15 customisable OKR examples for Sales Revenue

What are Sales Revenue OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Revenue to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Sales Revenue OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Sales Revenue OKRs examples

You'll find below a list of Objectives and Key Results templates for Sales Revenue. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to establish a strong sales culture within the company

  • ObjectiveEstablish a strong sales culture within the company
  • Key ResultTrain 80% of our sales team in consultative selling techniques
  • TaskCreate a schedule to accommodate 80% of the sales team
  • TaskImplement regular tracking and accountability measures post-training
  • TaskIdentify a training provider specializing in consultative selling techniques
  • Key ResultAchieve a 15% increase in quarterly sales revenue
  • TaskImplement innovative promotional campaigns to boost product visibility
  • TaskImprove customer service to foster repeat business
  • TaskDevelop upselling strategies for existing customers
  • Key ResultIncrease weekly team sales meetings to 100% participation
  • TaskImplement mandatory attendance policy for all sales meetings
  • TaskSchedule meetings at convenient times for team members
  • TaskSend reminder notifications before every meeting

2OKRs to improve sales support operations for increased revenues

  • ObjectiveImprove sales support operations for increased revenues
  • Key ResultIncrease upselling rate by 15% with enhanced support-guided recommendations
  • TaskDevelop tailored recommendation scripts for support staff to use
  • TaskTrain support team in advanced selling techniques and product knowledge
  • TaskImplement tracking metrics to monitor progress and effectiveness regularly
  • Key ResultIncrease customer engagement by 30% through revamped sales support systems
  • TaskIntroduce incentive programs to reward loyal customers
  • TaskImplement a user-friendly interface for seamless customer interaction
  • TaskTrain sales personnel on customer connectivity and relationship building
  • Key ResultReduce sales cycle duration by 20% through sales support optimizations
  • TaskTrain team on effective closing techniques
  • TaskStreamline sales proposal approval process
  • TaskImplement more efficient sales tracking software

3OKRs to boost the company's overall revenue

  • ObjectiveBoost the company's overall revenue
  • Key ResultIncrease product sales by 15%
  • TaskEnhance product visibility on online platforms
  • TaskDevelop and implement targeted marketing strategies
  • TaskImprove customer engagement and feedback process
  • Key ResultDecrease operational costs by 10%
  • TaskImplement energy efficiency measures across all departments
  • TaskNegotiate better terms with suppliers and vendors
  • TaskTrim down unnecessary staff overtime
  • Key ResultLaunch 2 new profitable products
  • TaskFinalize and launch the new products
  • TaskDevelop marketing strategy for new products
  • TaskIdentify and research potential profitable products

4OKRs to implement strategies to enhance sustainable revenue growth

  • ObjectiveImplement strategies to enhance sustainable revenue growth
  • Key ResultSecure at least 10 new B2B partnerships for an expected sales increase of 20%
  • TaskNegotiate partnership terms and finalize agreements
  • TaskIdentify and list potential B2B partnership targets
  • TaskInitiate contact and set meetings with the targets
  • Key ResultIncrease customer retention rate by 15% through customer satisfaction strategies
  • Key ResultBoost market penetration in untapped regions by 25% to grow brand presence
  • TaskPerform market research to identify potential untapped regions
  • TaskDevelop tailored marketing strategies for these regions
  • TaskImplement intensive promotional campaigns in targeted regions

5OKRs to enhance operational efficiency, certify employees, and increase team revenue

  • ObjectiveEnhance operational efficiency, certify employees, and increase team revenue
  • Key ResultHave 100% of the employees complete certification courses relevant to their positions
  • TaskSet a deadline for course completion
  • TaskMonitor progress and offer support when needed
  • TaskIdentify relevant certification courses for each position
  • Key ResultReduce process lag by 20% through process optimization strategies
  • TaskIdentify key areas of the process causing delays
  • TaskImplement new efficiency measures in these areas
  • TaskAnalyze and adjust measures based on results
  • Key ResultIncrease team's total revenue by 15% through strategic sales and marketing initiatives
  • TaskDevelop and implement revenue-boosting sales strategies
  • TaskUpskill sales team with advanced selling techniques
  • TaskLaunch targeted marketing campaigns for product promotion

6OKRs to boost profitability via disciplined revenue and expense management

  • ObjectiveBoost profitability via disciplined revenue and expense management
  • Key ResultIncrease quarterly revenue by 10% through strategic sales initiatives
  • TaskDevelop and implement a comprehensive sales training program
  • TaskOptimize pricing strategy for improved profitability
  • TaskIdentify and target high-revenue potential clients
  • Key ResultDecrease operating costs by 15% via efficiency improvements
  • TaskStreamline supply chain to reduce excess waste
  • TaskIdentify non-essential operations that can be terminated or outsourced
  • TaskImplement energy efficient technology in the office
  • Key ResultAchieve a consistent 20% profit margin throughout the upcoming quarter
  • TaskUpsell and cross-sell to increase profits
  • TaskAnalyze previous quarters to identify profitable strategies
  • TaskStreamline business operations to reduce expenses

7OKRs to increase revenue from upgrades/downgrades to 400€

  • ObjectiveIncrease revenue from upgrades/downgrades to 400€
  • Key ResultSecure 10 new upgrade/downgrade transactions each week
  • TaskIdentify potential customers for upgrade/downgrade transactions
  • TaskReach out to 25 prospects daily to pitch services
  • TaskFollow up on all interested leads promptly
  • Key ResultReduce churn rate from upgrades/downgrades by 15%
  • TaskIdentify reasons for high churn rate post-upgrade/downgrade
  • TaskImplement personalized communication for customer engagement
  • TaskDevelop strategies to improve customer retention
  • Key ResultIncrease average transaction value for upgrades/downgrades by 20%
  • TaskIntroduce premium features or packages to incentivize higher value transactions
  • TaskImprove upselling techniques aiming for higher-value services or products
  • TaskImplement discounts or incentives for bulk or combo purchases

8OKRs to increase revenue by optimizing sales strategies and processes

  • ObjectiveIncrease revenue by optimizing sales strategies and processes
  • Key ResultImprove customer retention rate by 15% through targeted loyalty programs and personalized communication
  • TaskAnalyze customer data to identify preferences and develop personalized loyalty program offers
  • TaskConduct regular surveys to gather customer feedback and identify areas for improvement
  • TaskImplement automated system for personalized communication through email, SMS, and social media
  • TaskMonitor, track, and evaluate the effectiveness of loyalty programs and communication strategies
  • Key ResultImplement a streamlined sales pipeline, reducing the time from lead to conversion by 20%
  • Key ResultAcquire 100 new high-value customers through targeted marketing campaigns
  • Key ResultIncrease average order value by 10% through upselling and cross-selling techniques
  • TaskCreate visually appealing and persuasive product displays to encourage add-on sales
  • TaskTrain sales team on effective upselling and cross-selling strategies
  • TaskOffer bundled discounts for purchasing complementary products together
  • TaskImplement personalized product recommendations based on customer browsing and purchase history

9OKRs to boost revenue by fostering lucrative partnerships with OOH agencies

  • ObjectiveBoost revenue by fostering lucrative partnerships with OOH agencies
  • Key ResultImplement 3 new sales initiatives specifically aimed at improving OOH partnership revenues
  • TaskDevelop strategies tailored to selected partners to increase sale revenues
  • TaskIdentify potential partners for out-of-home (OOH) advertising initiatives
  • TaskReview and refine these initiatives based on feedback and performance data
  • Key ResultIncrease average deal size with existing OOH agencies by 20%
  • TaskStrengthen relationships with agencies through tailored services
  • TaskImplement upselling strategies with current advertising packages
  • TaskDevelop and pitch higher-value proposition packages
  • Key ResultSecure 10 new partnerships with top-tier OOH advertising agencies
  • TaskDevelop personal pitches tailored to each agency
  • TaskFacilitate partnership meetings with agency representatives
  • TaskResearch potential top-tier OOH advertising agencies

10OKRs to hit revenue milestones

  • ObjectiveAchieve $5,000,000 in quarterly revenue
  • Key ResultIncrease MRR from $1.5M to $1.8M
  • Key ResultSuccessfully expand revenue to EU market with $50K MRR coming from Europe
  • Key ResultAchieve 30% upsell to existing customers

11OKRs to improve efficiency and profitability of lab supply store

  • ObjectiveImprove efficiency and profitability of lab supply store
  • Key ResultIncrease sales revenue by 10% via targeted marketing campaigns
  • Key ResultReduce inventory carrying costs by 15% through improved demand forecasting
  • TaskRegularly monitor and adjust forecasting parameters
  • TaskImplement a more accurate demand forecasting software
  • TaskTrain staff on new demand forecasting methods
  • Key ResultImprove customer satisfaction rate to 90% through enhanced after-sales support
  • TaskImplement a 24/7 customer help desk for addressing after-sales queries
  • TaskLaunch feedback system to evaluate customer's after-sales experience
  • TaskTrain customer support staff in proactive solution-focused service

12OKRs to triple our revenue growth

  • ObjectiveTripe our revenue growth
  • Key ResultIncrease revenue by 200%
  • TaskFind 2 new channels to acquire customers
  • TaskEvaluate pricing strategies
  • TaskIncrease sales and marketing efforts
  • TaskAnalyze current revenue sources to identify channels to invest in
  • Key ResultIncrease the average order value by 15%
  • TaskAnalyze current purchasing behaviors and identify areas for improvement
  • TaskDevelop strategies to entice customers to purchase more items in one order
  • TaskCreate special offers and discounts to encourage larger orders
  • TaskTrack progress and refine strategies as needed
  • Key ResultIncrease conversion rate by 10%
  • TaskAnalyze current sales funnel to identify areas for improvement
  • TaskImplement targeted A/B testing to test changes to the user experience
  • TaskEvaluate user experience to ensure it is optimized for conversion
  • TaskMonitor and measure conversion rate to track progress and adjust strategy

13OKRs to increase sales through channel partners

  • ObjectiveMake channel partners a significant part of our success
  • Key ResultGet $120,000 in ARR through channel partners
  • Key ResultRecruit 25 new channels partners in US and EU
  • Key ResultGenerate $20,000 in revenue for partners through our affiliate program

14OKRs to boost new customer revenue on Amazon by 50%

  • ObjectiveBoost new customer revenue on Amazon by 50%
  • Key ResultElevate average customer transaction amount by 15% via upselling techniques
  • TaskIntroduce loyalty programs incentivizing larger transactions
  • TaskTrain staff in persuasive upselling and cross-selling techniques
  • TaskImplement product bundles to encourage higher-priced purchases
  • Key ResultIncrease advertising campaign conversion rate by 30%
  • TaskDesign and implement new conversion-focused ad content
  • TaskAnalyze conversion data to identify improvement areas
  • TaskReview and refine existing ad targeting strategy
  • Key ResultGrow new customer base by 20% through targeted marketing strategies
  • TaskImplement and monitor marketing efforts regularly
  • TaskDevelop tailored marketing strategies for identified audience
  • TaskIdentify target audience for the product or service

15OKRs to boost incremental revenue generation from CRM channels

  • ObjectiveBoost incremental revenue generation from CRM channels
  • Key ResultAchieve a 15% increase in sales through CRM marketing campaigns
  • TaskAnalyze current CRM data to identify customer behavior
  • TaskRegularly assess campaign results and make necessary adjustments
  • TaskImplement targeted, personalized CRM marketing strategies
  • Key ResultImprove CRM customer engagement by 25%
  • TaskImplement personalized communication methods for better customer interaction
  • TaskEnhance CRM software features for increased user-friendliness
  • TaskTrain staff on customer-centric service techniques
  • Key ResultIncrease the upsell rate via CRM by 10%
  • TaskTrack and adjust upselling strategy based on data
  • TaskImplement upselling features into the CRM system
  • TaskTrain staff on influencing upselling techniques

Sales Revenue OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Sales Revenue OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales Revenue OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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