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10 OKR examples for Engagement Strategist

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What are Engagement Strategist OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Strategist. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Engagement Strategist OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Engagement Strategist OKRs examples

You'll find below a list of Objectives and Key Results templates for Engagement Strategist. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to enhance NPS for improved user engagement and risk identification

  • ObjectiveEnhance NPS for improved user engagement and risk identification
  • KRImplement 2 new user engagement strategies based on NPS feedback evaluation
  • TaskAnalyze NPS feedback to identify areas needing improvement
  • TaskDevelop two new user engagement strategies
  • TaskImplement and test new strategies
  • KRIncrease NPS response rate by 20% through personalized, engaging survey communication
  • TaskCustomize survey wording to reflect individual customer experiences
  • TaskTrain the team on engagement and personalized communication techniques
  • TaskImplement engaging, visually appealing survey designs
  • KRConduct detailed analysis of 25% more low-scoring NPS responses for risk identification
  • TaskConduct thorough analysis on these responses
  • TaskIdentify potential risks from these analyses
  • TaskIdentify 25% more low-scoring NPS responses

OKRs to develop a comprehensive public engagement strategy

  • ObjectiveDevelop a comprehensive public engagement strategy
  • KRIdentify and categorize 10 potential platforms for public engagement by next quarter
  • TaskPrepare detailed categories for selected platforms
  • TaskResearch possible platforms for public engagement
  • TaskShortlist and analyze 10 best platforms
  • KRCollect and analyze feedback from 500 participants to optimize engagement approach
  • TaskAdminister the survey to 500 participants
  • TaskEvaluate collected data for engagement optimization
  • TaskDesign a feedback survey for the participants
  • KRDesign and pilot 3 engaging interactive events ensuring at least 70% public participation
  • TaskIdentify potential themes and formats for the interactive events
  • TaskDevelop a comprehensive promotion plan to attract public attention
  • TaskImplement feedback mechanisms during and after events to measure engagement

OKRs to boost subscriber count to 10,000 without relying on paid advertisements

  • ObjectiveBoost subscriber count to 10,000 without relying on paid advertisements
  • KRAchieve a retention rate of 90% through engagement strategies and personalized content
  • TaskRegularly analyze customer feedback to improve strategies
  • TaskImplement a comprehensive customer engagement strategy
  • TaskDevelop personalized content aligned to customer interests
  • KRDevelop and implement three strategic content partnerships to attract new audience
  • TaskDefine target audience and identify desired content partners
  • TaskImplement partnership plans and measure success rates
  • TaskDevelop partnership proposals, outlining mutual benefits
  • KRGarner 1000 new subscribers every week through organic channel optimization
  • TaskIncrease social media presence to drive website traffic
  • TaskResearch SEO trends and optimize website content accordingly
  • TaskDevelop a comprehensive content marketing strategy

OKRs to enhance ability to communicate affirmative responses effectively

  • ObjectiveEnhance ability to communicate affirmative responses effectively
  • KRIncrease instances of affirmative replies by 20%
  • TaskDevelop persuasive communication strategies
  • TaskImprove customer engagement techniques
  • TaskImplement incentive programs for affirmative responses
  • KRDevelop new techniques to express approval, implementing at least 3 methods successfully
  • TaskBrainstorm and test out new approval techniques
  • TaskResearch existing methods of expressing approval
  • TaskApply and assess three new approval methods
  • KRImprove clarity in affirmations by reducing misunderstandings by 30%
  • TaskProvide training on effective communication and understanding
  • TaskImplement a review process for clarifying affirmations
  • TaskSimplify language and terminology used in affirmations

OKRs to increase overall audience engagement across all platforms

  • ObjectiveIncrease overall audience engagement across all platforms
  • KRAchieve a 20% increase in average session duration by end of the quarter
  • TaskImplement engaging content to keep visitors on site longer
  • TaskA/B test various site layouts for maximum engagement
  • TaskOptimize website speed for better user experience
  • KRImprove click-through rates (CTR) on posts by 10%
  • TaskImplement A/B testing to optimize post headlines
  • TaskRefine targeting strategies to reach relevant audiences
  • TaskEnhance visuals to attract more viewer attention
  • KRIncrease content-sharing by users by 15% per platform
  • TaskFacilitate social sharing with share buttons
  • TaskDevelop more engaging, shareable content
  • TaskImplement a user rewards program for sharing content

OKRs to boost overall community engagement on the platform

  • ObjectiveBoost overall community engagement on the platform
  • KRBoost comment count by 15% from the previous period stats
  • TaskSchedule regular posts to maintain audience engagement
  • TaskRespond, like, and share user comments to foster community
  • TaskEncourage audience participation with interactive posts
  • KRDrive up shares of content by 30% advancing our community visibility
  • TaskImplement a robust content sharing strategy across all social media platforms
  • TaskDevelop intriguing, high-quality posts to stimulate sharing and visibility
  • TaskEncourage user-generated content to increase engagement and shareability
  • KRIncrease the number of likes by 20% by the end of quarter
  • TaskPromote liking and sharing contests on all platforms
  • TaskDevelop engaging daily content to improve user interaction
  • TaskImplement advertising campaigns targeting potential likers

OKRs to increase customer value and engagement on all social platforms

  • ObjectiveIncrease customer value and engagement on all social platforms
  • KRAchieve a 20% increase in daily active users across all social media channels
  • TaskIncrease frequency of user interaction across channels
  • TaskDevelop and implement daily engaging content strategy
  • TaskPlan and execute targeted social media promotions
  • KRAttract, retain and convert 200 new high-value customers from social media interactions
  • TaskDevelop a catchy social media campaign targeting high-value clientele
  • TaskImplement a strategic customer retention program on social platforms
  • TaskFoster engagement to drive conversions through personalized offers and incentives
  • KRImprove average engagement metric by 15% per social media post
  • TaskIncrease frequency of posts during high engagement periods
  • TaskUtilize attractive visuals and interactive content in posts
  • TaskOptimize posts with a strong call-to-action to encourage comments, likes, shares

OKRs to increase client engagement through targeted sales promotion emails

  • ObjectiveIncrease client engagement through targeted sales promotion emails
  • KRGenerate 15% more sales from email marketing promotions
  • TaskSegment email lists for targeted promotions
  • TaskTest various call-to-action placements within email
  • TaskEnhance email subject lines to increase open rates
  • KRReduce the unsubscribe rate of email recipients below 5%
  • TaskImprove email content to cater to subscriber interests
  • TaskIncorporate personalized touches to each email
  • TaskAdjust email frequency to avoid inundation
  • KRAchieve a 20% increase in email campaign CTR (Click Through Rates)
  • TaskInclude compelling call-to-action cues in every email
  • TaskRevise email subject lines to spark customer curiosity
  • TaskOptimize email content to specifically target audiences

OKRs to boost reach and engagement via paid social initiatives

  • ObjectiveBoost reach and engagement via paid social initiatives
  • KRSecure a 10% conversion rate lift from paid social traffic
  • TaskIncrease investment in high-performing ad campaigns
  • TaskTailor content to target audience preferences
  • TaskImplement A/B testing for different ad variations
  • KRAchieve a 25% rise in post interactions through tailored promotional content
  • TaskAnalyze audience reaction to previous promotional content
  • TaskImplement customer feedback in content strategy adjustments
  • TaskDevelop promotional content specifically targeting engaged users
  • KRIncrease social media following by 30% via targeted ads
  • TaskDesign engaging ads specifically targeted at this audience group
  • TaskAllocate budget for targeted social media ad campaigns
  • TaskIdentify audience demographics most responsive to previous social media content

OKRs to enhance the effectiveness and impact of the company newsletter

  • ObjectiveEnhance the effectiveness and impact of the company newsletter
  • KRAchieve a 10% click-through rate, reflecting enhanced user interaction
  • TaskOptimize website UI/UX for seamless navigation
  • TaskDevelop engaging content to increase user interest
  • TaskImplement A/B testing for effective CTA buttons
  • KRIncrease newsletter open rate by 20% through engaging content and subject lines
  • TaskResearch popular trends to integrate into the newsletter content
  • TaskEnhance subject lines with compelling keywords or phrases
  • TaskTest various email formats for optimal user engagement
  • KRGrow subscriber count by 15% via targeted promotion and referral program
  • TaskImplement a beneficial referral program for members
  • TaskDesign engaging tailored promotions for existing subscribers
  • TaskRegularly analyze and optimize campaign effectiveness

Engagement Strategist OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Engagement Strategist OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Engagement Strategist OKR templates

We have more templates to help you draft your team goals and OKRs.

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