15 customisable OKR examples for Expand

What are Expand OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Expand to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Expand OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Expand OKRs examples

You will find in the next section many different Expand Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKR to help customers expand usage faster

  • ObjectiveHelp customers expand faster
  • Key Result25% of new customers expand to 5+ users in their first week.
  • TaskInclude step to invite team in the onboarding process
  • TaskAdd domain sharing marketing email to the drip feed
  • Key Result60% of customers have turned on the team domain sharing
  • TaskPublish post explaining the benefits of using the platform with a team
  • TaskRun special marketing campaign to increase activation

2. OKR to land and expand through product stickiness

  • ObjectiveLand and expand through product stickiness
  • Key ResultReduce churn rate by 50%
  • Key ResultDouble our ARPC(Average revenue per customer)
  • Key ResultIncrease NPS rating by 10
  • Key ResultImprove results of Onboarding survey by 25%

3. OKR to expand Sales to a new region

  • ObjectiveExpand revenue in Europe
  • Key ResultRecruit 10 resellers in Europe
  • Key Result10% of new sales are coming from EU customers
  • Key ResultGenerate a pipeline of $500K in Europe

4. OKR to expand legal and regulatory resources network

  • ObjectiveExpand legal and regulatory resources network
  • Key ResultImprove user engagement by implementing feedback-driven enhancements to the network
  • TaskRegularly communicate with users about the network's updates and improvements based on their feedback
  • TaskAnalyze feedback to identify areas of improvement and prioritize enhancements
  • TaskImplement user-suggested features and enhancements to address their needs and concerns
  • TaskSend out surveys to collect feedback on user experience and pain points
  • Key ResultDevelop an online platform for easy access to legal and regulatory materials
  • TaskConduct market research to understand user needs and preferences
  • TaskConduct user testing and gather feedback to continuously improve the platform's functionality
  • TaskCollaborate with legal experts to curate and regularly update the platform's content
  • TaskDesign an intuitive interface for easy navigation and document search
  • Key ResultIncrease the number of legal and regulatory contacts by 20% through targeted outreach
  • TaskAttend industry conferences and events to establish connections with new legal and regulatory contacts
  • TaskIdentify regulatory agencies with relevant contacts for targeted outreach
  • TaskImplement a focused email marketing campaign to engage potential legal and regulatory contacts
  • TaskDevelop a comprehensive database of legal and regulatory contact information
  • Key ResultEstablish partnerships with 3 influential legal organizations to enhance resource availability
  • TaskCollaborate with the legal organizations to develop strategies for enhancing resource availability
  • TaskResearch and identify three influential legal organizations relevant to our objectives
  • TaskFormalize partnerships through legal agreements and ensure effective implementation of joint initiatives
  • TaskReach out to the identified organizations to initiate partnership discussions

5. OKR to expand the company's market presence

  • ObjectiveExpand the company's market presence
  • Key ResultSecure 15 productive meetings with potential strategic partners
  • TaskSchedule 15 productive meetings
  • TaskIdentify and research 30 potential strategic partners
  • TaskDevelop and execute personalized outreach strategies
  • Key ResultClose deals worth $1M in new business sales
  • TaskNegotiate and finalize sales contracts
  • TaskDevelop and present personalized sales pitches
  • TaskIdentify and reach out to potential high-value clients
  • Key ResultIncrease lead generation rate by 25%
  • TaskOptimize website's landing page for conversions
  • TaskImprove SEO strategy for higher online visibility
  • TaskInitiate a targeted email marketing campaign

6. OKR to expand e-learning opportunities for students

  • ObjectiveExpand e-learning opportunities for students
  • Key ResultAchieve at least 80% satisfaction rate on student surveys about e-learning experiences
  • TaskGather and implement student feedback regularly
  • TaskProvide prompt technical support for e-learning issues
  • TaskDevelop user-friendly and engaging e-learning content
  • Key ResultIncrease student enrollment in e-learning modules by 25%
  • TaskInitiate a targeted digital marketing campaign for e-learning modules
  • TaskImprove user experience on the e-learning platform
  • TaskPartner with schools to promote e-learning modules
  • Key ResultLaunch 5 new e-learning courses across various disciplines
  • TaskCreate engaging, interactive content for each course
  • TaskImplement the courses on an e-learning platform
  • TaskIdentify key topics and design course outlines for each discipline

7. OKR to expand Japanese market

  • ObjectiveIncrease market presence and sales in Japan
  • Key ResultIncrease monthly revenue from Japanese customers by 20%
  • TaskDevelop targeted marketing campaigns tailored to the Japanese market
  • TaskConduct market research to identify specific needs and preferences of Japanese customers
  • TaskEnhance Japanese customer support and after-sales services to improve customer satisfaction
  • TaskCollaborate with local Japanese businesses to expand customer reach and increase sales opportunities
  • Key ResultEstablish partnerships with three influential Japanese retailers to expand distribution network
  • TaskNegotiate mutually beneficial terms and agreements with selected Japanese retailers
  • TaskIdentify and research three influential Japanese retailers for potential partnership opportunities
  • TaskFinalize partnerships and develop a plan for expanding our distribution network with each retailer
  • TaskInitiate contact and schedule meetings with identified retailers to discuss potential partnerships
  • Key ResultImprove customer satisfaction in Japan by achieving minimum of 90% positive feedback
  • Key ResultLaunch targeted marketing campaigns to reach 10,000 potential Japanese customers
  • TaskCreate compelling and localized marketing content that resonates with Japanese consumers
  • TaskDevelop a comprehensive marketing strategy tailored specifically for the Japanese market
  • TaskUtilize various advertising channels to reach and engage 10,000 potential Japanese customers
  • TaskConduct market research to define target audience and identify potential Japanese customers

8. OKR to expand BDR prospecting efforts into new target markets or industry segments

  • ObjectiveIncrease BDR prospecting in untapped markets/segments
  • Key ResultDevelop customized messaging for each target market/segment
  • Key ResultIdentify 3 new markets/segments to target
  • Key ResultSecure at least 2 new clients from the targeted markets/segments
  • Key ResultIncrease qualified leads generated from new markets/segments by 20%

9. OKR to expand network by acquiring 10 integrated networks with a minimum of 50 professionals each

  • ObjectiveExpand network by acquiring 10 integrated networks with a minimum of 50 professionals each
  • Key ResultIncrease professional count in acquired networks to at least 500
  • TaskLeverage social media platforms to connect with professionals in target industries and increase professional count
  • TaskCollaborate with internal teams to identify potential professional contacts and add them to acquired networks
  • TaskJoin relevant professional associations and actively engage with members to grow acquired networks
  • TaskAttend industry networking events and conferences regularly to expand professional count
  • Key ResultGenerate at least $1 million in revenue from the acquired networks within the quarter
  • TaskDevelop a targeted marketing campaign to increase sales and drive revenue growth
  • TaskImplement cost optimization strategies to maximize profit margins and minimize expenses
  • TaskCollaborate with sales team to identify and pursue high-value opportunities for revenue generation
  • TaskEnhance customer retention and satisfaction through personalized services and proactive communication
  • Key ResultAchieve a retention rate of 80% among the professionals in the acquired networks
  • TaskOffer competitive compensation and benefits packages to attract and retain professionals
  • TaskProvide opportunities for training and upskilling to enhance job satisfaction and retention
  • TaskImplement a mentorship program to support professional growth and development
  • TaskConduct regular feedback sessions to address concerns and improve overall satisfaction
  • Key ResultEnsure a minimum of 10,000 followers on each acquired network
  • TaskImplement targeted advertising campaigns to increase network visibility and attract new followers
  • TaskRegularly analyze and optimize network performance to identify and capitalize on growth opportunities
  • TaskCollaborate with influencers and industry leaders to cross-promote and expand network reach
  • TaskCreate engaging and high-quality content to attract and retain followers

10. OKR to expand reach through paid advertising with 30% more impressions

  • ObjectiveIncrease reach through paid advertising
  • Key ResultImprove click-through rate by 10%
  • Key ResultIncrease ad spend by 20%
  • TaskIdentify ad campaigns with highest ROI
  • TaskOptimize ad targeting and messaging
  • TaskExpand ad reach through new platforms or channels
  • TaskIncrease bid amounts for top-performing campaigns
  • Key ResultEvaluate campaign performance and adjust strategy accordingly
  • TaskImplement changes and continue to monitor results
  • TaskIdentify successful campaigns and tactics
  • TaskReview data from analytics and social media platforms
  • TaskAdjust targeting, messaging, and budget based on performance
  • Key ResultTest and optimize targeting for better results
  • TaskConduct A/B testing to determine most effective targeting strategy
  • TaskUtilize data to adjust targeting for underperforming segments
  • TaskAnalyze demographics and interests of current audience
  • TaskContinuously monitor and refine targeting approach for maximum impact

11. OKR to expand content distribution through podcasts or videos

  • ObjectiveIncrease content reach through multimedia channels
  • Key ResultIncrease podcast listener retention rate by 20%
  • Key ResultCreate and publish four high-quality videos per month
  • Key ResultLaunch two new podcast episodes per month
  • Key ResultBoost video engagement rate on YouTube by 15%

12. OKR to establish a global presence and expand influence in the space industry

  • ObjectiveEstablish a global presence and expand influence in the space industry
  • Key ResultLaunch a successful mission to deliver supplies to the International Space Station
  • TaskPerform a final launch readiness review to ensure all systems are fully prepared
  • TaskCoordinate with NASA and other space agencies to schedule the mission launch
  • TaskEnsure all necessary supplies are properly inspected, packed, and loaded onto the spacecraft
  • TaskConduct thorough testing and simulations to verify the reliability and functionality of all mission components
  • Key ResultSecure partnerships with at least two major aerospace companies
  • TaskEstablish contacts with key decision-makers at identified aerospace companies through networking opportunities
  • TaskInitiate discussions and negotiations to secure partnerships with selected aerospace companies
  • TaskPrepare and showcase our unique value proposition to potential aerospace partners
  • TaskIdentify potential major aerospace companies through market research and industry analysis
  • Key ResultIncrease market share by 20% in the satellite launch service sector
  • Key ResultDevelop and implement a comprehensive marketing strategy to promote our space colonization efforts
  • TaskCollaborate with influential individuals and organizations to amplify our marketing message and increase visibility
  • TaskCreate engaging content, including videos and articles, to educate and inspire the public about space colonization
  • TaskUtilize social media platforms to reach a wider audience and generate buzz about our space colonization efforts
  • TaskConduct market research to identify target audience and their interest in space colonization

13. OKR to expand investor network with five strategic VC firms

  • ObjectiveBuild relationships with 5 top VC firms
  • Key ResultAttend 2 industry events hosted by each VC firm
  • Key ResultArrange meetings with decision makers from 5 VC firms
  • Key ResultSecure 3 introductions to portfolio companies from each VC firm
  • Key ResultCollect and analyze data on 10 potential leads from each VC firm

14. OKR to expand brand awareness through social media marketing and influencer collaborations

  • ObjectiveIncrease brand reach through social media and influencer partnerships
  • Key ResultIdentify and partner with 5 relevant influencers to promote our brand
  • Key ResultTrack success metrics, analyze the ROI, and optimize campaigns accordingly
  • Key ResultIncrease social media followers by 20% through targeted advertising campaigns
  • Key ResultGenerate 50% increase in social media engagement through compelling content

15. OKR to expand market reach by establishing partnerships with five new distributors or resellers

  • ObjectiveIncrease distribution partnerships to expand market reach
  • Key ResultSecure agreements with 5 new distributors
  • Key ResultIncrease brand visibility in new markets through joint marketing efforts with distribution partners
  • Key ResultDevelop and implement a comprehensive onboarding plan for new distribution partners
  • Key ResultIncrease sales revenue from new distribution partnerships by 30%

Best practices for managing your Expand OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Expand OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Expand OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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