4 OKR examples for Advocacy

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Advocacy. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Advocacy OKRs templates

The examples have Advocacy Objectives and Key Results, but they may also include the tasks that can help you get there.

OKRs to enhance customer advocacy throughout our service processes

  • ObjectiveEnhance customer advocacy throughout our service processes
  • Key ResultReduce customer complaints by 30% through improved service delivery
  • TaskEstablish a proactive feedback system for customers
  • TaskImplement ongoing customer service training for all staff
  • TaskRegularly review and update service delivery protocols
  • Key ResultIncrease Net Promoter Score (NPS) by 25% initiating customer-first policies
  • TaskOffer consistent, high-quality customer support and after-sales service
  • TaskTrain staff on proactive customer experience strategies and techniques
  • TaskImplement customer feedback mechanisms for improved service provision
  • Key ResultIncrease customer retention rate by 20% with personalized follow-ups
  • TaskTrain staff in personalised customer service techniques
  • TaskImplement customer tracking software for personalized follow-up
  • TaskCreate an effective customer feedback system
Turn OKRs into a Strategy Map

OKRs to enhance the customer advocacy program

  • ObjectiveEnhance the customer advocacy program
  • Key ResultIncrease overall customer satisfaction rate by 15%
  • TaskImplement a comprehensive customer feedback system
  • TaskProvide robust training for customer service staff
  • TaskEnhance product/service quality based on feedback
  • Key ResultReduce customer complaints by 20%
  • TaskImplement a proactive customer satisfaction survey
  • TaskRevise and enhance company's product or service
  • TaskImprove staff training on customer service skills
  • Key ResultImprove Net Promoter Score (NPS) by 10 points
  • TaskIncrease personalization in our customer interactions
  • TaskRegularly gather and analyze customer feedback to improve service
  • TaskImplement high-quality training programs to enhance customer service skills

OKRs to leverage positive feedback to increase advocacy

  • ObjectiveLeverage positive customer feedback to increase advocacy sentiment
  • Key ResultPublish 10 customer case studies
  • Key ResultGain 40 public reviews with 4+ stars across all platforms
  • Key ResultIncrease leads coming from advocacy resources from 50 to 85/week

OKRs to turn customers into advocates

  • ObjectiveOur customers are championing our product and services
  • Key ResultGet 100 reviews on G2 or Capterra
  • TaskIdentify happy users through NPS feedback
  • Key ResultWe have published 10 customer success stories
  • Key ResultWe get 20 leads every week coming from our referral program
  • TaskBuild a partner community
  • TaskCreate supporting material for our partners

More OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.