Optimize CPA by reducing it by 15%

A machine-readable version of this example for a script or AI assistant.

---
title: Optimize CPA by reducing it by 15%
objectives:
- title: Decrease CPA by 15%
  outcomes:
  - title: Identify and pause underperforming campaigns
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Pause or adjust campaigns that consistently underperform benchmarks
    - title: Review campaign performance metrics
    - title: Determine performance benchmarks for each campaign
    - title: Compare benchmarks to current campaign performance
  - title: Optimize landing pages for higher conversion rates
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Increase page load speed by optimizing images and minimizing text
    - title: Simplify form fields and reduce the number of required inputs
    - title: Conduct A/B testing to determine optimal page layout
    - title: Create clear call-to-action button with contrasting color and placement
  - title: Perform a comprehensive audit of current campaigns
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Review campaign goals and success metrics
    - title: Evaluate ad copy and creative effectiveness
    - title: Analyze audience targeting and segmentation
    - title: Assess budget allocation and ROI
  - title: Increase bids on top-performing campaigns
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Monitor campaign performance to evaluate the effectiveness of bid increases
    - title: Identify top-performing campaigns
    - title: Implement bid increases on identified campaigns
    - title: Analyze performance data to determine bid increase percentage