4 customisable OKR examples for Public Relations Specialist
What are Public Relations Specialist OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Public Relations Specialist to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Public Relations Specialist OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Public Relations Specialist OKRs examples
You will find in the next section many different Public Relations Specialist Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to boost our presence in significant media outlets
Boost our presence in significant media outlets
Establish relationships with 10 new influential journalists or media outlets
Research and draft personalized outreach messages
Initiate contact and schedule introductory meetings
Identify 10 top influential journalists or media outlets in the field
Secure 5 feature articles in top-tier media by end of quarter
Identify and make a list of top-tier media outlets
Reach out to journalists/editors with the pitches
Craft compelling pitches for feature articles
Grow organic mentions in media by 25%
Develop partnerships with influencers aligned with our brand values
Increase shareable content on social media platforms
Execute an organic, word-of-mouth referral program
2. OKRs to boost brand awareness in large enterprise SaaS market
Boost brand awareness in large enterprise SaaS market
Achieve a 20% increase in SaaS-related media mentions or features
Sponsor industry events for valuable media exposure
Increase SaaS-specific press releases and announcements
Develop relationships with key influencers in the SaaS industry
Secure ten speaking engagements at industry-specific events or conferences
Draft and send tailored proposals to event organizers
Identify key industry-specific events and conferences
Follow up with event organizers regularly
Increase website traffic from SaaS businesses by 30%
Develop and implement a targeted SEO strategy for SaaS keywords
Initiate partnerships with influential SaaS businesses for link sharing
Create engaging, SaaS-related content for blog posts and articles
3. OKRs to boost Iranian childhood cancer charity's brand recognition
Boost Iranian childhood cancer charity's brand recognition
Launch 2 news stories in local media for increased exposure
Submit news stories to selected local media outlets
Compile a list of local press channels for story distribution
Write and finalize 2 compelling news stories about our organization
Secure 3 public speaking engagements to widen outreach
Establish contact and follow up with event organizers
Identify potential events relevant to your expertise or industry
Prepare a compelling speaking proposal to pitch to event organizers
Increase social media followers by 20% to enhance online visibility
Engage with followers regularly to create a loyal online community
Develop and maintain a consistent posting schedule on all social platforms
Collaborate with influencers to reach a larger audience
4. OKRs to expand brand reach through innovative marketing practices
Expand brand reach through innovative marketing practices
Secure 5 major media placements to elevate brand visibility
Establish and maintain contact with journalists from these outlets
Create compelling pitches tailored to each media outlet's audience
Identify and compile a list of top media outlets relevant to the brand
Increase social media followers by 35% to enhance digital engagement
Develop engaging and high-quality content for daily social media posting
Implement strategic social media advertising campaigns
Engage influencers to promote and share our content
Boost website traffic by 25% through SEO practices
Improve site's mobile compatibility and page load speed
Increase backlinking from reputable sites
Conduct keyword research to optimize site content
Public Relations Specialist OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Public Relations Specialist OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Public Relations Specialist OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to boost subscription to AI Quick Bytes newsletter
OKRs to integrate Generative AI across the entire product lineup
OKRs to restore and increase OBDeleven page audience
OKRs to boost the total active customer base
OKRs to implement and maintain SOCII compliance measures
OKRs to successfully implement the new bank branch opening infrastructure
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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