3 customisable OKR examples for Design Innovation

What are Design Innovation OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Design Innovation to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Design Innovation OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Design Innovation OKRs examples

We've added many examples of Design Innovation Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to elevate Design Through Balanced Innovation and Practicality

  • ObjectiveElevate Design Through Balanced Innovation and Practicality
  • Key ResultAchieve 30% increase in client satisfaction score relating to functionality and aesthetics
  • TaskHire design consultant to improve aesthetic appeal
  • TaskImplement user-feedback system to understand client functionality needs
  • TaskConduct regular usability testing to identify issues
  • Key ResultImplement 3 innovative design concepts into our existing product line
  • TaskExecute and evaluate the implementation of these innovative designs
  • TaskIdentify 3 innovative design concepts relevant to our product line
  • TaskCollaboratively brainstorm the integration approach for each design concept
  • Key ResultConduct 5 practicality-focus group discussions to incorporate user feedback into design
  • TaskAnalyze feedback and incorporate into design
  • TaskIdentify subjects for 5 practicality-focus group discussions
  • TaskOrganize and conduct the focus group discussions

2OKRs to enhance creative innovation prowess in apparel design

  • ObjectiveEnhance creative innovation prowess in apparel design
  • Key ResultSecure 3 partnerships with fashion-forward influencers for collaboration and promotion
  • TaskDraft personalized collaboration proposals for influencers
  • TaskIdentify potential influencers who align with brand aesthetic
  • TaskInitiate outreach and negotiation with selected influencers
  • Key ResultFacilitate 5 design thinking and creative workshops for the design team
  • TaskSchedule dates for all five workshops
  • TaskIdentify expert professionals to run the workshops
  • TaskPrepare content and materials needed for workshops
  • Key ResultDevelop and launch 10 unique and trendsetting clothing line collections
  • TaskConduct thorough research on current fashion trends and demands
  • TaskDesign and produce sample pieces for each collection
  • TaskPlan and execute an engaging marketing and launch event

3OKRs to expand the innovation team's capacity and breadth of projects

  • ObjectiveExpand the innovation team's capacity and breadth of projects
  • Key ResultAdd 2 new specialized roles in technology and design to the team
  • TaskDraft job descriptions for the new roles
  • TaskIdentify specific skills needed for technology and design roles
  • TaskBegin recruitment process to fill positions
  • Key ResultIncrease the number of successfully managed projects by 50%
  • TaskEnhance team collaboration and communication strategies
  • TaskImplement effective project tracking and reporting systems
  • TaskImprove project management skills through relevant training and workshops
  • Key ResultIncrease team size by 30% through strategic hiring and staff upskilling
  • TaskDevelop a strategic hiring plan to attract crucial talent
  • TaskRegularly review team structure and adjust hiring as needed
  • TaskImplement a comprehensive employee upskilling program

Design Innovation OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Design Innovation OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Design Innovation OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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