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10 OKR examples for Customer Development

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What are Customer Development OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Customer Development to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Customer Development OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Customer Development OKRs examples

You will find in the next section many different Customer Development Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to attain Problem-Solution Fit via Customer Development

  • ObjectiveAttain Problem-Solution Fit via Customer Development
  • KRAcquire feedback from 100 customers on the current product by end of quarter
  • TaskDesign a brief product satisfaction survey
  • TaskDistribute survey to 100 current customers
  • TaskAnalyze and summarize the feedback received
  • KRIncrease customer satisfaction rate by 20% through implemented changes
  • TaskEnhance communication with clients through regular updates
  • TaskOffer personalized solutions based on individual needs
  • TaskImplement customer feedback for service improvements
  • KRIdentify and implement at least 3 viable solutions based on customer feedback
  • TaskDevelop potential solutions based on client feedback
  • TaskReview recent customer feedback for recurring issues or suggestions
  • TaskImplement, monitor, and assess these solutions' effectiveness

OKRs to attain product market fit for our offering

  • ObjectiveAttain product market fit for our offering
  • KRConduct 150 customer interviews to gather feedback about the product
  • TaskConduct interviews and gather feedback
  • TaskIdentify 150 customers willing to give feedback
  • TaskPrepare comprehensive interview guide
  • KRAchieve a monthly churn rate lower than 5%
  • TaskImplement effective customer retention strategies
  • TaskRegularly monitor and analyze churn data
  • TaskEnhance customer service interactions
  • KRIncrease product active usage by 20%
  • TaskLaunch a targeted in-app promotional campaign
  • TaskDevelop engaging features based on user feedback and preferences
  • TaskImplement a comprehensive user onboarding program

OKRs to enhance product compatibility for Windows and Linux platforms

  • ObjectiveEnhance product compatibility for Windows and Linux platforms
  • KRDevelop and implement necessary changes to make product functional on Windows and Linux platforms
  • TaskImplement, test and adjust changes for both platforms
  • TaskIdentify required modifications for cross-platform functionality
  • TaskReview product's current performance on Windows and Linux platforms
  • KRAchieve a 90% customer satisfaction rate for product performance on Windows and Linux
  • TaskTrain customer service staff to enhance customer experience
  • TaskDevelop regular feedback sessions with customers for improvements
  • TaskImplement rigorous product testing on Windows and Linux platforms
  • KRSuccessfully execute testing on both Windows and Linux environments
  • TaskInstall necessary testing tools on both Windows and Linux systems
  • TaskDocument discrepancies and performance results for analysis
  • TaskConduct functionality and compatibility tests on both environments

OKRs to improve Stakeholder Satisfaction

  • ObjectiveImprove Stakeholder Satisfaction
  • KRAchieve 90% stakeholder retention rate by addressing and resolving their concerns promptly
  • TaskConduct regular stakeholder surveys to identify concerns and areas of improvement
  • TaskDevelop a robust feedback mechanism to ensure swift resolution of stakeholder issues
  • TaskProvide timely and effective communication to stakeholders regarding the progress of issue resolution
  • TaskImplement a dedicated stakeholder support team to address concerns promptly
  • KRIncrease overall customer satisfaction score by 10% through feedback surveys
  • TaskAnalyze feedback survey data to identify areas for improvement and prioritize necessary changes
  • TaskImplement customer-centric initiatives based on feedback survey insights to enhance overall satisfaction
  • TaskDevelop a comprehensive feedback survey to gather data on customer satisfaction
  • TaskIncrease visibility of feedback surveys by promoting them across all customer touchpoints
  • KRImplement at least 2 new features/enhancements based on stakeholder feedback to enhance their experience
  • TaskTest and validate the implemented features/enhancements to ensure they enhance the stakeholder experience
  • TaskConduct stakeholder interviews and surveys to gather feedback on current features and identify areas for improvement
  • TaskAnalyze the feedback to prioritize and identify the top 2 features/enhancements for implementation
  • TaskCollaborate with the development team to design and develop the selected features/enhancements
  • KRReduce average response time to customer inquiries by 20% through improved communication channels
  • TaskSet up an automated email system to acknowledge receipt of customer inquiries
  • TaskRegularly review and update FAQ section to address common customer queries and concerns
  • TaskImplement a live chat feature on the company's website for immediate customer support
  • TaskTrain customer service representatives in effective communication and problem-solving techniques

OKRs to increase value proposition for a staff training videogame development company

  • ObjectiveIncrease value proposition for a staff training videogame development company
  • KRIncrease revenue from sales of training videogames by 15%
  • TaskEnhance product features and user experience to boost customer satisfaction and loyalty
  • TaskDevelop partnerships with industry influencers or organizations to expand sales reach
  • TaskImprove marketing strategies to create greater awareness and interest in training videogames
  • TaskAnalyze current market trends and identify target audience for training videogames
  • KRIncrease customer satisfaction rating for training videogames by 10%
  • TaskImplement gamification elements to increase engagement and enjoyment
  • TaskConduct regular surveys to gather feedback and address customer concerns efficiently
  • TaskImprove gameplay mechanics based on customer feedback
  • TaskEnhance customer support response time and effectiveness
  • KRDevelop and launch at least 2 new interactive and engaging staff training videogames
  • TaskDesign and develop user-friendly interfaces for seamless gameplay experience
  • TaskTest and debug the games thoroughly to ensure optimal performance and functionality
  • TaskResearch and identify suitable game development platforms and tools
  • TaskCollaborate with subject matter experts to create engaging content for the games
  • KRIncrease client retention rate by 20% through effective value proposition communication
  • TaskConduct a comprehensive market research on clients' needs and preferences
  • TaskImplement regular client feedback surveys to continuously improve value proposition alignment
  • TaskTrain all sales and customer service teams on effective value proposition communication
  • TaskDevelop clear and concise value proposition statements for each target client segment

OKRs to minimize customer attrition rate

  • ObjectiveMinimize customer attrition rate
  • KRDecrease the churn rate by 20%
  • TaskRegularly gather and address customer feedback
  • TaskImplement a customer loyalty rewards program
  • TaskImprove customer service response times
  • KRIncrease customer satisfaction rating by 30%
  • TaskEnhance product quality and service reliability
  • TaskImplement customer feedback and follow-up process
  • TaskImprove customer service response time
  • KRImprove customer retention rate by 15%
  • TaskImplement a loyalty rewards program for frequent customers
  • TaskIncrease personalized communication with customers
  • TaskProvide customer service training for all staff

OKRs to boost enterprise customer attraction to our platform

  • ObjectiveBoost enterprise customer attraction to our platform
  • KRExpand platform features based on 75% of enterprise-client feedback
  • TaskAnalyze feedback from 75% of enterprise clients
  • TaskIdentify commonly requested platform features
  • TaskInitiate development of new features
  • KRIncrease demo requests by 30% over the next quarter
  • TaskImplement a user-friendly online demo request form
  • TaskEnhance demo product features to attract more customer interest
  • TaskDevelop targeted marketing campaigns to boost demo visibility
  • KREnhance customer support satisfaction rate by 45%
  • TaskImplement a customer feedback system to gauge satisfaction
  • TaskImplement comprehensive training programs for customer support staff
  • TaskImprove product/service quality based on customer insights

OKRs to enhance SaaS product development in our Tribe team

  • ObjectiveEnhance SaaS product development in our Tribe team
  • KRReduce client-reported bugs by 15%
  • TaskIncrease staff training on bug prevention and detection
  • TaskReview current client bug reporting system for improvements
  • TaskImprove software testing methods before releasing
  • KRIncrease new feature releases by 20%
  • TaskPrioritize features based on user demand and feasibility
  • TaskImplement more efficient project management strategies
  • TaskBoost development team's productivity through trainings
  • KRImprove customer retention rate by 10%
  • TaskEnhance customer service training for staff
  • TaskImprove response times to customer inquiries
  • TaskImplement a loyalty program rewarding regular customers

OKRs to launch a viable, user-friendly SaaS product

  • ObjectiveLaunch a viable, user-friendly SaaS product
  • KRAchieve a customer satisfaction score of above 85%
  • TaskDevelop a proactive customer communication strategy for problem resolution
  • TaskImplement a customer feedback system to identify improvement areas
  • TaskTrain staff in customer service protocols and problem-solving
  • KRDevelop MVP with essential features by involving 10 beta testers
  • TaskGather and integrate feedback to refine MVP features
  • TaskIdentify the essential features needed for MVP development
  • TaskRecruit 10 beta testers for product evaluation
  • KRObtain initial sign ups exceeding 50 customers
  • TaskDevelop enticing advertising campaign targeting potential customers
  • TaskLaunch sign-up incentive program or promotional offers
  • TaskMaximize reach through social media marketing strategies

OKRs to enhance the customer advocacy program

  • ObjectiveEnhance the customer advocacy program
  • KRIncrease overall customer satisfaction rate by 15%
  • TaskImplement a comprehensive customer feedback system
  • TaskProvide robust training for customer service staff
  • TaskEnhance product/service quality based on feedback
  • KRReduce customer complaints by 20%
  • TaskImplement a proactive customer satisfaction survey
  • TaskRevise and enhance company's product or service
  • TaskImprove staff training on customer service skills
  • KRImprove Net Promoter Score (NPS) by 10 points
  • TaskIncrease personalization in our customer interactions
  • TaskRegularly gather and analyze customer feedback to improve service
  • TaskImplement high-quality training programs to enhance customer service skills

Customer Development OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Customer Development OKR templates

We have more templates to help you draft your team goals and OKRs.

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