OKR template to increase visibility and knowledge of our brand
Secondly, an increase of 20% is expected in the unaided brand awareness survey responses. The methods proposed to achieve this include launching a customer referral program, intensifying PR efforts to gain more media coverage, and deploying a targeted social media advertising campaign.
Thirdly, ten sponsorships are aimed to be organized at pertinent industry events. The sub-goals to reach this objective involve reaching out to event organizers for potential sponsorships, identifying ten industry events in line with the company's interests, and finalizing sponsorship details.
In essence, this OKR revolves around utilizing different channels to increase brand exposure and knowledge. It combines digital marketing, PR tactics, and key sponsorships to reach towards the greater goal of widespread brand recognition and visibility.
ObjectiveIncrease visibility and knowledge of our brand
KRIncrease social media followers by 30%
Invest in targeted social media advertising campaigns- Collaborate with influencers to promote the page
- Elevate content strategy to boost engagement
- KRAchieve a 20% increase in unaided brand awareness survey responses
- Launch a customer referral program to boost awareness
- Increase PR efforts to gain more media coverage
- Implement a targeted social media advertising campaign
- KROrganize 10 event sponsorships in relevant industry events
- Reach out to event organizers regarding potential sponsorships
- Identify 10 industry events aligned with company interests
- Finalize sponsorship details and benefits for each event
How to edit and track OKRs with Tability
You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.
Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.
With Tability you can:
- Use AI to draft a complete set of OKRs in seconds
- Connect your OKRs and team goals to your project
- Automate reporting with integrations and built-in dashboard
Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.
The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.
Step 1. Sign up for a free Tability account
Go tohttps://tability.app/signup and create your account (it's free!)
Step 2. Create a plan
Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.
Step 3. Use the magic importer
Click on Use magic import to open up the Magic Import modal.
Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.
Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!
Now, just click on Import from text and let the magic happen.
Once your example is in the plan editor, you will be able to:
- Edit the objectives, key results, and tasks
- Click on the target 0 → 100% to set better target
- Use the tips and the AI to refine your goals
Step 4. Publish your plan
Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.
From there you will have access to all the features that will help you and your team save hours with OKR reporting.
- 10+ built-in dashboards to visualise progress on your goals
- Weekly reminders, data connectors, and smart notifications
- 9 views to map OKRs to strategic projects
- Strategy map to align teams at scale