7 customisable OKR examples for Engagement Strategy

What are Engagement Strategy OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Strategy. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Engagement Strategy OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Engagement Strategy OKRs examples

We've added many examples of Engagement Strategy Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKR to enhance user satisfaction and engagement with our app

  • ObjectiveEnhance user satisfaction and engagement with our app
  • Key ResultReduce average response time to user inquiries to under 24 hours through streamlined customer support
  • TaskRegularly analyze response time data to identify bottlenecks and implement process improvements
  • TaskEstablish clear guidelines and documentation for resolving common user inquiries
  • TaskTrain customer support agents to handle inquiries effectively and efficiently
  • TaskImplement a ticketing system for efficient tracking and prioritization of user inquiries
  • Key ResultIncrease user retention rate by 15% through personalized push notifications and enhanced features
  • TaskContinuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
  • TaskDevelop and implement a comprehensive push notification strategy based on user insights
  • TaskAnalyze user behavior to identify key preferences and interests for personalized push notifications
  • TaskEnhance user experience by adding new features and improving existing functionalities
  • Key ResultIncrease user reviews by 20% through targeted campaigns and incentivized prompts
  • TaskUse social media platforms to highlight positive user reviews and encourage others to share their experiences
  • TaskCreate personalized email campaigns to request user reviews with compelling copy and visuals
  • TaskOffer exclusive incentives, such as discounts or freebies, for users who leave reviews
  • TaskImplement in-app prompts at strategic moments to remind and encourage users to submit reviews
  • Key ResultIncrease average app rating to 4.5 stars through user feedback and app improvements

2. OKR to drive tangible growth towards company's 2024 ambitions

  • ObjectiveDrive tangible growth towards company's 2024 ambitions
  • Key ResultIncrease company revenue by 15% compared to previous quarter
  • TaskDevelop new marketing campaigns to attract customers
  • TaskImplement effective upselling strategies to boost sales
  • TaskOptimize pricing strategies for all products/services
  • Key ResultInitiate three impactful growth strategies that will reach team adoption by 90%
  • TaskIdentify areas of high potential for growth in team processes
  • TaskImplement strategies and monitor team adoption rate
  • TaskDevelop impactful initiatives geared towards these growth areas
  • Key ResultImprove employee engagement in growth pitching by 20% measured by increased participation
  • TaskLaunch internal competition on the best growth pitching strategies
  • TaskOrganize weekly brainstorming sessions for pitching ideas
  • TaskProvide growth pitching training to all employees

3. OKR to boost engagement through strategic social media listening and talking

  • ObjectiveBoost engagement through strategic social media listening and talking
  • Key ResultElevate overall reach to 15% via analysis and actionable insights from listening
  • TaskAnalyze audience demographic data to identify target engagement groups
  • TaskImplement regular monitoring and adjustment of reach strategies based on insights
  • TaskDevelop strategic, data-driven content to increase audience reach
  • Key ResultAttract 20% more followers by posting daily engaging and relatable content
  • TaskDevelop a content calendar with diverse daily engaging posts
  • TaskPromote posts on other established platforms
  • TaskIncorporate user-generated content to increase relatability
  • Key ResultIncrease social media comments by 30% through competitive keyword strategies
  • TaskIdentify top-performing keywords in competitor's social media posts
  • TaskMonitor and adjust keyword strategy based on engagement
  • TaskIncorporate popular keywords into our social media content

4. OKR to develop an engaging and results-driven events strategy

  • ObjectiveDevelop an engaging and results-driven events strategy
  • Key ResultMeasure and increase participant satisfaction by 25% post-event via surveys
  • TaskCreate a post-event satisfaction survey for participants
  • TaskImplement feedback to improve future events by 25%
  • TaskDistribute the survey to all event participants
  • Key ResultSecure partnerships with at least 5 industry influencers for event exposure
  • TaskIdentify relevant industry influencers for partnership
  • TaskDraft compelling proposal for potential influencer partnerships
  • TaskFollow-up proposal with individual discussions and negotiation
  • Key ResultBoost event engagement by 30% through interactive and engaging execution strategies
  • TaskUse visual storytelling to captivate attendees' interest
  • TaskAdopt gamification methods for interactive participant involvement
  • TaskImplement live polls/quizzes to encourage audience participation

5. OKR to to implement a strategic, consistent, and realistic social media approach

  • ObjectiveTo implement a strategic, consistent, and realistic social media approach
  • Key ResultGain 1000 new, organic followers across all social media platforms
  • TaskImplement a strategic follow and unfollow campaign
  • TaskActively interact and build relationships with followers
  • TaskCreate engaging, high-quality content regularly
  • Key ResultPost high-quality content consistently 5 times per week
  • TaskWrite and finalize 5 high-quality posts
  • TaskCreate a weekly content calendar with 5 post ideas
  • TaskSchedule 5 posts for weekly publication
  • Key ResultIncrease overall social media engagement by 20%
  • TaskRespond promptly and personally to comments and messages
  • TaskImplement a regular posting schedule across all platforms
  • TaskEngage audience with interactive content like quizzes and polls

6. OKR to shift newsroom operations towards a topic-first communication approach

  • ObjectiveShift newsroom operations towards a topic-first communication approach
  • Key ResultIncrease audience engagement by 15% through topic-first content
  • TaskResearch popular topics among current audience members
  • TaskMonitor and adjust content based on audience feedback
  • TaskDevelop compelling content based on chosen topics
  • Key ResultImprove team knowledge on 5 key topics by 30% through training sessions
  • TaskIdentify 5 key topics necessitating improved team knowledge
  • TaskOrganize comprehensive training sessions on these topics
  • TaskEvaluate team's understanding after each session
  • Key ResultReduce time spent on channel-focused strategies by 25%
  • TaskStreamline content creation for all platforms
  • TaskImplement automation tools for posting schedules
  • TaskDelegate channel strategy work among team members

7. OKR to enhance interaction and engagement on our social media platforms

  • ObjectiveEnhance interaction and engagement on our social media platforms
  • Key ResultConduct 10 interactive live sessions to facilitate direct communication with followers
  • TaskSchedule and advertise the dates for each live session
  • TaskHost and moderate each session, engaging with followers
  • TaskPlan topics and content for 10 live interactive sessions
  • Key ResultGather and categorize feedback from 500 users to better inform our content strategy
  • TaskAnalyze user responses and categorize feedback
  • TaskDistribute surveys to gather user feedback
  • TaskUpdate content strategy based on feedback patterns
  • Key ResultIncrease average post comments by 30% to improve social media engagement
  • TaskDevelop more engaging, relatable content to spark discussion
  • TaskRespond interactively to existing comments to foster dialogue
  • TaskPrompt followers to comment with questions or polls

Best practices for managing your Engagement Strategy OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide πŸ‘‡

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Engagement Strategy OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Engagement Strategy OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable πŸ‘€

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

Signup1 Create your workspace
Signup2 Build plans in seconds with AI
Signup3Track your progress
Quick nav