9 customisable OKR examples for Engagement Strategist

What are Engagement Strategist OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Strategist. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Engagement Strategist OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Engagement Strategist OKRs examples

You'll find below a list of Objectives and Key Results templates for Engagement Strategist. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKR to enhance NPS for improved user engagement and risk identification

  • ObjectiveEnhance NPS for improved user engagement and risk identification
  • Key ResultImplement 2 new user engagement strategies based on NPS feedback evaluation
  • TaskAnalyze NPS feedback to identify areas needing improvement
  • TaskDevelop two new user engagement strategies
  • TaskImplement and test new strategies
  • Key ResultIncrease NPS response rate by 20% through personalized, engaging survey communication
  • TaskCustomize survey wording to reflect individual customer experiences
  • TaskTrain the team on engagement and personalized communication techniques
  • TaskImplement engaging, visually appealing survey designs
  • Key ResultConduct detailed analysis of 25% more low-scoring NPS responses for risk identification
  • TaskConduct thorough analysis on these responses
  • TaskIdentify potential risks from these analyses
  • TaskIdentify 25% more low-scoring NPS responses

2. OKR to boost overall community engagement on the platform

  • ObjectiveBoost overall community engagement on the platform
  • Key ResultBoost comment count by 15% from the previous period stats
  • TaskSchedule regular posts to maintain audience engagement
  • TaskRespond, like, and share user comments to foster community
  • TaskEncourage audience participation with interactive posts
  • Key ResultDrive up shares of content by 30% advancing our community visibility
  • TaskImplement a robust content sharing strategy across all social media platforms
  • TaskDevelop intriguing, high-quality posts to stimulate sharing and visibility
  • TaskEncourage user-generated content to increase engagement and shareability
  • Key ResultIncrease the number of likes by 20% by the end of quarter
  • TaskPromote liking and sharing contests on all platforms
  • TaskDevelop engaging daily content to improve user interaction
  • TaskImplement advertising campaigns targeting potential likers

3. OKR to enhance the effectiveness and impact of the company newsletter

  • ObjectiveEnhance the effectiveness and impact of the company newsletter
  • Key ResultAchieve a 10% click-through rate, reflecting enhanced user interaction
  • TaskOptimize website UI/UX for seamless navigation
  • TaskDevelop engaging content to increase user interest
  • TaskImplement A/B testing for effective CTA buttons
  • Key ResultIncrease newsletter open rate by 20% through engaging content and subject lines
  • TaskResearch popular trends to integrate into the newsletter content
  • TaskEnhance subject lines with compelling keywords or phrases
  • TaskTest various email formats for optimal user engagement
  • Key ResultGrow subscriber count by 15% via targeted promotion and referral program
  • TaskImplement a beneficial referral program for members
  • TaskDesign engaging tailored promotions for existing subscribers
  • TaskRegularly analyze and optimize campaign effectiveness

4. OKR to create an engaging landing page featuring 3 goals tiles with OKR

  • ObjectiveCreate an engaging landing page featuring 3 goals tiles with OKR
  • Key ResultIncrease average page views per user to 5 within next 8 weeks
  • TaskInitiate user-friendly interactive elements on the site
  • TaskImplement engaging, relevant content on most visited pages
  • TaskDevelop easy-to-navigate website structure
  • Key ResultDesign 3 interactive goals tiles with linked OKR by week 6
  • TaskComplete final revisions and submission by week 6
  • TaskDevelop OKRs linked to the designed goals tiles
  • TaskDraft concepts for three interactive goals tiles design
  • Key ResultAchieve 70% visitor click-through-rate on the goals tiles within 7 weeks
  • TaskImplement split-testing to improve user engagement
  • TaskClarify and simplify content within goal tiles
  • TaskOptimize goal tile design for better visibility

5. OKR to enhance user engagement on app and website

  • ObjectiveEnhance user engagement on app and website
  • Key ResultDecrease bounce rate by 15%
  • TaskOptimize website for faster loading times
  • TaskImplement engaging, high-quality content
  • TaskImprove website navigation and user interface
  • Key ResultIncrease average session duration by 20%
  • TaskImplement more engaging, interactive content
  • TaskIncrease frequency of relevant, updated posts
  • TaskOptimize website speed and navigation
  • Key ResultImprove app store rating to 4.5+
  • TaskInitiate a campaign encouraging satisfied users to leave reviews
  • TaskImplement customer feedback into app updates and improvements
  • TaskEnhance user experience by fixing reported bugs and errors

6. OKR to boost email engagement across all prospect lists

  • ObjectiveBoost email engagement across all prospect lists
  • Key ResultIncrease overall email open rates by 20%
  • TaskSegment email list for more targeted messaging
  • TaskInitiate A/B testing to optimize email content
  • TaskImplement engaging, attention-grabbing subjects in emails
  • Key ResultLower email unsubscribe rate by 10%
  • TaskSegment email list for more personalized communication
  • TaskImplement an option for email frequency preferences
  • TaskImprove email content to make it more engaging and relevant
  • Key ResultGrow click-through rates by 15% in emails
  • TaskCreate engaging email subject lines to boost open rates
  • TaskUse striking call-to-action buttons in every email
  • TaskImplement A/B testing to improve email design

7. OKR to deepen understanding of audience content preferences

  • ObjectiveDeepen understanding of audience content preferences
  • Key ResultAnalyze data and summarize top 3 content preferences by month-end
  • TaskCompile analysis results into a summary report
  • TaskAcquire relevant content data for analysis
  • TaskAnalyze data to identify top 3 content preferences
  • Key ResultConduct 3 audience surveys with at least 500 respondents each
  • TaskDesign comprehensive, engaging surveys for audience data collection
  • TaskDistribute surveys to at least 1500 potential respondents
  • TaskAnalyze and compile the survey responses data
  • Key ResultIncrease audience engagement by 20% through optimized content strategy
  • TaskDevelop a comprehensive content strategy to boost engagement and interaction
  • TaskAnalyze current content to identify areas for improvement and optimization
  • TaskTest and implement new content formats to increase audience engagement

8. OKR to enhance interaction and engagement on our social media platforms

  • ObjectiveEnhance interaction and engagement on our social media platforms
  • Key ResultConduct 10 interactive live sessions to facilitate direct communication with followers
  • TaskSchedule and advertise the dates for each live session
  • TaskHost and moderate each session, engaging with followers
  • TaskPlan topics and content for 10 live interactive sessions
  • Key ResultGather and categorize feedback from 500 users to better inform our content strategy
  • TaskAnalyze user responses and categorize feedback
  • TaskDistribute surveys to gather user feedback
  • TaskUpdate content strategy based on feedback patterns
  • Key ResultIncrease average post comments by 30% to improve social media engagement
  • TaskDevelop more engaging, relatable content to spark discussion
  • TaskRespond interactively to existing comments to foster dialogue
  • TaskPrompt followers to comment with questions or polls

9. OKR to implement a consistent social media approach based on a calendar agreement

  • ObjectiveImplement a consistent social media approach based on a calendar agreement
  • Key ResultMeasure and increase audience engagement by 20% by the end of the quarter
  • TaskConsistently track engagement growth weekly
  • TaskDetermine current engagement levels with existing data
  • TaskImplement new user-engaging content strategy
  • Key ResultEstablish a shared social media calendar with agreed posts within two weeks
  • TaskCreate a shared social media calendar online
  • TaskIdentify relevant team members for shared calendar collaboration
  • TaskSchedule meeting to agree on posts
  • Key ResultConsistently post on social media 5 times a week for the entire quarter
  • TaskRegularly monitor and adjust posting strategy
  • TaskDevelop a content calendar scheduling 5 posts weekly
  • TaskCreate engaging posts according to schedule

Best practices for managing your Engagement Strategist OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Engagement Strategist OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Engagement Strategist OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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