15 customisable OKR examples for Customer Feedback
What are Customer Feedback OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Customer Feedback to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Customer Feedback OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Customer Feedback OKRs examples
You will find in the next section many different Customer Feedback Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to improve customer support quality
Improve customer support quality
Reduce average response time to customer inquiries by 20%
Regularly review and update customer inquiry response templates to ensure accuracy and effectiveness
Streamline the customer inquiry process by optimizing communication channels and eliminating unnecessary steps
Implement a user-friendly chatbot to answer common customer inquiries instantly
Train customer service agents to improve their efficiency and speed in responding to inquiries
Increase average customer satisfaction rating to 4.8 out of 5
Implement targeted initiatives to address the identified areas of improvement
Conduct a comprehensive survey to gather feedback from customers
Analyze the survey results to identify areas of improvement and prioritize action
Regularly monitor customer satisfaction metrics and adjust initiatives accordingly
Implement a comprehensive training program for support staff to enhance product knowledge
Increase the first-call resolution rate to 90%
Enhance communication channels for timely collaboration and knowledge sharing among agents
Analyze customer feedback data to identify commonly recurring issues for targeted resolution strategies
Improve documentation resources to provide agents with accurate and concise troubleshooting information
Implement comprehensive agent training program for enhanced issue resolution skills
2. OKRs to establish comprehensive voice of customer reports
Establish comprehensive voice of customer reports
Implement changes on identified areas and achieve 20% customer approval rate increase
Develop and implement changes based on identified areas
Identify specific areas needing improvement through customer feedback
Monitor and measure customer approval rate after changes
Analyze survey responses and identify three main areas of improvement
Compile and organize all survey responses
Thoroughly assess each response to identify common issues
Determine three main areas that require improvement
Conduct surveys reaching out to 75% of our customer base for feedback
Distribute surveys using efficient communication channels
Identify and segment 75% of the customer base for outreach
Determine relevant survey topics and create a comprehensive questionnaire
3. OKRs to determine leading causes for policy non-renewals
Determine leading causes for policy non-renewals
Analyze data from non-renewals and categorize common reasons by week 6
Analyze the gathered data and categorize reasons
Collect all data related to non-renewals before week 6
Document findings for each common reason weekly
Submit a detailed report outlining top 3 reasons by week 8
Analyze data to identify top 3 reasons
Create a detailed outline of findings
Submit the report by week 8
Conduct a survey from 100 non-renewing customers for detailed feedback by week 4
Distribute survey amidst chosen customers by week 4
Create a detailed feedback survey
Identify 100 non-renewing customers for the survey
4. OKRs to improve the effectiveness of OKR testing
Improve the effectiveness of OKR testing
Implement at least two improvements based on customer feedback for OKR testing
Review customer feedback on OKR testing
Execute the plan and monitor the effectiveness of the implemented improvements
Identify at least two areas for improvement from customer feedback
Develop action plan for implementing the identified improvements
Achieve a customer satisfaction rating of at least 90% for OKR testing
Regularly communicate with customers to address any issues or concerns they may have
Implement improvements based on customer feedback to enhance the OKR testing process
Conduct a survey to gather feedback from customers about their OKR testing experience
Provide training sessions or resources to help customers optimize their use of OKR testing
Decrease the average time spent on OKR testing by 15%
Increase the completion rate of OKR tests by 20%
Offer regular practice sessions and mock exams for OKR testing
Provide additional resources and examples for OKR test preparation
Analyze feedback and adjust difficulty level of OKR tests accordingly
Enhance OKR test instructions for better understanding
5. OKRs to foster a comprehensive feedback culture
Foster a comprehensive feedback culture
Decrease negative feedback issues by 30% through improvement interventions
Develop and implement a comprehensive customer service training program
Regularly analyze customer satisfaction surveys for improvement areas
Revise and optimize internal processes associated with customer complaints
Organize four constructive feedback workshops for all staff members
Outline the key goals and topics for each feedback workshop
Arrange for appropriate facilities and equipment to host workshops
Send invites and workshop agenda to all staff members
Implement confidential weekly team feedback surveys increasing participation by 60%
6. OKRs to enhance product-market fit by conducting customer research and implementing user feedback
Improve product-market fit by leveraging customer research and user feedback
Measure the impact of the improvements on product-market fit by tracking user metrics
Conduct in-depth interviews with 50 potential and existing customers
Implement the top 3 product improvements within 3 weeks
Analyze user feedback and identify the top 3 product improvements
7. OKRs to develop multi-purpose product integration documents
Develop multi-purpose product integration documents
Produce initial drafts of 5 different product integration templates by week 6
Design and outline five distinct templates
Write preliminary drafts for individual templates
Identify key features for each product integration template
Solicit and incorporate feedback, improving each draft by 30% in two weeks
Review and refine the improved draft by 30%
Actively integrate received suggestions into the draft
Send the draft to colleagues for constructive feedback
Finalize and validate all product integration templates, achieving 95% customer approval
Conduct validation tests on the templates
Complete all product integration templates
Achieve 95% customer approval through feedback surveys
8. OKRs to attain product market fit for our offering
Attain product market fit for our offering
Conduct 150 customer interviews to gather feedback about the product
Conduct interviews and gather feedback
Identify 150 customers willing to give feedback
Prepare comprehensive interview guide
Achieve a monthly churn rate lower than 5%
Implement effective customer retention strategies
Regularly monitor and analyze churn data
Enhance customer service interactions
Increase product active usage by 20%
Launch a targeted in-app promotional campaign
Develop engaging features based on user feedback and preferences
Implement a comprehensive user onboarding program
9. OKRs to to enhance customer satisfaction, effort score, and net promoter score
To enhance customer satisfaction, effort score, and net promoter score
Increase net promoter score by 8% via effective customer feedback mechanisms
Develop a robust system for addressing complaints
Train staff in effective customer service techniques
Implement regular customer satisfaction surveys
Boost customer satisfaction index by 10% through improved service quality
Implement comprehensive staff training to improve customer service skills
Monitor and fix identified service quality issues in a timely manner
Develop a robust customer feedback system to identify service quality issues
Reduce customer effort score by 15% by simplifying user journeys
Streamline user interface for simplicity and comfort
Identify complex steps in current user journeys
Implement effective user feedback mechanisms
10. OKRs to amplify the voice of our current customer base
Amplify the voice of our current customer base
Improve response rate on customer satisfaction reviews by 20%
Introduce incentives for completed customer satisfaction reviews
Optimize review request timing for increased engagement
Send reminders for pending review completion
Engage 25% more customers in user experience surveys
Boost survey advertisement across all media platforms
Develop a compelling invitation for participation in surveys
Offer incentives or rewards for survey participation
Increase customer feedback submission by 30%
Implement a user-friendly feedback form on our website
Offer incentives for customers who provide feedback
Regularly promote the importance of customer feedback
11. OKRs to boost overall CSAT score
Boost overall CSAT score
Reduce customer complaints by 10%
Review and update company policies regularly
Train staff in effective customer service techniques
Implement customer feedback system for service improvements
Implement 3 new initiatives to improve customer service based on feedback
Continuously track the initiatives' effectiveness and impact on service
Review and analyze customers' feedback for potential improvements
Create and implement three new customer service initiatives
Achieve a 15% increase in positive customer feedback responses
Implement regular staff training on customer service skills
Improve response time to customer queries and complaints
Regularly update and optimize products based on customer suggestions
12. OKRs to enhance satisfaction levels of our clients
Enhance satisfaction levels of our clients
Increase Net Promoter Score (NPS) by 15 points by enhancing customer interaction
Implement service training programs to improve customer interaction
Streamline the feedback collection process for enhanced customer experience
Develop personalized customer engagement strategies
Achieve a 30% improvement in Customer Satisfaction Score (CSAT) via feedback implementation
Prioritize improvements based on feedback received
Collect and analyze all customer feedback regularly
Implement changes and measure their effects
Decrease customer complaints by 20% through improving product quality and service deliverance
Regularly solicit customer feedback to address issues promptly
Implement rigorous quality control checks for product manufacturing
Enhance customer service training for all representatives
13. OKRs to deepen understanding of customer needs
Deepen understanding of customer needs
Implement changes in 2 products based on customer feedback for improved user experience
Design alterations in 2 products based on feedback
Review customer feedback for the specific product changes
Roll out changes for users and monitor feedback
Conduct 20 customer feedback surveys each week to gather data on customer preferences
Draft and finalize a comprehensive customer feedback survey
Analyze and record feedback data weekly
Assign team members to conduct four surveys daily
Analyze sales reports weekly to identify top selling products and user behavior
Identify top selling products from weekly reports
Review sales reports every week
Track user behavior trends from weekly sales data
14. OKRs to validate problem and product hypotheses for MVP
Validate problem and product hypotheses for MVP
Get 60% positive response on problem-solution fit from industry experts
Implement changes based on feedback for improved response
Identify and reach out to relevant industry experts for feedback
Develop a clear, concise presentation of the problem-solution fit
Conduct a beta test with 25 users and achieve 75% satisfaction rate
Organize detailed feedback collection from users
Implement improvements based on feedback for satisfaction
Select 25 users for the beta test
Interview 50 potential customers to understand their main pain points
Identify and contact 50 potential customers
Conduct and record customer interviews
Create a standard questionnaire for customer pain points
15. OKRs to enhance overall customer satisfaction in car rentals
Enhance overall customer satisfaction in car rentals
Decrease average customer complaint resolution time by 50%
Incorporate feedback for continuous process improvement
Implement a streamlined customer complaint process
Train staff in efficient problem-solving techniques
Achieve a Net Promoter Score (NPS) of 80 or above
Implement regular customer satisfaction surveys to measure NPS
Offer exemplary customer service to improve satisfaction rates
Analyze feedback and address common customer complaints promptly
Increase the total number of positive customer reviews by 30%
Offer incentives for leaving positive reviews
Implement a customer feedback and review request campaign
Improve customer service and post-sales support
Customer Feedback OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Customer Feedback OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Customer Feedback OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to launch fintech product successfully
OKRs to improve documentation utilization
OKRs to enhance the quality and comprehensibility of technical documentation
OKRs to develop a healthy, consistent morning routine
OKRs to enhance auditing of homeowner communication and calls
OKRs to bolster Finance Department's role in Corporate Social Responsibility (CSR) drives
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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