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2 OKR examples for Product Market Share

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What are Product Market Share OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Market Share to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Product Market Share OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Product Market Share OKRs examples

You'll find below a list of Objectives and Key Results templates for Product Market Share. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to elevate skills and effectiveness as a product owner

  • ObjectiveElevate skills and effectiveness as a product owner
  • KRIncrease product's market share by 10% through improved feature deployments
  • TaskInvest in marketing efforts to highlight product's improved features
  • TaskMonitor competitor activity and adjust strategies to outperform
  • TaskEnhance key features based on customer feedback for increased user satisfaction
  • KRDrive cross-functional collaboration, improving project delivery rate by 20%
  • TaskEncourage shared responsibility in project tasks
  • TaskAlign company-wide objectives across all departments
  • TaskFacilitate regular cross-functional meetings for project updates
  • KRComplete two high-rated product management certification programs
  • TaskResearch and choose two top-rated product management certification programs
  • TaskEnroll in selected certification programs and form a study plan
  • TaskDedicate regular time for study and complete all program requirements

OKRs to boost market share through increased product sales

  • ObjectiveBoost market share through increased product sales
  • KREnhance customer retention by 10% through superior after-sales support
  • TaskImplement a comprehensive follow-up strategy post-purchase
  • TaskDevelop comprehensive, easy-to-follow product guides and FAQ sheets
  • TaskTrain support teams on advanced problem-solving and customer service skills
  • KRLaunch a marketing campaign to reach at least 25% more potential customers
  • TaskUtilize various media channels for advertisement distribution
  • TaskTrack and measure campaign effectiveness regularly
  • TaskDevelop a comprehensive marketing strategy targeting potential customers
  • KRAchieve a 15% increase in unit sales compared to the previous period
  • TaskImplement an aggressive, enticing marketing campaign
  • TaskEnhance customer engagement with personalized promotions
  • TaskOptimize pricing strategy based on market trends

Product Market Share OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Product Market Share OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Market Share OKR templates

We have more templates to help you draft your team goals and OKRs.

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