9 customisable OKR examples for Engagement Strategy
What are Engagement Strategy OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Strategy. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Engagement Strategy OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Engagement Strategy OKRs examples
We've added many examples of Engagement Strategy Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to develop 2025's innovative digital strategy and planning framework
Develop 2025's innovative digital strategy and planning framework
Develop a comprehensive digital strategy document incorporating above identified trends
Analyze current digital strategy and identify areas for improvement- Research latest digital trends relevant to the business sector
- Compile the strategy incorporating identified trends and improvements
- Identify and evaluate 10 contemporary and potential digital trends by end of quarter
- Research and select 10 notable contemporary digital trends
- Evaluate potential impact of chosen trends
- Prepare a comprehensive report on findings
- Get approval for the digital strategy plan from 90% of stakeholders
- Prepare a comprehensive presentation of the digital strategy plan
- Collect, document and quantify stakeholder approval
- Schedule and conduct meetings with all stakeholders
2. OKRs to enhance user satisfaction and engagement with our app
- Enhance user satisfaction and engagement with our app
- Reduce average response time to user inquiries to under 24 hours through streamlined customer support
- Regularly analyze response time data to identify bottlenecks and implement process improvements
- Establish clear guidelines and documentation for resolving common user inquiries
- Train customer support agents to handle inquiries effectively and efficiently
- Implement a ticketing system for efficient tracking and prioritization of user inquiries
- Increase user retention rate by 15% through personalized push notifications and enhanced features
- Continuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
- Develop and implement a comprehensive push notification strategy based on user insights
- Analyze user behavior to identify key preferences and interests for personalized push notifications
- Enhance user experience by adding new features and improving existing functionalities
- Increase user reviews by 20% through targeted campaigns and incentivized prompts
- Use social media platforms to highlight positive user reviews and encourage others to share their experiences
- Create personalized email campaigns to request user reviews with compelling copy and visuals
- Offer exclusive incentives, such as discounts or freebies, for users who leave reviews
- Implement in-app prompts at strategic moments to remind and encourage users to submit reviews
- Increase average app rating to 4.5 stars through user feedback and app improvements
3. OKRs to drive tangible growth towards company's 2024 ambitions
- Drive tangible growth towards company's 2024 ambitions
- Increase company revenue by 15% compared to previous quarter
- Develop new marketing campaigns to attract customers
- Implement effective upselling strategies to boost sales
- Optimize pricing strategies for all products/services
- Initiate three impactful growth strategies that will reach team adoption by 90%
- Identify areas of high potential for growth in team processes
- Implement strategies and monitor team adoption rate
- Develop impactful initiatives geared towards these growth areas
- Improve employee engagement in growth pitching by 20% measured by increased participation
- Launch internal competition on the best growth pitching strategies
- Organize weekly brainstorming sessions for pitching ideas
- Provide growth pitching training to all employees
4. OKRs to boost engagement through strategic social media listening and talking
- Boost engagement through strategic social media listening and talking
- Elevate overall reach to 15% via analysis and actionable insights from listening
- Analyze audience demographic data to identify target engagement groups
- Implement regular monitoring and adjustment of reach strategies based on insights
- Develop strategic, data-driven content to increase audience reach
- Attract 20% more followers by posting daily engaging and relatable content
- Develop a content calendar with diverse daily engaging posts
- Promote posts on other established platforms
- Incorporate user-generated content to increase relatability
- Increase social media comments by 30% through competitive keyword strategies
- Identify top-performing keywords in competitor's social media posts
- Monitor and adjust keyword strategy based on engagement
- Incorporate popular keywords into our social media content
5. OKRs to develop an engaging and results-driven events strategy
- Develop an engaging and results-driven events strategy
- Measure and increase participant satisfaction by 25% post-event via surveys
- Create a post-event satisfaction survey for participants
- Implement feedback to improve future events by 25%
- Distribute the survey to all event participants
- Secure partnerships with at least 5 industry influencers for event exposure
- Identify relevant industry influencers for partnership
- Draft compelling proposal for potential influencer partnerships
- Follow-up proposal with individual discussions and negotiation
- Boost event engagement by 30% through interactive and engaging execution strategies
- Use visual storytelling to captivate attendees' interest
- Adopt gamification methods for interactive participant involvement
- Implement live polls/quizzes to encourage audience participation
6. OKRs to to implement a strategic, consistent, and realistic social media approach
- To implement a strategic, consistent, and realistic social media approach
- Gain 1000 new, organic followers across all social media platforms
- Implement a strategic follow and unfollow campaign
- Actively interact and build relationships with followers
- Create engaging, high-quality content regularly
- Post high-quality content consistently 5 times per week
- Write and finalize 5 high-quality posts
- Create a weekly content calendar with 5 post ideas
- Schedule 5 posts for weekly publication
- Increase overall social media engagement by 20%
- Respond promptly and personally to comments and messages
- Implement a regular posting schedule across all platforms
- Engage audience with interactive content like quizzes and polls
7. OKRs to boost average adherence and attendance to 98%
- Boost average adherence and attendance to 98%
- Instigate no less than 2 motivational interventions to maintain 98% rates
- Monitor and adjust tactics to maintain 98% rates
- Identify two potential motivational interventions to implement
- Execute the identified motivational interventions promptly
- Achieve a 98% attendance rate by improving online forum engagement
- Offer incentives for consistent forum activity
- Create weekly engaging forum discussions
- Implement a leaderboard to encourage active forum participation
- Increase weekly adherence percentage to 98% within first month
- Implement incentives for high compliance
- Conduct weekly checks to monitor adherence
- Develop a clear, easy-to-follow protocol
8. OKRs to shift newsroom operations towards a topic-first communication approach
- Shift newsroom operations towards a topic-first communication approach
- Increase audience engagement by 15% through topic-first content
- Research popular topics among current audience members
- Monitor and adjust content based on audience feedback
- Develop compelling content based on chosen topics
- Improve team knowledge on 5 key topics by 30% through training sessions
- Identify 5 key topics necessitating improved team knowledge
- Organize comprehensive training sessions on these topics
- Evaluate team's understanding after each session
- Reduce time spent on channel-focused strategies by 25%
- Streamline content creation for all platforms
- Implement automation tools for posting schedules
- Delegate channel strategy work among team members
9. OKRs to enhance interaction and engagement on our social media platforms
- Enhance interaction and engagement on our social media platforms
- Conduct 10 interactive live sessions to facilitate direct communication with followers
- Schedule and advertise the dates for each live session
- Host and moderate each session, engaging with followers
- Plan topics and content for 10 live interactive sessions
- Gather and categorize feedback from 500 users to better inform our content strategy
- Analyze user responses and categorize feedback
- Distribute surveys to gather user feedback
- Update content strategy based on feedback patterns
- Increase average post comments by 30% to improve social media engagement
- Develop more engaging, relatable content to spark discussion
- Respond interactively to existing comments to foster dialogue
- Prompt followers to comment with questions or polls
Engagement Strategy OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Engagement Strategy OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Engagement Strategy OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to successfully achieve pipeline target of $10,000,000
- OKRs to improve lead generation with gated content for 20% more qualified leads
- OKRs to to Increase productivity in financial statement preparation process
- OKRs to boost product sales to reach 100 units
- OKRs to establish a secure environment for our flying training school
- OKRs to process and complete all outstanding tax returns
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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