15 customisable OKR examples for Customer Service

What are Customer Service OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Customer Service to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Customer Service OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Customer Service OKRs examples

You will find in the next section many different Customer Service Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to minimize customer churn for Customer Service Team

  • ObjectiveMinimize customer churn for Customer Service Team
  • Key ResultElevate product usage frequency by 15% among current customers
  • TaskLaunch a customer engagement campaign promoting frequent usage
  • TaskImprove product features based on customer feedback
  • TaskOffer incentives for increased product utilization
  • Key ResultAchieve a 20% reduction in monthly customer churn rate
  • TaskOffer loyalty incentives to encourage long-term commitment
  • TaskInitiate feedback surveys to address customer concerns
  • TaskImplement customer service training to improve customer relations
  • Key ResultIncrease customer satisfaction ratings by 30%
  • TaskDevelop a responsive system for handling customer complaints
  • TaskProvide extensive training to improve customer service skills
  • TaskImplement customer feedback surveys after product/service usage

2OKRs to enhance customer service experience for VIP clients

  • ObjectiveEnhance customer service experience for VIP clients
  • Key ResultRaise resolution rate of VIP customer concerns on first contact to 85%
  • TaskStreamline response protocol for VIP inquiries
  • TaskImplement VIP-specific customer service training
  • TaskImprove tracking system for initial VIP complaints
  • Key ResultAchieve a 95% satisfaction rate from VIP customer service surveys
  • TaskImplement personalized service for all VIP customers
  • TaskConduct frequent analysis of customer feedback
  • TaskRegularly train staff on customer satisfaction strategies
  • Key ResultReduce response time for VIP customer inquiries to 2 hours or less
  • TaskAssign dedicated staff for VIP customer issues
  • TaskPrioritize and sort VIP customer inquiries
  • TaskImplement an efficient ticketing system

3OKRs to enhance efficiency and effectiveness of customer service

  • ObjectiveEnhance efficiency and effectiveness of customer service
  • Key ResultReduce average customer complaint resolution time by 20%
  • TaskImplement a standardized complaint resolution protocol
  • TaskRegularly monitor and analyze resolution times
  • TaskTrain staff in effective complaint resolution
  • Key ResultDeliver a comprehensive training program to 100% of customer service reps
  • TaskMonitor and evaluate the effectiveness of the training program
  • TaskOrganize training sessions for all customer service representatives
  • TaskDevelop a detailed curriculum covering all aspects of customer service
  • Key ResultIncrease positive customer feedback received by 25%
  • TaskImprove customer support response times
  • TaskImplement customer satisfaction surveys after each purchase
  • TaskOffer special incentives for feedback

4OKRs to enhance the service quality for customer satisfaction

  • ObjectiveEnhance the service quality for customer satisfaction
  • Key ResultAchieve 98% on-time service delivery rate
  • TaskImplement efficient route planning and schedule system for deliveries
  • TaskUpgrade tracking and reporting mechanisms for more accuracy
  • TaskImprove staff training on time management and customer service
  • Key ResultIncrease service usage by 20%
  • TaskOffer promotions or discounts encouraging more frequent usage
  • TaskEnhance service features to improve customer satisfaction and retention
  • TaskImplement targeted marketing campaigns to reach more potential customers
  • Key ResultReduce customer complaints by 30%
  • TaskRegularly train staff in customer satisfaction strategies
  • TaskImplement and strictly follow customer service quality standards
  • TaskInspect complaint feedback and make required improvements

5OKRs to enhance Product Service Management Efficiency

  • ObjectiveEnhance Product Service Management Efficiency
  • Key ResultIncrease product service team training sessions by 50%
  • TaskSchedule additional training sessions accordingly
  • TaskIdentify current number of weekly training sessions
  • TaskCalculate necessary increase to achieve 50% rise
  • Key ResultImplement new software to decrease customer response time by 20%
  • TaskPurchase, install, and configure the identified software
  • TaskIdentify software capable of enhancing customer service response speed
  • TaskTrain customer service representatives on new software usage
  • Key ResultImprove customer satisfaction rate on product services by 30%
  • TaskUpdate and upgrade product based on customer feedback
  • TaskEstablish a fast and effective complaint resolution procedure
  • TaskImplement regular training programs for customer service staff

6OKRs to elevate the quality of customer service

  • ObjectiveElevate the quality of customer service
  • Key ResultImplement new staff training to increase the customer service skills score by 25%
  • TaskDevelop a comprehensive customer service training program
  • TaskAllocate staff members to participate in the training
  • TaskEvaluate and monitor improvements in customer service scores
  • Key ResultReduce service complaints by 30% through improved response times
  • TaskRegularly review and update response time goals
  • TaskIntroduce better systems for ticket prioritizing functionality
  • TaskImplement customer service training to enhance response efficiency
  • Key ResultImprove customer satisfaction scores by 20% in the customer feedback survey
  • TaskImplement regular staff training on superior customer service
  • TaskDevelop a loyalty program appealing to existing customers
  • TaskInitiate a quick response system for customer inquiries

7OKRs to enhance customer advocacy throughout our service processes

  • ObjectiveEnhance customer advocacy throughout our service processes
  • Key ResultReduce customer complaints by 30% through improved service delivery
  • TaskEstablish a proactive feedback system for customers
  • TaskImplement ongoing customer service training for all staff
  • TaskRegularly review and update service delivery protocols
  • Key ResultIncrease Net Promoter Score (NPS) by 25% initiating customer-first policies
  • TaskOffer consistent, high-quality customer support and after-sales service
  • TaskTrain staff on proactive customer experience strategies and techniques
  • TaskImplement customer feedback mechanisms for improved service provision
  • Key ResultIncrease customer retention rate by 20% with personalized follow-ups
  • TaskTrain staff in personalised customer service techniques
  • TaskImplement customer tracking software for personalized follow-up
  • TaskCreate an effective customer feedback system

8OKRs to enhance satisfaction levels of IT Service Desk

  • ObjectiveEnhance satisfaction levels of IT Service Desk
  • Key ResultAchieve a first-contact resolution rate of 80%
  • TaskDevelop an efficient customer complaint system
  • TaskRegularly review and improve resolution strategies
  • TaskImplement thorough training for customer service reps
  • Key ResultIncrease CSAT scores by 20%
  • TaskIntroduce rewards program for exceptional customer service
  • TaskImprove customer service training programs for better service delivery
  • TaskImplement customer feedback system to identify improvement areas
  • Key ResultReduce ticket resolution time by 15%
  • TaskAssign dedicated teams to address frequent issues
  • TaskEstablish a knowledge base for common queries
  • TaskImplement and train staff on a new ticket prioritization system

9OKRs to enhance productivity of IT Service Desk Analysts and maintain SLAs

  • ObjectiveEnhance productivity of IT Service Desk Analysts and maintain SLAs
  • Key ResultReduce weekly outstanding tickets by 20%
  • TaskIncrease feedback and training to improve first-call resolution rates
  • TaskPrioritize resolution of high-priority and oldest tickets first
  • TaskImplement an automated reminder system for unresolved tickets
  • Key ResultDecrease the average ticket resolution time by 15%
  • TaskEstablish escalation protocols for complex tickets
  • TaskImplement advanced ticket resolution training for customer service staff
  • TaskInvest in technological software to automate ticket resolution
  • Key ResultIncrease customer satisfaction rate to 90%
  • TaskEnhance customer service training for staff
  • TaskImplement customer feedback surveys to identify areas requiring improvement
  • TaskCreate effective customer loyalty programs

10OKRs to enhance customer service by reducing average response time

  • ObjectiveEnhance customer service by reducing average response time
  • Key ResultImplement an automated response system to handle 35% of queries
  • TaskSelect suitable software for automated response system
  • TaskIdentify the most frequent queries for automation
  • TaskTrain staff on managing and updating the system
  • Key ResultDecrease the average response time by 15%
  • TaskProvide advanced training for customer service staff
  • TaskImplement a streamlined process for responding to queries
  • TaskInvest in quicker, more efficient customer service software
  • Key ResultTrain 70% of customer service staff in time-efficient response practices
  • TaskDevelop a time-efficient response training program
  • TaskImplement the program and monitor progress
  • TaskIdentify 70% customer service staff for training

11OKRs to minimize escalation cases in customer service

  • ObjectiveMinimize escalation cases in customer service
  • Key ResultIncrease customer satisfaction score to 90% by improving first contact resolution rate
  • TaskImplement efficient customer issue tracking system
  • TaskRegularly review and update resolution protocols
  • TaskTrain customer service reps for more effective problem-solving
  • Key ResultLower the escalation rate by 25% through improving communication and issue resolution skills
  • TaskDevelop effective issue resolution processes
  • TaskImplement regular communication skills training for staff
  • TaskRegularly review and improve communication channels
  • Key ResultImplement a new training program for 80% of customer service staff
  • TaskSchedule and conduct training for selected staff
  • TaskIdentify necessary skills and knowledge gaps in customer service staff
  • TaskCreate targeted training modules addressing identified gaps

12OKRs to enhance customer satisfaction for our SaaS product

  • ObjectiveEnhance customer satisfaction for our SaaS product
  • Key ResultIncrease customer retention rate by 10%
  • TaskImprove customer service response times
  • TaskSet up loyalty incentives program with potential rewards
  • TaskRegularly request feedback and implement suggestions
  • Key ResultDecrease customer support ticket response time by 25%
  • TaskSchedule overlapping shifts for continuous coverage
  • TaskImplement efficient customer support software
  • TaskTrain support staff on quick issue resolution
  • Key ResultImprove customer satisfaction score by 15%
  • TaskImplement comprehensive customer service training for all staff
  • TaskInitiate customer surveys to understand their needs and expectations better
  • TaskDevelop effective loyalty programs to encourage repeat business

13OKRs to increase customer retention rate

  • ObjectiveIncrease customer retention rate
  • Key ResultIncrease repeat purchases from existing customers by 15%
  • TaskImplement customer loyalty program for rewarding repeat business
  • TaskDevelop personalised offers based on previous purchases
  • TaskImprove post-purchase follow-up with personalized thank you emails
  • Key ResultAchieve 10% reduction in monthly customer churn rate
  • TaskImprove customer service response times
  • TaskImplement a customer loyalty rewards program
  • TaskAnalyze and address common complaints
  • Key ResultImprove customer satisfaction rate by 20% as per quarterly surveys
  • TaskUtilize collected data to enhance product or service quality
  • TaskImplement comprehensive customer feedback collection system
  • TaskDevelop weekly employee customer service training programs

14OKRs to enhance service infrastructure to improve customer satisfaction

  • ObjectiveImprove customer satisfaction through enhanced service infrastructure
  • Key ResultEnhance service infrastructure to achieve a 10% reduction in customer complaints
  • Key ResultImplement a customer feedback system resulting in a 15% increase in positive feedback
  • TaskTrain employees to address customer concerns effectively and efficiently
  • TaskAnalyze feedback data to identify areas for improvement and implement necessary changes
  • TaskConduct a survey to gather customer feedback on a regular basis
  • TaskImplement a rewards program to incentivize customers to provide positive feedback
  • Key ResultReduce average resolution time by 20% through optimized service processes
  • TaskRegularly evaluate and update service technology and tools to improve response time
  • TaskStreamline service protocols and eliminate unnecessary steps to expedite resolution time
  • TaskImplement training programs to enhance the skills and efficiency of service representatives
  • TaskIdentify bottlenecks in service process through thorough analysis and data examination
  • Key ResultIncrease customer satisfaction score by 10% through improved service response time

15OKRs to improve customer support quality

  • ObjectiveImprove customer support quality
  • Key ResultReduce average response time to customer inquiries by 20%
  • TaskRegularly review and update customer inquiry response templates to ensure accuracy and effectiveness
  • TaskStreamline the customer inquiry process by optimizing communication channels and eliminating unnecessary steps
  • TaskImplement a user-friendly chatbot to answer common customer inquiries instantly
  • TaskTrain customer service agents to improve their efficiency and speed in responding to inquiries
  • Key ResultIncrease average customer satisfaction rating to 4.8 out of 5
  • TaskImplement targeted initiatives to address the identified areas of improvement
  • TaskConduct a comprehensive survey to gather feedback from customers
  • TaskAnalyze the survey results to identify areas of improvement and prioritize action
  • TaskRegularly monitor customer satisfaction metrics and adjust initiatives accordingly
  • Key ResultImplement a comprehensive training program for support staff to enhance product knowledge
  • Key ResultIncrease the first-call resolution rate to 90%
  • TaskEnhance communication channels for timely collaboration and knowledge sharing among agents
  • TaskAnalyze customer feedback data to identify commonly recurring issues for targeted resolution strategies
  • TaskImprove documentation resources to provide agents with accurate and concise troubleshooting information
  • TaskImplement comprehensive agent training program for enhanced issue resolution skills

Customer Service OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Customer Service OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Customer Service OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

Signup1 Create your workspace
Signup2 Build plans in seconds with AI
Signup3Track your progress
Quick nav