Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Expand OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Expand to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Expand OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Expand OKRs examples
You will find in the next section many different Expand Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to help customers expand usage faster
ObjectiveHelp customers expand faster
KR25% of new customers expand to 5+ users in their first week.
Include step to invite team in the onboarding process- Add domain sharing marketing email to the drip feed
- KR60% of customers have turned on the team domain sharing
- Publish post explaining the benefits of using the platform with a team
- Run special marketing campaign to increase activation
OKRs to land and expand through product stickiness
- ObjectiveLand and expand through product stickiness
- KRReduce churn rate by 50%
- KRDouble our ARPC(Average revenue per customer)
- KRIncrease NPS rating by 10
- KRImprove results of Onboarding survey by 25%
OKRs to expand expertise and productivity as a Shopify theme developer
- ObjectiveExpand expertise and productivity as a Shopify theme developer
- KRIncrease client satisfaction rates by 20% through improved theme functionality and design
- Solicit client feedback for actionable insights on theme enhancements
- Revamp website themes for enhanced visual appeal and functionality
- Conduct usability tests to identify potential design improvements
- KRDevelop and successfully deploy three new Shopify themes
- Research and design three unique layouts for the new Shopify themes
- Successfully deploy each new theme on Shopify's platform
- Implement and thoroughly test coding for each theme
- KRObtain advanced certification in Shopify theme development within the quarter
- Take and pass the certification exam
- Register and complete chosen certification course
- Identify relevant Shopify theme development certification courses
OKRs to expand Sales to a new region
- ObjectiveExpand revenue in Europe
- KRRecruit 10 resellers in Europe
- KR10% of new sales are coming from EU customers
- KRGenerate a pipeline of $500K in Europe
OKRs to expand personal and professional growth
- ObjectiveExpand personal and professional growth
- KREnroll in and complete one personal development course
- Register for the chosen course online or in person
- Consistently attend and participate until the course is completed
- Research and select a personal development course of interest
- KRSet and meet weekly networking goals to meet 20 new people
- Define specific criteria and methods for finding new contacts
- Follow up and connect with new contacts every week
- Dedicate 2 hours daily to networking activities
- KRInitiate and complete two significant projects at work
- Identify two high-priority projects needing completion
- Execute the action plans and monitor progress
- Develop detailed action plans for both projects
OKRs to expand open mic opportunities for musicians
- ObjectiveExpand open mic opportunities for musicians
- KREstablish partnerships with five local venues for hosting open mic events
- Draft a partnership proposal tailored for each venue
- Identify potential local venues suitable for open mic events
- Initiate contact and negotiate partnership terms
- KRDraw in a minimum of 50 unique performers across all open mic events
- Collaborate with local music schools for event promotion
- Send personalized invitations to performers from previous events
- Create engaging social media advertisements targeting local performers
- KROrganize and successfully conduct at least 10 open mic events
- Arrange necessary equipment and personnel for each event
- Select venues and schedule dates for each open mic event
- Promote the events through social media and local newspapers
OKRs to improve and expand our online training offer
- ObjectiveImprove and expand our online training offer
- KRIncrease the number of online courses offered by 20%
- Promote and advertise the additional courses online
- Analyze interest and demand for potential new courses
- Engage professionals to develop and construct courses
- KRAchieve a 15% improvement in learner satisfaction survey results
- Implement feedback mechanisms to identify learning pain points
- Organize extra tutorials and interactive sessions
- Enhance course content based on identified flaws
- KRBoost course completion rates by 10%
- Implement engaging multimedia content in coursework
- Utilize motivational incentives for course completion
- Provide personalized support and tutoring
OKRs to establish a powerful and influential personal brand
- ObjectiveEstablish a powerful and influential personal brand
- KRIncrease LinkedIn network by 200 professionals within desired industry or niche
- Engage regularly in industry-related LinkedIn discussions
- Send personalized connection requests to 200 industry-specific professionals
- Post thoughtful content relevant to desired industry
- KRSecure at least 3 speaking engagements on relevant industry panels or webinars
- Create and send tailored proposals to event organizers
- Follow-up on sent proposals to secure engagements
- Identify suitable industry panels or webinars for engagement
- KRDevelop and launch personal website reaching 500 unique visitors within 3 weeks
- Use social media and email campaigns to drive traffic
- Design and build personal website with engaging, SEO-optimized content
- Implement a digital marketing strategy for website promotion
OKRs to expand our base of regular donors
- ObjectiveExpand our base of regular donors
- KRImprove donor retention rate by 15% via engaging newsletters and updates
- Increase personalized content in donor newsletters
- Share success stories in update communications
- Implement quarterly surveys for donor feedback
- KREstablish partnerships with 10 local businesses for new donation incentives
- Follow-up with businesses via phone call or meeting
- Draft and send partnership proposal letters to businesses
- Identify and list potential local businesses for partnerships
- KRIncrease donor database by 25% through targeted marketing campaigns
- Track campaign effectiveness and adjust as needed
- Develop tailored donation marketing campaigns
- Identify potential donors within target market
OKRs to expand legal and regulatory resources network
- ObjectiveExpand legal and regulatory resources network
- KRImprove user engagement by implementing feedback-driven enhancements to the network
- Regularly communicate with users about the network's updates and improvements based on their feedback
- Analyze feedback to identify areas of improvement and prioritize enhancements
- Implement user-suggested features and enhancements to address their needs and concerns
- Send out surveys to collect feedback on user experience and pain points
- KRDevelop an online platform for easy access to legal and regulatory materials
- Conduct market research to understand user needs and preferences
- Conduct user testing and gather feedback to continuously improve the platform's functionality
- Collaborate with legal experts to curate and regularly update the platform's content
- Design an intuitive interface for easy navigation and document search
- KRIncrease the number of legal and regulatory contacts by 20% through targeted outreach
- Attend industry conferences and events to establish connections with new legal and regulatory contacts
- Identify regulatory agencies with relevant contacts for targeted outreach
- Implement a focused email marketing campaign to engage potential legal and regulatory contacts
- Develop a comprehensive database of legal and regulatory contact information
- KREstablish partnerships with 3 influential legal organizations to enhance resource availability
- Collaborate with the legal organizations to develop strategies for enhancing resource availability
- Research and identify three influential legal organizations relevant to our objectives
- Formalize partnerships through legal agreements and ensure effective implementation of joint initiatives
- Reach out to the identified organizations to initiate partnership discussions
Expand OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Expand OKR dashboards
Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Expand OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance adaptability in changing scenarios
- OKRs to develop proficiency in TypeScript
- OKRs to enhance proficiency in articulating professional greetings
- OKRs to enhance quality assurance protocols and effectiveness
- OKRs to successfully execute an influencer marketing campaign
- OKRs to enhance AWS resilience against DDoS through PenTest, gap assessment and remediation