11 customisable OKR examples for Saas Market

What are Saas Market OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Saas Market to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Saas Market OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Saas Market OKRs examples

You will find in the next section many different Saas Market Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization

  • ObjectiveEnhance knowledge on marketing and branding for B2B SaaS product optimization
  • Key ResultImprove trial-to-subscription conversion rate by 20% through marketing strategies
  • TaskImplement personalized email marketing campaigns
  • TaskRun targeted social media promotions
  • TaskEnhance product sign-up and onboarding process
  • Key ResultIncrease brand awareness, achieving 15% growth in organic website traffic
  • TaskDevelop engaging social media campaigns
  • TaskCollaborate with influencers for product promotion
  • TaskImplement SEO strategies to improve search engine rankings
  • Key ResultComplete three practical marketing and branding courses focused on B2B SaaS
  • TaskConsistently participate and complete the chosen courses
  • TaskEnroll in three selected marketing and branding courses
  • TaskResearch reputable online platforms offering B2B SaaS marketing courses

2OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy

  • ObjectiveAmplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
  • Key ResultAchieve 15% increase in website traffic via personalized email marketing campaigns
  • TaskAnalyze and adjust campaigns based on metrics
  • TaskIdentify target audience for personalized email marketing
  • TaskDevelop engaging, personalized email content
  • Key ResultSecure at least 10 qualified leads from top-tier target accounts each month
  • TaskInitiate contact and nurture relationships with leads
  • TaskIdentify and research top-tier target accounts
  • TaskDevelop personalized outreach strategies for each account
  • Key ResultGarner a 30% increase in social media following through targeted content promotion
  • TaskIdentify and analyze the audience's content interests
  • TaskDevelop and implement a tailored content strategy
  • TaskRegularly monitor and optimize content performance

3OKRs to boost brand awareness in large enterprise SaaS market

  • ObjectiveBoost brand awareness in large enterprise SaaS market
  • Key ResultAchieve a 20% increase in SaaS-related media mentions or features
  • TaskSponsor industry events for valuable media exposure
  • TaskIncrease SaaS-specific press releases and announcements
  • TaskDevelop relationships with key influencers in the SaaS industry
  • Key ResultSecure ten speaking engagements at industry-specific events or conferences
  • TaskDraft and send tailored proposals to event organizers
  • TaskIdentify key industry-specific events and conferences
  • TaskFollow up with event organizers regularly
  • Key ResultIncrease website traffic from SaaS businesses by 30%
  • TaskDevelop and implement a targeted SEO strategy for SaaS keywords
  • TaskInitiate partnerships with influential SaaS businesses for link sharing
  • TaskCreate engaging, SaaS-related content for blog posts and articles

4OKRs to get a solid growth engine

  • ObjectiveCreate a solid growth engine
  • Key ResultIncrease weekly leads by 30%
  • Key ResultWe're getting 0.1 leads/active customer/week
  • Key Result30% of new leads start a trial

5OKRs to develop paid acquisition channels

  • ObjectivePaid Marketing is a new channel for leads growth
  • Key Result20% of new leads come from paid acquistion
  • Key ResultGenerate $10K MRR from paid acquisition channels
  • Key ResultBring Customer Acquisition Costs (CAC) down to $500

6OKRs to increase adoption of our SaaS platform in the mid-tier market segment

  • ObjectiveIncrease adoption of our SaaS platform in the mid-tier market segment
  • Key ResultGenerate $200,000 in revenue from mid-tier company subscriptions
  • TaskConduct market research to identify potential mid-tier companies interested in subscriptions
  • TaskProvide exceptional customer service and support to ensure retention and satisfaction of mid-tier company subscribers
  • TaskImplement targeted marketing campaigns to attract mid-tier companies and promote the subscription package
  • TaskDevelop a compelling subscription package tailored for mid-tier companies' needs
  • Key ResultAcquire 4 new mid-tier company clients by the end of the quarter
  • TaskCreate a compelling pitch highlighting our services' benefits for mid-tier companies
  • TaskReach out to identified companies through email or phone call to schedule meetings
  • TaskProvide tailored solutions and negotiate contracts with interested mid-tier companies
  • TaskIdentify potential mid-tier companies in target industry
  • Key ResultIncrease the average number of platform users per mid-tier company to 25
  • TaskCollaborate with marketing team to create targeted advertising campaigns for mid-tier companies
  • TaskOffer tailored onboarding sessions to guide new mid-tier company users through platform features
  • TaskAnalyze and optimize user experience to make platform more attractive and user-friendly for mid-tier companies
  • TaskImplement referral system that rewards existing mid-tier company users for inviting others
  • Key ResultAchieve a 60% conversion rate from initial demos to signed contracts

7OKRs to enhance our SaaS reference base

  • ObjectiveEnhance our SaaS reference base
  • Key ResultOnboard 20% more SaaS clients by end of next quarter
  • TaskImprove customer onboarding process and documentation
  • TaskImplement focused marketing campaign targeting SaaS potential clients
  • TaskDevelop personalized outreach programs for prospective customers
  • Key ResultIncrease successful case studies by 30% featuring our new SaaS clients
  • TaskIdentify key SaaS clients with successful product experiences
  • TaskObtain testimonials and document success stories
  • TaskImplement a promotional campaign featuring these case studies
  • Key ResultAchieve a 95% customer satisfaction level among new SaaS clients
  • TaskEstablish regular check-ins for performance feedback
  • TaskImplement comprehensive onboarding for all new SaaS clients
  • TaskResolve reported issues within 24 hours

8OKRs to accelerate user growth for SaaS product

  • ObjectiveAccelerate user growth for SaaS product
  • Key ResultGrow active user base by 20%
  • TaskEnhance product features based on user feedback
  • TaskImprove user experience to increase retention rates
  • TaskImplement targeted marketing campaigns to attract new users
  • Key ResultIncrease monthly recurring revenue by 25%
  • TaskImplement a customer referral program
  • TaskDevelop upselling strategies for existing customers
  • TaskImprove product or service pricing strategies
  • Key ResultDecrease user churn rate by 15%
  • TaskImplement a user feedback system to identify common issues
  • TaskEnhance product features based on user preferences
  • TaskDevelop a personalized customer engagement strategy

9OKRs to boost active customers of our B2B SaaS app

  • ObjectiveBoost active customers of our B2B SaaS app
  • Key ResultAchieve a 30% increase in free trial to paid subscription conversions
  • TaskOffer incentives for transitioning to paid subscription
  • TaskEnhance user experience during the free trial
  • TaskImplement targeted, value-based email marketing campaigns
  • Key ResultDecrease customer churn rate by 20% through improved customer service
  • TaskImplement a detailed customer feedback system for service improvement
  • TaskTrain customer service staff in conflict resolution and cancellation prevention
  • TaskEstablish personalized communication strategies for high-risk churn customers
  • Key ResultImplement two new features or updates based on customer feedback analysis and requests
  • TaskDesign and develop the chosen updates or features
  • TaskAnalyze customer feedback and identify two potential feature updates
  • TaskPerform testing and roll out the new features to customers

10OKRs to increase revenue for the SaaS premium subscription

  • ObjectiveIncrease revenue for the SaaS premium subscription
  • Key ResultReduce customer churn rate for premium plan by 15%
  • Key ResultIncrease upsell conversion rate by 10%
  • TaskImplement personalized product recommendations on the checkout page
  • TaskOptimize website layout and design to highlight upsell opportunities throughout the customer journey
  • TaskTrain sales team on effective upselling techniques and product knowledge
  • TaskOffer limited-time promotions for related products during the purchase process
  • Key ResultAchieve 20% increase in average revenue per user (ARPU)
  • Key ResultAcquire 50 new premium plan customers through targeted marketing campaigns

11OKRs to boost SaaS product activation rates

  • ObjectiveBoost SaaS product activation rates
  • Key ResultReduce time to activation by 30% through user journey optimization
  • TaskSimplify onboarding process with clear, step-by-step instructions
  • TaskImprove user interface for easy and quick navigation
  • TaskEliminate non-essential steps in the user journey
  • Key ResultEnsure 90% of all trials convert to full activations
  • TaskAdminister follow-up emails post-trial period
  • TaskImplement user-friendly tutorials for trial products
  • TaskEnhance customer service for trial users
  • Key ResultAchieve a 15% increase in new user activations
  • TaskStreamline the user onboarding process
  • TaskOffer incentives for new user sign-ups
  • TaskDevelop and implement a comprehensive marketing strategy

Saas Market OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Saas Market OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Saas Market OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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