4 customisable OKR examples for Company Growth

What are Company Growth OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Company Growth to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Company Growth OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Company Growth OKRs examples

You will find in the next section many different Company Growth Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to elevate company growth through improving technical interview processes

  • ObjectiveElevate company growth through improving technical interview processes
  • Key ResultImprove interview feedback response rate by 30%
  • TaskImplement an automated reminder system for feedback
  • TaskTrain interviewers on the importance of prompt feedback
  • TaskSimplify the feedback submission process
  • Key ResultAchieve a 75% successful hire rate from conducted interviews
  • TaskRefine candidate screening process for alignment with job requirements
  • TaskEnhance interview techniques to assess skills and fit
  • TaskImplement thorough post-interview evaluations
  • Key ResultConduct 50+ technical interviews for potential new hires
  • TaskEvaluate and document each candidate's performance
  • TaskCreate comprehensive interview script for technical evaluations
  • TaskSchedule interviews with potential hires

2OKRs to drive tangible growth towards company's 2024 ambitions

  • ObjectiveDrive tangible growth towards company's 2024 ambitions
  • Key ResultIncrease company revenue by 15% compared to previous quarter
  • TaskDevelop new marketing campaigns to attract customers
  • TaskImplement effective upselling strategies to boost sales
  • TaskOptimize pricing strategies for all products/services
  • Key ResultInitiate three impactful growth strategies that will reach team adoption by 90%
  • TaskIdentify areas of high potential for growth in team processes
  • TaskImplement strategies and monitor team adoption rate
  • TaskDevelop impactful initiatives geared towards these growth areas
  • Key ResultImprove employee engagement in growth pitching by 20% measured by increased participation
  • TaskLaunch internal competition on the best growth pitching strategies
  • TaskOrganize weekly brainstorming sessions for pitching ideas
  • TaskProvide growth pitching training to all employees

3OKRs to drive significant growth in our company's sales

  • ObjectiveDrive significant growth in our company's sales
  • Key ResultReduce client attrition by 15% by enhancing customer satisfaction
  • TaskDevelop personalized communication and offers
  • TaskImprove customer service response time
  • TaskImplement regular satisfaction surveys to get direct customer feedback
  • Key ResultAchieve a 20% increase in new customer acquisitions
  • TaskIncrease budget for targeted marketing campaigns
  • TaskOptimize the company's website for SEO
  • TaskImplement a referral program for existing customers
  • Key ResultImprove upselling tactics resulting in 10% more repeat purchases
  • TaskImplement a loyalty rewards program for repeat purchases
  • TaskTrain staff on persuasive communication and product knowledge
  • TaskEnhance after-sales service to strengthen customer relationships

4OKRs to increase company-wide revenue

  • ObjectiveIncrease company-wide revenue
  • Key ResultElevate product revenue by 15% via new customer acquisition initiatives
  • TaskImplement robust promotional outreach specifically targeting potential customers
  • TaskFine-tune product features based on market research data
  • TaskDevelop and launch new customer focused marketing strategies
  • Key ResultEnhance service revenue by 12% through cross-selling and up-selling activities
  • TaskImplement incentives encouraging team's cross-selling activities
  • TaskTrain staff in effective up-selling and cross-selling tactics
  • TaskDevelop new bundled product and service offers
  • Key ResultBoost gross margin by 10% through systematic cost reduction strategies
  • TaskStreamline product development to reduce associated costs
  • TaskNegotiate better terms with suppliers to decrease material costs
  • TaskImplement more efficient operational processes to reduce wasted resources

Company Growth OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Company Growth OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Company Growth OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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