13 customisable OKR examples for Product Managers
What are Product Managers OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Managers to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Product Managers OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Product Managers OKRs examples
We've added many examples of Product Managers Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to prepare a successful product launch
Be on track for a successful launch of next quarter
Build a mailing list of 1,0000 people
Find relevant Facebook and LinkedIn groups- List on Product Hunt as an upcoming product
- Create landing page with beta signup form
- Share on Reddit, HackerNews, etc...
- Enroll 5 influencers to boost our profile on social media on launch day
- Secure 10 press articles with known publications
- List 25 journalists that could be interested in writing about us
- Create PR kit
2. OKRs to achieve Product-Market fit
- Achieve Product-Market fit
- 40% of new users are still active after 2 months
- Identify and build core missing features
- Talk to 20 leads and users
- Get a 40% score on Product-Market fit survey
- Send survey to existing beta users
- Create a product-market fit survey on Typeform
- Get 100 new leads every week
- Build a sustainable growth channel
- Establish referral program to turn successful users into advocates
3. OKRs to turn users into true fans
- Turn our users into true fans
- Increase usage rate per account from 40% to 70%
- Publish best practice guides to help onboard new users
- Interview 20 customers to understand what's missing for full rollout
- Create drip feed to keep users engage with the product
- Improve NPS score from 25 to 50
- Run UX debt sprint to polish the existing UI
- Schedule 20 customer interviews to understand gaps in features
- Increase our G2 Review score from 4.2 to 4.8
- Read existing reviews and summarize improvement requests
- Tackle top 5 issues mentioned by users
4. OKRs to improve self-serve onboarding
- Our users can onboard the product by themselves with success
- 70% of new leads complete their activation process on their first day
- Add sample data to customer instances on load
- Add in-product help to guide users through the onboarding
- 80% of our users are satisfied with the onboarding
- Add onboarding satisfaction survey to the drip feed
- We have 10 tutorials covering core parts of the product
5. OKRs to create a successful MVP
- Create a successful MVP
- Our NPS is above 40 with early adopters
- Identify and solve top 5 improvement requests
- Sign up for Wootric to get NPS feedback
- Our 8-week retention rate is above 30%
- 60% of users complete their onboarding process
6. OKRs to improve development team productivity
- Increase development team productivity
- Reduce average time taken to complete development tasks by 20%
- Provide developers with necessary training and resources to enhance productivity
- Implement agile development methodologies and prioritize tasks based on importance
- Encourage open communication and collaboration among team members to expedite task completion
- Identify bottlenecks in the development process to streamline efficiency
- Improve unit test coverage by 10% for critical components
- Reduce the number of production bugs reported by customers by 25%
- Conduct regular code reviews to identify and fix potential bugs before deployment
- Implement automated unit testing for critical components and frequently executed code
- Increase the frequency of software releases to address and resolve issues more promptly
- Improve communication channels with customers to encourage reporting and capturing of bugs
- Increase code review completion rate by 15%
- Schedule regular team meetings to discuss and address code review concerns
- Provide comprehensive and concise code review guidelines for reviewers
- Encourage timely and constructive feedback during code review discussions
- Implement a clear and streamlined code review process
7. OKRs to improve team collaboration and communication for increased productivity
- Enhance team productivity through better collaboration and communication
- Reduce response time on team chat by 50%
- Achieve 90% satisfaction rate with communication tools through surveys
- Launch and complete 2 cross-functional projects within the quarter
- Increase weekly team meetings attendance by 20%
8. OKRs to successfully integrate and deploy Productiv SaaS for IT management
- Successfully integrate and deploy Productiv SaaS for IT management
- Train 90% of the IT team on Productiv SaaS application management functionalities
- Identify members of IT team needing Productiv SaaS training
- Secure trainings for Productiv SaaS application management
- Schedule and ensure employees attend the training sessions
- Complete Productiv SaaS integration with existing systems by 75% in the first month
- Develop a comprehensive integration plan for Productiv SaaS
- Initiate the integration of Productiv SaaS with existing systems
- Monitor and evaluate the progress of the integration
- Identify and manage 70% of shadow IT instances using Productiv SaaS
- Deploy Productiv SaaS tool across all company systems
- Conduct a thorough inventory to identify shadow IT instances
- Leverage Productiv reporting to manage identified shadow IT elements
9. OKRs to eliminate high-risk tech debt over the next year
- Reduce high-risk tech debt to improve system stability
- Conduct a thorough analysis to measure the impact of eliminating each high-risk tech debt item
- Outline and prioritize initiatives to eliminate each high-risk tech debt item
- Complete the elimination of at least 50% of high-risk tech debt items
- Identify top 10 high-risk tech debt items
10. OKRs to maximize team efficiency to achieve 80,000 hours of work
- Maximize team efficiency to achieve 80,000 hours of work
- Implementation of productivity-enhancing tools to reduce idle time by 15%
- Implement chosen tools across relevant departments
- Research and select potential productivity-enhancing tools
- Continuously review and monitor tool usage and efficiency
- Increase average weekly work hours by 10%
- Encourage staff to take fewer, shorter breaks
- Evaluate and adjust employee scheduling for increased efficiency
- Implement mandatory, productive overtime procedures
- Train team on time management skills to improve work speed by 20%
- Schedule training sessions for all team members
- Identify a comprehensive time management training program
- Monitor productivity to measure impact of training
11. OKRs to foster user-centric culture through stakeholder engagement
- Drive a user-centric culture by engaging stakeholders
- Increase user feedback submission rate by 20% through improved communication channels
- Conduct user surveys and incorporate findings in product development
- Increase user satisfaction score by 10% through better UX design
- Host 3 cross-functional stakeholder workshops to prioritize user needs
12. OKRs to achieve targeted design goals next quarter
- Achieve targeted design goals next quarter
- Increase design productivity by 20% using time management strategies
- Prioritize design tasks based on urgency and importance
- Minimize distractions during high productivity hours
- Implement a strict schedule for design tasks with time limits
- Improve client satisfaction rate by 15%with enhanced design quality
- Train design team in best satisfaction practices
- Regularly ask clients for design feedback
- Implement rigorous quality checks for design enhancements
- Complete 100% of design projects before scheduled deadlines
- Prioritize projects based on due dates and complexity
- Regularly monitor progress and adjust schedule if needed
- Allocate sufficient time daily to work on designs
13. OKRs to enhance customer satisfaction for our SaaS product
- Enhance customer satisfaction for our SaaS product
- Increase customer retention rate by 10%
- Improve customer service response times
- Set up loyalty incentives program with potential rewards
- Regularly request feedback and implement suggestions
- Decrease customer support ticket response time by 25%
- Schedule overlapping shifts for continuous coverage
- Implement efficient customer support software
- Train support staff on quick issue resolution
- Improve customer satisfaction score by 15%
- Implement comprehensive customer service training for all staff
- Initiate customer surveys to understand their needs and expectations better
- Develop effective loyalty programs to encourage repeat business
Product Managers OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Product Managers OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Managers OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to successfully adapt and contribute to the new team and project
- OKRs to to increase monthly turnover to 2 million rand
- OKRs to secure SBP Pilot Approval
- OKRs to attract 400 new members to our community
- OKRs to drive business expansion through innovative strategies
- OKRs to increase revenue in my AI consulting service business
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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