4 OKR examples for Engagement Strategy

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Strategy. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Engagement Strategy OKRs templates

We've added Engagement Strategy Objectives and Key Results, but also the initiatives that relate to the OKRs.

OKRs to enhance user satisfaction and engagement with our app

  • ObjectiveEnhance user satisfaction and engagement with our app
  • Key ResultReduce average response time to user inquiries to under 24 hours through streamlined customer support
  • TaskRegularly analyze response time data to identify bottlenecks and implement process improvements
  • TaskEstablish clear guidelines and documentation for resolving common user inquiries
  • TaskTrain customer support agents to handle inquiries effectively and efficiently
  • TaskImplement a ticketing system for efficient tracking and prioritization of user inquiries
  • Key ResultIncrease user retention rate by 15% through personalized push notifications and enhanced features
  • TaskContinuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
  • TaskDevelop and implement a comprehensive push notification strategy based on user insights
  • TaskAnalyze user behavior to identify key preferences and interests for personalized push notifications
  • TaskEnhance user experience by adding new features and improving existing functionalities
  • Key ResultIncrease user reviews by 20% through targeted campaigns and incentivized prompts
  • TaskUse social media platforms to highlight positive user reviews and encourage others to share their experiences
  • TaskCreate personalized email campaigns to request user reviews with compelling copy and visuals
  • TaskOffer exclusive incentives, such as discounts or freebies, for users who leave reviews
  • TaskImplement in-app prompts at strategic moments to remind and encourage users to submit reviews
  • Key ResultIncrease average app rating to 4.5 stars through user feedback and app improvements
Turn OKRs into a Strategy Map

OKRs to drive tangible growth towards company's 2024 ambitions

  • ObjectiveDrive tangible growth towards company's 2024 ambitions
  • Key ResultIncrease company revenue by 15% compared to previous quarter
  • TaskDevelop new marketing campaigns to attract customers
  • TaskImplement effective upselling strategies to boost sales
  • TaskOptimize pricing strategies for all products/services
  • Key ResultInitiate three impactful growth strategies that will reach team adoption by 90%
  • TaskIdentify areas of high potential for growth in team processes
  • TaskImplement strategies and monitor team adoption rate
  • TaskDevelop impactful initiatives geared towards these growth areas
  • Key ResultImprove employee engagement in growth pitching by 20% measured by increased participation
  • TaskLaunch internal competition on the best growth pitching strategies
  • TaskOrganize weekly brainstorming sessions for pitching ideas
  • TaskProvide growth pitching training to all employees

OKRs to develop an engaging and results-driven events strategy

  • ObjectiveDevelop an engaging and results-driven events strategy
  • Key ResultMeasure and increase participant satisfaction by 25% post-event via surveys
  • TaskCreate a post-event satisfaction survey for participants
  • TaskImplement feedback to improve future events by 25%
  • TaskDistribute the survey to all event participants
  • Key ResultSecure partnerships with at least 5 industry influencers for event exposure
  • TaskIdentify relevant industry influencers for partnership
  • TaskDraft compelling proposal for potential influencer partnerships
  • TaskFollow-up proposal with individual discussions and negotiation
  • Key ResultBoost event engagement by 30% through interactive and engaging execution strategies
  • TaskUse visual storytelling to captivate attendees' interest
  • TaskAdopt gamification methods for interactive participant involvement
  • TaskImplement live polls/quizzes to encourage audience participation

OKRs to to implement a strategic, consistent, and realistic social media approach

  • ObjectiveTo implement a strategic, consistent, and realistic social media approach
  • Key ResultGain 1000 new, organic followers across all social media platforms
  • TaskImplement a strategic follow and unfollow campaign
  • TaskActively interact and build relationships with followers
  • TaskCreate engaging, high-quality content regularly
  • Key ResultPost high-quality content consistently 5 times per week
  • TaskWrite and finalize 5 high-quality posts
  • TaskCreate a weekly content calendar with 5 post ideas
  • TaskSchedule 5 posts for weekly publication
  • Key ResultIncrease overall social media engagement by 20%
  • TaskRespond promptly and personally to comments and messages
  • TaskImplement a regular posting schedule across all platforms
  • TaskEngage audience with interactive content like quizzes and polls

More OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.