4 OKR examples for Marketing And Branding

What are Marketing And Branding OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Marketing And Branding to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Marketing And Branding OKRs with AI

Using Tability AI to draft complete strategies in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

See it in action in the video below 👇

Using the AI generator, you can:

• Chat with an AI to draft your goals
• Ask questions or provide feedback to refine the OKRs
• Import the suggestion in an editor designed for goal setting
• Switch back to a goal-tracking view in 1-click

Try Tability AI

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Marketing And Branding OKRs examples

You'll find below a list of Objectives and Key Results templates for Marketing And Branding. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization

2. OKRs to establish powerful brand's core messaging and voice

3. OKRs to establish a powerful and influential personal brand

4. OKRs to establish a strong personal brand for Carnevali's human management and project endeavors

Marketing And Branding OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Marketing And Branding OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Marketing And Branding OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to boost participation in wellness events through strategic alignment
  participationwellness-eventsevent-coordinatorwellness-program-managerevent-planning-teamwellness-initiative-team
• OKRs to boost Thread's follower count significantly
  follower-growthuser-engagementsocial-media-managerdigital-marketing-specialistsocial-media-teamcontent-creation-team
• OKRs to boost profitability of innovative projects
  innovative-projectspartnership-developmentbusiness-development-managermarketing-strategistproject-management-teammarketing-team
• OKRs to reduce turnover rate through retention strategies
  retentionemployee-turnoverhr-managerteam-leadshr-teamemployee-engagement-team
• OKRs to boost sales performance of KSB pumps and spares
  sales-boostcustomer-engagementsales-managermarketing-managersales-teammarketing-team
• OKRs to become proficient in Cisco switches configuration and the Headsup app project
  cisco-switchesheadsup-appnetwork-engineerproject-managernetwork-engineering-teamproject-management-team