Company OKRs

Company OKR examples and templates

A clear focus. Measurable progress.

Explore company OKR examples with objectives and measurable key results. Choose an example that fits your situation, then adapt its targets to your baseline.

Find your template 6 examples, ready to make your own
Clear objectivesMeasurable key resultsBuilt for a weekly check-in

What is a good company OKR?

A good company OKR pairs one clear objective with two to four measurable key results the team can score every week. It describes an outcome rather than a list of activities, sets targets that are ambitious but scoreable, and is reviewed weekly so blockers surface before the quarter gets away from the team.

START WITH THE OUTCOME

What does your team want to improve?

Pick a starting point. Adjust the targets to your baseline.

6 matching templates

OKR example

Get started with OKRs

Objective

Be obsessive about the customers

  1. Do 50 interviews with existing users
  2. Increase NPS from 25 to 50
  3. Reduce churn from 6% to 2%
More objectives and key results

Create an efficient growth engine

  1. Grow MRR from $100k to 130k
  2. Increase the number of customers from 200 to 260
  3. Reduce the CAC Payback Period from 14 months to 9 months

Build a team of all-stars

  1. Grow the team from 7 to 12
  2. Increase employee NPS from 50 to 70
HR & People

Improve employee retention

Objective

Increase Employee Retention

  1. Reduce employee turnover rate by 8%
  2. Increase employee satisfaction score by 10%
  3. Increase employee referrals by 15%
More objectives and key results

Increase Employee Retention

  1. Increase employee engagement by 25%
OKR example

Accelerate the path to profitability

Objective

Accelerate the path to profitability

  1. Reduce budget spent on SaaS subscriptions by 15%
  2. Optimise paid marketing campaigns to achieve a 10% improvement in lead conversion rate
  3. Increase customer lifetime value by 25%
More objectives and key results

Accelerate the path to profitability

  1. Increase MRR by 20%
OKR example

Improve customer sastisfaction

Objective

Increase customer satisfaction

  1. Increase customer satisfaction feedback by 20%
  2. Reduce customer complaints by 25%
  3. Increase customer retention rate by 5%
More objectives and key results

Increase customer satisfaction

  1. Increase customer NPS score by 10 points
OKR example

Double weekly leads through SEO

Objective

Increase weekly leads growth by double through SEO efforts

  1. Improve organic click-through rate by 10%
  2. Increase organic leads by 40%
  3. Increase organic search traffic by 20%
More objectives and key results

Increase weekly leads growth by double through SEO efforts

  1. Increase organic keyword coverage by 50%

Example targets are illustrative. Set yours using your team's actual baseline.

MAKE IT MEANINGFUL

How to use company OKRs

How to use these templates

Choose the company outcome you need to improve. Record the current value, target, owner, and measurement source for each key result before starting your planning cycle.

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

KNOW WHAT TO MEASURE

The numbers behind your goals.

Choose a small set of KPIs to watch alongside your OKRs.

Explore related KPIs
KEEP EXPLORING

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