15 customisable OKR examples for Expand
What are Expand OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Expand to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Expand OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Expand OKRs examples
You will find in the next section many different Expand Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to help customers expand usage faster
Help customers expand faster
25% of new customers expand to 5+ users in their first week.
Include step to invite team in the onboarding process- Add domain sharing marketing email to the drip feed
- 60% of customers have turned on the team domain sharing
- Publish post explaining the benefits of using the platform with a team
- Run special marketing campaign to increase activation
2. OKRs to land and expand through product stickiness
- Land and expand through product stickiness
- Reduce churn rate by 50%
- Double our ARPC(Average revenue per customer)
- Increase NPS rating by 10
- Improve results of Onboarding survey by 25%
3. OKRs to expand expertise and productivity as a Shopify theme developer
- Expand expertise and productivity as a Shopify theme developer
- Increase client satisfaction rates by 20% through improved theme functionality and design
- Solicit client feedback for actionable insights on theme enhancements
- Revamp website themes for enhanced visual appeal and functionality
- Conduct usability tests to identify potential design improvements
- Develop and successfully deploy three new Shopify themes
- Research and design three unique layouts for the new Shopify themes
- Successfully deploy each new theme on Shopify's platform
- Implement and thoroughly test coding for each theme
- Obtain advanced certification in Shopify theme development within the quarter
- Take and pass the certification exam
- Register and complete chosen certification course
- Identify relevant Shopify theme development certification courses
4. OKRs to expand Sales to a new region
- Expand revenue in Europe
- Recruit 10 resellers in Europe
- 10% of new sales are coming from EU customers
- Generate a pipeline of $500K in Europe
5. OKRs to expand open mic opportunities for musicians
- Expand open mic opportunities for musicians
- Establish partnerships with five local venues for hosting open mic events
- Draft a partnership proposal tailored for each venue
- Identify potential local venues suitable for open mic events
- Initiate contact and negotiate partnership terms
- Draw in a minimum of 50 unique performers across all open mic events
- Collaborate with local music schools for event promotion
- Send personalized invitations to performers from previous events
- Create engaging social media advertisements targeting local performers
- Organize and successfully conduct at least 10 open mic events
- Arrange necessary equipment and personnel for each event
- Select venues and schedule dates for each open mic event
- Promote the events through social media and local newspapers
6. OKRs to establish a powerful and influential personal brand
- Establish a powerful and influential personal brand
- Increase LinkedIn network by 200 professionals within desired industry or niche
- Engage regularly in industry-related LinkedIn discussions
- Send personalized connection requests to 200 industry-specific professionals
- Post thoughtful content relevant to desired industry
- Secure at least 3 speaking engagements on relevant industry panels or webinars
- Create and send tailored proposals to event organizers
- Follow-up on sent proposals to secure engagements
- Identify suitable industry panels or webinars for engagement
- Develop and launch personal website reaching 500 unique visitors within 3 weeks
- Use social media and email campaigns to drive traffic
- Design and build personal website with engaging, SEO-optimized content
- Implement a digital marketing strategy for website promotion
7. OKRs to expand legal and regulatory resources network
- Expand legal and regulatory resources network
- Improve user engagement by implementing feedback-driven enhancements to the network
- Regularly communicate with users about the network's updates and improvements based on their feedback
- Analyze feedback to identify areas of improvement and prioritize enhancements
- Implement user-suggested features and enhancements to address their needs and concerns
- Send out surveys to collect feedback on user experience and pain points
- Develop an online platform for easy access to legal and regulatory materials
- Conduct market research to understand user needs and preferences
- Conduct user testing and gather feedback to continuously improve the platform's functionality
- Collaborate with legal experts to curate and regularly update the platform's content
- Design an intuitive interface for easy navigation and document search
- Increase the number of legal and regulatory contacts by 20% through targeted outreach
- Attend industry conferences and events to establish connections with new legal and regulatory contacts
- Identify regulatory agencies with relevant contacts for targeted outreach
- Implement a focused email marketing campaign to engage potential legal and regulatory contacts
- Develop a comprehensive database of legal and regulatory contact information
- Establish partnerships with 3 influential legal organizations to enhance resource availability
- Collaborate with the legal organizations to develop strategies for enhancing resource availability
- Research and identify three influential legal organizations relevant to our objectives
- Formalize partnerships through legal agreements and ensure effective implementation of joint initiatives
- Reach out to the identified organizations to initiate partnership discussions
8. OKRs to expand the company's market presence
- Expand the company's market presence
- Secure 15 productive meetings with potential strategic partners
- Schedule 15 productive meetings
- Identify and research 30 potential strategic partners
- Develop and execute personalized outreach strategies
- Close deals worth $1M in new business sales
- Negotiate and finalize sales contracts
- Develop and present personalized sales pitches
- Identify and reach out to potential high-value clients
- Increase lead generation rate by 25%
- Optimize website's landing page for conversions
- Improve SEO strategy for higher online visibility
- Initiate a targeted email marketing campaign
9. OKRs to expand e-learning opportunities for students
- Expand e-learning opportunities for students
- Achieve at least 80% satisfaction rate on student surveys about e-learning experiences
- Gather and implement student feedback regularly
- Provide prompt technical support for e-learning issues
- Develop user-friendly and engaging e-learning content
- Increase student enrollment in e-learning modules by 25%
- Initiate a targeted digital marketing campaign for e-learning modules
- Improve user experience on the e-learning platform
- Partner with schools to promote e-learning modules
- Launch 5 new e-learning courses across various disciplines
- Create engaging, interactive content for each course
- Implement the courses on an e-learning platform
- Identify key topics and design course outlines for each discipline
10. OKRs to expand Japanese market
- Increase market presence and sales in Japan
- Increase monthly revenue from Japanese customers by 20%
- Develop targeted marketing campaigns tailored to the Japanese market
- Conduct market research to identify specific needs and preferences of Japanese customers
- Enhance Japanese customer support and after-sales services to improve customer satisfaction
- Collaborate with local Japanese businesses to expand customer reach and increase sales opportunities
- Establish partnerships with three influential Japanese retailers to expand distribution network
- Negotiate mutually beneficial terms and agreements with selected Japanese retailers
- Identify and research three influential Japanese retailers for potential partnership opportunities
- Finalize partnerships and develop a plan for expanding our distribution network with each retailer
- Initiate contact and schedule meetings with identified retailers to discuss potential partnerships
- Improve customer satisfaction in Japan by achieving minimum of 90% positive feedback
- Launch targeted marketing campaigns to reach 10,000 potential Japanese customers
- Create compelling and localized marketing content that resonates with Japanese consumers
- Develop a comprehensive marketing strategy tailored specifically for the Japanese market
- Utilize various advertising channels to reach and engage 10,000 potential Japanese customers
- Conduct market research to define target audience and identify potential Japanese customers
11. OKRs to expand BDR prospecting efforts into new target markets or industry segments
- Increase BDR prospecting in untapped markets/segments
- Develop customized messaging for each target market/segment
- Identify 3 new markets/segments to target
- Secure at least 2 new clients from the targeted markets/segments
- Increase qualified leads generated from new markets/segments by 20%
12. OKRs to expand network by acquiring 10 integrated networks with a minimum of 50 professionals each
- Expand network by acquiring 10 integrated networks with a minimum of 50 professionals each
- Increase professional count in acquired networks to at least 500
- Leverage social media platforms to connect with professionals in target industries and increase professional count
- Collaborate with internal teams to identify potential professional contacts and add them to acquired networks
- Join relevant professional associations and actively engage with members to grow acquired networks
- Attend industry networking events and conferences regularly to expand professional count
- Generate at least $1 million in revenue from the acquired networks within the quarter
- Develop a targeted marketing campaign to increase sales and drive revenue growth
- Implement cost optimization strategies to maximize profit margins and minimize expenses
- Collaborate with sales team to identify and pursue high-value opportunities for revenue generation
- Enhance customer retention and satisfaction through personalized services and proactive communication
- Achieve a retention rate of 80% among the professionals in the acquired networks
- Offer competitive compensation and benefits packages to attract and retain professionals
- Provide opportunities for training and upskilling to enhance job satisfaction and retention
- Implement a mentorship program to support professional growth and development
- Conduct regular feedback sessions to address concerns and improve overall satisfaction
- Ensure a minimum of 10,000 followers on each acquired network
- Implement targeted advertising campaigns to increase network visibility and attract new followers
- Regularly analyze and optimize network performance to identify and capitalize on growth opportunities
- Collaborate with influencers and industry leaders to cross-promote and expand network reach
- Create engaging and high-quality content to attract and retain followers
13. OKRs to expand reach through paid advertising with 30% more impressions
- Increase reach through paid advertising
- Improve click-through rate by 10%
- Increase ad spend by 20%
- Identify ad campaigns with highest ROI
- Optimize ad targeting and messaging
- Expand ad reach through new platforms or channels
- Increase bid amounts for top-performing campaigns
- Evaluate campaign performance and adjust strategy accordingly
- Implement changes and continue to monitor results
- Identify successful campaigns and tactics
- Review data from analytics and social media platforms
- Adjust targeting, messaging, and budget based on performance
- Test and optimize targeting for better results
- Conduct A/B testing to determine most effective targeting strategy
- Utilize data to adjust targeting for underperforming segments
- Analyze demographics and interests of current audience
- Continuously monitor and refine targeting approach for maximum impact
14. OKRs to expand content distribution through podcasts or videos
- Increase content reach through multimedia channels
- Increase podcast listener retention rate by 20%
- Create and publish four high-quality videos per month
- Launch two new podcast episodes per month
- Boost video engagement rate on YouTube by 15%
15. OKRs to expand business operations while ensuring economic sustainability and profitability
- Expand business operations while ensuring economic sustainability and profitability
- Increase net profit margin by 15% through cost management and optimization strategies
- Negotiate with suppliers for lower purchasing prices
- Eliminate unnecessary expenses and wasteful processes
- Implement energy efficiency measures to reduce utility costs
- Improve operational efficiency by 20% with technology-based process enhancements
- Upgrade existing technology to newer, more efficient models
- Implement automated workflow software for routine processes
- Train employees on utilizing technology for increased productivity
- Gain 10 new high value contracts to diversify company revenue streams
- Directive focused negotiation and closing of 10 high-value contracts
- Develop personalized pitch proposals for each targeted client
- Identify and target 15 potential high-value clients in diverse industries
Expand OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Expand OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Expand OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve interoperability between data engineering teams
- OKRs to implement effective vulnerability management processes
- OKRs to reduce the count of major incidents significantly
- OKRs to improve effectiveness in asset tagging across all devices
- OKRs to boost client engagement and improve retention rates
- OKRs to boost product visibility and establish success pipeline in new markets
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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