14 customisable OKR examples for Engagement Strategist
What are Engagement Strategist OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Strategist. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Engagement Strategist OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Engagement Strategist OKRs examples
You'll find below a list of Objectives and Key Results templates for Engagement Strategist. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to enhance NPS for improved user engagement and risk identification
Enhance NPS for improved user engagement and risk identification
Implement 2 new user engagement strategies based on NPS feedback evaluation
Analyze NPS feedback to identify areas needing improvement- Develop two new user engagement strategies
- Implement and test new strategies
- Increase NPS response rate by 20% through personalized, engaging survey communication
- Customize survey wording to reflect individual customer experiences
- Train the team on engagement and personalized communication techniques
- Implement engaging, visually appealing survey designs
- Conduct detailed analysis of 25% more low-scoring NPS responses for risk identification
- Conduct thorough analysis on these responses
- Identify potential risks from these analyses
- Identify 25% more low-scoring NPS responses
2. OKRs to boost subscriber count to 10,000 without relying on paid advertisements
- Boost subscriber count to 10,000 without relying on paid advertisements
- Achieve a retention rate of 90% through engagement strategies and personalized content
- Regularly analyze customer feedback to improve strategies
- Implement a comprehensive customer engagement strategy
- Develop personalized content aligned to customer interests
- Develop and implement three strategic content partnerships to attract new audience
- Define target audience and identify desired content partners
- Implement partnership plans and measure success rates
- Develop partnership proposals, outlining mutual benefits
- Garner 1000 new subscribers every week through organic channel optimization
- Increase social media presence to drive website traffic
- Research SEO trends and optimize website content accordingly
- Develop a comprehensive content marketing strategy
3. OKRs to boost overall community engagement on the platform
- Boost overall community engagement on the platform
- Boost comment count by 15% from the previous period stats
- Schedule regular posts to maintain audience engagement
- Respond, like, and share user comments to foster community
- Encourage audience participation with interactive posts
- Drive up shares of content by 30% advancing our community visibility
- Implement a robust content sharing strategy across all social media platforms
- Develop intriguing, high-quality posts to stimulate sharing and visibility
- Encourage user-generated content to increase engagement and shareability
- Increase the number of likes by 20% by the end of quarter
- Promote liking and sharing contests on all platforms
- Develop engaging daily content to improve user interaction
- Implement advertising campaigns targeting potential likers
4. OKRs to enhance the effectiveness and impact of the company newsletter
- Enhance the effectiveness and impact of the company newsletter
- Achieve a 10% click-through rate, reflecting enhanced user interaction
- Optimize website UI/UX for seamless navigation
- Develop engaging content to increase user interest
- Implement A/B testing for effective CTA buttons
- Increase newsletter open rate by 20% through engaging content and subject lines
- Research popular trends to integrate into the newsletter content
- Enhance subject lines with compelling keywords or phrases
- Test various email formats for optimal user engagement
- Grow subscriber count by 15% via targeted promotion and referral program
- Implement a beneficial referral program for members
- Design engaging tailored promotions for existing subscribers
- Regularly analyze and optimize campaign effectiveness
5. OKRs to strengthen revenue streams for Flying Training Academy
- Strengthen revenue streams for Flying Training Academy
- Generate 20% more upsell and cross-sell revenue via targeted sales strategies
- Increase enrollment rates by 25%
- Strengthen outreach programs through open-house events or webinars
- Implement a compelling marketing strategy targeting potential enrollees
- Offer exclusive discounts or scholarships to new enrollees
- Boost course completion rate by 15% through improved student engagement
- Implement interactive activities within the coursework layout
- Conduct personalized follow-ups on student progress
- Regularly gather and apply student feedback on course structure
6. OKRs to create an engaging landing page featuring 3 goals tiles with OKR
- Create an engaging landing page featuring 3 goals tiles with OKR
- Increase average page views per user to 5 within next 8 weeks
- Initiate user-friendly interactive elements on the site
- Implement engaging, relevant content on most visited pages
- Develop easy-to-navigate website structure
- Design 3 interactive goals tiles with linked OKR by week 6
- Complete final revisions and submission by week 6
- Develop OKRs linked to the designed goals tiles
- Draft concepts for three interactive goals tiles design
- Achieve 70% visitor click-through-rate on the goals tiles within 7 weeks
- Implement split-testing to improve user engagement
- Clarify and simplify content within goal tiles
- Optimize goal tile design for better visibility
7. OKRs to enhance user engagement on app and website
- Enhance user engagement on app and website
- Decrease bounce rate by 15%
- Optimize website for faster loading times
- Implement engaging, high-quality content
- Improve website navigation and user interface
- Increase average session duration by 20%
- Implement more engaging, interactive content
- Increase frequency of relevant, updated posts
- Optimize website speed and navigation
- Improve app store rating to 4.5+
- Initiate a campaign encouraging satisfied users to leave reviews
- Implement customer feedback into app updates and improvements
- Enhance user experience by fixing reported bugs and errors
8. OKRs to boost email engagement across all prospect lists
- Boost email engagement across all prospect lists
- Increase overall email open rates by 20%
- Segment email list for more targeted messaging
- Initiate A/B testing to optimize email content
- Implement engaging, attention-grabbing subjects in emails
- Lower email unsubscribe rate by 10%
- Segment email list for more personalized communication
- Implement an option for email frequency preferences
- Improve email content to make it more engaging and relevant
- Grow click-through rates by 15% in emails
- Create engaging email subject lines to boost open rates
- Use striking call-to-action buttons in every email
- Implement A/B testing to improve email design
9. OKRs to deepen understanding of audience content preferences
- Deepen understanding of audience content preferences
- Analyze data and summarize top 3 content preferences by month-end
- Compile analysis results into a summary report
- Acquire relevant content data for analysis
- Analyze data to identify top 3 content preferences
- Conduct 3 audience surveys with at least 500 respondents each
- Design comprehensive, engaging surveys for audience data collection
- Distribute surveys to at least 1500 potential respondents
- Analyze and compile the survey responses data
- Increase audience engagement by 20% through optimized content strategy
- Develop a comprehensive content strategy to boost engagement and interaction
- Analyze current content to identify areas for improvement and optimization
- Test and implement new content formats to increase audience engagement
10. OKRs to elevate campaign quality and maintain consistency across all platforms
- Elevate campaign quality and maintain consistency across all platforms
- Obtain a 90% satisfaction score from client feedback on campaign aesthetics
- Regularly update and refine the aesthetic details as per client needs
- Implement client’s suggestions and feedback in the designs
- Hold brainstorming sessions about campaign's visual design improvements
- Increase campaign engagement rate by 25% on all platforms
- Enhance targeting efforts to reach core demographic
- Utilize A/B testing to optimize engagement
- Implement diverse content strategy across all platforms
- Launch a minimum of 5 campaigns per platform, each exceeding previous conversion rates
- Monitor and optimize campaigns to surpass old rates
- Create 5 unique campaigns for each platform
- Identify successful past campaigns for benchmarking
11. OKRs to establish a successful National Archive Centre business
- Establish a successful National Archive Centre business
- Identify and secure a suitable location for the Archive Centre
- Finalize lease or purchase agreement for chosen location
- Evaluate locations based on accessibility, size, and security
- Research potential locations for the Archive Centre
- Secure agreement from 10+ key stakeholders by end of the quarter
- Schedule individual meetings for proposal discussions
- Identify and list the top 10+ key stakeholders
- Draft an agreement proposal highlighting mutual benefits
- Develop a comprehensive business plan with clear projected financials
- Create pro forma financial statements
- Research and compile essential market data
- Draft detailed business strategy
12. OKRs to enhance homepage with contextually relevant customer information
- Enhance homepage with contextually relevant customer information
- Achieve a 20% increase in user engagement on the homepage
- Integrate personalized user content and recommendations
- Implement a dynamic, captivating redesign of the homepage
- Improve website load speed and performance
- Increase homepage personalization for returning customers by 30%
- Improve analytics to track user behavior and preferences
- Test and refine personalization for better results
- Implement AI-driven personalized content suggestions
- Reduce customer homepage bounce rate by 15%
- Optimize page loading speed
- Place relevant content prominently
- Implement engaging, user-friendly website design
13. OKRs to enhance interaction and engagement on our social media platforms
- Enhance interaction and engagement on our social media platforms
- Conduct 10 interactive live sessions to facilitate direct communication with followers
- Schedule and advertise the dates for each live session
- Host and moderate each session, engaging with followers
- Plan topics and content for 10 live interactive sessions
- Gather and categorize feedback from 500 users to better inform our content strategy
- Analyze user responses and categorize feedback
- Distribute surveys to gather user feedback
- Update content strategy based on feedback patterns
- Increase average post comments by 30% to improve social media engagement
- Develop more engaging, relatable content to spark discussion
- Respond interactively to existing comments to foster dialogue
- Prompt followers to comment with questions or polls
14. OKRs to implement a consistent social media approach based on a calendar agreement
- Implement a consistent social media approach based on a calendar agreement
- Measure and increase audience engagement by 20% by the end of the quarter
- Consistently track engagement growth weekly
- Determine current engagement levels with existing data
- Implement new user-engaging content strategy
- Establish a shared social media calendar with agreed posts within two weeks
- Create a shared social media calendar online
- Identify relevant team members for shared calendar collaboration
- Schedule meeting to agree on posts
- Consistently post on social media 5 times a week for the entire quarter
- Regularly monitor and adjust posting strategy
- Develop a content calendar scheduling 5 posts weekly
- Create engaging posts according to schedule
Engagement Strategist OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Engagement Strategist OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Engagement Strategist OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance profitable performance of the finance team
- OKRs to increase LinkedIn activity on the company page
- OKRs to enhance Salesforce Lead and Pipeline Management
- OKRs to improve MTTR efficiency to enhance customer satisfaction
- OKRs to identify and assess AI tools available in the market
- OKRs to enhance communication and technical proficiency in customer interactions
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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