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7 OKR examples for Internal Communications Manager

What are Internal Communications Manager OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Internal Communications Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Our Internal Communications Manager OKRs examples

You'll find below a list of Objectives and Key Results templates for Internal Communications Manager. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to enhance efficiency and effectiveness of internal communications

  • ObjectiveEnhance efficiency and effectiveness of internal communications
  • Key ResultImplement a collaborative tool to reduce email communication by 50%
  • TaskIdentify suitable collaborative tools for team communication
  • TaskMonitor and measure reduction in email usage
  • TaskTrain team on the usage of the selected tool
  • Key ResultAchieve a 25% increase in staff participation in internal communications feedback surveys
  • TaskImplement staff incentives for survey participation
  • TaskRegularly promote surveys through company-wide communications
  • TaskDevelop engaging, concise surveys for easier completion
  • Key ResultDevelop an internal communications strategy and get approval from all department heads
  • TaskSchedule meetings with department heads for feedback
  • TaskRevise and finalize strategy based on received approval
  • TaskDraft an initial internal communications strategy proposal

OKRs to enhance employee dedication via communication optimization

  • ObjectiveEnhance employee dedication via communication optimization
  • Key ResultReduce communication gap by achieving 85% timely response rate on internal chat platform
  • TaskImplement automatic reminders for unanswered chats every two hours
  • TaskTrain employees on the importance of timely responses
  • TaskMonitor response rates weekly and address lapses
  • Key ResultImplement bi-weekly team meetings to increase interaction by 60%
  • TaskTrack and measure meeting interaction increase
  • TaskEstablish a bi-weekly team meeting schedule
  • TaskPrepare relevant discussion points to stimulate interaction
  • Key ResultAccomplish 90% positive feedback on anonymous communication satisfaction survey

OKRs to launch a successful employee advocacy program

  • ObjectiveLaunch a successful employee advocacy program
  • Key ResultMeasure and demonstrate a 15% improvement in brand impact due to advocacy
  • TaskImplement customer advocacy strategies effectively
  • TaskIdentify key metrics for evaluating brand impact
  • TaskAnalyze and report increased brand impact
  • Key ResultTrain 75% of employees on advocacy program within quarter
  • TaskIdentify suitable advocacy program instructors
  • TaskSchedule advocacy training sessions for employees
  • TaskMonitor and document participation rates
  • Key ResultIncrease internal program adoption by 25%
  • TaskImplement incentive schemes for program adoption
  • TaskDevelop engaging internal communication about program benefits
  • TaskProvide comprehensive training for effective program usage

OKRs to boost internal outreach and enhance brand recognition

  • ObjectiveBoost internal outreach and enhance brand recognition
  • Key ResultAchieve a 30% increase in employee engagement in company wide initiatives
  • TaskCreate engaging, inclusive intra-office communication channels
  • TaskImplement regular employee feedback sessions on company initiatives
  • TaskRecognize and reward active employee participation in initiatives
  • Key ResultGain 20% more followers on all company social media platforms
  • TaskCreate engaging and shareable content consistently
  • TaskFoster collaboration with relevant influencers
  • TaskImplement targeted ad campaigns on each platform
  • Key ResultExecute 2 brand promotional activities leading to 40% increase in brand awareness
  • TaskImplement, measure, and adjust the promotional strategies
  • TaskIdentify relevant platforms for brand promotion activities
  • TaskPlan and develop engaging promotional content

OKRs to enhance benefits promotion for higher utilization rates

  • ObjectiveEnhance benefits promotion for higher utilization rates
  • Key ResultIncrease benefits awareness by 30% through targeted campaigns and communications
  • TaskCreate easily understandable informational materials about benefits
  • TaskImplement direct communication to disseminate benefits information
  • TaskDevelop targeted campaigns highlighting benefits
  • Key ResultImprove employee satisfaction with benefits by 20% based on feedback surveys
  • TaskConduct anonymous survey for employees to express benefit concerns
  • TaskImplement improvements based on survey feedback
  • TaskAnalyze survey responses to identify dissatisfaction areas
  • Key ResultAchieve 15% increase in benefits utilization among eligible employees
  • TaskRegularly communicate individual benefit utilization rates
  • TaskImplement a training program explaining different benefit options
  • TaskIncrease awareness through frequent benefits-related reminders

OKRs to enhance overall employee engagement across the organization

  • ObjectiveEnhance overall employee engagement across the organization
  • Key ResultIncrease survey response rates for engagement measures by 30%
  • TaskPersonalize survey invitation emails to increase interest
  • TaskImplement incentives to motivate more survey participation
  • TaskSimplify survey design for easier comprehension and completion
  • Key ResultAchieve 15% uplift in off-duty voluntary corporate initiatives participation
  • TaskDevelop enticing incentives for participants in corporate initiatives
  • TaskOrganize engaging and accessible initiatives suitable for all staff
  • TaskPromote off-duty voluntary initiatives through internal communication
  • Key ResultDrive up positive responses to employee satisfaction items by 20%
  • TaskEnhance communication channels for better transparency and understanding
  • TaskImplement regular recognition and reward programs for staff achievements
  • TaskFacilitate team building activities to improve team coherence

OKRs to improve overall HR efficiency and employee satisfaction

  • ObjectiveImprove overall HR efficiency and employee satisfaction
  • Key ResultReduce time-to-hire by 20%
  • TaskImplement streamlined, efficient hiring processes
  • TaskDevelop and provide virtual interview capabilities
  • TaskUtilize AI for initial candidate screening
  • Key ResultIncrease employee engagement survey scores by 15%
  • TaskEnhance internal communication about company goals and progress
  • TaskRecognize and reward employee achievements regularly
  • TaskImplement a team-building program to strengthen employee relationships
  • Key ResultImplement at least two new employee well-being initiatives
  • TaskDevelop and launch the chosen initiatives
  • TaskResearch different types of employee well-being initiatives
  • TaskSelect two initiatives that will best support our team

Best practices for managing your Internal Communications Manager OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Internal Communications Manager OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Internal Communications Manager OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Internal Communications Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.