Product Managers OKRs

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Product Managers to help you. You can look at any of the templates below to get some inspiration for your own goals.

Examples of OKRs for Product Managers

We've added Product Managers Objectives and Key Results, but also the initiatives that relate to the OKRs.

You'll find 5 OKRs examples for Product Managers below, and some extra tips to write better quarterly plans at the end.

OKRs to improve self-serve onboarding

  • ObjectiveOur users can onboard the product by themselves with success
  • Key Result70% of new leads complete their activation process on their first day
  • TaskAdd sample data to customer instances on load
  • TaskAdd in-product help to guide users through the onboarding
  • Key Result80% of our users are satisfied with the onboarding
  • TaskAdd onboarding satisfaction survey to the drip feed
  • Key ResultWe have 10 tutorials covering core parts of the product

OKRs to turn users into true fans

  • ObjectiveTurn our users into true fans
  • Key ResultIncrease usage rate per account from 40% to 70%
  • TaskPublish best practice guides to help onboard new users
  • TaskInterview 20 customers to understand what's missing for full rollout
  • TaskCreate drip feed to keep users engage with the product
  • Key ResultImprove NPS score from 25 to 50
  • TaskRun UX debt sprint to polish the existing UI
  • TaskSchedule 20 customer interviews to understand gaps in features
  • Key ResultIncrease our G2 Review score from 4.2 to 4.8
  • TaskRead existing reviews and summarize improvement requests
  • TaskTackle top 5 issues mentioned by users

OKRs to achieve Product-Market fit

  • ObjectiveAchieve Product-Market fit
  • Key Result40% of new users are still active after 2 months
  • TaskIdentify and build core missing features
  • TaskTalk to 20 leads and users
  • Key ResultGet a 40% score on Product-Market fit survey
  • TaskSend survey to existing beta users
  • TaskCreate a product-market fit survey on Typeform
  • Key ResultGet 100 new leads every week
  • TaskBuild a sustainable growth channel
  • TaskEstablish referral program to turn successful users into advocates

OKRs to create a successful MVP

  • ObjectiveCreate a successful MVP
  • Key ResultOur NPS is above 40 with early adopters
  • TaskIdentify and solve top 5 improvement requests
  • TaskSign up for Wootric to get NPS feedback
  • Key ResultOur 8-week retention rate is above 30%
  • Key Result60% of users complete their onboarding process

OKRs to prepare a successful product launch

  • ObjectiveBe on track for a successful launch of next quarter
  • Key ResultBuild a mailing list of 1,0000 people
  • TaskFind relevant Facebook and LinkedIn groups
  • TaskList on Product Hunt as an upcoming product
  • TaskCreate landing page with beta signup form
  • TaskShare on Reddit, HackerNews, etc...
  • Key ResultEnroll 5 influencers to boost our profile on social media on launch day
  • Key ResultSecure 10 press articles with known publications
  • TaskList 25 journalists that could be interested in writing about us
  • TaskCreate PR kit

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How to track your OKRs?

It's important to establish a cadence of check-ins for your Product Managers OKRs.

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Try Tability for your OKRs