16 OKR examples for Expand
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Expand to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Expand OKRs templates
The examples have Expand Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to help customers expand usage faster
- Help customers expand faster
- 25% of new customers expand to 5+ users in their first week.
- Include step to invite team in the onboarding process
- Add domain sharing marketing email to the drip feed
- 60% of customers have turned on the team domain sharing
- Publish post explaining the benefits of using the platform with a team
- Run special marketing campaign to increase activation
OKRs to land and expand through product stickiness
- Land and expand through product stickiness
- Reduce churn rate by 50%
- Double our ARPC(Average revenue per customer)
- Increase NPS rating by 10
- Improve results of Onboarding survey by 25%
OKRs to expand Sales to a new region
- Expand revenue in Europe
- Recruit 10 resellers in Europe
- 10% of new sales are coming from EU customers
- Generate a pipeline of $500K in Europe
OKRs to expand legal and regulatory resources network
- Expand legal and regulatory resources network
- Improve user engagement by implementing feedback-driven enhancements to the network
- Regularly communicate with users about the network's updates and improvements based on their feedback
- Analyze feedback to identify areas of improvement and prioritize enhancements
- Implement user-suggested features and enhancements to address their needs and concerns
- Send out surveys to collect feedback on user experience and pain points
- Develop an online platform for easy access to legal and regulatory materials
- Conduct market research to understand user needs and preferences
- Conduct user testing and gather feedback to continuously improve the platform's functionality
- Collaborate with legal experts to curate and regularly update the platform's content
- Design an intuitive interface for easy navigation and document search
- Increase the number of legal and regulatory contacts by 20% through targeted outreach
- Attend industry conferences and events to establish connections with new legal and regulatory contacts
- Identify regulatory agencies with relevant contacts for targeted outreach
- Implement a focused email marketing campaign to engage potential legal and regulatory contacts
- Develop a comprehensive database of legal and regulatory contact information
- Establish partnerships with 3 influential legal organizations to enhance resource availability
- Collaborate with the legal organizations to develop strategies for enhancing resource availability
- Research and identify three influential legal organizations relevant to our objectives
- Formalize partnerships through legal agreements and ensure effective implementation of joint initiatives
- Reach out to the identified organizations to initiate partnership discussions
OKRs to expand Japanese market
- Increase market presence and sales in Japan
- Increase monthly revenue from Japanese customers by 20%
- Develop targeted marketing campaigns tailored to the Japanese market
- Conduct market research to identify specific needs and preferences of Japanese customers
- Enhance Japanese customer support and after-sales services to improve customer satisfaction
- Collaborate with local Japanese businesses to expand customer reach and increase sales opportunities
- Establish partnerships with three influential Japanese retailers to expand distribution network
- Negotiate mutually beneficial terms and agreements with selected Japanese retailers
- Identify and research three influential Japanese retailers for potential partnership opportunities
- Finalize partnerships and develop a plan for expanding our distribution network with each retailer
- Initiate contact and schedule meetings with identified retailers to discuss potential partnerships
- Improve customer satisfaction in Japan by achieving minimum of 90% positive feedback
- Launch targeted marketing campaigns to reach 10,000 potential Japanese customers
- Create compelling and localized marketing content that resonates with Japanese consumers
- Develop a comprehensive marketing strategy tailored specifically for the Japanese market
- Utilize various advertising channels to reach and engage 10,000 potential Japanese customers
- Conduct market research to define target audience and identify potential Japanese customers
OKRs to expand BDR prospecting efforts into new target markets or industry segments
- Increase BDR prospecting in untapped markets/segments
- Develop customized messaging for each target market/segment
- Identify 3 new markets/segments to target
- Secure at least 2 new clients from the targeted markets/segments
- Increase qualified leads generated from new markets/segments by 20%
OKRs to expand network by acquiring 10 integrated networks with a minimum of 50 professionals each
- Expand network by acquiring 10 integrated networks with a minimum of 50 professionals each
- Increase professional count in acquired networks to at least 500
- Leverage social media platforms to connect with professionals in target industries and increase professional count
- Collaborate with internal teams to identify potential professional contacts and add them to acquired networks
- Join relevant professional associations and actively engage with members to grow acquired networks
- Attend industry networking events and conferences regularly to expand professional count
- Generate at least $1 million in revenue from the acquired networks within the quarter
- Develop a targeted marketing campaign to increase sales and drive revenue growth
- Implement cost optimization strategies to maximize profit margins and minimize expenses
- Collaborate with sales team to identify and pursue high-value opportunities for revenue generation
- Enhance customer retention and satisfaction through personalized services and proactive communication
- Achieve a retention rate of 80% among the professionals in the acquired networks
- Offer competitive compensation and benefits packages to attract and retain professionals
- Provide opportunities for training and upskilling to enhance job satisfaction and retention
- Implement a mentorship program to support professional growth and development
- Conduct regular feedback sessions to address concerns and improve overall satisfaction
- Ensure a minimum of 10,000 followers on each acquired network
- Implement targeted advertising campaigns to increase network visibility and attract new followers
- Regularly analyze and optimize network performance to identify and capitalize on growth opportunities
- Collaborate with influencers and industry leaders to cross-promote and expand network reach
- Create engaging and high-quality content to attract and retain followers
OKRs to expand reach through paid advertising with 30% more impressions
- Increase reach through paid advertising
- Improve click-through rate by 10%
- Increase ad spend by 20%
- Identify ad campaigns with highest ROI
- Optimize ad targeting and messaging
- Expand ad reach through new platforms or channels
- Increase bid amounts for top-performing campaigns
- Evaluate campaign performance and adjust strategy accordingly
- Implement changes and continue to monitor results
- Identify successful campaigns and tactics
- Review data from analytics and social media platforms
- Adjust targeting, messaging, and budget based on performance
- Test and optimize targeting for better results
- Conduct A/B testing to determine most effective targeting strategy
- Utilize data to adjust targeting for underperforming segments
- Analyze demographics and interests of current audience
- Continuously monitor and refine targeting approach for maximum impact
OKRs to expand content distribution through podcasts or videos
- Increase content reach through multimedia channels
- Increase podcast listener retention rate by 20%
- Create and publish four high-quality videos per month
- Launch two new podcast episodes per month
- Boost video engagement rate on YouTube by 15%
OKRs to establish a global presence and expand influence in the space industry
- Establish a global presence and expand influence in the space industry
- Launch a successful mission to deliver supplies to the International Space Station
- Perform a final launch readiness review to ensure all systems are fully prepared
- Coordinate with NASA and other space agencies to schedule the mission launch
- Ensure all necessary supplies are properly inspected, packed, and loaded onto the spacecraft
- Conduct thorough testing and simulations to verify the reliability and functionality of all mission components
- Secure partnerships with at least two major aerospace companies
- Establish contacts with key decision-makers at identified aerospace companies through networking opportunities
- Initiate discussions and negotiations to secure partnerships with selected aerospace companies
- Prepare and showcase our unique value proposition to potential aerospace partners
- Identify potential major aerospace companies through market research and industry analysis
- Increase market share by 20% in the satellite launch service sector
- Develop and implement a comprehensive marketing strategy to promote our space colonization efforts
- Collaborate with influential individuals and organizations to amplify our marketing message and increase visibility
- Create engaging content, including videos and articles, to educate and inspire the public about space colonization
- Utilize social media platforms to reach a wider audience and generate buzz about our space colonization efforts
- Conduct market research to identify target audience and their interest in space colonization
OKRs to expand investor network with five strategic VC firms
- Build relationships with 5 top VC firms
- Attend 2 industry events hosted by each VC firm
- Arrange meetings with decision makers from 5 VC firms
- Secure 3 introductions to portfolio companies from each VC firm
- Collect and analyze data on 10 potential leads from each VC firm
OKRs to expand brand awareness through social media marketing and influencer collaborations
- Increase brand reach through social media and influencer partnerships
- Identify and partner with 5 relevant influencers to promote our brand
- Track success metrics, analyze the ROI, and optimize campaigns accordingly
- Increase social media followers by 20% through targeted advertising campaigns
- Generate 50% increase in social media engagement through compelling content
OKRs to expand market reach by establishing partnerships with five new distributors or resellers
- Increase distribution partnerships to expand market reach
- Secure agreements with 5 new distributors
- Increase brand visibility in new markets through joint marketing efforts with distribution partners
- Develop and implement a comprehensive onboarding plan for new distribution partners
- Increase sales revenue from new distribution partnerships by 30%
OKRs to achieve product-market fit and expand market reach
- Achieve product-market fit and expand market reach
- Increase customer satisfaction level by 30% through product improvements
- Conduct surveys to identify areas of the product needing improvement
- Implement improvements and track customer satisfaction levels
- Develop a roadmap for product enhancements based on customer feedback
- Establish partnerships in two new markets and secure initial contracts
- Initiate business proposals with potential partners
- Identify potential partners in target markets
- Negotiate and secure initial contracts
- Increase product usage by 25% in the newly penetrated markets
- Offer promotional trials to entice initial usage
- Implement product training sessions for new consumers
- Launch targeted marketing campaigns to promote product awareness
OKRs to enhance cloud architecture expertise and expand project portfolio
- Enhance cloud architecture expertise and expand project portfolio
- Obtain advanced certification in cloud architecture
- Schedule and take the cloud architecture certification exam
- Enroll in study courses or training programs for the certification
- Research potential certifications in cloud architecture and their requirements
- Lead training sessions on cloud architecture best practices for team members
- Schedule regular training sessions for team members
- Identify topics and develop training curriculum on cloud architecture
- Evaluate team members' understanding post-training
- Successfully implement five cloud solutions for clients
- Monitor and adjust strategies for optimal performance
- Identify suitable cloud solutions for client's specific needs
- Develop custom implementation strategies for each client
OKRs to expand organizational size and personnel capabilities
- Expand organizational size and personnel capabilities
- Implement 100% training for all new hires within their first week
- Develop comprehensive training program for all new hires
- Schedule training sessions within first week of employment
- Monitor and assess new hires' progress post-training
- Increase total staff by 10% through strategic recruitment
- Identify necessary roles to fill for 10% staff increase
- Begin implementing recruitment plan to attract new hires
- Develop a strategic recruitment plan targeting these roles
- Achieve 15% more workload efficiency through advanced training and development programs
- Enroll team in relevant advanced training programs
- Identify critical performance gaps in current workload handling
- Periodically measure efficiency improvements post-training
More OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to develop an LLM chat bot OKRs to enhance design skills and output OKRs to increase online community subscriptions for startups OKRs to reduce activation churn OKRs to ensure smooth migration of on-prem applications to cloud setup OKRs to boost customer acquisition rates significantly
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples