6 customisable OKR examples for Media Outreach
What are Media Outreach OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Media Outreach. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Media Outreach OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Media Outreach OKRs examples
We've added many examples of Media Outreach Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to boost Iranian childhood cancer charity's brand recognition
Boost Iranian childhood cancer charity's brand recognition
Launch 2 news stories in local media for increased exposure
Submit news stories to selected local media outlets- Compile a list of local press channels for story distribution
- Write and finalize 2 compelling news stories about our organization
- Secure 3 public speaking engagements to widen outreach
- Establish contact and follow up with event organizers
- Identify potential events relevant to your expertise or industry
- Prepare a compelling speaking proposal to pitch to event organizers
- Increase social media followers by 20% to enhance online visibility
- Engage with followers regularly to create a loyal online community
- Develop and maintain a consistent posting schedule on all social platforms
- Collaborate with influencers to reach a larger audience
2. OKRs to boost our presence in significant media outlets
- Boost our presence in significant media outlets
- Establish relationships with 10 new influential journalists or media outlets
- Research and draft personalized outreach messages
- Initiate contact and schedule introductory meetings
- Identify 10 top influential journalists or media outlets in the field
- Secure 5 feature articles in top-tier media by end of quarter
- Identify and make a list of top-tier media outlets
- Reach out to journalists/editors with the pitches
- Craft compelling pitches for feature articles
- Grow organic mentions in media by 25%
- Develop partnerships with influencers aligned with our brand values
- Increase shareable content on social media platforms
- Execute an organic, word-of-mouth referral program
3. OKRs to expand brand awareness through social media marketing and influencer collaborations
- Increase brand reach through social media and influencer partnerships
- Identify and partner with 5 relevant influencers to promote our brand
- Track success metrics, analyze the ROI, and optimize campaigns accordingly
- Increase social media followers by 20% through targeted advertising campaigns
- Generate 50% increase in social media engagement through compelling content
4. OKRs to secure guest posts for enhanced brand visibility and thought leadership
- Increase brand visibility and thought leadership through secure guest posts
- Secure 5 high-authority guest post opportunities
- Build relationships with 3 key influencers in the industry through guest posting
- Increase website traffic from guest post referrals by 25%
- Earn at least 10 social media shares per guest post
5. OKRs to enhance outreach with effective marketing strategies and brand visibility
- Enhance outreach with effective marketing strategies and brand visibility
- Increase social media organic engagement by 30%
- Encourage audience interaction through quizzes and contests
- Develop and share high-quality, relevant content regularly
- Boost posts visibility using suitable hashtags and keywords
- Secure 5 new partnerships with relevant businesses for brand cross-promotion
- Implement marketing campaign that results in 20% increase in website traffic
- Develop engaging content and visuals for digital marketing materials
- Implement SEO strategy for improved online visibility
- Conduct targeted social media advertising campaigns
6. OKRs to boost internal outreach and enhance brand recognition
- Boost internal outreach and enhance brand recognition
- Achieve a 30% increase in employee engagement in company wide initiatives
- Create engaging, inclusive intra-office communication channels
- Implement regular employee feedback sessions on company initiatives
- Recognize and reward active employee participation in initiatives
- Gain 20% more followers on all company social media platforms
- Create engaging and shareable content consistently
- Foster collaboration with relevant influencers
- Implement targeted ad campaigns on each platform
- Execute 2 brand promotional activities leading to 40% increase in brand awareness
- Implement, measure, and adjust the promotional strategies
- Identify relevant platforms for brand promotion activities
- Plan and develop engaging promotional content
Media Outreach OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Media Outreach OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Media Outreach OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to reduce activation churn
- OKRs to enhance personal life satisfaction
- OKRs to implement and maintain a comprehensive data protection program
- OKRs to improve efficiency and accuracy of Salesforce data migration process
- OKRs to strengthen and foster an agile culture within the team and organization
- OKRs to develop relevant KPI examples for service designers in businesses
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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