3 customisable OKR examples for Sustainable Growth

What are Sustainable Growth OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Sustainable Growth to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Sustainable Growth OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Sustainable Growth OKRs examples

You will find in the next section many different Sustainable Growth Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to implement strategies to enhance sustainable revenue growth

  • ObjectiveImplement strategies to enhance sustainable revenue growth
  • Key ResultSecure at least 10 new B2B partnerships for an expected sales increase of 20%
  • TaskNegotiate partnership terms and finalize agreements
  • TaskIdentify and list potential B2B partnership targets
  • TaskInitiate contact and set meetings with the targets
  • Key ResultIncrease customer retention rate by 15% through customer satisfaction strategies
  • Key ResultBoost market penetration in untapped regions by 25% to grow brand presence
  • TaskPerform market research to identify potential untapped regions
  • TaskDevelop tailored marketing strategies for these regions
  • TaskImplement intensive promotional campaigns in targeted regions

2OKRs to boost sustainable growth and profitability of the business

  • ObjectiveBoost sustainable growth and profitability of the business
  • Key ResultReduce operational costs by 10% through efficiency improvements
  • TaskImplement energy-saving measures in all company facilities
  • TaskStreamline processes to eliminate non-value-adding activities
  • TaskInvest in cost-effective, high-efficiency equipment
  • Key ResultGrow customer base by 20% with green initiatives
  • TaskHost community events showcasing company's commitment to sustainability
  • TaskDevelop a marketing campaign focusing on company's environmental efforts
  • TaskImplement a customer rewards program for eco-friendly purchasing decisions
  • Key ResultIncrease net profit margin by 15%
  • TaskEvaluate pricing strategies, increase price where appropriate
  • TaskImprove operational efficiency to reduce waste
  • TaskImplement cost-cutting measures for overhead expenses

3OKRs to implement a sustainable system for organizational growth

  • ObjectiveImplement a sustainable system for organizational growth
  • Key ResultDecrease operational inefficiencies by 20% through sustainable strategies
  • TaskTrain staff on environmentally-friendly waste disposal practices
  • TaskEstablish paperless document management system for streamlined operations
  • TaskImplement energy-efficient equipment across all operational lines
  • Key ResultSave 15% of business expenses by adopting sustainable practices and policies
  • TaskPromote recycling or composting to lower waste management costs
  • TaskDecrease paper usage by promoting digital solutions
  • TaskImplement energy-efficient equipment to reduce power bills
  • Key ResultTrain 80% of the team on sustainability best practices by end of quarter
  • TaskSchedule and conduct training sessions for the team
  • TaskIdentify relevant sustainability best practices for training
  • TaskDevelop a comprehensive sustainability training program

Sustainable Growth OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Sustainable Growth OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sustainable Growth OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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