OKR template to increase visibility and knowledge of our brand

public-lib · Published about 1 month ago

The primary aim of this OKR is to increase visibility and knowledge of our brand. This goal is subdivided into three distinct outcomes achieved through various initiatives. Firstly, it seeks to surge the number of social media followers by 30% by investing in targeted ads, influencer collaborations, and elevating content engagement.

Secondly, an increase of 20% is expected in the unaided brand awareness survey responses. The methods proposed to achieve this include launching a customer referral program, intensifying PR efforts to gain more media coverage, and deploying a targeted social media advertising campaign.

Thirdly, ten sponsorships are aimed to be organized at pertinent industry events. The sub-goals to reach this objective involve reaching out to event organizers for potential sponsorships, identifying ten industry events in line with the company's interests, and finalizing sponsorship details.

In essence, this OKR revolves around utilizing different channels to increase brand exposure and knowledge. It combines digital marketing, PR tactics, and key sponsorships to reach towards the greater goal of widespread brand recognition and visibility.
  • ObjectiveIncrease visibility and knowledge of our brand
  • Key ResultIncrease social media followers by 30%
  • TaskInvest in targeted social media advertising campaigns
  • TaskCollaborate with influencers to promote the page
  • TaskElevate content strategy to boost engagement
  • Key ResultAchieve a 20% increase in unaided brand awareness survey responses
  • TaskLaunch a customer referral program to boost awareness
  • TaskIncrease PR efforts to gain more media coverage
  • TaskImplement a targeted social media advertising campaign
  • Key ResultOrganize 10 event sponsorships in relevant industry events
  • TaskReach out to event organizers regarding potential sponsorships
  • TaskIdentify 10 industry events aligned with company interests
  • TaskFinalize sponsorship details and benefits for each event
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