16 OKR examples for Expand

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Expand to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Expand OKRs templates

The examples have Expand Objectives and Key Results, but they may also include the tasks that can help you get there.

OKRs to help customers expand usage faster

  • ObjectiveHelp customers expand faster
  • Key Result25% of new customers expand to 5+ users in their first week.
  • TaskInclude step to invite team in the onboarding process
  • TaskAdd domain sharing marketing email to the drip feed
  • Key Result60% of customers have turned on the team domain sharing
  • TaskPublish post explaining the benefits of using the platform with a team
  • TaskRun special marketing campaign to increase activation
Turn OKRs into a Strategy Map

OKRs to land and expand through product stickiness

  • ObjectiveLand and expand through product stickiness
  • Key ResultReduce churn rate by 50%
  • Key ResultDouble our ARPC(Average revenue per customer)
  • Key ResultIncrease NPS rating by 10
  • Key ResultImprove results of Onboarding survey by 25%

OKRs to expand Sales to a new region

  • ObjectiveExpand revenue in Europe
  • Key ResultRecruit 10 resellers in Europe
  • Key Result10% of new sales are coming from EU customers
  • Key ResultGenerate a pipeline of $500K in Europe

OKRs to expand legal and regulatory resources network

  • ObjectiveExpand legal and regulatory resources network
  • Key ResultImprove user engagement by implementing feedback-driven enhancements to the network
  • TaskRegularly communicate with users about the network's updates and improvements based on their feedback
  • TaskAnalyze feedback to identify areas of improvement and prioritize enhancements
  • TaskImplement user-suggested features and enhancements to address their needs and concerns
  • TaskSend out surveys to collect feedback on user experience and pain points
  • Key ResultDevelop an online platform for easy access to legal and regulatory materials
  • TaskConduct market research to understand user needs and preferences
  • TaskConduct user testing and gather feedback to continuously improve the platform's functionality
  • TaskCollaborate with legal experts to curate and regularly update the platform's content
  • TaskDesign an intuitive interface for easy navigation and document search
  • Key ResultIncrease the number of legal and regulatory contacts by 20% through targeted outreach
  • TaskAttend industry conferences and events to establish connections with new legal and regulatory contacts
  • TaskIdentify regulatory agencies with relevant contacts for targeted outreach
  • TaskImplement a focused email marketing campaign to engage potential legal and regulatory contacts
  • TaskDevelop a comprehensive database of legal and regulatory contact information
  • Key ResultEstablish partnerships with 3 influential legal organizations to enhance resource availability
  • TaskCollaborate with the legal organizations to develop strategies for enhancing resource availability
  • TaskResearch and identify three influential legal organizations relevant to our objectives
  • TaskFormalize partnerships through legal agreements and ensure effective implementation of joint initiatives
  • TaskReach out to the identified organizations to initiate partnership discussions

OKRs to expand Japanese market

  • ObjectiveIncrease market presence and sales in Japan
  • Key ResultIncrease monthly revenue from Japanese customers by 20%
  • TaskDevelop targeted marketing campaigns tailored to the Japanese market
  • TaskConduct market research to identify specific needs and preferences of Japanese customers
  • TaskEnhance Japanese customer support and after-sales services to improve customer satisfaction
  • TaskCollaborate with local Japanese businesses to expand customer reach and increase sales opportunities
  • Key ResultEstablish partnerships with three influential Japanese retailers to expand distribution network
  • TaskNegotiate mutually beneficial terms and agreements with selected Japanese retailers
  • TaskIdentify and research three influential Japanese retailers for potential partnership opportunities
  • TaskFinalize partnerships and develop a plan for expanding our distribution network with each retailer
  • TaskInitiate contact and schedule meetings with identified retailers to discuss potential partnerships
  • Key ResultImprove customer satisfaction in Japan by achieving minimum of 90% positive feedback
  • Key ResultLaunch targeted marketing campaigns to reach 10,000 potential Japanese customers
  • TaskCreate compelling and localized marketing content that resonates with Japanese consumers
  • TaskDevelop a comprehensive marketing strategy tailored specifically for the Japanese market
  • TaskUtilize various advertising channels to reach and engage 10,000 potential Japanese customers
  • TaskConduct market research to define target audience and identify potential Japanese customers

OKRs to expand BDR prospecting efforts into new target markets or industry segments

  • ObjectiveIncrease BDR prospecting in untapped markets/segments
  • Key ResultDevelop customized messaging for each target market/segment
  • Key ResultIdentify 3 new markets/segments to target
  • Key ResultSecure at least 2 new clients from the targeted markets/segments
  • Key ResultIncrease qualified leads generated from new markets/segments by 20%

OKRs to expand network by acquiring 10 integrated networks with a minimum of 50 professionals each

  • ObjectiveExpand network by acquiring 10 integrated networks with a minimum of 50 professionals each
  • Key ResultIncrease professional count in acquired networks to at least 500
  • TaskLeverage social media platforms to connect with professionals in target industries and increase professional count
  • TaskCollaborate with internal teams to identify potential professional contacts and add them to acquired networks
  • TaskJoin relevant professional associations and actively engage with members to grow acquired networks
  • TaskAttend industry networking events and conferences regularly to expand professional count
  • Key ResultGenerate at least $1 million in revenue from the acquired networks within the quarter
  • TaskDevelop a targeted marketing campaign to increase sales and drive revenue growth
  • TaskImplement cost optimization strategies to maximize profit margins and minimize expenses
  • TaskCollaborate with sales team to identify and pursue high-value opportunities for revenue generation
  • TaskEnhance customer retention and satisfaction through personalized services and proactive communication
  • Key ResultAchieve a retention rate of 80% among the professionals in the acquired networks
  • TaskOffer competitive compensation and benefits packages to attract and retain professionals
  • TaskProvide opportunities for training and upskilling to enhance job satisfaction and retention
  • TaskImplement a mentorship program to support professional growth and development
  • TaskConduct regular feedback sessions to address concerns and improve overall satisfaction
  • Key ResultEnsure a minimum of 10,000 followers on each acquired network
  • TaskImplement targeted advertising campaigns to increase network visibility and attract new followers
  • TaskRegularly analyze and optimize network performance to identify and capitalize on growth opportunities
  • TaskCollaborate with influencers and industry leaders to cross-promote and expand network reach
  • TaskCreate engaging and high-quality content to attract and retain followers

OKRs to expand reach through paid advertising with 30% more impressions

  • ObjectiveIncrease reach through paid advertising
  • Key ResultImprove click-through rate by 10%
  • Key ResultIncrease ad spend by 20%
  • TaskIdentify ad campaigns with highest ROI
  • TaskOptimize ad targeting and messaging
  • TaskExpand ad reach through new platforms or channels
  • TaskIncrease bid amounts for top-performing campaigns
  • Key ResultEvaluate campaign performance and adjust strategy accordingly
  • TaskImplement changes and continue to monitor results
  • TaskIdentify successful campaigns and tactics
  • TaskReview data from analytics and social media platforms
  • TaskAdjust targeting, messaging, and budget based on performance
  • Key ResultTest and optimize targeting for better results
  • TaskConduct A/B testing to determine most effective targeting strategy
  • TaskUtilize data to adjust targeting for underperforming segments
  • TaskAnalyze demographics and interests of current audience
  • TaskContinuously monitor and refine targeting approach for maximum impact

OKRs to expand content distribution through podcasts or videos

  • ObjectiveIncrease content reach through multimedia channels
  • Key ResultIncrease podcast listener retention rate by 20%
  • Key ResultCreate and publish four high-quality videos per month
  • Key ResultLaunch two new podcast episodes per month
  • Key ResultBoost video engagement rate on YouTube by 15%

OKRs to establish a global presence and expand influence in the space industry

  • ObjectiveEstablish a global presence and expand influence in the space industry
  • Key ResultLaunch a successful mission to deliver supplies to the International Space Station
  • TaskPerform a final launch readiness review to ensure all systems are fully prepared
  • TaskCoordinate with NASA and other space agencies to schedule the mission launch
  • TaskEnsure all necessary supplies are properly inspected, packed, and loaded onto the spacecraft
  • TaskConduct thorough testing and simulations to verify the reliability and functionality of all mission components
  • Key ResultSecure partnerships with at least two major aerospace companies
  • TaskEstablish contacts with key decision-makers at identified aerospace companies through networking opportunities
  • TaskInitiate discussions and negotiations to secure partnerships with selected aerospace companies
  • TaskPrepare and showcase our unique value proposition to potential aerospace partners
  • TaskIdentify potential major aerospace companies through market research and industry analysis
  • Key ResultIncrease market share by 20% in the satellite launch service sector
  • Key ResultDevelop and implement a comprehensive marketing strategy to promote our space colonization efforts
  • TaskCollaborate with influential individuals and organizations to amplify our marketing message and increase visibility
  • TaskCreate engaging content, including videos and articles, to educate and inspire the public about space colonization
  • TaskUtilize social media platforms to reach a wider audience and generate buzz about our space colonization efforts
  • TaskConduct market research to identify target audience and their interest in space colonization

OKRs to expand investor network with five strategic VC firms

  • ObjectiveBuild relationships with 5 top VC firms
  • Key ResultAttend 2 industry events hosted by each VC firm
  • Key ResultArrange meetings with decision makers from 5 VC firms
  • Key ResultSecure 3 introductions to portfolio companies from each VC firm
  • Key ResultCollect and analyze data on 10 potential leads from each VC firm

OKRs to expand brand awareness through social media marketing and influencer collaborations

  • ObjectiveIncrease brand reach through social media and influencer partnerships
  • Key ResultIdentify and partner with 5 relevant influencers to promote our brand
  • Key ResultTrack success metrics, analyze the ROI, and optimize campaigns accordingly
  • Key ResultIncrease social media followers by 20% through targeted advertising campaigns
  • Key ResultGenerate 50% increase in social media engagement through compelling content

OKRs to expand market reach by establishing partnerships with five new distributors or resellers

  • ObjectiveIncrease distribution partnerships to expand market reach
  • Key ResultSecure agreements with 5 new distributors
  • Key ResultIncrease brand visibility in new markets through joint marketing efforts with distribution partners
  • Key ResultDevelop and implement a comprehensive onboarding plan for new distribution partners
  • Key ResultIncrease sales revenue from new distribution partnerships by 30%

OKRs to achieve product-market fit and expand market reach

  • ObjectiveAchieve product-market fit and expand market reach
  • Key ResultIncrease customer satisfaction level by 30% through product improvements
  • TaskConduct surveys to identify areas of the product needing improvement
  • TaskImplement improvements and track customer satisfaction levels
  • TaskDevelop a roadmap for product enhancements based on customer feedback
  • Key ResultEstablish partnerships in two new markets and secure initial contracts
  • TaskInitiate business proposals with potential partners
  • TaskIdentify potential partners in target markets
  • TaskNegotiate and secure initial contracts
  • Key ResultIncrease product usage by 25% in the newly penetrated markets
  • TaskOffer promotional trials to entice initial usage
  • TaskImplement product training sessions for new consumers
  • TaskLaunch targeted marketing campaigns to promote product awareness

OKRs to enhance cloud architecture expertise and expand project portfolio

  • ObjectiveEnhance cloud architecture expertise and expand project portfolio
  • Key ResultObtain advanced certification in cloud architecture
  • TaskSchedule and take the cloud architecture certification exam
  • TaskEnroll in study courses or training programs for the certification
  • TaskResearch potential certifications in cloud architecture and their requirements
  • Key ResultLead training sessions on cloud architecture best practices for team members
  • TaskSchedule regular training sessions for team members
  • TaskIdentify topics and develop training curriculum on cloud architecture
  • TaskEvaluate team members' understanding post-training
  • Key ResultSuccessfully implement five cloud solutions for clients
  • TaskMonitor and adjust strategies for optimal performance
  • TaskIdentify suitable cloud solutions for client's specific needs
  • TaskDevelop custom implementation strategies for each client

OKRs to expand organizational size and personnel capabilities

  • ObjectiveExpand organizational size and personnel capabilities
  • Key ResultImplement 100% training for all new hires within their first week
  • TaskDevelop comprehensive training program for all new hires
  • TaskSchedule training sessions within first week of employment
  • TaskMonitor and assess new hires' progress post-training
  • Key ResultIncrease total staff by 10% through strategic recruitment
  • TaskIdentify necessary roles to fill for 10% staff increase
  • TaskBegin implementing recruitment plan to attract new hires
  • TaskDevelop a strategic recruitment plan targeting these roles
  • Key ResultAchieve 15% more workload efficiency through advanced training and development programs
  • TaskEnroll team in relevant advanced training programs
  • TaskIdentify critical performance gaps in current workload handling
  • TaskPeriodically measure efficiency improvements post-training

More OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.