9 OKR examples for Product Managers
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Managers to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Product Managers OKRs templates
We've added Product Managers Objectives and Key Results, but also the initiatives that relate to the OKRs.
OKRs to prepare a successful product launch
Be on track for a successful launch of next quarter
Build a mailing list of 1,0000 people
Find relevant Facebook and LinkedIn groups- List on Product Hunt as an upcoming product
- Create landing page with beta signup form
- Share on Reddit, HackerNews, etc...
- Enroll 5 influencers to boost our profile on social media on launch day
- Secure 10 press articles with known publications
- List 25 journalists that could be interested in writing about us
- Create PR kit
OKRs to achieve Product-Market fit
- Achieve Product-Market fit
- 40% of new users are still active after 2 months
- Identify and build core missing features
- Talk to 20 leads and users
- Get a 40% score on Product-Market fit survey
- Send survey to existing beta users
- Create a product-market fit survey on Typeform
- Get 100 new leads every week
- Build a sustainable growth channel
- Establish referral program to turn successful users into advocates
OKRs to turn users into true fans
- Turn our users into true fans
- Increase usage rate per account from 40% to 70%
- Publish best practice guides to help onboard new users
- Interview 20 customers to understand what's missing for full rollout
- Create drip feed to keep users engage with the product
- Improve NPS score from 25 to 50
- Run UX debt sprint to polish the existing UI
- Schedule 20 customer interviews to understand gaps in features
- Increase our G2 Review score from 4.2 to 4.8
- Read existing reviews and summarize improvement requests
- Tackle top 5 issues mentioned by users
OKRs to improve self-serve onboarding
- Our users can onboard the product by themselves with success
- 70% of new leads complete their activation process on their first day
- Add sample data to customer instances on load
- Add in-product help to guide users through the onboarding
- 80% of our users are satisfied with the onboarding
- Add onboarding satisfaction survey to the drip feed
- We have 10 tutorials covering core parts of the product
OKRs to create a successful MVP
- Create a successful MVP
- Our NPS is above 40 with early adopters
- Identify and solve top 5 improvement requests
- Sign up for Wootric to get NPS feedback
- Our 8-week retention rate is above 30%
- 60% of users complete their onboarding process
OKRs to improve development team productivity
- Increase development team productivity
- Reduce average time taken to complete development tasks by 20%
- Provide developers with necessary training and resources to enhance productivity
- Implement agile development methodologies and prioritize tasks based on importance
- Encourage open communication and collaboration among team members to expedite task completion
- Identify bottlenecks in the development process to streamline efficiency
- Improve unit test coverage by 10% for critical components
- Reduce the number of production bugs reported by customers by 25%
- Conduct regular code reviews to identify and fix potential bugs before deployment
- Implement automated unit testing for critical components and frequently executed code
- Increase the frequency of software releases to address and resolve issues more promptly
- Improve communication channels with customers to encourage reporting and capturing of bugs
- Increase code review completion rate by 15%
- Schedule regular team meetings to discuss and address code review concerns
- Provide comprehensive and concise code review guidelines for reviewers
- Encourage timely and constructive feedback during code review discussions
- Implement a clear and streamlined code review process
OKRs to improve team collaboration and communication for increased productivity
- Enhance team productivity through better collaboration and communication
- Reduce response time on team chat by 50%
- Achieve 90% satisfaction rate with communication tools through surveys
- Launch and complete 2 cross-functional projects within the quarter
- Increase weekly team meetings attendance by 20%
OKRs to eliminate high-risk tech debt over the next year
- Reduce high-risk tech debt to improve system stability
- Conduct a thorough analysis to measure the impact of eliminating each high-risk tech debt item
- Outline and prioritize initiatives to eliminate each high-risk tech debt item
- Complete the elimination of at least 50% of high-risk tech debt items
- Identify top 10 high-risk tech debt items
OKRs to foster user-centric culture through stakeholder engagement
- Drive a user-centric culture by engaging stakeholders
- Increase user feedback submission rate by 20% through improved communication channels
- Conduct user surveys and incorporate findings in product development
- Increase user satisfaction score by 10% through better UX design
- Host 3 cross-functional stakeholder workshops to prioritize user needs
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to secure the buy-in from the leadership of the 5 MAYD clusters on our strategy
- OKRs to improve E-commerce Platform and User Experience
- OKRs to enhance security measures to mitigate OTP attacks
- OKRs to get a solid growth engine
- OKRs to complete the Rockefeller Habits Checklist
- OKRs to improve business decision-making through data-driven insights
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples