
  • TaskSchedule all designers for training sessions
  • TaskMonitor and track completion of trainings
  • TaskIdentify available branding guideline training programs
  • Key ResultEnsure 85% of existing digital content aligns with new branding standards by Q1 end
  • TaskUpdate unaligned content to meet new standards
  • TaskReview existing digital content for branding alignment
  • TaskVerify alignment level reaches 85%
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