A starting point for clearer priorities and measurable progress. Make the targets your own.
Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTTeam OKRs
OBJECTIVE
Boost our presence in significant media outlets
KR 1
Establish relationships with 10 new influential journalists or media outlets
KR 2
Secure 5 feature articles in top-tier media by end of quarter
KR 3
Grow organic mentions in media by 25%
Ideas to get you moving
Research and draft personalized outreach messages
Initiate contact and schedule introductory meetings
Identify 10 top influential journalists or media outlets in the field
Identify and make a list of top-tier media outlets
Reach out to journalists/editors with the pitches
Craft compelling pitches for feature articles
Develop partnerships with influencers aligned with our brand values
Increase shareable content on social media platforms
Execute an organic, word-of-mouth referral program
Example targets. Adapt to your baseline before you start.
About this template
The primary objective of this OKR is to increase our visibility and presence in significant media outlets. The measures of its success consist of three outcomes: forging relationships with ten influential journalists or media platforms, securing five feature articles in top-tier media outlets by the end of the quarter, and growing our organic mentions by 25%.
To accomplish these outcomes, several initiatives have to be undertaken. These include researching and crafting personalized outreach messages to journalists or media outlets, scheduling introductory meetings with them, and identifying top influential journalists or outlets in our field. Also, we'll identify and list top-tier media outlets suitable for achieving our objectives.
Additional steps to be taken include reaching out to journalists or editors with pitches to secure five features articles in top media outlets and crafting compelling pitches for these articles. An essential aspect of achieving this OKR is developing partnerships with influencers that align with our brand values while increasing shareable content on our social media platforms.
Finally, in addition to the above, implementing an organic, word-of-mouth referral program will be necessary to increase our organic mentions in the media by 25%. This will expose us to a broader audience and attract potential customers and partnerships, which directly contributes to business growth and brand visibility.
Make it work for your team
01
Set your baseline. Check where you are today, then choose targets that stretch your team.
02
Agree on ownership. Give each key result a clear owner and a source of data.
03
Check in every week. Review the numbers, share confidence, and decide what needs attention.
Get this template as YAML
A machine-readable version of this example for a script or AI assistant.
---
title: Boost our presence in significant media outlets
objectives:
- title: Boost our presence in significant media outlets
outcomes:
- title: Establish relationships with 10 new influential journalists or media outlets
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Research and draft personalized outreach messages
- title: Initiate contact and schedule introductory meetings
- title: Identify 10 top influential journalists or media outlets in the field
- title: Secure 5 feature articles in top-tier media by end of quarter
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Identify and make a list of top-tier media outlets
- title: Reach out to journalists/editors with the pitches
- title: Craft compelling pitches for feature articles
- title: Grow organic mentions in media by 25%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Develop partnerships with influencers aligned with our brand values
- title: Increase shareable content on social media platforms
- title: Execute an organic, word-of-mouth referral program
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.