15 customisable OKR examples for Product Development Manager
What are Product Development Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Development Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Product Development Manager OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Product Development Manager OKRs examples
You will find in the next section many different Product Development Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to launch a viable, user-friendly SaaS product
Launch a viable, user-friendly SaaS product
Achieve a customer satisfaction score of above 85%
Develop a proactive customer communication strategy for problem resolution- Implement a customer feedback system to identify improvement areas
- Train staff in customer service protocols and problem-solving
- Develop MVP with essential features by involving 10 beta testers
- Gather and integrate feedback to refine MVP features
- Identify the essential features needed for MVP development
- Recruit 10 beta testers for product evaluation
- Obtain initial sign ups exceeding 50 customers
- Develop enticing advertising campaign targeting potential customers
- Launch sign-up incentive program or promotional offers
- Maximize reach through social media marketing strategies
2. OKRs to increase efficiency and effectiveness of product development through continuous process improvement
- Increase efficiency and effectiveness of product development through continuous process improvement
- Achieve a customer satisfaction rating of 90% by addressing product development pain points and enhancing quality
- Decrease resource wastage by 10% through optimized resource allocation and utilization
- Identify and prioritize areas where resource wastage is currently occurring
- Monitor and track resource usage regularly to ensure ongoing reduction in wastage
- Implement streamlined processes and systems to improve resource allocation and utilization efficiency
- Conduct a thorough assessment of current resource allocation and utilization practices
- Increase the percentage of successful product launches by 15% through improved workflows and collaboration
- Foster cross-functional collaboration through regular team meetings and knowledge sharing sessions
- Conduct a thorough analysis of existing workflows to identify bottlenecks and inefficiencies
- Implement a project management tool to streamline communication and task tracking
- Establish a feedback loop with stakeholders to continuously improve product launch processes
- Reduce product development cycle time by 20% through streamlined processes and automation
3. OKRs to attain product market fit for our offering
- Attain product market fit for our offering
- Conduct 150 customer interviews to gather feedback about the product
- Conduct interviews and gather feedback
- Identify 150 customers willing to give feedback
- Prepare comprehensive interview guide
- Achieve a monthly churn rate lower than 5%
- Implement effective customer retention strategies
- Regularly monitor and analyze churn data
- Enhance customer service interactions
- Increase product active usage by 20%
- Launch a targeted in-app promotional campaign
- Develop engaging features based on user feedback and preferences
- Implement a comprehensive user onboarding program
4. OKRs to achieve Product-Market Fit (PMF)
- Achieve Product-Market Fit (PMF)
- Acquire 50 new active users weekly to validate market demand
- Improve referral program to incentivize existing users
- Optimize website for user accessibility and engagement
- Develop and implement a strategic social media marketing plan
- Improve key product feature based on feedback to increase user retention by 20%
- Develop and implement the improvement strategy
- Analyze feedback for ideas to enhance the key product feature
- Monitor user retention rates for improvements
- Conduct 25 customer interviews to understand product usage and satisfaction
- Develop a comprehensive interview questionnaire
- Identify 25 customers who actively use the product
- Conduct and record customer interviews
5. OKRs to achieve product-market fit and expand market reach
- Achieve product-market fit and expand market reach
- Increase customer satisfaction level by 30% through product improvements
- Conduct surveys to identify areas of the product needing improvement
- Implement improvements and track customer satisfaction levels
- Develop a roadmap for product enhancements based on customer feedback
- Establish partnerships in two new markets and secure initial contracts
- Initiate business proposals with potential partners
- Identify potential partners in target markets
- Negotiate and secure initial contracts
- Increase product usage by 25% in the newly penetrated markets
- Offer promotional trials to entice initial usage
- Implement product training sessions for new consumers
- Launch targeted marketing campaigns to promote product awareness
6. OKRs to formulate and Implement a robust Business and Product Strategy
- Formulate and Implement a robust Business and Product Strategy
- Implement and test product strategy with a minimum viable product in 6 weeks
- Develop a prototype of the minimum viable product
- Implement a detailed product strategy
- Conduct rigorous testing and gather feedback
- Develop a comprehensive business strategy with measurable goals within 3 weeks
- Draft a comprehensive, strategic business plan
- Define measurable, time-bound business goals
- Research market trends and study competitors for business strategy formulation
- Identify and analyse 5 key competitor business strategies within next quarter
- Identify 5 main competitors in the market
- Analyze each strategy's effectiveness and performance
- Research and note down their business strategies
7. OKRs to develop a flexible and innovative product roadmap
- Develop a flexible and innovative product roadmap
- Test and refine roadmap flexibility through two product pivot scenarios by week 10
- Refine roadmap based on pivot scenario tests by week 10
- Identify two product pivot scenarios for the roadmap by week 5
- Test roadmap flexibility with identified pivot scenarios by week 8
- Outline and validate three alternative routes for product development by week 6
- Solicit and incorporate feedback from at least 70% of all stakeholders by week 8
- Design and distribute a comprehensive feedback survey
- Identify all stakeholders and collate contact information
- Analyze received responses and integrate feedback
8. OKRs to rapidly shorten time to revenue and time to market cycle
- Rapidly shorten time to revenue and time to market cycle
- Increase sales conversion rates by 10% with optimized marketing activities
- Improve website layout for better user accessibility and engagement
- Implement data-driven strategies to improve sales pitches
- Develop targeted marketing campaigns for potential customers
- Reduce product development cycle by 20% through process improvement
- Implement lean practices for streamlined production
- Identify inefficiencies in the current product development cycle
- Measure effectiveness and refine adopted strategies
- Implement expedited go-to-market strategy to deliver products 15% faster
- Develop targeted and timely marketing campaigns
- Enhance distribution channels for quicker delivery
- Identify ways to streamline product development process
9. OKRs to accelerate user growth for SaaS product
- Accelerate user growth for SaaS product
- Grow active user base by 20%
- Enhance product features based on user feedback
- Improve user experience to increase retention rates
- Implement targeted marketing campaigns to attract new users
- Increase monthly recurring revenue by 25%
- Implement a customer referral program
- Develop upselling strategies for existing customers
- Improve product or service pricing strategies
- Decrease user churn rate by 15%
- Implement a user feedback system to identify common issues
- Enhance product features based on user preferences
- Develop a personalized customer engagement strategy
10. OKRs to implement operational excellence in product development
- Implement operational excellence in product development
- Train 100% of development team on Lean Six Sigma tools by quarter end
- Provide training material to all team members
- Schedule Lean Six Sigma training sessions for the team
- Confirm all team members complete the training
- Reduce product development cycle time by 20%
- Provide employee training on rapid prototyping techniques
- Implement efficient project management methodologies
- Streamline approval processes and eliminate unnecessary steps
- Introduce 3 new metrics to monitor operational efficiency in product development process
- Implement tracking systems for chosen metrics
- Identify potential metrics for tracking operational efficiency
- Train team on understanding and utilizing new metrics
11. OKRs to improve the overall client experience
- Improve the overall client experience
- Increase client satisfaction score by 20% through effective communication strategies
- Train staff on effective communication and people skills
- Initiate proactive and regular check-in calls with clients
- Implement regular client feedback and assessment systems
- Implement 3 new features based on client feedback to boost usability
- Review client feedback for feature suggestions
- Develop 3 new features prioritizing usability
- Test and integrate the new features into the product
- Decrease support response time by 30% to enhance client interactions
- Implement a live chat feature for instant customer assistance
- Provide additional training to support staff
- Utilize automated responses for commonly asked questions
12. OKRs to successfully launch the Minimum Viable Product for Product Information Management
- Successfully launch the Minimum Viable Product for Product Information Management
- Release the PIM MVP to at least 100 initial users for beta testing
- Finalize MVP of the PIM software for release
- Identify and invite 100 initial beta testers
- Deploy MVP to the selected beta testers
- Obtain a 75% positive response rate from initial user testing and feedback
- Develop user-friendly, engaging testing protocols
- Incentivize participants to promote response rates
- Follow-up consistently with participants for feedback
- Complete development of core features for the MVP by 60% progress on the project timeline
- Allocate tasks to the development team
- Review and monitor team's progress regularly
- Define required core features for the MVP
13. OKRs to attain Problem-Solution Fit via Customer Development
- Attain Problem-Solution Fit via Customer Development
- Acquire feedback from 100 customers on the current product by end of quarter
- Design a brief product satisfaction survey
- Distribute survey to 100 current customers
- Analyze and summarize the feedback received
- Increase customer satisfaction rate by 20% through implemented changes
- Enhance communication with clients through regular updates
- Offer personalized solutions based on individual needs
- Implement customer feedback for service improvements
- Identify and implement at least 3 viable solutions based on customer feedback
- Develop potential solutions based on client feedback
- Review recent customer feedback for recurring issues or suggestions
- Implement, monitor, and assess these solutions' effectiveness
14. OKRs to accelerate new product/feature launch process by 20%
- Accelerate new product/feature launch process by 20%
- Train team on rapid prototyping to speed up design phase by 15%
- Identify rapid prototyping training opportunities and resources
- Schedule and conduct rapid prototyping training sessions
- Monitor and assess efficiency improvements post-training
- Streamline approval process, reducing time spent by 30%
- Eliminate unnecessary steps in the current approval process
- Implement a digital approval system for faster response times
- Train staff in efficient document processing and decision-making
- Implement Agile methodologies to improve product development efficiency by 25%
- Adopt and integrate Scrum framework into product development process
- Consistently review and adjust methods to meet efficiency goals
- Arrange Agile methodologies training for product development team
15. OKRs to boost enterprise customer attraction to our platform
- Boost enterprise customer attraction to our platform
- Expand platform features based on 75% of enterprise-client feedback
- Analyze feedback from 75% of enterprise clients
- Identify commonly requested platform features
- Initiate development of new features
- Increase demo requests by 30% over the next quarter
- Implement a user-friendly online demo request form
- Enhance demo product features to attract more customer interest
- Develop targeted marketing campaigns to boost demo visibility
- Enhance customer support satisfaction rate by 45%
- Implement a customer feedback system to gauge satisfaction
- Implement comprehensive training programs for customer support staff
- Improve product/service quality based on customer insights
Product Development Manager OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Product Development Manager OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Development Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance protection of vulnerable customers against fraud
- OKRs to enhance individual skill set through learning and development
- OKRs to streamline and improve existing patch management system
- OKRs to streamline administrative tasks in sales department
- OKRs to enhance system security for robust protection
- OKRs to comprehensive inventory creation of Business-led IT services
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.