23 OKR examples for Company

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Company to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Company OKRs templates

The examples have Company Objectives and Key Results, but they may also include the tasks that can help you get there.

OKRs to double weekly leads through SEO

  • ObjectiveIncrease weekly leads growth by double through SEO efforts
  • Key ResultImprove organic click-through rate by 10%
  • TaskOptimize page titles and meta descriptions for target keywords
  • TaskMonitor competitor activities and adjust accordingly
  • TaskIncrease the visibility of organic content through social media
  • TaskIdentify top-performing organic keywords
  • Key ResultIncrease organic leads by 40%
  • Key ResultIncrease organic search traffic by 20%
  • TaskOptimize website content for SEO
  • TaskImplement a social media strategy
  • TaskCreate backlinks to the website
  • TaskSubmit website to search engines
  • Key ResultIncrease organic keyword coverage by 50%
  • TaskMonitor website performance metrics to measure keyword success
  • TaskResearch high-value keyword opportunities in the industry
  • TaskUpdate website content to include newly identified keywords
  • TaskAdjust keyword strategy based on performance metrics
Turn OKRs into a Strategy Map

OKRs to improve customer sastisfaction

  • ObjectiveIncrease customer satisfaction
  • Key ResultIncrease customer satisfaction feedback by 20%
  • Key ResultReduce customer complaints by 25%
  • Key ResultIncrease customer retention rate by 5%
  • Key ResultIncrease customer NPS score by 10 points

OKRs to ascend to a prominent leadership position within the company

  • ObjectiveAscend to a prominent leadership position within the company
  • Key ResultLead a cross-functional project showcasing collaboration and leadership acumen
  • TaskFoster teamwork through regular meetings and progress updates
  • TaskIdentify and assign responsibilities to cross-functional project team members
  • TaskDevelop and communicate project goals and timelines to all stakeholders
  • Key ResultComplete advanced management training course to enhance leadership skills
  • TaskEnroll in a suitable advanced management training course
  • TaskDiligently participate in all course sessions and activities
  • TaskImplement learned leadership strategies in daily management practices
  • Key ResultExceed current KPIs by 20% to showcase potential for greater responsibility
  • TaskImplement and track progressive success of strategy
  • TaskReview and analyze current KPIs performance
  • TaskDevelop a strategy to boost efficiency by 20%

OKRs to enhance the effectiveness and impact of the company newsletter

  • ObjectiveEnhance the effectiveness and impact of the company newsletter
  • Key ResultAchieve a 10% click-through rate, reflecting enhanced user interaction
  • TaskOptimize website UI/UX for seamless navigation
  • TaskDevelop engaging content to increase user interest
  • TaskImplement A/B testing for effective CTA buttons
  • Key ResultIncrease newsletter open rate by 20% through engaging content and subject lines
  • TaskResearch popular trends to integrate into the newsletter content
  • TaskEnhance subject lines with compelling keywords or phrases
  • TaskTest various email formats for optimal user engagement
  • Key ResultGrow subscriber count by 15% via targeted promotion and referral program
  • TaskImplement a beneficial referral program for members
  • TaskDesign engaging tailored promotions for existing subscribers
  • TaskRegularly analyze and optimize campaign effectiveness

OKRs to boost sales performance across the company

  • ObjectiveBoost sales performance across the company
  • Key ResultDevelop and launch 3 new customer incentive programs
  • TaskIdentify customer needs and potential incentives
  • TaskDevelop 3 unique customer incentive programs
  • TaskLaunch incentive programs and monitor performance
  • Key ResultIncrease the conversion rate from leads to sales by 15%
  • TaskEnhance customer follow-up process through personalized communication
  • TaskImprove sales team training with focus on lead conversion techniques
  • TaskImplement new strategies in the sales funnel to encourage purchases
  • Key ResultAchieve a 20% increase in repeat customer purchases
  • TaskDevelop a loyalty program with incentives for frequent purchases
  • TaskImplement strategies for personalized customer engagement and retention
  • TaskConduct customer satisfaction surveys to identify areas of improvement

OKRs to enhance the quality of the company's testing process

  • ObjectiveEnhance the quality of the company's testing process
  • Key ResultReduce the number of bugs found post-release by 30%
  • TaskImplement continuous training for the development team
  • TaskDevelop rigorous pre-launch software testing protocols
  • TaskEnhance code review processes and quality checks
  • Key ResultAchieve 95% accuracy rate in every conducted testing
  • TaskReview and refine testing procedures and tools
  • TaskImplement comprehensive training on test protocol
  • TaskConduct regular monitoring and performance evaluation
  • Key ResultImplement two new automated testing tools to streamline process
  • TaskResearch and select two suitable automated testing tools
  • TaskTrain the team on usage and integration of tools
  • TaskPurchase and install chosen automated testing tools

OKRs to develop and launch a new API for the CAD company

  • ObjectiveDevelop and launch a new API for the CAD company
  • Key ResultReceive positive feedback and testimonials from beta testers and early adopters
  • TaskShare positive feedback and testimonials on social media platforms and company website
  • TaskOffer incentives, such as discounts or freebies, to encourage beta testers and early adopters to provide feedback and testimonials
  • TaskCreate a feedback form to collect positive experiences and testimonials from users
  • TaskSend personalized email to beta testers and early adopters requesting feedback and testimonials
  • Key ResultComplete the API design and documentation, incorporating all required functionalities
  • Key ResultSuccessfully implement API integration with multiple CAD software applications
  • TaskProvide training and support to users for effectively utilizing the integrated APIs
  • TaskTest the API integration with each CAD software application to ensure seamless functionality
  • TaskDevelop a comprehensive documentation for the API integration process with each CAD software application
  • TaskIdentify and research the CAD software applications that require API integration
  • Key ResultAchieve a minimum of 95% API uptime during the testing and deployment phase

OKRs to establish consistent branding across all company platforms

  • ObjectiveEstablish consistent branding across all company platforms
  • Key ResultImplement branding guidelines for all marketing materials by 40% within Q1
  • TaskApply branding guidelines to 40% of marketing materials
  • TaskTrain marketing team on new branding principles
  • TaskDevelop comprehensive branding guidelines playbook
  • Key ResultTrain 100% of designers on standardized branding guidelines by Q1
  • TaskSchedule all designers for training sessions
  • TaskMonitor and track completion of trainings
  • TaskIdentify available branding guideline training programs
  • Key ResultEnsure 85% of existing digital content aligns with new branding standards by Q1 end
  • TaskUpdate unaligned content to meet new standards
  • TaskReview existing digital content for branding alignment
  • TaskVerify alignment level reaches 85%

OKRs to ensure all company devices are asset tagged

  • ObjectiveEnsure all company devices are asset tagged
  • Key ResultSuccessfully tag and update database with 100% of company devices by week 12
  • TaskApply tags and update the database by week 12
  • TaskDevelop an efficient and uniform tagging system by week 10
  • TaskCompile a complete list of all company devices by week 8
  • Key ResultProcure quality asset tags for 100% of identified devices by week 8
  • TaskIdentify and tally all devices that need asset tags
  • TaskResearch and select high-quality asset tags
  • TaskPurchase and assign asset tags to each device
  • Key ResultIdentify and categorize all company-owned devices by end of week 4
  • TaskCompile a list of all company-owned devices
  • TaskVerify and finalize list by end of week 4
  • TaskCategorize devices based on type and function

OKRs to increase LinkedIn activity on the company page

  • ObjectiveIncrease LinkedIn activity on the company page
  • Key ResultEngage 20% of our followers with the first 5 posts by month 2
  • TaskMonitor and respond to comments and messages swiftly
  • TaskPromote posts across various social media platforms
  • TaskCreate engaging content tailored to follower's interests
  • Key ResultSchedule and create content for 5 LinkedIn posts by the end of month 1
  • TaskIdentify key topics for five LinkedIn posts
  • TaskSet exact dates to publish each post
  • TaskDraft creative content for each post
  • Key ResultComplete and publish remaining 5 posts ensuring 30% audience engagement by month 3
  • TaskWrite, edit, and finalize the remaining 5 blog posts
  • TaskPromote each post effectively to ensure 30% of audience interaction
  • TaskUse analytics to craft audience-engaging content for each post

OKRs to accelerate the path to profitability

  • ObjectiveAccelerate the path to profitability
  • Key ResultReduce budget spent on SaaS subscriptions by 15%
  • Key ResultOptimise paid marketing campaigns to achieve a 10% improvement in lead conversion rate
  • Key ResultIncrease customer lifetime value by 25%
  • Key ResultIncrease MRR by 20%

OKRs to strengthen the company's network security defenses

  • ObjectiveStrengthen the company's network security defenses
  • Key ResultTrain 90% of employees on new network security protocols within the next quarter
  • TaskAssess current understanding of network security protocols among employees
  • TaskImplement training, ensuring participation of at least 90% of employees
  • TaskDevelop comprehensive training program on new security protocols
  • Key ResultImplement two-factor authentication for all user accounts by the end of next quarter
  • TaskPurchase and set up chosen authentication system
  • TaskTrain users on new authentication system
  • TaskResearch best two-factor authentication systems for our needs
  • Key ResultReduce the number of detected security breaches by 80% compared to last quarter
  • TaskImplement an updated, top-quality cybersecurity system
  • TaskProvide comprehensive cybersecurity training for all staff
  • TaskConduct regular, intensive IT security audits

OKRs to enhance company security standards to safeguard against potential threats

  • ObjectiveEnhance company security standards to safeguard against potential threats
  • Key ResultAchieve a 100% completion rate of all recommended security updates and patches
  • TaskConduct routine audits to ensure all devices and systems have the latest security patches
  • TaskProvide ongoing training and awareness programs to educate employees on the importance of installing security updates
  • TaskImplement an automated system to regularly scan and identify available security updates
  • TaskEstablish a policy for prompt installation and deployment of all identified security updates
  • Key ResultImplement a comprehensive training program on cybersecurity for all employees
  • TaskCreate an online platform to provide ongoing access to cybersecurity resources and learning materials
  • TaskSchedule regular training sessions to ensure all employees receive cybersecurity education
  • TaskAssign qualified trainers to deliver interactive and engaging cybersecurity training sessions
  • TaskDevelop a customized cybersecurity training curriculum tailored to different employee roles
  • Key ResultReduce the average response time to security incidents by 20%
  • TaskStreamline incident response workflows to remove unnecessary steps and improve efficiency
  • TaskDevelop a clear escalation process and ensure all stakeholders are aware and trained
  • TaskConduct regular simulations and exercises to enhance incident response readiness and identify areas for improvement
  • TaskImplement automated monitoring systems to identify and alert on security incidents promptly
  • Key ResultIncrease the frequency of security audits to at least once every quarter
  • TaskAssign specific personnel responsible for conducting security audits
  • TaskDevelop a standardized reporting format for security audit findings and recommendations
  • TaskImplement regular communication channels to track and monitor security audit progress
  • TaskReview and update security audit checklist to ensure comprehensive coverage

OKRs to increase value proposition for a staff training videogame development company

  • ObjectiveIncrease value proposition for a staff training videogame development company
  • Key ResultIncrease revenue from sales of training videogames by 15%
  • TaskEnhance product features and user experience to boost customer satisfaction and loyalty
  • TaskDevelop partnerships with industry influencers or organizations to expand sales reach
  • TaskImprove marketing strategies to create greater awareness and interest in training videogames
  • TaskAnalyze current market trends and identify target audience for training videogames
  • Key ResultIncrease customer satisfaction rating for training videogames by 10%
  • TaskImplement gamification elements to increase engagement and enjoyment
  • TaskConduct regular surveys to gather feedback and address customer concerns efficiently
  • TaskImprove gameplay mechanics based on customer feedback
  • TaskEnhance customer support response time and effectiveness
  • Key ResultDevelop and launch at least 2 new interactive and engaging staff training videogames
  • TaskDesign and develop user-friendly interfaces for seamless gameplay experience
  • TaskTest and debug the games thoroughly to ensure optimal performance and functionality
  • TaskResearch and identify suitable game development platforms and tools
  • TaskCollaborate with subject matter experts to create engaging content for the games
  • Key ResultIncrease client retention rate by 20% through effective value proposition communication
  • TaskConduct a comprehensive market research on clients' needs and preferences
  • TaskImplement regular client feedback surveys to continuously improve value proposition alignment
  • TaskTrain all sales and customer service teams on effective value proposition communication
  • TaskDevelop clear and concise value proposition statements for each target client segment

OKRs to successfully launch a new product

  • ObjectiveLaunch a successful new product
  • Key ResultAchieve 70% retention rate
  • Key ResultGenerate 500 leads from press push
  • Key ResultGenerate $500k in new revenue
  • Key ResultIncrease active user base to 10K

OKRs to accelerate company's digital transformation journey

  • ObjectiveAccelerate company's digital transformation journey
  • Key ResultImplement new digital tools in 2 core operational departments enhancing efficiency by 30%
  • TaskMonitor and evaluate efficiency improvement after implementation
  • TaskProvide relevant training for department members on the new tools
  • TaskIdentify suitable digital tools to improve operations efficiency
  • Key ResultTrain 80% of staff members on digital skills and new digital tools usage
  • TaskIdentify necessary digital skills for each staff role
  • TaskDevelop or procure suitable digital training programs
  • TaskSchedule and implement training for all staff
  • Key ResultAchieve 20% reduction in paper-dependency through digitization of major processes
  • TaskImplement digital tools for identified processes
  • TaskIdentify major paper-based processes for potential digitization
  • TaskMonitor and adjust digital adoption rates

OKRs to seek and secure a leadership role within the company

  • ObjectiveSeek and secure a leadership role within the company
  • Key ResultObtain cross-functional training in at least two other departments
  • TaskIdentify two departments to receive cross-functional training in
  • TaskRequest cross-functional training approval from respective department heads
  • TaskBegin scheduled training sessions with selected departments
  • Key ResultImplement a feedback system for continuous learning and leadership growth
  • TaskIdentify key performance indicators for leadership qualities
  • TaskEducate leaders on interpreting and applying feedback
  • TaskDesign a system for regular performance feedback
  • Key ResultLead a high-impact project related to key business objectives
  • TaskIdentify key business objectives and project alignment
  • TaskDevelop, execute and monitor a high-impact project plan
  • TaskAssemble a high-performing, cross-functional team

OKRs to establish a strong sales culture within the company

  • ObjectiveEstablish a strong sales culture within the company
  • Key ResultTrain 80% of our sales team in consultative selling techniques
  • TaskCreate a schedule to accommodate 80% of the sales team
  • TaskImplement regular tracking and accountability measures post-training
  • TaskIdentify a training provider specializing in consultative selling techniques
  • Key ResultAchieve a 15% increase in quarterly sales revenue
  • TaskImplement innovative promotional campaigns to boost product visibility
  • TaskImprove customer service to foster repeat business
  • TaskDevelop upselling strategies for existing customers
  • Key ResultIncrease weekly team sales meetings to 100% participation
  • TaskImplement mandatory attendance policy for all sales meetings
  • TaskSchedule meetings at convenient times for team members
  • TaskSend reminder notifications before every meeting

OKRs to enhance capital utilization efficiency of auto-parts trading company

  • ObjectiveEnhance capital utilization efficiency of auto-parts trading company
  • Key ResultIncrease return on invested capital by 15%
  • TaskReview and optimize current investment portfolio
  • TaskRedirect funds to high return investments
  • TaskEngage skilled financial advisor to reassess strategies
  • Key ResultBoost revenue growth by 20% by leveraging existing capital
  • TaskInvest funds into market research for product improvement
  • TaskUpgrade technology to improve operational efficiency
  • TaskRedistribute capital towards more profitable business divisions
  • Key ResultReduce capital waste by 10% through process optimization
  • TaskReview all processes to identify areas of excessive spending
  • TaskTrain staff on optimized procedures to minimize waste
  • TaskImplement efficiency measures within identified wasteful processes

OKRs to drive tangible growth towards company's 2024 ambitions

  • ObjectiveDrive tangible growth towards company's 2024 ambitions
  • Key ResultIncrease company revenue by 15% compared to previous quarter
  • TaskDevelop new marketing campaigns to attract customers
  • TaskImplement effective upselling strategies to boost sales
  • TaskOptimize pricing strategies for all products/services
  • Key ResultInitiate three impactful growth strategies that will reach team adoption by 90%
  • TaskIdentify areas of high potential for growth in team processes
  • TaskImplement strategies and monitor team adoption rate
  • TaskDevelop impactful initiatives geared towards these growth areas
  • Key ResultImprove employee engagement in growth pitching by 20% measured by increased participation
  • TaskLaunch internal competition on the best growth pitching strategies
  • TaskOrganize weekly brainstorming sessions for pitching ideas
  • TaskProvide growth pitching training to all employees

OKRs to get started with OKRs

  • ObjectiveBe obsessive about the customers
  • Key ResultDo 50 interviews with existing users
  • Key ResultIncrease NPS from 25 to 50
  • Key ResultReduce churn from 6% to 2%
  • ObjectiveCreate an efficient growth engine
  • Key ResultGrow MRR from $100k to 130k
  • Key ResultIncrease the number of customers from 200 to 260
  • Key ResultReduce the CAC Payback Period from 14 months to 9 months
  • ObjectiveBuild a team of all-stars
  • Key ResultGrow the team from 7 to 12
  • Key ResultIncrease employee NPS from 50 to 70

OKRs to transform company with lean and agile focus

  • ObjectiveTransform company with lean and agile focus
  • Key ResultIncrease customer satisfaction by delivering products and services faster through agile development
  • TaskConduct regular customer satisfaction surveys to collect feedback and identify areas for improvement
  • TaskSet achievable and aggressive timelines for each project to ensure faster product and service delivery
  • TaskImplement agile development process to streamline product and service delivery workflows
  • TaskInvest in employee training and development to enhance skills and productivity in agile development
  • Key ResultIncrease employee engagement by implementing lean and agile practices for better collaboration
  • TaskEstablish cross-functional teams to encourage collaboration and knowledge sharing among employees
  • TaskConduct training sessions on lean and agile practices for all employees
  • TaskImplement regular feedback loops and communication channels to foster open dialogues between employees and management
  • TaskRecognize and reward employees who actively participate in lean and agile practices
  • Key ResultReduce operational waste by implementing lean principles and achieving measurable efficiency improvements
  • TaskMonitor progress regularly through key performance indicators and adjust strategies as needed
  • TaskConduct a waste assessment to identify areas with potential for improvement
  • TaskStreamline processes by eliminating non-value added activities and optimizing workflows
  • TaskDevelop a lean implementation plan with clear goals, roles, and responsibilities
  • Key ResultImprove team performance by conducting regular agile training and implementing continuous improvement practices
  • TaskDevelop and implement strategies for continuous improvement based on analysis results
  • TaskImplement a system for gathering feedback and suggestions from team members
  • TaskAnalyze team performance data and identify areas for improvement
  • TaskSchedule regular agile training sessions for the team

OKRs to improve employee retention

  • ObjectiveIncrease Employee Retention
  • Key ResultReduce employee turnover rate by 8%
  • Key ResultIncrease employee satisfaction score by 10%
  • Key ResultIncrease employee referrals by 15%
  • Key ResultIncrease employee engagement by 25%

More OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.