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10 OKR examples for Product Design

What are Product Design OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Design to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Product Design OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Product Design OKRs examples

You'll find below a list of Objectives and Key Results templates for Product Design. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to decrease average product impact across categories annually

  • ObjectiveDecrease average product impact across categories annually
  • KRIncrease reusability/recyclability of products by 15%
  • TaskImplement design for recyclability guidelines
  • TaskDevelop reusable product line
  • TaskExplore partnerships with recycling organizations
  • KRImplement 5 eco-friendly modifications in product design and packaging
  • TaskInvestigate biodegradable or recyclable packaging options
  • TaskResearch eco-friendly materials for product design improvement
  • TaskOrganize training on sustainability for product design team
  • KRReduce product waste by 10% through improved production processes
  • TaskTrain staff on lean manufacturing principles
  • TaskImplement regular equipment maintenance for optimal efficiency
  • TaskReview and improve current production procedures
Tability

2OKRs to achieve targeted design goals next quarter

  • ObjectiveAchieve targeted design goals next quarter
  • KRIncrease design productivity by 20% using time management strategies
  • TaskPrioritize design tasks based on urgency and importance
  • TaskMinimize distractions during high productivity hours
  • TaskImplement a strict schedule for design tasks with time limits
  • KRImprove client satisfaction rate by 15%with enhanced design quality
  • TaskTrain design team in best satisfaction practices
  • TaskRegularly ask clients for design feedback
  • TaskImplement rigorous quality checks for design enhancements
  • KRComplete 100% of design projects before scheduled deadlines
  • TaskPrioritize projects based on due dates and complexity
  • TaskRegularly monitor progress and adjust schedule if needed
  • TaskAllocate sufficient time daily to work on designs

3OKRs to enhance usability of our product

  • ObjectiveEnhance usability of our product
  • KRIncrease user activity duration by 10% indicating improved product usability
  • TaskOffer tutorials or guides to help users understand product functionality better
  • TaskImplement user-friendly features based on customer feedback and suggestions
  • TaskRegularly update user interface for easier navigation and accessibility
  • KRImprove in-app guidance to achieve 25% reduction in support queries
  • TaskUpdate frequently asked questions within the app
  • TaskImplement more comprehensive in-app tutorials
  • TaskSimplify app navigation and instructions
  • KRReduce user reported usability issues by 15%
  • TaskImplement regular user experience testing
  • TaskDevelop system for feedback collection and resolution
  • TaskTrain team on best UI/UX practices

4OKRs to launch a successful new insurance product

  • ObjectiveLaunch a successful new insurance product
  • KRObtain requisite regulatory approvals for the new insurance product
  • TaskFollow up on approval status regularly till obtained
  • TaskIdentify necessary approvals for the insurance product from regulatory bodies
  • TaskSubmit applications to appropriate regulatory agencies
  • KRDevelop a detailed insurance product prototype by involving 15 potential customers
  • TaskIdentify 15 potential customers for feedback sessions
  • TaskSketch a draft of the insurance product prototype
  • TaskOrganize feedback/improvement sessions with customers
  • KRAchieve 5,000 sign-ups for the new insurance product post-launch
  • TaskPartner with relevant industry influencers for promotion
  • TaskDevelop a strategic digital marketing campaign targeting potential sign-ups
  • TaskOffer special discounts or bonuses for early sign-ups

5OKRs to design and launch a production unit application

  • ObjectiveDesign and launch a production unit application
  • KRIdentify and document production unit needs and specifications by end of Week 4
  • TaskConduct interviews with production unit teams
  • TaskAnalyze and list unit needs and specifications
  • TaskCompile and finalize documentation by Week 4
  • KRDesign, develop, and test the application prototype for functionality by Week 8
  • TaskDevelop the proposed prototype based on the design
  • TaskConduct thorough functionality tests on the prototype
  • TaskCreate detailed design for application prototype
  • KRSuccessfully deploy the new application in the production unit by Week 12
  • TaskFinalize application development and perform thorough testing by Week 9
  • TaskComplete user training for new application usage by Week 10
  • TaskSchedule and execute application deployment in the production unit for Week 12

6OKRs to enhance the User Experience (UX) for our digital products

  • ObjectiveEnhance the User Experience (UX) for our digital products
  • KRIncrease user session duration by 20% signalling improved engagement
  • TaskEnhance website content for improved user interest and interaction
  • TaskImplement engaging, interactive features on the platform
  • TaskOptimize website speed and functionality for user convenience
  • KRConduct 10 user testing sessions to gather feedback for UX improvements
  • TaskIdentify 10 users for testing the current UX
  • TaskSchedule and conduct user testing sessions
  • TaskAnalyze feedback and compile UX improvement suggestions
  • KRImprove user interface friendliness by 30% based on user experience surveys
  • TaskValidate improvements with targeted user feedback sessions
  • TaskImplement suggested changes to enhance interface friendliness
  • TaskAnalyze user experience surveys to identify improvement areas
  • KRReduce UX design-related customer complaints by 15%
  • TaskImprove the onboarding process for better user understanding
  • TaskConduct frequent usability tests for early bug identification
  • TaskImplement a system for regular user feedback collection

7OKRs to amplify our product's feature set

  • ObjectiveAmplify our product's feature set
  • KRDevelop and deploy five new user-requested features by the end of the period
  • TaskDesign, develop and test each new feature
  • TaskIncorporate feedback and deploy new features
  • TaskPrioritize the top five user-requested features from feedback
  • KRAchieve at least 90% user satisfaction ratings for all newly developed features
  • TaskImplement user feedback into feature improvements
  • TaskDevelop comprehensive user testing for new features
  • TaskRegularly track and evaluate user satisfaction
  • KRImprove feature implementation rate by 30% through workflow optimizations
  • TaskProvide team training on efficient workflow processes
  • TaskImplement automation for repetitive manual tasks
  • TaskIdentify and eliminate unproductive tasks from the workflow

8OKRs to elevate Design Through Balanced Innovation and Practicality

  • ObjectiveElevate Design Through Balanced Innovation and Practicality
  • KRAchieve 30% increase in client satisfaction score relating to functionality and aesthetics
  • TaskHire design consultant to improve aesthetic appeal
  • TaskImplement user-feedback system to understand client functionality needs
  • TaskConduct regular usability testing to identify issues
  • KRImplement 3 innovative design concepts into our existing product line
  • TaskExecute and evaluate the implementation of these innovative designs
  • TaskIdentify 3 innovative design concepts relevant to our product line
  • TaskCollaboratively brainstorm the integration approach for each design concept
  • KRConduct 5 practicality-focus group discussions to incorporate user feedback into design
  • TaskAnalyze feedback and incorporate into design
  • TaskIdentify subjects for 5 practicality-focus group discussions
  • TaskOrganize and conduct the focus group discussions
Tability

9OKRs to develop an extensive asset library for product and merchandise designs

  • ObjectiveDevelop an extensive asset library for product and merchandise designs
  • KRCreate 50 inventive and digitally-rendered merchandise design templates
  • TaskSketch these designs into draft templates
  • TaskBrainstorm 50 unique ideas for digital merchandise designs
  • TaskDigitally render final drafts using graphic design software
  • KRObtain and digitize 200 unique high-quality product images for the asset library
  • TaskSource high-quality images of the listed products
  • TaskDigitize and upload images to asset library
  • TaskIdentify and compile list of 200 unique products for digitization
  • KROrganize and categorize all images and designs efficiently in the asset library
  • TaskCreate categories based on content, style, or project
  • TaskInput items into the asset library under respective categories
  • TaskGather all digital and physical images and designs

10OKRs to build a high-quality MVP product for the targeted market segment

  • ObjectiveBuild a high-quality MVP product for the targeted market segment
  • KRComplete robust product design involving the critical feature set by week 6
  • TaskDevelop and refine design mock-ups integrating critical features by week 4
  • TaskIdentify and outline critical features for product design by week 2
  • TaskFinalize and complete robust product design by week 6
  • KRObtain positive feedback on the MVP from at least 80% of our beta testers
  • TaskReach out to beta testers for feedback
  • TaskImplement suggestions to improve MVP
  • TaskFollow up for positive feedback confirmation
  • KRFinalize MVP development and resolve all identified bugs by week 10
  • TaskOrganize team to address bugs sequentially
  • TaskReview and sort identified bugs by priority
  • TaskFinalize development of MVP by week 10

Product Design OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Product Design OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Design OKR templates

We have more templates to help you draft your team goals and OKRs.