15 customisable OKR examples for Product Design
What are Product Design OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Design to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Product Design OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Product Design OKRs examples
You'll find below a list of Objectives and Key Results templates for Product Design. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to decrease average product impact across categories annually
Decrease average product impact across categories annually
Increase reusability/recyclability of products by 15%
Implement design for recyclability guidelines
Develop reusable product line
Explore partnerships with recycling organizations
Implement 5 eco-friendly modifications in product design and packaging
Investigate biodegradable or recyclable packaging options
Research eco-friendly materials for product design improvement
Organize training on sustainability for product design team
Reduce product waste by 10% through improved production processes
Train staff on lean manufacturing principles
Implement regular equipment maintenance for optimal efficiency
Review and improve current production procedures
2. OKRs to achieve targeted design goals next quarter
Achieve targeted design goals next quarter
Increase design productivity by 20% using time management strategies
Prioritize design tasks based on urgency and importance
Minimize distractions during high productivity hours
Implement a strict schedule for design tasks with time limits
Improve client satisfaction rate by 15%with enhanced design quality
Train design team in best satisfaction practices
Regularly ask clients for design feedback
Implement rigorous quality checks for design enhancements
Complete 100% of design projects before scheduled deadlines
Prioritize projects based on due dates and complexity
Regularly monitor progress and adjust schedule if needed
Allocate sufficient time daily to work on designs
3. OKRs to enhance usability of our product
Enhance usability of our product
Increase user activity duration by 10% indicating improved product usability
Offer tutorials or guides to help users understand product functionality better
Implement user-friendly features based on customer feedback and suggestions
Regularly update user interface for easier navigation and accessibility
Improve in-app guidance to achieve 25% reduction in support queries
Update frequently asked questions within the app
Implement more comprehensive in-app tutorials
Simplify app navigation and instructions
Reduce user reported usability issues by 15%
Implement regular user experience testing
Develop system for feedback collection and resolution
Train team on best UI/UX practices
4. OKRs to design and launch a production unit application
Design and launch a production unit application
Identify and document production unit needs and specifications by end of Week 4
Conduct interviews with production unit teams
Analyze and list unit needs and specifications
Compile and finalize documentation by Week 4
Design, develop, and test the application prototype for functionality by Week 8
Develop the proposed prototype based on the design
Conduct thorough functionality tests on the prototype
Create detailed design for application prototype
Successfully deploy the new application in the production unit by Week 12
Finalize application development and perform thorough testing by Week 9
Complete user training for new application usage by Week 10
Schedule and execute application deployment in the production unit for Week 12
5. OKRs to enhance the User Experience (UX) for our digital products
Enhance the User Experience (UX) for our digital products
Increase user session duration by 20% signalling improved engagement
Enhance website content for improved user interest and interaction
Implement engaging, interactive features on the platform
Optimize website speed and functionality for user convenience
Conduct 10 user testing sessions to gather feedback for UX improvements
Identify 10 users for testing the current UX
Schedule and conduct user testing sessions
Analyze feedback and compile UX improvement suggestions
Improve user interface friendliness by 30% based on user experience surveys
Validate improvements with targeted user feedback sessions
Implement suggested changes to enhance interface friendliness
Analyze user experience surveys to identify improvement areas
Reduce UX design-related customer complaints by 15%
Improve the onboarding process for better user understanding
Conduct frequent usability tests for early bug identification
Implement a system for regular user feedback collection
6. OKRs to amplify our product's feature set
Amplify our product's feature set
Develop and deploy five new user-requested features by the end of the period
Design, develop and test each new feature
Incorporate feedback and deploy new features
Prioritize the top five user-requested features from feedback
Achieve at least 90% user satisfaction ratings for all newly developed features
Implement user feedback into feature improvements
Develop comprehensive user testing for new features
Regularly track and evaluate user satisfaction
Improve feature implementation rate by 30% through workflow optimizations
Provide team training on efficient workflow processes
Implement automation for repetitive manual tasks
Identify and eliminate unproductive tasks from the workflow
7. OKRs to elevate Design Through Balanced Innovation and Practicality
Elevate Design Through Balanced Innovation and Practicality
Achieve 30% increase in client satisfaction score relating to functionality and aesthetics
Hire design consultant to improve aesthetic appeal
Implement user-feedback system to understand client functionality needs
Conduct regular usability testing to identify issues
Implement 3 innovative design concepts into our existing product line
Execute and evaluate the implementation of these innovative designs
Identify 3 innovative design concepts relevant to our product line
Collaboratively brainstorm the integration approach for each design concept
Conduct 5 practicality-focus group discussions to incorporate user feedback into design
Analyze feedback and incorporate into design
Identify subjects for 5 practicality-focus group discussions
Organize and conduct the focus group discussions
8. OKRs to develop an extensive asset library for product and merchandise designs
Develop an extensive asset library for product and merchandise designs
Create 50 inventive and digitally-rendered merchandise design templates
Sketch these designs into draft templates
Brainstorm 50 unique ideas for digital merchandise designs
Digitally render final drafts using graphic design software
Obtain and digitize 200 unique high-quality product images for the asset library
Source high-quality images of the listed products
Digitize and upload images to asset library
Identify and compile list of 200 unique products for digitization
Organize and categorize all images and designs efficiently in the asset library
Create categories based on content, style, or project
Input items into the asset library under respective categories
Gather all digital and physical images and designs
9. OKRs to build a high-quality MVP product for the targeted market segment
Build a high-quality MVP product for the targeted market segment
Complete robust product design involving the critical feature set by week 6
Develop and refine design mock-ups integrating critical features by week 4
Identify and outline critical features for product design by week 2
Finalize and complete robust product design by week 6
Obtain positive feedback on the MVP from at least 80% of our beta testers
Reach out to beta testers for feedback
Implement suggestions to improve MVP
Follow up for positive feedback confirmation
Finalize MVP development and resolve all identified bugs by week 10
Organize team to address bugs sequentially
Review and sort identified bugs by priority
Finalize development of MVP by week 10
10. OKRs to enhance product value and user discovery speed
Enhance product value and user discovery speed
Increase customer satisfaction rate by 20% through product enhancements
Conduct regular quality checks for product enhancements
Implement customer feedback into product improvement plans
Train customer service to address product-related queries effectively
Increase product conversion rate by 10% through user-centric design improvements
Research market trends and consumer preferences in product design
Implement design changes based on research data
Test and analyze results for design improvements
Lower average time-to-value for new users by 15% with improved onboarding process
Implement a well-structured induction program for new users
Create engaging, user-friendly tutorial videos for swift learning
Simplify the initial login process for user convenience
11. OKRs to deepen understanding of customer needs
Deepen understanding of customer needs
Implement changes in 2 products based on customer feedback for improved user experience
Design alterations in 2 products based on feedback
Review customer feedback for the specific product changes
Roll out changes for users and monitor feedback
Conduct 20 customer feedback surveys each week to gather data on customer preferences
Draft and finalize a comprehensive customer feedback survey
Analyze and record feedback data weekly
Assign team members to conduct four surveys daily
Analyze sales reports weekly to identify top selling products and user behavior
Identify top selling products from weekly reports
Review sales reports every week
Track user behavior trends from weekly sales data
12. OKRs to successfully launch the MVP of our e-commerce platform
Successfully launch the MVP of our e-commerce platform
Implement user testing and ship the final product with adjustments by next quarter
Develop a comprehensive user testing plan
Conduct user testing and gather feedback
Adjust product based on feedback and ship
Define the necessary functions and features of the platform within two weeks
Outline desired features for user interface
Identify key functions required for the platform
finalize functions and features list in two weeks
Finish designing the platform and begin development by month's end
Initiate the development process
Finalize all design elements for the platform
Establish a clear development timeline
13. OKRs to increase in-app purchases by 15%
Boost in-app purchases
Implement personalized recommendations to increase add-to-cart rate by 20%
A/B test different pricing strategies to increase revenue per purchase by 15%
Increase conversion rate on product page to 30%
Increase retention rate by 10% through targeted email campaigns
14. OKRs to enhance wire harnesses through prototyping and continuous improvement
Enhance wire harnesses through prototyping and continuous improvement
Prototype 3 new designs of automotive wire harnesses for testing
Arrange testing and data collection process on prototypes
Sketch initial concepts for 3 different automotive wire harness designs
Develop physical prototypes based on finalized design sketches
Reduce wire harness production defects by 20%
Provide comprehensive training on wire harness assembly
Implement routine quality checks during production
Purchase upgraded, precision manufacturing equipment
Increase process efficiency to reduce production time by 15%
Optimize workflow by identifying and removing unnecessary steps
Train staff in lean manufacturing techniques
Implement time-tracking software for accurate productivity assessment
15. OKRs to successfully develop a functional Figma prototype
Successfully develop a functional Figma prototype
Implement feedback and finalize the prototype by week 12
Finalize prototype by week 12
Incorporate received feedback into the prototype
Conduct final tests on the adjusted prototype
Design a full user-interface mockup in Figma by week 4
Finalize mockup with interactive features
Develop the initial design layout in Figma
Outline the specific interface components needed
Validate the prototype with 10 user tests by week 8
Document and analyze user feedback for validation
Identify and recruit 10 users for prototype testing
Coordinate and conduct user testing sessions
Product Design OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Product Design OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Design OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to obtain an International Certification in my field of expertise
OKRs to increase accuracy and efficiency in processing payrolls
OKRs to enhance the performance and usability of the technical website
OKRs to and with quality
OKRs to successfully Deliver Roadmap on Schedule
OKRs to streamline administrative tasks in sales department
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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