3 customisable OKR examples for Marketing And Branding
What are Marketing And Branding OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing And Branding to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Marketing And Branding OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Marketing And Branding OKRs examples
You'll find below a list of Objectives and Key Results templates for Marketing And Branding. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization
Enhance knowledge on marketing and branding for B2B SaaS product optimization
Improve trial-to-subscription conversion rate by 20% through marketing strategies
Implement personalized email marketing campaigns
Run targeted social media promotions
Enhance product sign-up and onboarding process
Increase brand awareness, achieving 15% growth in organic website traffic
Develop engaging social media campaigns
Collaborate with influencers for product promotion
Implement SEO strategies to improve search engine rankings
Complete three practical marketing and branding courses focused on B2B SaaS
Consistently participate and complete the chosen courses
Enroll in three selected marketing and branding courses
Research reputable online platforms offering B2B SaaS marketing courses
2. OKRs to establish powerful brand's core messaging and voice
Establish powerful brand's core messaging and voice
Use feedback to create and test 5 distinct brand voice options by week 10
Implement and test each brand voice option
Develop 5 unique brand voice options based on feedback
Compile feedback on current brand voice from different stakeholders
Finalize and integrate agreed brand voice into all marketing materials by week 12
Review and confirm the agreed brand voice by week 10
Update all marketing materials with new brand voice by week 11
Fully integrate brand voice into marketing strategy by week 12
Conduct 3 focus group sessions to get insights on effective brand messaging by week 6
Schedule and conduct 3 focus group sessions
Identify and recruit suitable participants for focus group sessions
Prepare structure and content for each focus group session
3. OKRs to establish a powerful and influential personal brand
Establish a powerful and influential personal brand
Increase LinkedIn network by 200 professionals within desired industry or niche
Engage regularly in industry-related LinkedIn discussions
Send personalized connection requests to 200 industry-specific professionals
Post thoughtful content relevant to desired industry
Secure at least 3 speaking engagements on relevant industry panels or webinars
Create and send tailored proposals to event organizers
Follow-up on sent proposals to secure engagements
Identify suitable industry panels or webinars for engagement
Develop and launch personal website reaching 500 unique visitors within 3 weeks
Use social media and email campaigns to drive traffic
Design and build personal website with engaging, SEO-optimized content
Implement a digital marketing strategy for website promotion
Marketing And Branding OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Marketing And Branding OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Marketing And Branding OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to improve overall team adherence and attendance
OKRs to enhance customer satisfaction in car rental booking process
OKRs to enhance effective communication through counseling
OKRs to enhance our overall communication effectiveness
OKRs to improve Arbor's inclusivity
OKRs to increase the count of SQLs
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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