A starting point for clearer priorities and measurable progress. Make the targets your own.
Achieve 20% rise in new customer sign-ups
Decrease inactive accounts by 10% through engagement strategies
Improve the weekly usage rate of active accounts by 15%
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Increase customer acquisition and boost account productivity
objectives:
- title: Increase customer acquisition and boost account productivity
outcomes:
- title: Achieve 20% rise in new customer sign-ups
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Introduce incentives for new signups
- title: Improve website interface for easy and quick signups
- title: Launch social media marketing campaigns
- title: Decrease inactive accounts by 10% through engagement strategies
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Implement personalized email campaigns targeting inactive users
- title: Offer exclusive incentives to reactivate dormant accounts
- title: Enhance user experience to encourage re-engagement
- title: Improve the weekly usage rate of active accounts by 15%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Improve user experience to enhance account engagement
- title: Introduce compelling weekly content or features
- title: Incentivize more frequent logins with weekly bonuses or rewards
Enhance our ecommerce channel to be the primary revenue source
Attain fifteen new customers
Boost customer acquisition for our Marketplace Reporting App