6 OKR examples for Profitability

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Profitability to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework.

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Profitability OKRs templates

We've added Profitability Objectives and Key Results, but also the initiatives that relate to the OKRs.

OKRs to achieve profitability by reducing operational costs by 20% in the current fiscal year

  • ObjectiveCut operational costs to achieve profitability
  • Key ResultReduce employee overtime costs by 30%
  • Key ResultImplement automation processes to reduce manual labor costs by 20%
  • Key ResultDecrease inventory storage costs by 25%
  • Key ResultLower utility expenses by 15% through energy-efficient measures
Turn OKRs into a Strategy Map

OKRs to establish profitability foundations

  • ObjectiveEstablish profitability foundations
  • Key ResultIncrease sales revenue by 25%
  • TaskDevelop and launch new product lines to attract customers
  • TaskEnhance customer service to improve client retention rates
  • TaskImplement a targeted marketing campaign to boost product awareness
  • Key ResultReduce operational costs by 10%
  • TaskStreamline processes to eliminate waste and improve productivity
  • TaskIncrease energy efficiency to lower utility bills
  • TaskReview all supplier contracts for potential cost-saving opportunities
  • Key ResultImprove net profit margin by 15%
  • TaskImplement cost reduction strategies across all operational departments
  • TaskStreamline supply chain to reduce unnecessary expenditures
  • TaskIncrease product prices without impacting customer demand

OKRs to increase sales and profitability for sellers in the next quarter

  • ObjectiveIncrease sales and profitability for sellers in the next quarter
  • Key ResultIncrease the number of new customers acquired by sellers by 20%
  • TaskEnhance customer referral program to incentivize existing customers to refer new buyers
  • TaskDevelop and implement targeted marketing campaigns to attract new potential customers
  • TaskAnalyze and optimize online presence to increase visibility and attract new customers
  • TaskImprove sales training program to enhance sellers' prospecting and customer acquisition skills
  • Key ResultAchieve a 10% increase in average order value per customer
  • TaskAnalyze customer preferences and identify potential products to upsell
  • TaskTrain sales team to effectively communicate and emphasize the value of additional products
  • TaskImprove website design and layout to promote cross-selling and product bundling
  • TaskImplement targeted promotions and discounts to encourage higher order values
  • Key ResultImplement and optimize targeted marketing campaigns resulting in 15% higher conversion rates
  • TaskContinuously test and refine marketing strategies to achieve 15% higher conversion rates
  • TaskConduct market research to identify target audience and their preferences
  • TaskUtilize data analytics to measure campaign effectiveness and make necessary adjustments
  • TaskCreate personalized and tailored content for each target segment
  • Key ResultImprove seller satisfaction rating to an average of 4.5 out of 5
  • TaskImplement a feedback system to gather seller ratings and reviews regularly
  • TaskProvide comprehensive seller training programs to enhance product knowledge and customer service skills
  • TaskAnalyze seller feedback data to identify recurring issues and proactively resolve them to improve satisfaction
  • TaskAssign dedicated account managers to build stronger relationships and address seller concerns promptly

OKRs to accelerate the path to profitability

  • ObjectiveAccelerate the path to profitability
  • Key ResultReduce budget spent on SaaS subscriptions by 15%
  • Key ResultOptimise paid marketing campaigns to achieve a 10% improvement in lead conversion rate
  • Key ResultIncrease customer lifetime value by 25%
  • Key ResultIncrease MRR by 20%

OKRs to achieve record profitability

  • ObjectiveMake our org the most profitable, ever
  • Key ResultImprove Operating Margin by 45%
  • Key ResultImprove Gross Profit Margin (GPM) to 65%
  • Key ResultAchieve working capital turnover ratio of 2
  • Key ResultReduce Operating Expense ration from 80% to 70%
  • Key ResultDecrease Cost of Capital (COC) by 10%

OKRs to enhance profitable performance of the finance team

  • ObjectiveEnhance profitable performance of the finance team
  • Key ResultImprove the ROI (Return on Investment) by 10% on all key business initiatives
  • TaskIncrease upselling and cross-selling efforts across channels
  • TaskIdentify and eliminate inefficient processes or expenditures
  • TaskImplement tracking metrics to optimize marketing campaigns
  • Key ResultIncrease total revenue by 15% in operational areas
  • TaskInitiate strategies for customer retention and acquisition
  • TaskEnhance product/service offerings to drive sales
  • TaskImplement efficiency measures to reduce operational costs
  • Key ResultCut financial inefficiencies and wastage by 20%
  • TaskImplement stricter budget control measures
  • TaskConduct thorough assessments to find wasteful spending
  • TaskTrain employees on cost efficiency strategies

More OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.