20 OKR examples for Company
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Company to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Company OKRs templates
The examples have Company Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to double weekly leads through SEO
- Increase weekly leads growth by double through SEO efforts
- Improve organic click-through rate by 10%
- Optimize page titles and meta descriptions for target keywords
- Monitor competitor activities and adjust accordingly
- Increase the visibility of organic content through social media
- Identify top-performing organic keywords
- Increase organic leads by 40%
- Increase organic search traffic by 20%
- Optimize website content for SEO
- Implement a social media strategy
- Create backlinks to the website
- Submit website to search engines
- Increase organic keyword coverage by 50%
- Monitor website performance metrics to measure keyword success
- Research high-value keyword opportunities in the industry
- Update website content to include newly identified keywords
- Adjust keyword strategy based on performance metrics
OKRs to improve customer sastisfaction
- Increase customer satisfaction
- Increase customer satisfaction feedback by 20%
- Reduce customer complaints by 25%
- Increase customer retention rate by 5%
- Increase customer NPS score by 10 points
OKRs to ascend to a prominent leadership position within the company
- Ascend to a prominent leadership position within the company
- Lead a cross-functional project showcasing collaboration and leadership acumen
- Foster teamwork through regular meetings and progress updates
- Identify and assign responsibilities to cross-functional project team members
- Develop and communicate project goals and timelines to all stakeholders
- Complete advanced management training course to enhance leadership skills
- Enroll in a suitable advanced management training course
- Diligently participate in all course sessions and activities
- Implement learned leadership strategies in daily management practices
- Exceed current KPIs by 20% to showcase potential for greater responsibility
- Implement and track progressive success of strategy
- Review and analyze current KPIs performance
- Develop a strategy to boost efficiency by 20%
OKRs to boost sales performance across the company
- Boost sales performance across the company
- Develop and launch 3 new customer incentive programs
- Identify customer needs and potential incentives
- Develop 3 unique customer incentive programs
- Launch incentive programs and monitor performance
- Increase the conversion rate from leads to sales by 15%
- Enhance customer follow-up process through personalized communication
- Improve sales team training with focus on lead conversion techniques
- Implement new strategies in the sales funnel to encourage purchases
- Achieve a 20% increase in repeat customer purchases
- Develop a loyalty program with incentives for frequent purchases
- Implement strategies for personalized customer engagement and retention
- Conduct customer satisfaction surveys to identify areas of improvement
OKRs to enhance the quality of the company's testing process
- Enhance the quality of the company's testing process
- Reduce the number of bugs found post-release by 30%
- Implement continuous training for the development team
- Develop rigorous pre-launch software testing protocols
- Enhance code review processes and quality checks
- Achieve 95% accuracy rate in every conducted testing
- Review and refine testing procedures and tools
- Implement comprehensive training on test protocol
- Conduct regular monitoring and performance evaluation
- Implement two new automated testing tools to streamline process
- Research and select two suitable automated testing tools
- Train the team on usage and integration of tools
- Purchase and install chosen automated testing tools
OKRs to develop and launch a new API for the CAD company
- Develop and launch a new API for the CAD company
- Receive positive feedback and testimonials from beta testers and early adopters
- Share positive feedback and testimonials on social media platforms and company website
- Offer incentives, such as discounts or freebies, to encourage beta testers and early adopters to provide feedback and testimonials
- Create a feedback form to collect positive experiences and testimonials from users
- Send personalized email to beta testers and early adopters requesting feedback and testimonials
- Complete the API design and documentation, incorporating all required functionalities
- Successfully implement API integration with multiple CAD software applications
- Provide training and support to users for effectively utilizing the integrated APIs
- Test the API integration with each CAD software application to ensure seamless functionality
- Develop a comprehensive documentation for the API integration process with each CAD software application
- Identify and research the CAD software applications that require API integration
- Achieve a minimum of 95% API uptime during the testing and deployment phase
OKRs to establish consistent branding across all company platforms
- Establish consistent branding across all company platforms
- Implement branding guidelines for all marketing materials by 40% within Q1
- Apply branding guidelines to 40% of marketing materials
- Train marketing team on new branding principles
- Develop comprehensive branding guidelines playbook
- Train 100% of designers on standardized branding guidelines by Q1
- Schedule all designers for training sessions
- Monitor and track completion of trainings
- Identify available branding guideline training programs
- Ensure 85% of existing digital content aligns with new branding standards by Q1 end
- Update unaligned content to meet new standards
- Review existing digital content for branding alignment
- Verify alignment level reaches 85%
OKRs to ensure all company devices are asset tagged
- Ensure all company devices are asset tagged
- Successfully tag and update database with 100% of company devices by week 12
- Apply tags and update the database by week 12
- Develop an efficient and uniform tagging system by week 10
- Compile a complete list of all company devices by week 8
- Procure quality asset tags for 100% of identified devices by week 8
- Identify and tally all devices that need asset tags
- Research and select high-quality asset tags
- Purchase and assign asset tags to each device
- Identify and categorize all company-owned devices by end of week 4
- Compile a list of all company-owned devices
- Verify and finalize list by end of week 4
- Categorize devices based on type and function
OKRs to increase LinkedIn activity on the company page
- Increase LinkedIn activity on the company page
- Engage 20% of our followers with the first 5 posts by month 2
- Monitor and respond to comments and messages swiftly
- Promote posts across various social media platforms
- Create engaging content tailored to follower's interests
- Schedule and create content for 5 LinkedIn posts by the end of month 1
- Identify key topics for five LinkedIn posts
- Set exact dates to publish each post
- Draft creative content for each post
- Complete and publish remaining 5 posts ensuring 30% audience engagement by month 3
- Write, edit, and finalize the remaining 5 blog posts
- Promote each post effectively to ensure 30% of audience interaction
- Use analytics to craft audience-engaging content for each post
OKRs to accelerate the path to profitability
- Accelerate the path to profitability
- Reduce budget spent on SaaS subscriptions by 15%
- Optimise paid marketing campaigns to achieve a 10% improvement in lead conversion rate
- Increase customer lifetime value by 25%
- Increase MRR by 20%
OKRs to strengthen the company's network security defenses
- Strengthen the company's network security defenses
- Train 90% of employees on new network security protocols within the next quarter
- Assess current understanding of network security protocols among employees
- Implement training, ensuring participation of at least 90% of employees
- Develop comprehensive training program on new security protocols
- Implement two-factor authentication for all user accounts by the end of next quarter
- Purchase and set up chosen authentication system
- Train users on new authentication system
- Research best two-factor authentication systems for our needs
- Reduce the number of detected security breaches by 80% compared to last quarter
- Implement an updated, top-quality cybersecurity system
- Provide comprehensive cybersecurity training for all staff
- Conduct regular, intensive IT security audits
OKRs to enhance company security standards to safeguard against potential threats
- Enhance company security standards to safeguard against potential threats
- Achieve a 100% completion rate of all recommended security updates and patches
- Conduct routine audits to ensure all devices and systems have the latest security patches
- Provide ongoing training and awareness programs to educate employees on the importance of installing security updates
- Implement an automated system to regularly scan and identify available security updates
- Establish a policy for prompt installation and deployment of all identified security updates
- Implement a comprehensive training program on cybersecurity for all employees
- Create an online platform to provide ongoing access to cybersecurity resources and learning materials
- Schedule regular training sessions to ensure all employees receive cybersecurity education
- Assign qualified trainers to deliver interactive and engaging cybersecurity training sessions
- Develop a customized cybersecurity training curriculum tailored to different employee roles
- Reduce the average response time to security incidents by 20%
- Streamline incident response workflows to remove unnecessary steps and improve efficiency
- Develop a clear escalation process and ensure all stakeholders are aware and trained
- Conduct regular simulations and exercises to enhance incident response readiness and identify areas for improvement
- Implement automated monitoring systems to identify and alert on security incidents promptly
- Increase the frequency of security audits to at least once every quarter
- Assign specific personnel responsible for conducting security audits
- Develop a standardized reporting format for security audit findings and recommendations
- Implement regular communication channels to track and monitor security audit progress
- Review and update security audit checklist to ensure comprehensive coverage
OKRs to increase value proposition for a staff training videogame development company
- Increase value proposition for a staff training videogame development company
- Increase revenue from sales of training videogames by 15%
- Enhance product features and user experience to boost customer satisfaction and loyalty
- Develop partnerships with industry influencers or organizations to expand sales reach
- Improve marketing strategies to create greater awareness and interest in training videogames
- Analyze current market trends and identify target audience for training videogames
- Increase customer satisfaction rating for training videogames by 10%
- Implement gamification elements to increase engagement and enjoyment
- Conduct regular surveys to gather feedback and address customer concerns efficiently
- Improve gameplay mechanics based on customer feedback
- Enhance customer support response time and effectiveness
- Develop and launch at least 2 new interactive and engaging staff training videogames
- Design and develop user-friendly interfaces for seamless gameplay experience
- Test and debug the games thoroughly to ensure optimal performance and functionality
- Research and identify suitable game development platforms and tools
- Collaborate with subject matter experts to create engaging content for the games
- Increase client retention rate by 20% through effective value proposition communication
- Conduct a comprehensive market research on clients' needs and preferences
- Implement regular client feedback surveys to continuously improve value proposition alignment
- Train all sales and customer service teams on effective value proposition communication
- Develop clear and concise value proposition statements for each target client segment
OKRs to successfully launch a new product
- Launch a successful new product
- Achieve 70% retention rate
- Generate 500 leads from press push
- Generate $500k in new revenue
- Increase active user base to 10K
OKRs to seek and secure a leadership role within the company
- Seek and secure a leadership role within the company
- Obtain cross-functional training in at least two other departments
- Identify two departments to receive cross-functional training in
- Request cross-functional training approval from respective department heads
- Begin scheduled training sessions with selected departments
- Implement a feedback system for continuous learning and leadership growth
- Identify key performance indicators for leadership qualities
- Educate leaders on interpreting and applying feedback
- Design a system for regular performance feedback
- Lead a high-impact project related to key business objectives
- Identify key business objectives and project alignment
- Develop, execute and monitor a high-impact project plan
- Assemble a high-performing, cross-functional team
OKRs to enhance capital utilization efficiency of auto-parts trading company
- Enhance capital utilization efficiency of auto-parts trading company
- Increase return on invested capital by 15%
- Review and optimize current investment portfolio
- Redirect funds to high return investments
- Engage skilled financial advisor to reassess strategies
- Boost revenue growth by 20% by leveraging existing capital
- Invest funds into market research for product improvement
- Upgrade technology to improve operational efficiency
- Redistribute capital towards more profitable business divisions
- Reduce capital waste by 10% through process optimization
- Review all processes to identify areas of excessive spending
- Train staff on optimized procedures to minimize waste
- Implement efficiency measures within identified wasteful processes
OKRs to drive tangible growth towards company's 2024 ambitions
- Drive tangible growth towards company's 2024 ambitions
- Increase company revenue by 15% compared to previous quarter
- Develop new marketing campaigns to attract customers
- Implement effective upselling strategies to boost sales
- Optimize pricing strategies for all products/services
- Initiate three impactful growth strategies that will reach team adoption by 90%
- Identify areas of high potential for growth in team processes
- Implement strategies and monitor team adoption rate
- Develop impactful initiatives geared towards these growth areas
- Improve employee engagement in growth pitching by 20% measured by increased participation
- Launch internal competition on the best growth pitching strategies
- Organize weekly brainstorming sessions for pitching ideas
- Provide growth pitching training to all employees
OKRs to get started with OKRs
- Be obsessive about the customers
- Do 50 interviews with existing users
- Increase NPS from 25 to 50
- Reduce churn from 6% to 2%
- Create an efficient growth engine
- Grow MRR from $100k to 130k
- Increase the number of customers from 200 to 260
- Reduce the CAC Payback Period from 14 months to 9 months
- Build a team of all-stars
- Grow the team from 7 to 12
- Increase employee NPS from 50 to 70
OKRs to transform company with lean and agile focus
- Transform company with lean and agile focus
- Increase customer satisfaction by delivering products and services faster through agile development
- Conduct regular customer satisfaction surveys to collect feedback and identify areas for improvement
- Set achievable and aggressive timelines for each project to ensure faster product and service delivery
- Implement agile development process to streamline product and service delivery workflows
- Invest in employee training and development to enhance skills and productivity in agile development
- Increase employee engagement by implementing lean and agile practices for better collaboration
- Establish cross-functional teams to encourage collaboration and knowledge sharing among employees
- Conduct training sessions on lean and agile practices for all employees
- Implement regular feedback loops and communication channels to foster open dialogues between employees and management
- Recognize and reward employees who actively participate in lean and agile practices
- Reduce operational waste by implementing lean principles and achieving measurable efficiency improvements
- Monitor progress regularly through key performance indicators and adjust strategies as needed
- Conduct a waste assessment to identify areas with potential for improvement
- Streamline processes by eliminating non-value added activities and optimizing workflows
- Develop a lean implementation plan with clear goals, roles, and responsibilities
- Improve team performance by conducting regular agile training and implementing continuous improvement practices
- Develop and implement strategies for continuous improvement based on analysis results
- Implement a system for gathering feedback and suggestions from team members
- Analyze team performance data and identify areas for improvement
- Schedule regular agile training sessions for the team
OKRs to improve employee retention
- Increase Employee Retention
- Reduce employee turnover rate by 8%
- Increase employee satisfaction score by 10%
- Increase employee referrals by 15%
- Increase employee engagement by 25%
More OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to improve the reliability and efficiency of IT Infrastructure OKRs to successfully transition all on-demand courses to the new LMS platform OKRs to achieve optimal efficiency in engineering operations OKRs to successfully launch a new B2B voice over IP platform OKRs to raise Customer Score and Customer Engagement Rate OKRs to improve self-serve onboarding
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples