Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Company Growth OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Company Growth to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Company Growth OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Company Growth OKRs examples
You will find in the next section many different Company Growth Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to elevate company growth through improving technical interview processes
- ObjectiveElevate company growth through improving technical interview processes
- KRImprove interview feedback response rate by 30%
- Implement an automated reminder system for feedback
- Train interviewers on the importance of prompt feedback
- Simplify the feedback submission process
- KRAchieve a 75% successful hire rate from conducted interviews
- Refine candidate screening process for alignment with job requirements
- Enhance interview techniques to assess skills and fit
- Implement thorough post-interview evaluations
- KRConduct 50+ technical interviews for potential new hires
- Evaluate and document each candidate's performance
- Create comprehensive interview script for technical evaluations
- Schedule interviews with potential hires
OKRs to drive tangible growth towards company's 2024 ambitions
- ObjectiveDrive tangible growth towards company's 2024 ambitions
- KRIncrease company revenue by 15% compared to previous quarter
- Develop new marketing campaigns to attract customers
- Implement effective upselling strategies to boost sales
- Optimize pricing strategies for all products/services
- KRInitiate three impactful growth strategies that will reach team adoption by 90%
- Identify areas of high potential for growth in team processes
- Implement strategies and monitor team adoption rate
- Develop impactful initiatives geared towards these growth areas
- KRImprove employee engagement in growth pitching by 20% measured by increased participation
- Launch internal competition on the best growth pitching strategies
- Organize weekly brainstorming sessions for pitching ideas
- Provide growth pitching training to all employees
OKRs to drive significant growth in our company's sales
- ObjectiveDrive significant growth in our company's sales
- KRReduce client attrition by 15% by enhancing customer satisfaction
- Develop personalized communication and offers
- Improve customer service response time
- Implement regular satisfaction surveys to get direct customer feedback
- KRAchieve a 20% increase in new customer acquisitions
- Increase budget for targeted marketing campaigns
- Optimize the company's website for SEO
- Implement a referral program for existing customers
- KRImprove upselling tactics resulting in 10% more repeat purchases
- Implement a loyalty rewards program for repeat purchases
- Train staff on persuasive communication and product knowledge
- Enhance after-sales service to strengthen customer relationships
OKRs to increase company-wide revenue
- ObjectiveIncrease company-wide revenue
- KRElevate product revenue by 15% via new customer acquisition initiatives
- Implement robust promotional outreach specifically targeting potential customers
- Fine-tune product features based on market research data
- Develop and launch new customer focused marketing strategies
- KREnhance service revenue by 12% through cross-selling and up-selling activities
- Implement incentives encouraging team's cross-selling activities
- Train staff in effective up-selling and cross-selling tactics
- Develop new bundled product and service offers
- KRBoost gross margin by 10% through systematic cost reduction strategies
- Streamline product development to reduce associated costs
- Negotiate better terms with suppliers to decrease material costs
- Implement more efficient operational processes to reduce wasted resources
Company Growth OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Company Growth OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to implement an efficient vendor invoice tracker OKRs to Improve the efficiency of our corporate affairs operations OKRs to enhance leadership skills through exemplary actions and feedback incorporation OKRs to improve efficiency in meeting accounting deadlines OKRs to ensure successful integration or transition of Yolanda OKRs to enhance digital and community engagement for three marketing personas