8 OKR examples for Community Manager

What are Community Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Community Manager to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Our Community Manager OKRs examples

You will find in the next section many different Community Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to increase community growth

  • ObjectiveSustainably increase our community growth through memberships
  • Key Result25 new leads per week
  • Key Result45% conversion rate of new leads into members
  • Key Result5 new membership subscriptions each week

OKRs to increase community engagement

  • ObjectiveEnsure deep community engagement with existing members
  • Key ResultAttendance: 60% of members are attending our regular meetups
  • Key ResultChurn: no more than 10% churn rate of members cancelling their subscriptions
  • Key ResultActivity: 10 Slack posts per week from members
  • Key ResultReferrals: 3 new referrals coming from existing members each week

OKRs to boost overall community engagement on the platform

  • ObjectiveBoost overall community engagement on the platform
  • Key ResultBoost comment count by 15% from the previous period stats
  • TaskSchedule regular posts to maintain audience engagement
  • TaskRespond, like, and share user comments to foster community
  • TaskEncourage audience participation with interactive posts
  • Key ResultDrive up shares of content by 30% advancing our community visibility
  • TaskImplement a robust content sharing strategy across all social media platforms
  • TaskDevelop intriguing, high-quality posts to stimulate sharing and visibility
  • TaskEncourage user-generated content to increase engagement and shareability
  • Key ResultIncrease the number of likes by 20% by the end of quarter
  • TaskPromote liking and sharing contests on all platforms
  • TaskDevelop engaging daily content to improve user interaction
  • TaskImplement advertising campaigns targeting potential likers

OKRs to improve responsiveness to residents' emails

  • ObjectiveImprove responsiveness to residents' emails
  • Key ResultCreate an organized system to track received and replied emails effectively
  • TaskRegularly update and maintain your email tracking system
  • TaskImplement a priority tagging system for urgent mails
  • TaskSetup categorization labels within your email client
  • Key ResultDecrease average email response time to under 24 hours for 90% of emails
  • TaskSchedule dedicated hours for responding to emails
  • TaskSet up notifications to alert on received emails
  • TaskImplement an email management system
  • Key ResultReceive positive feedback on communication from 80% of the residents
  • TaskDraft and distribute clear and concise communication to residents
  • TaskProvide response to feedback and adjust communication methods accordingly
  • TaskRegularly solicit feedback on communication methods

OKRs to improve the game's community size and interaction levels

  • ObjectiveImprove the game's community size and interaction levels
  • Key ResultIncrease the retention rate of users over a three-month period by 30%
  • TaskIntroduce loyalty programs and rewards system
  • TaskImplement personalized email marketing strategies
  • TaskImprove user interface for enhanced usability and engagement
  • Key ResultIncrease the weekly interaction per user by 15%
  • TaskCreate engaging content that encourages user comments, likes, shares
  • TaskOffer weekly challenges or rewards for user participation
  • TaskImplement a weekly email newsletter highlighting site updates and features
  • Key ResultIncrease the number of active users by 25%
  • TaskInitiate referral programs for existing users
  • TaskImprove user experience on the platform
  • TaskImplement targeted advertising to reach potential users

OKRs to implement an Efficient, Global Community of Practice (CoP) Model

  • ObjectiveImplement an Efficient, Global Community of Practice (CoP) Model
  • Key ResultDecrease resource usage through efficiency measures by 15%
  • TaskConduct regular checks to identify wasteful processes
  • TaskProvide staff training on resource-efficient practices
  • TaskImplement energy-saving equipment across all operations
  • Key ResultIncrease global CoP participation by 25%
  • TaskDevelop engaging CoP programs and initiatives globally
  • TaskImplement strategic marketing to target potential CoP participants
  • TaskEnhance online platforms for greater CoP outreach
  • Key ResultAchieve 95% satisfaction rate in CoP member surveys on efficiency outcomes
  • TaskDevelop and continually improve effective communication within CoP
  • TaskImplement regular training for CoP members on efficiency strategies
  • TaskSolicit and implement member feedback on efficiency processes

OKRs to boost employee advocacy members' posts frequency

  • ObjectiveBoost employee advocacy members' posts frequency
  • Key ResultAchieve 20% increase in total posts from employee advocacy members
  • TaskOrganize weekly brainstorming sessions for content ideas
  • TaskImplement a reward system for frequent employee contributors
  • TaskProvide training on creating engaging posts
  • Key ResultIncrease average post count per member from 2 to 5 by end of quarter
  • TaskImplement a bi-weekly challenge encouraging users to post more
  • TaskOffer incentives for frequent posting
  • TaskAdvertise popular discussion topics to engage members
  • Key ResultOrganize 3 virtual trainings on effective advocacy posting for members
  • TaskSchedule and communicate session details to members
  • TaskIdentify topics for each virtual training sessions
  • TaskSelect and book appropriate expert trainers

OKRs to attract 400 new members to our community

  • ObjectiveAttract 400 new members to our community
  • Key ResultInitiate two referral programs leading to 100 more community members
  • TaskFollow up and onboard the new community members properly
  • TaskIdentify potential referral avenues and design two distinct programs
  • TaskPromote the referral programs via social media and email marketing
  • Key ResultImprove website conversion rate by 10% to encourage community sign-ups
  • TaskOptimize landing page design and layout for user engagement
  • TaskImplement clear, compelling calls-to-action towards community sign-up
  • TaskTest and improve website loading speed
  • Key ResultExecute 3 targeted marketing campaigns, each attracting a minimum of 100 new members
  • TaskAdjust strategies based on captured data to attract new members
  • TaskImplement campaigns, tracking their success and reach
  • TaskDevelop individual strategies for three targeted marketing campaigns

Best practices for managing your Community Manager OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Community Manager OKRs with AI

While we have some examples above, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Community Manager OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Community Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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