Table of content

15 OKR examples for Product Development Manager

What are Product Development Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Development Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Our Product Development Manager OKRs examples

You will find in the next section many different Product Development Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to increase efficiency and effectiveness of product development through continuous process improvement

  • ObjectiveIncrease efficiency and effectiveness of product development through continuous process improvement
  • Key ResultAchieve a customer satisfaction rating of 90% by addressing product development pain points and enhancing quality
  • Key ResultDecrease resource wastage by 10% through optimized resource allocation and utilization
  • TaskIdentify and prioritize areas where resource wastage is currently occurring
  • TaskMonitor and track resource usage regularly to ensure ongoing reduction in wastage
  • TaskImplement streamlined processes and systems to improve resource allocation and utilization efficiency
  • TaskConduct a thorough assessment of current resource allocation and utilization practices
  • Key ResultIncrease the percentage of successful product launches by 15% through improved workflows and collaboration
  • TaskFoster cross-functional collaboration through regular team meetings and knowledge sharing sessions
  • TaskConduct a thorough analysis of existing workflows to identify bottlenecks and inefficiencies
  • TaskImplement a project management tool to streamline communication and task tracking
  • TaskEstablish a feedback loop with stakeholders to continuously improve product launch processes
  • Key ResultReduce product development cycle time by 20% through streamlined processes and automation

OKRs to achieve Product-Market Fit (PMF)

  • ObjectiveAchieve Product-Market Fit (PMF)
  • Key ResultAcquire 50 new active users weekly to validate market demand
  • TaskImprove referral program to incentivize existing users
  • TaskOptimize website for user accessibility and engagement
  • TaskDevelop and implement a strategic social media marketing plan
  • Key ResultImprove key product feature based on feedback to increase user retention by 20%
  • TaskDevelop and implement the improvement strategy
  • TaskAnalyze feedback for ideas to enhance the key product feature
  • TaskMonitor user retention rates for improvements
  • Key ResultConduct 25 customer interviews to understand product usage and satisfaction
  • TaskDevelop a comprehensive interview questionnaire
  • TaskIdentify 25 customers who actively use the product
  • TaskConduct and record customer interviews

OKRs to achieve product-market fit and expand market reach

  • ObjectiveAchieve product-market fit and expand market reach
  • Key ResultIncrease customer satisfaction level by 30% through product improvements
  • TaskConduct surveys to identify areas of the product needing improvement
  • TaskImplement improvements and track customer satisfaction levels
  • TaskDevelop a roadmap for product enhancements based on customer feedback
  • Key ResultEstablish partnerships in two new markets and secure initial contracts
  • TaskInitiate business proposals with potential partners
  • TaskIdentify potential partners in target markets
  • TaskNegotiate and secure initial contracts
  • Key ResultIncrease product usage by 25% in the newly penetrated markets
  • TaskOffer promotional trials to entice initial usage
  • TaskImplement product training sessions for new consumers
  • TaskLaunch targeted marketing campaigns to promote product awareness

OKRs to accelerate user growth for SaaS product

  • ObjectiveAccelerate user growth for SaaS product
  • Key ResultGrow active user base by 20%
  • TaskEnhance product features based on user feedback
  • TaskImprove user experience to increase retention rates
  • TaskImplement targeted marketing campaigns to attract new users
  • Key ResultIncrease monthly recurring revenue by 25%
  • TaskImplement a customer referral program
  • TaskDevelop upselling strategies for existing customers
  • TaskImprove product or service pricing strategies
  • Key ResultDecrease user churn rate by 15%
  • TaskImplement a user feedback system to identify common issues
  • TaskEnhance product features based on user preferences
  • TaskDevelop a personalized customer engagement strategy

OKRs to implement operational excellence in product development

  • ObjectiveImplement operational excellence in product development
  • Key ResultTrain 100% of development team on Lean Six Sigma tools by quarter end
  • TaskProvide training material to all team members
  • TaskSchedule Lean Six Sigma training sessions for the team
  • TaskConfirm all team members complete the training
  • Key ResultReduce product development cycle time by 20%
  • TaskProvide employee training on rapid prototyping techniques
  • TaskImplement efficient project management methodologies
  • TaskStreamline approval processes and eliminate unnecessary steps
  • Key ResultIntroduce 3 new metrics to monitor operational efficiency in product development process
  • TaskImplement tracking systems for chosen metrics
  • TaskIdentify potential metrics for tracking operational efficiency
  • TaskTrain team on understanding and utilizing new metrics

OKRs to successfully launch the Minimum Viable Product for Product Information Management

  • ObjectiveSuccessfully launch the Minimum Viable Product for Product Information Management
  • Key ResultRelease the PIM MVP to at least 100 initial users for beta testing
  • TaskFinalize MVP of the PIM software for release
  • TaskIdentify and invite 100 initial beta testers
  • TaskDeploy MVP to the selected beta testers
  • Key ResultObtain a 75% positive response rate from initial user testing and feedback
  • TaskDevelop user-friendly, engaging testing protocols
  • TaskIncentivize participants to promote response rates
  • TaskFollow-up consistently with participants for feedback
  • Key ResultComplete development of core features for the MVP by 60% progress on the project timeline
  • TaskAllocate tasks to the development team
  • TaskReview and monitor team's progress regularly
  • TaskDefine required core features for the MVP

OKRs to boost enterprise customer attraction to our platform

  • ObjectiveBoost enterprise customer attraction to our platform
  • Key ResultExpand platform features based on 75% of enterprise-client feedback
  • TaskAnalyze feedback from 75% of enterprise clients
  • TaskIdentify commonly requested platform features
  • TaskInitiate development of new features
  • Key ResultIncrease demo requests by 30% over the next quarter
  • TaskImplement a user-friendly online demo request form
  • TaskEnhance demo product features to attract more customer interest
  • TaskDevelop targeted marketing campaigns to boost demo visibility
  • Key ResultEnhance customer support satisfaction rate by 45%
  • TaskImplement a customer feedback system to gauge satisfaction
  • TaskImplement comprehensive training programs for customer support staff
  • TaskImprove product/service quality based on customer insights

OKRs to enhance overall company profitability

  • ObjectiveEnhance overall company profitability
  • Key ResultIncrease net profit margin by 10% through cost reduction strategies
  • TaskOptimize energy usage to reduce utility bills
  • TaskRenegotiate supplier contracts for better rates
  • TaskIdentify and eliminate non-essential operational costs
  • Key ResultBoost total revenue by 15% by diversifying product offerings
  • TaskImplement marketing strategies for new products
  • TaskDevelop and prototype promising product ideas
  • TaskResearch market trends to identify potential new product areas
  • Key ResultGrow customer retention rate by 8% through improving customer satisfaction
  • TaskImplement proactive customer service via phone or email
  • TaskOffer special loyalty programs or discounts
  • TaskConduct customer satisfaction surveys regularly

OKRs to enhance account growth and customer retention

  • ObjectiveEnhance account growth and customer retention
  • Key ResultIncrease customer base by 20% by introducing two new promotion strategies
  • TaskDevelop, and finalize plans for two strategic promotions
  • TaskTrack and analyze the promotion's response rates
  • TaskImplement the promotions across all pertinent channels
  • Key ResultInvigorate account activity by 15% through the implementation of new user engagement tactics
  • TaskDevelop new features to enhance user engagement on platform
  • TaskInitiate user-focused campaigns promoting platform usage
  • TaskImplement a reward system to stimulate account activity
  • Key ResultAchieve a 10% reduction in customer churn through improved product offerings
  • TaskAnalyze customer feedback to identify issues with current offerings
  • TaskDevelop improved, competitive product or service features
  • TaskImplement targeted marketing campaign for revamped offerings

OKRs to increase company-wide revenue

  • ObjectiveIncrease company-wide revenue
  • Key ResultElevate product revenue by 15% via new customer acquisition initiatives
  • TaskImplement robust promotional outreach specifically targeting potential customers
  • TaskFine-tune product features based on market research data
  • TaskDevelop and launch new customer focused marketing strategies
  • Key ResultEnhance service revenue by 12% through cross-selling and up-selling activities
  • TaskImplement incentives encouraging team's cross-selling activities
  • TaskTrain staff in effective up-selling and cross-selling tactics
  • TaskDevelop new bundled product and service offers
  • Key ResultBoost gross margin by 10% through systematic cost reduction strategies
  • TaskStreamline product development to reduce associated costs
  • TaskNegotiate better terms with suppliers to decrease material costs
  • TaskImplement more efficient operational processes to reduce wasted resources

OKRs to enhance SaaS product development in our Tribe team

  • ObjectiveEnhance SaaS product development in our Tribe team
  • Key ResultReduce client-reported bugs by 15%
  • TaskIncrease staff training on bug prevention and detection
  • TaskReview current client bug reporting system for improvements
  • TaskImprove software testing methods before releasing
  • Key ResultIncrease new feature releases by 20%
  • TaskPrioritize features based on user demand and feasibility
  • TaskImplement more efficient project management strategies
  • TaskBoost development team's productivity through trainings
  • Key ResultImprove customer retention rate by 10%
  • TaskEnhance customer service training for staff
  • TaskImprove response times to customer inquiries
  • TaskImplement a loyalty program rewarding regular customers

OKRs to improve development team productivity

  • ObjectiveIncrease development team productivity
  • Key ResultReduce average time taken to complete development tasks by 20%
  • TaskProvide developers with necessary training and resources to enhance productivity
  • TaskImplement agile development methodologies and prioritize tasks based on importance
  • TaskEncourage open communication and collaboration among team members to expedite task completion
  • TaskIdentify bottlenecks in the development process to streamline efficiency
  • Key ResultImprove unit test coverage by 10% for critical components
  • Key ResultReduce the number of production bugs reported by customers by 25%
  • TaskConduct regular code reviews to identify and fix potential bugs before deployment
  • TaskImplement automated unit testing for critical components and frequently executed code
  • TaskIncrease the frequency of software releases to address and resolve issues more promptly
  • TaskImprove communication channels with customers to encourage reporting and capturing of bugs
  • Key ResultIncrease code review completion rate by 15%
  • TaskSchedule regular team meetings to discuss and address code review concerns
  • TaskProvide comprehensive and concise code review guidelines for reviewers
  • TaskEncourage timely and constructive feedback during code review discussions
  • TaskImplement a clear and streamlined code review process

OKRs to enhance usability of our product

  • ObjectiveEnhance usability of our product
  • Key ResultIncrease user activity duration by 10% indicating improved product usability
  • TaskOffer tutorials or guides to help users understand product functionality better
  • TaskImplement user-friendly features based on customer feedback and suggestions
  • TaskRegularly update user interface for easier navigation and accessibility
  • Key ResultImprove in-app guidance to achieve 25% reduction in support queries
  • TaskUpdate frequently asked questions within the app
  • TaskImplement more comprehensive in-app tutorials
  • TaskSimplify app navigation and instructions
  • Key ResultReduce user reported usability issues by 15%
  • TaskImplement regular user experience testing
  • TaskDevelop system for feedback collection and resolution
  • TaskTrain team on best UI/UX practices

OKRs to improve product management efficiency

  • ObjectiveImprove product management efficiency
  • Key ResultIncrease customer satisfaction rating by 10% through continuous improvement of product features and functionality
  • TaskImplement necessary product updates based on customer feedback to enhance satisfaction
  • TaskAnalyze survey data to identify areas for improvement in product features and functionality
  • TaskMonitor customer satisfaction rating regularly to track progress and make further improvements
  • TaskConduct regular customer surveys to gather feedback on product features and functionality
  • Key ResultIncrease cross-functional collaboration by ensuring 90% of product decisions involve inputs from key stakeholders
  • TaskSchedule regular cross-functional meetings to discuss and gather input on product decisions
  • TaskCreate a centralized platform for stakeholders to provide feedback and suggestions on product development
  • TaskImplement a process to collect feedback from key stakeholders before finalizing product decisions
  • TaskConduct training sessions to educate team members about the importance of cross-functional collaboration
  • Key ResultAchieve a 15% increase in product revenue by identifying and implementing new monetization strategies
  • TaskTrack and measure revenue growth after implementing new monetization strategies for optimization
  • TaskConduct market research to identify new consumer needs and preferences
  • TaskCollaborate with the product development team to create and implement new revenue-generating features
  • TaskAnalyze competitor strategies to uncover potential monetization opportunities
  • Key ResultReduce average time to market by 20% through streamlined product development processes
  • TaskConduct thorough analysis and eliminate non-essential steps from the product development workflow
  • TaskStreamline communication channels and establish clear guidelines for efficient information sharing
  • TaskOptimize resource allocation and prioritize tasks to minimize bottlenecks in the product development process
  • TaskImplement agile project management methodologies and cross-functional collaboration for faster decision-making

OKRs to decrease time from idea to product deliverables

  • ObjectiveDecrease time from idea to product deliverables
  • Key ResultReduce the average time spent on idea validation by 20%
  • TaskStreamline the idea validation process to eliminate unnecessary steps
  • TaskConduct regular brainstorming sessions to generate and validate ideas collectively
  • TaskUtilize rapid prototyping to gauge user interest and validate ideas more efficiently
  • TaskImplement a feedback mechanism to quickly evaluate the viability of ideas
  • Key ResultImprove project planning to ensure timely completion of all deliverables
  • TaskRegularly track progress and provide feedback to address potential delays promptly
  • TaskImplement agile project management methodologies to adapt and adjust plans efficiently
  • TaskAssign responsibilities and ensure the team understands the scope and requirements
  • TaskBreak down project into smaller tasks with clear deadlines for each deliverable
  • Key ResultIncrease efficiency in the product development process by streamlining workflows
  • Key ResultEnhance cross-team collaboration to minimize bottlenecks and accelerate decision-making
  • TaskEstablish clear roles, responsibilities, and timelines to streamline decision-making processes
  • TaskImplement regular cross-team meetings to share updates and coordinate efforts effectively
  • TaskFoster a collaborative culture by encouraging open communication and sharing of ideas
  • TaskCreate a centralized platform for sharing documents and information to improve access and transparency

Best practices for managing your Product Development Manager OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Product Development Manager OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Product Development Manager OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Development Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.