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3 OKR examples for Corporate Communications Team

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What are Corporate Communications Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Corporate Communications Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Corporate Communications Team OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Corporate Communications Team OKRs examples

You will find in the next section many different Corporate Communications Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to enhance awareness and understanding of our company culture

  • ObjectiveEnhance awareness and understanding of our company culture
  • KRIncrease 20% participation in company culture surveys compared to last survey cycle
  • TaskUtilize team leads to encourage survey participation
  • TaskDevelop engaging, brief content for the upcoming culture survey
  • TaskReward survey participation with minor company incentives
  • KRConduct 3 interactive workshops about company culture and values for all departments
  • TaskPrepare and distribute interactive workshop materials
  • TaskIdentify topic specifics and outline the workshop structure
  • TaskSchedule workshop sessions for different departments
  • KRImplement a monthly newsletter sharing company culture highlights, reaching all employees
  • TaskDesign the template for the company culture newsletter
  • TaskSet up a distribution system to all employees
  • TaskIdentify key cultural events and high points for the newsletter

OKRs to to enhance and maximize business stakeholder engagement

  • ObjectiveTo enhance and maximize business stakeholder engagement
  • KRIncrease interaction rate on professional social networks by 30%
  • TaskIncrease frequency of timely and relevant posts
  • TaskInitiate networking events and online discussions
  • TaskDevelop and implement engaging content strategy regularly
  • KRSecure 15% increase in returning clients through improved communication strategies
  • TaskImplement weekly newsletters highlighting service benefits and company updates
  • TaskOffer personalized follow-ups to assess client satisfaction post-service
  • TaskLaunch engaging client loyalty program with exclusive benefits
  • KRArrange and execute two productive stakeholder meetings monthly
  • TaskDevelop and distribute agenda prior to meetings
  • TaskIdentify key stakeholders to include in monthly meetings
  • TaskSchedule two monthly meetings accommodating stakeholders' availability

OKRs to improve overall HR efficiency and employee satisfaction

  • ObjectiveImprove overall HR efficiency and employee satisfaction
  • KRReduce time-to-hire by 20%
  • TaskImplement streamlined, efficient hiring processes
  • TaskDevelop and provide virtual interview capabilities
  • TaskUtilize AI for initial candidate screening
  • KRIncrease employee engagement survey scores by 15%
  • TaskEnhance internal communication about company goals and progress
  • TaskRecognize and reward employee achievements regularly
  • TaskImplement a team-building program to strengthen employee relationships
  • KRImplement at least two new employee well-being initiatives
  • TaskDevelop and launch the chosen initiatives
  • TaskResearch different types of employee well-being initiatives
  • TaskSelect two initiatives that will best support our team

Corporate Communications Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated Corporate Communications Team OKR dashboards

AI feedback for OKRs in Tability

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Corporate Communications Team OKR templates

We have more templates to help you draft your team goals and OKRs.

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