7 customisable OKR examples for Advocacy
What are Advocacy OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Advocacy. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Advocacy OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Advocacy OKRs examples
You will find in the next section many different Advocacy Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to enhance customer advocacy throughout our service processes
- Enhance customer advocacy throughout our service processes
- Reduce customer complaints by 30% through improved service delivery
- Establish a proactive feedback system for customers
- Implement ongoing customer service training for all staff
- Regularly review and update service delivery protocols
- Increase Net Promoter Score (NPS) by 25% initiating customer-first policies
- Offer consistent, high-quality customer support and after-sales service
- Train staff on proactive customer experience strategies and techniques
- Implement customer feedback mechanisms for improved service provision
- Increase customer retention rate by 20% with personalized follow-ups
- Train staff in personalised customer service techniques
- Implement customer tracking software for personalized follow-up
- Create an effective customer feedback system
2. OKRs to boost employee advocacy members' posts frequency
- Boost employee advocacy members' posts frequency
- Achieve 20% increase in total posts from employee advocacy members
- Organize weekly brainstorming sessions for content ideas
- Implement a reward system for frequent employee contributors
- Provide training on creating engaging posts
- Increase average post count per member from 2 to 5 by end of quarter
- Implement a bi-weekly challenge encouraging users to post more
- Offer incentives for frequent posting
- Advertise popular discussion topics to engage members
- Organize 3 virtual trainings on effective advocacy posting for members
- Schedule and communicate session details to members
- Identify topics for each virtual training sessions
- Select and book appropriate expert trainers
3. OKRs to enhance the customer advocacy program
- Enhance the customer advocacy program
- Increase overall customer satisfaction rate by 15%
- Implement a comprehensive customer feedback system
- Provide robust training for customer service staff
- Enhance product/service quality based on feedback
- Reduce customer complaints by 20%
- Implement a proactive customer satisfaction survey
- Revise and enhance company's product or service
- Improve staff training on customer service skills
- Improve Net Promoter Score (NPS) by 10 points
- Increase personalization in our customer interactions
- Regularly gather and analyze customer feedback to improve service
- Implement high-quality training programs to enhance customer service skills
4. OKRs to boost driving adoption and advocacy confidence
- Boost driving adoption and advocacy confidence
- Increase driver adoption rates by 15%
- Offer incentives for completing training programs
- Implement reward schemes for long-term commitment
- Enhance recruitment campaigns targeting potential drivers
- Reduce non-confident driver numbers by 10% with comprehensive training programs
- Launch retraining sessions for non-confident drivers
- Implement regular confident-driving workshops
- Develop comprehensive driving training curriculum
- Elevate customer advocacy scores by 20% via targeted campaigns
- Implement a customer rewards program for referrals and reviews
- Develop customer-focused campaigns highlighting testimonials and success stories
- Provide regular, personalized follow-ups to build customer loyalty
5. OKRs to launch a successful employee advocacy program
- Launch a successful employee advocacy program
- Measure and demonstrate a 15% improvement in brand impact due to advocacy
- Implement customer advocacy strategies effectively
- Identify key metrics for evaluating brand impact
- Analyze and report increased brand impact
- Train 75% of employees on advocacy program within quarter
- Identify suitable advocacy program instructors
- Schedule advocacy training sessions for employees
- Monitor and document participation rates
- Increase internal program adoption by 25%
- Implement incentive schemes for program adoption
- Develop engaging internal communication about program benefits
- Provide comprehensive training for effective program usage
6. OKRs to leverage positive feedback to increase advocacy
- Leverage positive customer feedback to increase advocacy sentiment
- Publish 10 customer case studies
- Gain 40 public reviews with 4+ stars across all platforms
- Increase leads coming from advocacy resources from 50 to 85/week
7. OKRs to turn customers into advocates
- Our customers are championing our product and services
- Get 100 reviews on G2 or Capterra
- Identify happy users through NPS feedback
- We have published 10 customer success stories
- We get 20 leads every week coming from our referral program
- Build a partner community
- Create supporting material for our partners
Advocacy OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Advocacy OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Advocacy OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to boost subscriber count to 10,000 without relying on paid advertisements OKRs to enhance contribution to project outcomes OKRs to enhance product quality by reducing production defects OKRs to improve effectiveness of vendor management as a recruiter OKRs to enhance time management by reprioritizing based on requests OKRs to enhance auditing of homeowner communication and calls
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.